Jersey Strong

What Jersey Strong does

Jersey Strong is a family-owned, New Jersey-based health club chain operating two physical locations in Old Bridge and East Brunswick, following the permanent closure of its Manalapan club effective May 31, 2026. Founded in 1992-1993 by the Roma Family, the company serves New Jersey consumers with a multi-format fitness offering that includes group exercise classes (Group Ride, Zumba, Group Power, Kickboxing, and others), seven XLab small-group studio formats (Barre, Boot Camp, Cycle, Boxing, Pilates, TRX, Yoga), one-on-one personal training using body mapping technology, and the SHIFT premium high-intensity functional training product. The company claims more than 500,000 cumulative NJ resident members and over 1,000,000 personal training sessions delivered across its 30+ year history.

The company's technology stack is built on a combination of third-party integrations rather than proprietary AI systems: the Jersey Strong+ mobile app (powered by Trainerize) handles class booking, account management, on-demand content, and personal coach communication; Openpath provides Bluetooth-based 24-hour club access; MOSSA On-Demand supplies streaming group fitness content; and ABC Fitness Solutions manages billing and customer care. Wearable integrations with Apple Watch, Fitbit, and Apple Wallet extend the digital surface. Personal training is differentiated by double-certified trainers and body mapping assessment, while the SHIFT product adds an immersive visual/lighting layer to small-group training.

Jersey Strong's revenue model is a subscription-recurring structure centered on month-to-month gym memberships with no long-term commitment, supplemented by premium add-ons including JS+ personal coaching, one-on-one personal training, corporate wellness packages for NJ employers, and ancillary fees (membership freeze, annual maintenance, late payment, and tailgating fees). The company distributes through physical club front desks, an online join portal (join.jerseystrong.com), and a direct corporate sales motion. Its go-to-market relies on free trial offers, member referral programs, blog and content marketing, email campaigns, and earned media via Google reviews. The company is privately held by the founding Roma Family, with no disclosed institutional investors, and operates a 501c3 affiliated charitable foundation, the Jersey Strong Foundation.

Name

Jersey Strong

Legal name

Jersey Strong

Website

https://jerseystrong.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Jersey Strong is a family-owned New Jersey health club chain operating two locations (Old Bridge and East Brunswick) that offers group classes, personal training, small-group studio training, SHIFT HIIT workouts, and the Jersey Strong+ digital coaching platform to NJ consumers and corporate wellness clients.

Ownership category

akta.pro rank

Product category

Health Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), General Health Coaching (HSADAGAA)

Keywords

• Fitness center memberships
• Group exercise classes
• Personal training services
• Corporate wellness programs
• On-demand fitness content

Headquarters

HQ city

New Jersey

HQ country

Trinidad & Tobago

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Gym Memberships: Monthly recurring membership fees providing access to gym facilities, equipment, group classes, and studio classes. All memberships are month-to-month with no long-term commitment required.
2. Personal Coaching Add-on: Premium add-on service providing customized workout plans, ongoing coaching, nutritional guidance, and two-way communication with personal coaches through the Jersey Strong+ app
3. Personal Training Sessions: One-on-one personal training sessions delivered by double-certified personal trainers, offering customized workouts and personal attention for faster results
4. Membership Ancillary Fees: Additional revenue from membership freeze fees ($9.99/month), annual maintenance fees, late payment fees ($9.50), and tailgating violation fees ($15)
5. Corporate Memberships: Bulk membership packages sold to businesses for employee wellness programs, offering discounted rates for companies of various sizes

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Jersey Strong operates two family-owned health club locations in New Jersey (East Brunswick and Old Bridge) offering month-to-month gym memberships that include access to fitness equipment, 180+ instructor-led group exercise classes, seven X-Labs small group studio formats, double-certified personal training, the SHIFT functional training program, and the Jersey Strong+ digital personal coaching app.

Product overview

Jersey Strong operates as a family-owned health club chain offering a multi-tiered fitness platform centered on its core gym facilities (two New Jersey locations: East Brunswick and Old Bridge). The portfolio combines on-site offerings including equipment access, group exercise classes (Group Ride, Zumba, Kickboxing, Step, HIIT and more via 180+ instructors), studio classes (X-Labs featuring seven specialized formats: Barre, Boot Camp, Cycle, Boxing, Pilates, TRX, and Yoga in five private studios), and personal training with body mapping technology. Premium tiers include SHIFT (immersive 45-minute functional training with visual/audio technology) and Jersey Strong Plus digital coaching through the Trainerize-powered mobile app. Corporate membership packages and the Jersey Strong Foundation charitable initiative round out the ecosystem. All members receive access to the Jersey Strong+ app for class booking, check-in, and wearable integration.

Differentiator

Problem solved

Functional benefit

Brands

• SHIFT: Signaled High Intensity Functional Training - an immersive, multi-media 45-minute workout combining coached exercise with visual learning displays and light signal technology for personalized intensity.
• Jersey Strong+
• Jersey Strong Foundation

Products and services

• Jersey Strong Gym Membership Month-to-month gym membership providing access to Jersey Strong's two New Jersey health club facilities, full equipment floor, group classes, studio classes, ladies-only workout space, on-site babysitting, and 24-hour access via mobile entry. Targeted at individual NJ residents seeking a community-oriented fitness environment with no long-term contract.
• Group Exercise Classes Instructor-led group fitness classes covering Group Ride (cycling), Group Stretch, Group Zumba, R30, Group Active, Group Blast, Group Centergy, Group Core, Group Fight (kickboxing/MMA), and Group Power. Led by 180+ certified instructors with professionally programmed, music-driven workouts scaled to all fitness levels. Included with membership.
• X-Labs Studio Classes Small group studio training offering seven specialized class formats: Barre, Boot Camp, Cycle, Knockout Boxing, Pilates Mat, TRX Suspension, and Yoga. Held across five private studios, coached by professional trainers, with most classes capped under 10 participants. Included with membership.
• Personal Training One-on-one personal training with double-certified personal trainers specializing in anatomy, physiology, kinesiology, psychology, flexibility, and nutrition. Uses body mapping technology to identify unique fitness needs and develop customized workout plans. Available as a paid add-on to gym membership.
• SHIFT (Signaled High Intensity Functional Training) Immersive 45-minute small group functional training workout that combines professional coaching, wall-mounted visual exercise demonstrations, timed lighting sequences for individualized intensity control, percussive massage recovery tools, and a community-centric class format. Marketed to burn 750-1,000 calories per session.
• Jersey Strong+ (JS+) Personal Coaching Subscription digital personal coaching add-on providing customized workout plans, nutrition guidance, and ongoing two-way communication with dedicated personal coaches through the Jersey Strong+ mobile app. Includes 24x7 coach access, weekly workout delivery, meal tracking, and smartwatch integration.
• Corporate Gym Memberships Bulk employer-sponsored gym membership packages sold to New Jersey businesses for use as employee wellness benefits. Customizable plans available for companies ranging from 1 to 1,000+ employees, with discounted corporate rates.
• MOSSA On-Demand On-demand group fitness class library accessible via web portal and through the Jersey Strong+ app, allowing members to stream workouts anywhere, anytime. Free access included with Jersey Strong group class membership.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MOSSA On-DemandcoreTechnology or Integration · 1 January 2021Partnership to provide on-demand group fitness classes accessible anywhere, anytime. Included free with Jersey Strong membership for members with group class access.
• OpenpathcoreTechnology or Integration · 1 January 2021Openpath provides smartphone-based mobile access system allowing members to enter clubs using their phone. Members download the Openpath app and use Bluetooth to access club doors hands-free.
• Jersey Strong Foundation PartnersminorStrategic or Co-development Partner · 1 January 2012The Jersey Strong Foundation (501c3) has established partnerships with Habitat For Humanity, Fulfill (formerly The Food Bank of Monmouth and Ocean Counties), and The Monmouth County Long-Term Recovery Group for charitable initiatives supporting NJ communities recovering from hardship and natural disasters.
• ABC Fitness SolutionscoreImplementation/ SI/ Consulting PartnerABC Fitness Solutions handles all membership billing including payments, freezes, account management, and customer care. Members contact ABC for billing questions at 1-888-827-9262.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Blink Fitness: Mid-priced regional gym chain with multiple NJ locations, offering memberships and group training. Competes for the same value-conscious NJ consumer base as Jersey Strong.
• Planet Fitness: Largest US low-cost fitness chain with multiple NJ locations and a similar 'judgment-free' value positioning. Competes for the same price-sensitive consumer segment and represents the primary budget alternative for Jersey Strong prospects.
• Crunch Fitness: Multi-state membership gym chain offering group classes, personal training and flexible memberships at comparable mid-market price points. Crunch is explicitly referenced as the destination absorbing Jersey Strong's Manalapan members, evidencing direct overlap in customer base and value proposition.
• F45 Training: Functional training boutique franchise running 45-minute group sessions. Directly comparable to SHIFT in format, intensity, and target customer, and competes for the same NJ functional-fitness consumer.
• Gold's Gym: Iconic fitness brand offering memberships, personal training and group classes with national reach. Overlaps with Jersey Strong on personal training, group fitness and mid-market membership pricing.
• LA Fitness / Esporta: Established multi-state full-service gym chain with broad group fitness, personal training and family amenities. Operates several NJ locations that directly compete with Jersey Strong for traditional fitness consumers.
• Anytime Fitness: 24-hour neighborhood fitness franchise with global footprint. Overlaps with Jersey Strong on round-the-clock access and community-style local gym positioning.
• Orangetheory Fitness: Boutique group fitness concept centered on heart-rate based small-group training. Competes directly with Jersey Strong's SHIFT and X-Labs studio offerings for the small-group premium segment.

Broad incumbents

• Equinox: Luxury fitness brand with premium group classes, personal training and digital coaching. Competes for the same affluent NJ demographic that buys JS+ and SHIFT, but at a much higher price tier.
• Life Time Fitness: Premium, multi-state fitness operator with extensive group fitness, personal training, and family programming. Competes for higher-end NJ consumers and serves as the upscale alternative to Jersey Strong's mid-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jerseystrong
• Facebookfacebook.com/JerseyStrong
• LinkedInlinkedin.com/company/jersey-strong

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jersey Strong