MCIC

What MCIC does

MCIC is a Lebanese construction materials distributor and furniture retailer founded in 2011 and headquartered in Chiah, Mecharafieh (Beirut). The company operates through a branch network of 8 locations across Lebanon, distributing a broad portfolio that includes deformed reinforcing steel bars, structural sections (H, U, I beams, angles, channels), sheets and coils (hot-rolled, cold-rolled, galvanized, prepainted, chequered, corrugated), merchant and industrial steel products, and cement-related inputs (white cement, fireproof cement, gypsum, roof tiles, cement and PVC pipes). Beyond steel and cement, MCIC also distributes complementary construction products including UPVC window fittings, polytanks, fencing, paints, and cement roofing systems.

In parallel with its construction materials business, MCIC functions as the exclusive Lebanese agent for two Turkish furniture brands, Istikbal and Bellona, distributing their residential and commercial furniture lines through the same 8-branch network. The company serves two distinct customer segments: construction industry buyers (contractors, builders, infrastructure developers requiring steel and cement inputs) and furniture retail customers (end consumers and retailers seeking Turkish-brand furniture). Revenue is generated through one-time B2B sales of construction materials and B2C/B2B furniture sales across the branch network, with pricing conducted on a quote-based, undisclosed basis.

The business model is built on direct distribution via the owned branch network, exclusive territorial rights for premium furniture brands, and broad inventory depth that enables single-source procurement for construction buyers. The company is privately held, founded and led by CEO Mr. Bachir Al Moussawi, and currently employs 11–50 people. MCIC has stated it is 'investing heavily on expansion and planning to build more branches across the country,' indicating a continued branch-led growth posture in the Lebanese market.

Name

MCIC

Legal name

MCIC

Website

https://mcic.company

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

MCIC is a Lebanese construction materials distributor and exclusive Lebanese agent for the Turkish furniture brands Istikbal and Bellona. Operating through 8 branches across Lebanon, it supplies steel, cement, and building materials to construction buyers and furnishes end consumers with Turkish-brand furniture.

Ownership category

akta.pro rank

Headquarters

HQ city

Chiyâh

HQ country

Lebanon

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Steel Products Distribution: MCIC generates revenue through the distribution of steel products including reinforcing steel bars, coils, sheets, plates, merchant and industrial products. Products include hot-rolled, cold-rolled, and galvanized products as well as flat and square bars, channels, beams, pipes, and tubes.
2. Cement and Construction Materials Distribution: Distribution of cement products including white cement, fireproof cement, gypsum, roof tiles, cement pipes, and paints. The company also supplies construction materials like UPVC products, fencing, and polytanks.
3. Furniture Distribution (Istikbal & Bellona): As exclusive agent of Istikbal and Bellona in Lebanon, MCIC distributes furniture products through its 8 branches across the country.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

MCIC is a Lebanese distributor that sells steel products (reinforcing bars, wire rods, structural beams, flat/square/round bars, hot-rolled and cold-rolled coils and sheets, galvanized and prepainted sheets, chequered and corrugated sheets), cement products (white cement, fireproof cement, gypsum, roof tiles, cement pipes, PVC pipes, cement roofs), construction materials (paints, fencing, polytanks, UPVC window fittings), and Turkish furniture marketed under the Istikbal and Bellona brands through 8 branches across Lebanon.

Product overview

MCIC is a diversified B2B/B2C construction materials distributor and furniture retailer operating in Lebanon since 2011. The company operates a single unified business model offering two distinct product lines: (1) Steel and Construction Materials portfolio including deformed reinforcing steel bars, wired rods, structural beams (H, U, I), angles, flat/square/round/rectangular bars, hot-rolled/cold-rolled/galvanized/prepainted sheets, chequered and corrugated sheets, cement products (white cement, fireproof cement), gypsum, roof tiles, pipes (cement, PVC), polytanks, fencing, cement roofs, and paints; and (2) Furniture Distribution as exclusive Lebanese agent for Turkish brands Istikbal and Bellona, with 8 retail branches across the country. The steel inventory also includes merchant and industrial products such as channels, beams, pipes, tubes, and specialty items. MCIC serves customers through its local office network combining broad geographic reach with local delivery capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Steel Products Distribution Distribution of a comprehensive range of steel products including reinforcing steel bars, wire rods, structural beams (H, U, I), angles, flat and plain square bars, round and rectangular bars, hot-rolled and cold-rolled coils and sheets, galvanized and prepainted products, chequered sheets, and corrugated sheets. Customers include construction companies, contractors, and builders in Lebanon.
• Cement and Construction Materials Distribution Distribution of cement products (white cement, fireproof cement), gypsum, cement roof tiles, cement pipes, PVC pipes, polytanks, fencing materials, cement roofing systems, construction paints, and UPVC window fittings. Customers include construction companies, contractors, and end consumers undertaking building projects in Lebanon.
• Istikbal Furniture Distribution Exclusive distribution of Istikbal, a top Turkish furniture brand, in Lebanon. Includes living room, bedroom, and office furniture sold through MCIC's 8 retail branches for residential and commercial customers.
• Bellona Furniture Distribution Exclusive distribution of Bellona, a top Turkish furniture brand, in Lebanon. Offers contemporary furniture designs for residential and commercial spaces through MCIC's retail branch network.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship.

• IstikbalflagshipChannel Partner/ Reseller/ DistributorIstikbal is a top furniture agency from Turkey. MCIC is the exclusive agent of Istikbal in Lebanon, distributing their furniture products through 8 branches across the country. This partnership has been instrumental in MCIC's growth since 2011.
• BellonaflagshipChannel Partner/ Reseller/ DistributorBellona is a top furniture agency from Turkey. MCIC is the exclusive agent of Bellona in Lebanon, distributing their furniture products through 8 branches across the country. After years of incredible growth and success of Bellona in Turkey, the brand is now distributed throughout Lebanon.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Cimenterie Nationale (Lebanon): The principal Lebanese cement producer with plants in Chekka and Sibline. MCIC distributes competing cement and gypsum products directly into the same Lebanese contractor base, making this the closest local upstream counterparty in the cement category.

Others

• Istikbal: The Turkish furniture flagship brand whose Lebanon-exclusive distribution rights MCIC has held since 2011. Sister brand to Bellona and a critical partner whose renewal terms drive the long-term viability of MCIC's retail-furniture segment.
• Bellona Mobilya: Turkish furniture principal whose exclusive Lebanon agency MCIC holds across 8 branches. Not a competitor but the upstream partner whose brand equity and product pipeline directly determine the strength of MCIC's furniture offering.

Broad incumbents

• Ezz Steel: Egypt's largest steel producer with rebar, wire rod, and hot-rolled coil capacity. Operates at producer scale in the same MENA rebar and merchant-bar category that MCIC distributes, making it a regional benchmark competitor for imported tonnage into Lebanon.
• Hadeed (Saudi Iron & Steel Company): SABIC's Saudi long and flat steel products subsidiary producing rebar, wire rod, and hot-rolled coils. Similar commodity-portfolio overlap as MCIC but at national-scale producer level, representing the kind of upstream competitor that sets rebar/coil pricing across MENA.
• Emirates Steel Arkan: The largest steel manufacturer in the UAE producing rebar, wire rod, sections, and sheet piling. While larger and broader than MCIC, it competes for regional rebar and structural-steel contracts that Lebanese project owners price against, anchoring the benchmark MCIC must compete with.
• Holcim Lebanon: The Lebanese arm of the global Holcim group, manufacturing and distributing cement, aggregates, and concrete. Competes with MCIC's cement and gypsum SKUs at the same Lebanese contractor and ready-mix customer base.

Direct peers

• Medsteel SAL: A major Lebanese producer and trader of long steel products (rebar and wire rod). Medsteel overlaps directly with MCIC's core rebar, beam, and merchant-bar categories within the same Lebanese market, serving overlapping contractor and developer customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mciclebanon
• LinkedInlinkedin.com/company/mcic-sal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCIC