Buaiz Alimentos

What Buaiz Alimentos does

Buaiz Alimentos is a family-controlled Brazilian food manufacturer headquartered in Vitória, Espírito Santo, operating since 1941 under the Grupo Buaiz umbrella. Its portfolio spans four streams: (1) wheat flour under the Regina, Número Um, Vitória, and Beija-Flor brands (including Tradicional, Gourmet, Integral, Pizza, Pastel, and Semolada variants), with Regina positioned as the flagship consumer brand; (2) pre-mixed cake, cookie, and brownie products under Regina across 19+ flavors; (3) pre-massa dough mixes and flour betterizers (melhoradores) for B2B professional bakers; and (4) roasted and ground coffee under Café Número Um, the first IBC-registered coffee roastery in Espírito Santo, with seven variants (Tradicional, Extraforte, Montanhas Capixabas, Sentidos, Gourmet, Espresso Gourmet, Caparaó) all ABIC PQC-certified.

The company runs three production sites: the Moinho Vitória wheat mill at the Vitória headquarters (continuous since 1956), the cake-mix factory and integrated distribution center in Vila Velha inaugurated September 17, 2018, and the coffee factory in Serra inaugurated in 2009 (registered as Café Número Um S/A). Core technology comprises conventional flour milling, automated dosing equipment for pre-massa lines, and an integrated logistics platform. Distribution is multi-channel: retail supermarkets (B2C), a customer portal for account management, an AFV sales-force portal for B2B, and direct professional/foodservice lines including 25kg flour packaging for bakeries.

The business model is straightforward B2C/B2B packaged-goods sales with no disclosed digital monetization, subscription, or licensing revenue; pricing is not publicly disclosed. Customer segments include retail home bakers (primary), professional bakeries and foodservice (B2B Linha Profissional), and coffee consumers across all ABIC quality tiers. The company pursues a product-led growth motion supplemented by community engagement (Mestre Kukinha culinary events, Instituto Americo Buaiz social programs), event marketing (ACAPS Trade Show), and sports sponsorships. Eduarda Buaiz has directed the business since 2016 as Vice-President, with her father Americo Buaiz Filho as President of Grupo Buaiz. The company employs approximately 400 direct staff and remains privately held with no disclosed institutional or external investors.

Name

Buaiz Alimentos

Legal name

BUAIZ S/A INDÚSTRIA E COMÉRCIO

Website

https://buaizalimentos.com.br

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

251–500 employees

Short description

Buaiz Alimentos is a family-owned Brazilian food manufacturer founded in 1941, headquartered in Vitória, Espírito Santo. It produces wheat flour, cake mixes, and roasted coffee under the Regina, Café Número Um, Vitória, and Beija-Flor brands, serving retail consumers and professional bakeries across Espírito Santo.

Ownership category

akta.pro rank

Product category

Food Manufacturing (Wheat Flour, Cake Mixes, and Coffee)

NAICS

Bakeries and Tortilla Manufacturing (3118), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Bakery Products (2050), Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)

akta.pro secondary industry

Baking & Dessert Mixes (Brownie, Cookie Mixes, Frosting) (CRADABAN)

Keywords

• Wheat flour milling
• Cake mix production
• Roasted coffee products
• Bakery pre-mixes
• Industrial food manufacturing

Headquarters

HQ city

Vitória

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wheat Flour Sales (Regina, Número Um, Vitória, Beija-Flor brands): The company manufactures and sells wheat flour under multiple brands (Regina, Número Um, Vitória, Beija-Flor) in various formats (1kg, 5kg, 25kg, professional lines) to retail consumers and B2B bakery/professional customers. This is a core product line dating to the company's founding in 1941.
2. Cake Mix and Baking Mix Sales: Sale of pre-mixed baking products including cake mixes (19 flavors), cookie mixes, brownie mixes, and specialty mixes under the Regina brand. These are positioned as convenient, quick-preparation products for home bakers and professionals.
3. Roasted Coffee Sales (Café Numero Um): Café Numero Um is a complete roasted and ground coffee line (Traditional, Extraforte, Gourmet, Espresso, Montanhas Capixabas, Caparaó, Sentidos) certified under ABIC's Programa de Qualidade do Café (PQC). The company operates a dedicated coffee factory in Serra (ES), opened in 2009.
4. Pre-Massa (Pre-Mix) and Flour Improvers: B2B-focused product lines including pre-mixed doughs and flour betterizers (melhoradores) for professional bakers and industrial clients, using automated production equipment for consistency and standardization.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Buaiz Alimentos is a Brazilian food manufacturer that produces and distributes wheat flour, cake mixes, pre-mixed doughs, flour enhancers, and roasted coffee. The company sells these products under the Regina, Numero Um, Vitória, Beija-Flor, and Café Numero Um brands for both retail consumers (home bakers) and professional B2B customers (bakeries, foodservice). It operates wheat milling (Moinho Vitória), a coffee roasting facility in Serra, a cake-mix factory in Vila Velha, and a distribution center in Espírito Santo.

Product overview

Buaiz Alimentos is a Brazilian food company headquartered in Vitória, Espírito Santo, with an 80+ year history since 1941. The company operates as a diversified food manufacturer with four main product lines: (1) Wheat flours under the Regina brand (including Tradicional, Gourmet, Integral, Pizza, Pastel, and Semolada variants), Numero Um brand, Vitória, and Beija-Flor; (2) Cake mixes under the Regina brand with 19+ flavors including chocolate, coconut, carrot, corn, and specialty items like brownie and cookies; (3) Pre-mixes and flour enhancers for professional bakers; and (4) Roasted coffee under the Café Numero Um brand with varieties including Tradicional, Extraforte, Gourmet, Espresso, and regional specialty coffees from Montanhas Capixabas and Caparaó. The company also operates digital platforms including a customer portal, and maintains social initiatives such as the Instituto Americo Buaiz and the Mestre Kukinha children's culinary education program, plus the HUGB innovation hub. All coffee products carry ABIC certification for quality and purity control.

Differentiator

Problem solved

Functional benefit

Brands

• Regina: Wheat flour and cake mix brand, named after Nossa Senhora da Penha (patron saint of Espírito Santo). Regina means 'queen' in Latin. Product lines include Farinha de Trigo Regina, Farinha de Trigo Regina Gourmet, Farinha de Trigo Regina Integral, Farinha de Trigo Regina Pizza, Farinha de Trigo Regina Pastel, and the Regina line of cake mixes in various flavors.
• Café Número Um
• Farinha de Trigo Vitória
• Farinha de Trigo Beija-Flor

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Capixaba Voleibol ClubeminorGTM or Marketing Partner · 23 March 2023Café Numero Um sponsors Capixaba Voleibol Clube through Lei de Incentivo ao Esporte Capixaba (LIEC — Law 11.246/2021), a state law enabling ICMS tax deductions for sports sponsorships. This is a marketing partnership to build brand visibility through sports.
• ACAPS (Associação Capixaba de Supermercados)coreGTM or Marketing Partner · 3 October 2022Buaiz Alimentos is a regular exhibitor at the ACAPS Trade Show — the largest retail business event in Espírito Santo. The company uses this platform to showcase its full product portfolio (Regina flour, cake mixes, Café Numero Um) to retail buyers and build B2B relationships with supermarket chains across the state.
• SENAI / CIMATECminorStrategic or Co-development Partner · 1 April 2022Partnership with SENAI/CIMATEC in Espírito Santo for technical education and training related to the food industry. Supports workforce development and technical skill building.
• SINDIPÃES (Sindicato da Indústria de Panificação e Confeitaria do Espírito Santo)coreStrategic or Co-development Partner · 1 January 2022Buaiz Alimentos partnered with SINDIPÃES to offer a Basic Baking Course (Curso Panificação Básica) to bakery professionals in Espírito Santo. This partnership supports professional development, strengthens ties with the bakery community, and positions Regina flour as the preferred choice for professional bakers.
• FINDES / Indústria do BemminorOthers · 1 January 2022Buaiz Alimentos partnered with FINDES (Federação das Indústrias do Espírito Santo) through the 'Indústria do Bem' social program, supporting social development initiatives in the state.
• Hugo Grassi / Fábrica de ChefsminorGTM or Marketing Partner · 1 January 2019Regina brand sponsors the Fábrica de Chefs program by Hugo Grassi, a culinary education initiative, with sponsorship fulfilled through farinha de trigo Regina products. Builds brand association with professional culinary training.
• Origens CaféminorStrategic or Co-development Partner · 1 January 2019Partnership between Café Numero Um and Origens, a specialty coffee brand, to develop and promote differentiated coffee products. Represents co-development of specialty coffee offerings leveraging local Espírito Santo coffee origins.
• Instituto Americo BuaizcoreOthers · 1 January 2016Instituto Americo Buaiz is a civil society organization founded by the Buaiz family with the mission to support social development in Espírito Santo through communication, education, culture, social assistance, and environmental projects. While technically an internal CSR arm, it operates as a distinct entity (http://institutoamericobuaiz.com.br) and represents a strategic social partnership for community development.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• M. Dias Branco: Brazil's largest packaged baked goods and CPG food company (Adria, Piraquê, Isabela, Fit Food). Competes with Buaiz in adjacent baked-goods categories (crackers, cookies, pasta) and has national distribution that Buaiz lacks, but operates in the same Brazilian supermarket aisle.
• Tondo (Moinho Tondo): Brazilian flour milling company headquartered in southern Brazil, producing wheat flour and flour-based mixes. Directly comparable to Buaiz's Moinho Vitória in business model (wheat milling + branded flour lines), although at significantly larger scale.
• Renata (Tritícale): Brazilian flour and baking mix brand with broad retail distribution. Competes with Buaiz Regina on flour and cake mix shelves in supermarkets across Brazil.
• Melitta Brasil: Brazilian operation of global coffee and filter brand Melitta. Competes with Café Numero Um in roasted/ground coffee and specialty coffee, with similar positioning around quality certification and regional/traditional variants.
• 3 Corações: Brazil's largest coffee company by volume, owning brands such as 3 Corações, Café Pingo Preto, and Santa Clara. Directly comparable to Café Numero Um in roasted and ground coffee, with national distribution and broader product portfolio.
• J. Macedo (Dona Benta): Brazil's leading mass-market wheat flour and cake mix manufacturer under the Dona Benta brand. Directly competes with Buaiz's Regina line in flour and Mistura para Bolo across Brazilian retail, with the same product architecture (wheat flour + pre-mixed cakes).
• Moinho Globo (Globo Alimentos): Brazilian flour miller and producer of wheat flour, mixes, and bakery ingredients. Competes head-to-head with Buaiz in the wheat flour and pre-mix categories, with a national retail presence and B2B bakery channel.
• JDE Peet's (Pilão): Pilão is one of Brazil's leading coffee brands, owned by JDE Peet's. Directly competes with Café Numero Um in the traditional and gourmet roasted/ground coffee segments across Brazilian retail.

Broad incumbents

• Bimbo do Brasil: Brazilian subsidiary of Grupo Bimbo, the world's largest bakery company. Operates broadly in baked goods, breads, and snacks with a national footprint that dwarfs Buaiz's; overlapping only partially with Buaiz's flour and cake mix business.
• Nestlé Brasil: Multinational food giant with broad portfolio including baking aids, mixes, and coffee (Nescafé). Overlaps with Buaiz in cake mixes, pre-mixes, and roasted coffee at a national scale that Buaiz cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/BuaizAlimentosOficial
• Facebookfacebook.com/BuaizAlimentos
• LinkedInbr.linkedin.com/company/buaiz-alimentos
• Instagraminstagram.com/buaizalimentos

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buaiz Alimentos