Novomotec

What Novomotec does

Novomotec GmbH is a German niche supplier of individualized electric drive solutions, founded in 2006 and headquartered in Hohenbrunn near Munich. The company focuses on a narrow band of specific motor sizes, engineering customized drives for OEM clients rather than competing on volume in commodity motor categories. It serves end-markets including medical technology and rehabilitation, e-mobility, professional power tools, drones, smart home and building automation, logistics automation, and industrial automation. The firm is a subsidiary of the publicly listed Swedish Addtech Group, which comprises more than 140 operating companies.

The core product portfolio is built around a modular "Baukastensystem" (building block system) combining EC (brushless DC) motors in multiple topologies — frameless kits, flat motors, hollow shaft motors, external rotor, and internal rotor (slotted and slotless) — together with brushed DC motors, bell armature / coreless DC motors, and complementary gear units. Differentiators include application-specific electrical sizing, customizable shafts/flanges/cables/connectors, and the willingness to deliver tailored solutions even at medium production volumes where larger competitors typically will not engage. The company also distributes the Coel Motori industrial motor brand.

The business model is B2B direct sales with quote-based pricing (not publicly disclosed) and a free, no-obligation requirement-checking service as the top-of-funnel engagement. Go-to-market combines a German/English website, LinkedIn presence, and physical presence at industry trade shows (all about automation in Hamburg/Chemnitz, Electronica in Munich), supported by sales coordinators and regional sales representatives. Revenue streams are one-time hardware sales of standard motors, custom/special drive solutions, and accessories. Recent strategic moves include a 2024 entry into China via sister company Poryan in Foshan, ongoing product line extensions, and recognition as a 2026 TOP 100 Innovator in the German Mittelstand.

Name

Novomotec

Legal name

Novomotec GmbH

Website

https://novomotec.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Novomotec GmbH is a German niche supplier (founded 2006) of customized small electric motors and drive solutions for OEM clients in medical technology, e-mobility, power tools, drones, and industrial automation, operating as a subsidiary of Sweden's listed Addtech Group.

Ownership category

akta.pro rank

Product category

Electric Motors and Drive Systems

NAICS

Motor and Generator Manufacturing (335312), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Motors & Generators (3621)

akta.pro primary industry

Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ)

akta.pro secondary industries

Micromobility Powertrain Manufacturing (Motors/Controllers/Drivetrains) (IMACAOAD), Assembly, Conversion Kits & OEM/ODM Contract Manufacturing (IMACAOAL)

Keywords

• Electric drive solutions
• BLDC motors
• EC motor manufacturing
• OEM drive components
• Miniature gear motors

Headquarters

HQ city

Hohenbrunn

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Standard Motors: Sale of standard electric motors in various standard sizes for general applications
2. Custom/Special Drive Solutions: Development and sale of customized drive solutions based on modular building block system, tailored to specific customer requirements even for medium quantities
3. Gear Units and Accessories: Sale of gear units and accessories to complement motor offerings

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Novomotec designs, sources, and supplies customized small and miniature electric motors (EC, BLDC, brushed DC, bell armature) and complete drive solutions to OEM customers. Through a modular building block (Baukastensystem) approach, motors are combined with matched gearheads, encoders, brakes, and controllers to deliver application-specific drive packages in lot sizes from samples and small series through medium volumes, across industries such as medical technology, smart home, e-mobility, power tools, off-highway, logistics, drones, and industrial automation.

Product overview

Novomotec is a niche supplier of individualized drive solutions specializing in electric motors and gear units. The product portfolio centers on two main categories: Standard Motors (offering a broad range in numerous standard sizes) and Special/Custom Solutions (tailored drives based on a modular component system). The core product lineup includes EC-Frameless-Kits for application-specific mechanical and electrical adaptation, Brushed DC Motors with high power density, Bell Armature/Coreless DC Motors for dynamic applications, EC Flat Motors, EC Hollow Shaft Motors for media passage applications, EC External Rotor Motors (from high-speed to multi-pole high-power), and EC Internal Rotor Motors (available in slotted and slotless variants). The company leverages a flexible modular kit system to create customized solutions even for medium production volumes.

Differentiator

Problem solved

Functional benefit

Brands

• Coel Motori: Industrial motor brand offered as part of the product portfolio
• Poryan

Products and services

• EC-Innenläufer (EC Internal Rotor Motors) Electronically commutated (EC) internal rotor motors for OEM applications; can be combined within Novomotec's modular drive building block system with gearheads, encoders, brakes and controllers.
• EC-Außenläufer (EC External Rotor Motors) Electronically commutated (EC) external rotor motors for OEM applications; combinable within Novomotec's modular drive building block system with gearheads, encoders, brakes and controllers.
• EC-Hohlwellenmotoren (EC Hollow Shaft Motors) Electronically commutated (EC) hollow shaft motors; can be combined within Novomotec's modular drive building block system with gearheads, encoders, brakes and controllers.
• EC-Flachläufer (EC Flat Motors) Electronically commutated (EC) flat (pancake-style) motors for space-constrained OEM applications; combinable within Novomotec's modular drive building block system.
• EC-Frameless-Kits Frameless EC motor kits (stator and rotor only, no housing or bearings) intended to be integrated directly into an OEM machine structure.
• Kesselankermotoren / Bell Armature (Coreless DC Motors) Bell armature (coreless) DC motors, identified by Novomotec as one of its core motor technologies; available across multiple sizes and combinable within the modular drive building block system.
• Bürstenbehaftete DC-Motoren (Brushed DC Motors) Brushed DC motors offered by Novomotec as part of its standard motor portfolio and combinable within the modular drive building block system with gearheads, encoders, brakes and controllers.
• Getriebe (Gearheads / Gearboxes) Gearhead options (planetary, spur, and worm gear) that pair with the standard motor portfolio to form complete drive modules for OEM applications.
• Encoder Encoder options offered by Novomotec to pair with motors as part of its modular drive building block system for position and speed feedback in OEM applications.
• Bremsen (Brakes) Brake options offered by Novomotec to pair with motors as part of its modular drive building block system for holding/emergency-stop functionality in OEM applications.
• Steuerungen / Controller Drive controllers offered by Novomotec to pair with motors as part of its modular drive building block system, completing the motor-gearbox-encoder-brake-controller drive module.

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• PoryancoreStrategic or Co-development PartnerTogether with sister company Poryan, Novomotec opened its first location in China. This partnership enables faster response times, direct contacts, and strong local market presence for customers and partners in China.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Oriental Motor: Japanese manufacturer offering a wide range of standard and custom small motors (BLDC, stepper, AC) with global distribution — overlapping with Novomotec in BLDC and stepper motor categories but operating at much larger scale across more standard product lines.
• Allied Motion Technologies: US-listed provider of precision motion-control products including BLDC motors, gear motors and servo drives for industrial, vehicle and medical markets — broader portfolio than Novomotec but with comparable small-motor technology and end-market exposure.
• Nidec Corporation: Japanese global leader in motors and electronics producing everything from tiny precision motors to industrial drives — a broad incumbent whose small-precision-motor division overlaps with Novomotec's BLDC and frameless-kit product areas.

Direct peers

• maxon: Swiss-based precision drive specialist offering BLDC, brushed DC and gear motors across medical, robotics, automation and aerospace — directly overlapping Novomotec's product portfolio and customer segments, particularly in medical and industrial automation.
• Nanotec Electronic: German manufacturer of stepper motors, BLDC motors and integrated drive solutions for automation, medical and laboratory equipment — overlapping with Novomotec's EC-internal/external rotor and frameless kit lines, particularly for industrial automation customers.
• FAULHABER: German manufacturer of miniature and small-framed DC, BLDC and linear servo motors for medical devices, automation, optics and robotics — a direct competitor in the same size range and customization-intensive niche that Novomotec addresses.
• Anaheim Automation: US distributor and integrator of BLDC, stepper and brushed DC motors and drives for automation, medical and motion-control applications — directly comparable as a small-to-mid-volume custom motor supplier serving overlapping OEM customer profiles.
• Portescap: Specialist in small precision BLDC, coreless and brushed DC motors for medical, industrial and aerospace applications — competing head-to-head with Novomotec in frameless kits and high-dynamic coreless (bell armature) drives.
• Dunkermotoren: German-based (now part of Ametek) manufacturer of BLDC and brushed DC small motors with integrated gearing and electronics — directly comparable product architecture and a closely overlapping customer base in medical, automation and e-mobility.
• Lin Engineering: US-based manufacturer of high-precision BLDC and stepper motors and frameless kits for medical, semiconductor, robotics and automation — directly comparable to Novomotec's BLDC internal-rotor and frameless-kit offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/novomotec-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novomotec