Event & Entertainment Management Association

What Event & Entertainment Management Association does

Event & Entertainment Management Association (EEMA) is a New Delhi-headquartered, non-profit industry body founded in 2008 by Siddharth Ganeriwala, representing companies, organizations, and institutions operating in India's event and entertainment management sector. The association functions as an advocacy and sector-development organization rather than a commercial enterprise, with no disclosed products, technology platform, or revenue model. Its primary activities center on policy engagement (notably lobbying against the 18% GST on event services), regional chapter expansion (such as the Tamil Nadu chapter launched on May 5, 2026 to develop western districts as wedding destinations), and partnerships with government ministries and international industry associations including IAEE and PCMA.

EEMA's operational footprint is supported by a small core team of 1-10 employees, with reach extended through chapter networks and advisory roles such as the 25-member advisory council under Sri Lanka's Ministry of Industries and Entrepreneurship Development. The association has positioned itself at the intersection of formal-sector recognition, destination-wedding tourism development, and regulatory reform, claiming that destination weddings boost 30+ supporting sectors and that event management is a meaningful driver of regional employment (e.g., 300,000 workers in Kerala, 200,000 targeted new jobs under Andhra Pradesh's tourism policy).

The business model is implicit in its non-profit status: funding is not disclosed in available sources and there is no published pricing for membership or services. EEMA's strategic significance derives from its role as a convener between event industry members, state and national tourism ministries, and international bodies, with growth signals pointing to geographic expansion across Indian states and into South Asia rather than commercial product development.

Name

Event & Entertainment Management Association

Website

https://eemaindia.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

EEMA is a New Delhi-based non-profit industry association founded in 2008 that represents India's event and entertainment management companies through advocacy, regional chapters, and partnerships with government ministries and international industry bodies.

Ownership category

akta.pro rank

Product category

Industry Association Services

NAICS

Business Associations (813910), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industry

Technical Committees, Working Groups & Expert Panels (BPADANAB)

Keywords

• Industry association
• Event management
• Entertainment industry
• Destination weddings
• Event advocacy

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels2 records

Core offering

EEMA India is a non-profit industry association that represents companies, organizations, and institutions operating in India's event and entertainment management sector. It functions as an advocacy and networking body, running regional chapters (such as the Tamil Nadu chapter launched in May 2026), engaging with government ministries on policy issues like GST on event services, and forging international partnerships to develop the events industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Industry Advocacy and Policy Representation

Quantifiable outcome

• 30+ supporting sectors boosted by destination weddings

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship and core.

• Sri Lanka Ministry of Industries and Entrepreneurship DevelopmentflagshipStrategic or Co-development Partner · 9 February 2026The Ministry appointed a 25-member advisory council under Minister Sunil Handunnetti to develop the country's event management industry. The council is chaired by the President of the Event Management Association and focuses on streamlining event permits, safeguarding creative rights, and improving infrastructure for international events.
• IAEE (International Association of Exhibition and Events)coreStrategic or Co-development Partner · 3 August 2025Andhra Pradesh Tourism Ministry is forging partnerships with international associations like IAEE as part of its strategy to capitalize on event management to boost tourism.
• PCMA (Professional Convention Management Association)coreStrategic or Co-development Partner · 3 August 2025Andhra Pradesh Tourism Ministry is forging partnerships with international associations like PCMA to enhance event management capabilities and boost tourism.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Indian Exhibition Industry Association (IEIA): Indian trade body representing the exhibitions and trade-fair industry. Direct domestic peer to EEMA, focused on the same event-management ecosystem in India.
• International Live Events Association (ILEA): Worldwide association for live-event producers and suppliers. Operates a similar trade-body model serving the event-management industry globally.
• IAEE (International Association of Exhibitions and Events): Global trade association for the exhibitions and events industry. EEMA's current strategic partner; directly comparable as an industry-body serving exhibition and event professionals.
• PCMA (Professional Convention Management Association): Leading global association for business events and convention management professionals. Listed as an EEMA partner; operates an analogous membership, education, and advocacy model.
• Meeting Professionals International (MPI): Global association for meeting and event professionals. Comparable membership, certification, and chapter-based model serving the same professional community as EEMA.

Emerging players

• Society of Incentive and Travel Executives (SITE): Specialist association for incentive travel and meetings. Adjacent to EEMA's destination-wedding and convention agenda with overlap in member profile and event-supply ecosystem.

Regional players

• Event Industry Alliance (UK): UK federation of event-supplier trade associations. Operates a similar chapter/member model for organizing the events sector, relevant as a structural benchmark.
• Exhibition and Event Association of Australasia (EEAA): Australia/New Zealand event-industry association. Comparable industry-body model serving a different geography but with overlapping membership, advocacy, and education functions.
• Asia Pacific Exhibition and Conference Association (APECA): Asia-Pacific body coordinating national event-industry associations. Directly comparable as a peer-of-peers that EEMA might affiliate with to extend regional influence.

Broad incumbents

• Federation of Indian Chambers of Commerce and Industry (FICCI) — Events & Entertainment vertical: Large Indian industry chamber whose events and entertainment vertical overlaps with EEMA's advocacy and policy remit, but operates as a broader business-association umbrella.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/eemaindia
• Facebookfacebook.com/eemaindia
• LinkedInlinkedin.com/company/event-entertainment-management-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event & Entertainment Management Association