Mercer Savings Bank

What Mercer Savings Bank does

Mercer Savings Bank is a privately held, state-chartered, FDIC-insured community savings bank headquartered at 1100 Irmscher Boulevard in Celina, Ohio, serving Mercer and Darke Counties in Ohio and Adams County in Indiana. Founded circa 1890, the bank operates five physical branches (two in Celina, plus Greenville, Fort Recovery, and a newly opened Berne, Indiana location) and a 'Money Bus' mobile branch that travels to scheduled stops in Geneva and Decatur, Indiana.

Its product set spans personal and business deposit accounts — ezChecking, NOW Checking, Student Reality Checking, Statement Savings, a tiered Money Market Deposit Account, a High-Yield MMDA, traditional/rollover/Roth/educational IRAs, and a 7-day to 60-month CD ladder — alongside a consumer and commercial loan book that includes auto loans, fixed- and adjustable-rate home mortgages, HELOCs and home-equity loans, personal loans, business checking, and commercial lending (CRE, operating lines of credit, equipment/inventory/term loans). The digital stack is built on third-party infrastructure: the GoBanking (TeleWeb / ProfitStars) online and mobile platform with iOS and Android apps, a white-labeled Wolters Kluwer mortgage application, and an Allied Payment loan-payment portal; card services run on a Mastercard debit with Apple Pay, Google Pay, and Samsung Pay tokenization, while the VISA Platinum credit card is issued by TCM Bank, N.A.

The bank's revenue model is conventional community-bank net interest income: loan and mortgage spreads, deposit-account service charges (e.g., $7.50 monthly fee on NOW Checking if balance falls below $400, $5 paper-statement fee), debit-card interchange, and credit-card program economics from TCM Bank. Distribution is relationship-led — local lending officers and branch managers who also act as lenders — augmented by self-serve digital channels and community outreach through the Money Bus. Ownership is private; the bank references SEC EDGAR filings under 'mercer bancorp' (CIK 0001967306), suggesting a holding-company structure, but no explicit parent relationship is disclosed and no public ticker exists.

Name

Mercer Savings Bank

Legal name

Mercer Savings Bank

Website

https://mercersavings.com

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

11–50 employees

Short description

Mercer Savings Bank is a privately held, FDIC-insured Ohio community bank founded circa 1890, operating five branches and a mobile 'Money Bus' across Mercer and Darke Counties (OH) and Adams County (IN) to offer deposit, mortgage, auto, personal, and commercial lending products to local households and small businesses.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (522180), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Savings Institutions, Not Federally Chartered (6036), State Commercial Banks (6022), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Mutual Savings Banks & Mutual Thrifts (FSABAEAD)

akta.pro secondary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

Keywords

• Community banking
• Retail banking
• Deposit accounts
• Consumer lending
• Mortgage lending

Headquarters

HQ city

Celina

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Net interest income on loans: Earns interest income on residential mortgages, home equity loans/HELOCs, auto/vehicle loans, personal loans, home construction and improvement loans, commercial real estate loans, operating lines of credit, and equipment/inventory/term loans. Rates vary by product, credit score, term, and amount; mortgage and CD/APY rates are publicly listed.
2. Deposit account fees: NOW Checking carries a $7.50 monthly service charge when the balance falls below the $400 minimum; paper statements cost $5. Other deposit-related fees (overdraft, ATM, etc.) are also part of service-charge income.
3. Card interchange and credit-card revenue: Generates revenue from debit-card interchange on Mastercard transactions and from its VISA Platinum credit card program, which is issued by TCM Bank, N.A. and offers rewards points for merchandise and travel.
4. Commercial lending and business banking spreads: Earns net interest income and fees from business checking accounts, business lines of credit, machinery/equipment/inventory loans, term loans, and commercial real estate loans to local businesses.
5. IRA and CD deposit funding: Accepts traditional, rollover, Roth, and educational IRAs and CDs (terms from 7 days to 5 years) as funding sources that the bank lends against or invests. Special CDs (5-, 9-, 11-month) carry promotional APYs to attract deposits.

Pricing tiers

Go-to-market motion4 records

Core offering

Mercer Savings Bank is a community savings bank that provides FDIC-insured deposit products (checking, savings, money market, IRAs, and CDs) and a range of consumer and commercial lending products (residential mortgages, HELOCs, home equity loans, auto loans, personal loans, business checking, and commercial real estate/operating loans). It serves retail and small-business customers through five physical branches in Ohio and Indiana, a Money Bus mobile branch, and GoBanking online and mobile channels.

Differentiator

Problem solved

Functional benefit

Brands

• Money Bus: Mercer Savings Bank's mobile banking branch service that brings banking services directly to community locations, including Geneva, IN and Decatur, IN stops.
• GoBanking
• RoundUp Savings

Products and services

• ezChecking No-frills personal checking account with a $50 minimum opening deposit, no monthly service charge, free Mastercard debit card, online and mobile banking, and a $5 paper-statement fee. Does not earn interest and has no minimum-balance requirement.
• Student Checking (Reality Checking) Checking account targeted at students under 21. Account opening includes 50 free checks and a free savings account. Monthly service charge of $7.50 waived for those under 21 or 65+ when balance falls below the $400 minimum.
• NOW Checking Interest-bearing personal checking account with free checks, free Mastercard debit card, online/mobile banking, and a $400 minimum balance to avoid the $7.50 monthly service charge. APY 0.03% (rates effective 06/16/2026).
• Statement Savings Account Interest-bearing FDIC-insured savings account with online banking, debit card, direct deposit, and automated payment access. Interest compounds daily and is paid quarterly. APY 0.05% with $100 minimum opening balance (rates effective 06/16/2026).
• Money Market Deposit Account (MMDA) Tiered-rate savings product offering higher interest than a basic savings account along with debit card, ATM access, and online banking. Tiered APYs 0.05% (less than $3,000), 0.07% (above $3,000), 0.15% (above $50,000), 0.20% (above $250,000), effective 06/16/2026.
• High-Yield Money Market Deposit Account Premium money market tier paying 3.10% APY on balances over $25,000 (3.06% interest rate) effective 06/16/2026. Below $25,000 the rate drops to 0.00% APY. Includes online banking and debit card access.
• Individual Retirement Accounts (IRAs) Tax-deferred, higher-yield retirement savings offered as Traditional, Rollover, Roth, and Educational IRAs. Rates vary by amount and term; deposits may be tax-free or tax-deferred depending on the IRA type.
• Certificates of Deposit (CDs) Fixed-rate, term deposits ranging from 7 days to 60 months with interest compounded daily. Includes special promotional CDs (5/9/11 month) at 3.50%-3.75% APY and standard ladder of 12-60 month CDs. Rates effective 06/16/2026; minimum balance varies by term.
• Auto Loans New and used vehicle loans for cars, trucks, motorcycles, and recreational vehicles. Rates vary by loan length, credit score, and loan amount; applicants with 700+ credit scores can finance up to 100% with no down payment. Refinancing and same-day approval available in some cases.
• Home Mortgages Fixed-rate and adjustable-rate mortgage loans for home purchases, including a 30-year fixed at 6.375% / 6.518% APR and a 15-year fixed at 6.00% / 6.233% APR (as of 06/18/2026). Online application via Wolters Kluwer.
• Home Equity Loan / HELOC Leveraged home-equity lending products: fixed-rate Home Equity Loans and revolving Home Equity Lines of Credit (HELOC). Funds may be used for home improvements, vehicles, tuition, or unexpected expenses; typical funding in as little as 2 weeks.
• Personal Loans Long-term fixed or variable rate personal loans for home improvement, home construction, boats, motorcycles, RVs, and ATVs. Low fees with payments accepted online, by mail, or in branch.
• Business Checking Business checking accounts paired with mobile deposit, online and mobile banking, fraud protection, and access to lines of credit. Designed for daily operating needs of small businesses.
• Commercial Lending Commercial real estate loans, operating lines of credit, and equipment, inventory, and term loans provided through dedicated commercial lenders who meet with business owners by appointment.
• Mercer Savings Bank VISA Platinum Credit Card Visa Platinum credit card issued by TCM Bank, N.A. subject to credit approval. Offers rewards points for merchandise and travel. Applications are submitted via mycommunitycc.com.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Stock Yards Bank & Trust: Community-focused regional bank headquartered in Louisville, KY, with consumer and commercial banking across Kentucky, Indiana, and Ohio. Comparable relationship-driven community-banking model and product breadth, though operating across a larger territory.
• Minster Bank: Independent community bank headquartered in Minster, Ohio (Auglaize County, adjacent to Mercer County), serving west-central Ohio with consumer and business banking, mortgages, and ag lending. Directly comparable in size, footprint, and product mix to Mercer Savings Bank.
• Peoples Bank (Coldwater, OH): Community bank based in Coldwater, Ohio (Mercer County) providing consumer, mortgage, and commercial lending plus ag financing in the same northwest Ohio/Indiana region as Mercer Savings Bank. Closest geographic and product-line peer.
• Liberty National Bank (OH): Independent community bank headquartered in Ada, Ohio (Hardin County) offering consumer and commercial banking with mortgage and ag lending across northwest/central Ohio. Comparable size, geographic profile, and product mix to Mercer Savings Bank.
• Heartland Bank USA: Independent community bank based in Geneva, Ohio (Lake County) offering consumer, mortgage, and business banking to small-town Ohio communities. Similar community-bank profile and product suite as Mercer, though in a different Ohio region.
• Union Savings Bank: Independent community bank serving the Greater Cincinnati and southwest Ohio region with branches extending into Indiana, offering checking, savings, mortgages, and commercial loans. Comparable Ohio/Indiana cross-border community-bank profile to Mercer Savings Bank.

Broad incumbents

• First Financial Bank: Large Ohio-based regional bank holding company (First Financial Bancorp) operating across Ohio, Indiana, and Kentucky with full-service consumer, mortgage, wealth, and commercial banking. Broader incumbent that competes with Mercer for the same regional deposit and small-business customers.
• WesBanco, Inc. Multi-state bank holding company headquartered in Wheeling, WV, with a significant Ohio retail-banking franchise (formerly Old School Capital partners banks) offering consumer, mortgage, and commercial banking. Comparable product set but operating across a wider Midwest footprint.
• Fifth Third Bank: Large regional bank headquartered in Cincinnati with deep Ohio retail presence, full-service consumer and commercial banking, and a national digital channel. Competes for the same household and small-business relationships Mercer cultivates locally.
• Park National Corporation: Ohio-headquartered bank holding company (Park National Bank) operating a network of community-banking divisions across Ohio and the Midwest. Larger incumbent offering consumer and commercial banking products that overlap Mercer's suite, but at greater scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mercer_savings
• YouTubeyoutube.com/channel/UCN9dTflbKwRNC21K1tVYdDA
• Facebookfacebook.com/mercersavingsbank
• LinkedInlinkedin.com/company/4800870/admin/dashboard

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercer Savings Bank