Local Directory

What Local Directory does

Local Directory, legally The Amersham Local Directory Limited, is a privately-held UK community publishing and local advertising company founded in October 2006 by Nisha and co-owned with Raj. The company operates 17 hyper-local monthly magazines covering 17 distinct geographic areas across Buckinghamshire and Hertfordshire, distributed door-to-door by a network of over 200 GPS-tracked distributors to more than 144,000 homes each month, with an additional 300,000+ leaflets delivered. Its core product is print advertising space within these magazines, supplemented by a complimentary online business directory and tiered digital upgrade packages (Bronze, Silver, Gold, Premium) that include clickable digital editions and social media links for SEO benefit.

The company's underlying technology includes a proprietary GPS tracking mobile application used by distributors (logging location, date, and time every four seconds to verify a 95% minimum / 99%+ actual delivery guarantee), an online digital magazine viewer, and a category-search web directory. Distribution occurs in the first week of each month, with approximately 2% of copies placed in pickup points such as libraries and health surgeries.

The business model combines subscription-recurring revenue from print magazine advertising (starting at £48 + VAT per magazine per month with discounts for 4/6/12-month commitments and multi-magazine bookings), recurring online directory listing fees, pay-as-you-go leaflet distribution (£59 + VAT per 1,000 with a 5,000 minimum), bundled design-print-distribution packages, and one-off advert design fees (£30-£50 + VAT). The go-to-market is sales-led, with a small internal team (1-10 employees including account directors, sales executives, and operations staff) engaging SMB advertisers by phone, email, and in-person consultation at the Amersham headquarters. Customer segments are exclusively small and medium local businesses — home services, healthcare providers, retail, and tradespeople — seeking cost-effective reach to homeowners aged 35+, with a skew toward the 55+ silver market that retains print publications.

Name

Local Directory

Legal name

The Amersham Local Directory Limited

Website

https://localdirectoryltd.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Local Directory publishes 17 hyper-local monthly magazines across Buckinghamshire and Hertfordshire, delivering 144,000+ copies door-to-door via GPS-tracked distributors to connect small and medium local businesses with homeowners in their service areas.

Ownership category

akta.pro rank

Product category

Local Print Advertising and Community Publishing

NAICS

Periodical Publishers (513120), Directory and Mailing List Publishers (51314), Direct Mail Advertising (54186), Advertising Material Distribution Services (541870)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Local Search & Business Directories (BPAMAAAE)

Keywords

• Local print advertising
• Community magazine publishing
• Door-to-door distribution
• Leaflet distribution services
• Local business directory

Headquarters

HQ city

Amersham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Print Magazine Advertising: Core revenue stream from advertising space in 17 monthly hyper-local print magazines distributed door-to-door across Bucks and Herts. Advertisers can book single or multiple publications with various ad sizes.
2. Online Directory Listings: Digital directory listings on the company website, complimentary for print advertisers or available as paid upgrades (Bronze, Silver, Gold, Premium packages) for non-advertisers.
3. Leaflet Distribution: Insertion of promotional flyers/leaves into magazines for distribution. Pricing starts at £59 per 1,000 + VAT with minimum order of 5,000.
4. Advert Design Services: One-off design service fees for creating advertisements: £30 + VAT for quarter/eighth page, £50 + VAT for half/full page adverts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Local Directory publishes and distributes 17 hyper-local monthly community magazines across Buckinghamshire and Hertfordshire, selling print advertising space to local businesses that reach over 144,000 homes via GPS-tracked door-to-door delivery. Advertisers receive a complimentary online business directory listing and links to their social media pages, with additional paid services for advert design, leaflet printing, and standalone leaflet distribution.

Product overview

Local Directory operates as a hyper-local advertising and publishing platform consisting of 17 monthly community magazines distributed across Buckinghamshire and Hertfordshire, reaching over 144,000 homes via GPS-tracked door-to-door delivery. The core product is the Local Directory Magazines, supported by an Online Directory for digital discovery. Additional services include leaflet/flyer distribution and printing (Leaflet Distribution and Leaflet Printing), advert design services, and tiered Online Web Listing Packages for enhanced digital presence. All print advertisers receive a complimentary basic online listing with links to their websites and social media.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Directory Magazines Hyper-local community magazines published monthly across 17 regions in Buckinghamshire and Hertfordshire, delivered door-to-door to over 144,000 homes. The publications combine local business advertising with community news, events, articles, puzzles, and local information. Sold as monthly advertising subscriptions to local businesses.
• Online Directory Web-based business directory with category search functionality that allows readers to find local businesses online. Provides SEO benefits and click-through links to advertisers' websites and social media pages. Included complimentary with print advertising or available as paid standalone listings.
• Leaflet Distribution Door-to-door leaflet, menu, and flyer delivery service distributed alongside or separately from the monthly magazines. Pricing starts at £59 per 1,000 flyers with GPS-tracked delivery and a minimum order of 5,000.
• Leaflet Printing Design, print, and delivery service for promotional flyers and leaflets. Combines professional printing with GPS-tracked distribution capabilities for complete promotional campaigns.
• Advert Design Service Professional advert design service for clients without their own design capabilities. One-off fee of £30 + VAT for quarter or eighth-page adverts, and £50 + VAT for half or full-page adverts.
• Online Web Listing Packages Tiered online directory listing packages (Bronze, Silver, Gold, Premium) that extend beyond the complimentary basic listing. Bronze is free with print ads; Silver, Gold, and Premium offer enhanced visibility with business descriptions, logos, and pinned placement at discounted rates for advertisers.

Quantifiable outcome

• 144,000+ magazines delivered monthly to letterboxes
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Checkatrade: UK directory and vetting platform for local tradespeople and home-service SMBs. Comparable customer base (home improvement, trades) and lead-generation value proposition to Local Directory's print advertising offering, but delivered digitally rather than through print.
• Newsquest: Major UK regional newspaper publisher (part of Gannett) with local titles across England, including in the South East. Competitor for local SMB advertising budgets in overlapping geographic markets, though not specifically a hyper-local magazine operator.
• Yell: The UK's dominant business directory operator (historically Yellow Pages), now digital-led with online listings, SEO/SEM services and display advertising for SMBs. Overlaps with Local Directory on the online directory side but does not operate a hyper-local print magazine product.
• Reach plc: UK's largest regional newspaper publisher (Daily Mirror, Express, Manchester Evening News and dozens of local titles) with national SMB advertising sales infrastructure. Comparable as a competitor for local SMB advertising budgets, though operating at much larger scale and broader geography.

Emerging players

• Bark.com: Online marketplace connecting consumers with local professional services across 50+ categories. Comparable customer segment (local SMBs seeking customers) to Local Directory's advertisers, but delivered as an online lead-generation platform rather than print.
• FreeIndex: UK online business directory with free and premium listing tiers serving local SMBs. Overlaps with Local Directory's online directory product and tiered subscription model, but delivered as a digital-only platform.

Direct peers

• Thomson Local: UK-based local business directory operating print and online directory products targeted at SMBs in defined geographies. Closest direct comparable to Local Directory's print-plus-online directory model, though operating at significantly larger national scale.
• Gorilla Marketing: UK door-to-door leaflet and flyer distribution company with GPS-tracked delivery. Comparable to Local Directory's distribution infrastructure and SMB advertiser base, though without the magazine publishing component.
• National Leaflet Distribution: UK nationwide door-to-door leaflet distribution company with shared and solo distribution options. Comparable to Local Directory's leaflet distribution side of the business, operating at national rather than regional scale.
• DMS Distribution (Distribution Marketing Services): UK door-to-door and shared leaflet distribution company offering GPS-tracked delivery to households. Comparable to Local Directory's leaflet distribution and GPS-verified delivery stack, though DMS operates nationally and without a magazine product.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/localdirectory2
• LinkedInlinkedin.com/company/local-directory-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Local Directory