Bröllopsmagasinet

Name

Bröllopsmagasinet

Legal name

Nordic Bridal Media

Website

https://bridalmagazinegroup.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Uddevalla

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Print Advertising: Advertising space sold in the printed magazine, including half-page placements and full print advertisements. The magazine reaches 84,000 readers per year.
2. Online Advertising: Web-based advertising products designed for businesses with strong online focus. Includes banner ads and digital placements on the company's online platforms.
3. Media Packages: Bundled media packages combining print, online, and social media branding opportunities. Tailored for businesses wanting maximum visibility across all platforms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bröllopsmagasinet publishes a printed Nordic bridal wedding magazine reaching 84,000 readers per year and sells advertising and media packages (print, online, and social media) to wedding industry businesses. The company serves as a media platform connecting wedding vendors with bridal couples across Sweden, Norway, Finland, and Denmark.

Product overview

Bröllopsmagasinet (Bröllopsmagasinet is Swedish for 'The Wedding Magazine') operates as part of Nordic Bridal Media, a Nordic wedding media company established in 1993. The company offers a unified platform of advertising and media products designed to help businesses in the wedding industry reach prospective customers. The product portfolio consists of multiple advertising products centered around a printed magazine (reaching 84,000 readers annually) and digital advertising channels. Core products include: Media Packages (combined print, online and social media branding), Online Packages (digital-only), Print advertisements, Online Ads, Special ads for specific wedding industry sectors, and Half page print formats. The offering functions as a comprehensive media advertising platform rather than a modular SaaS product.

Differentiator

Problem solved

Functional benefit

Brands

• Bröllopsmagasinet: The company's printed magazine that reaches 84,000 readers per year and is used by bridal couples as a guide through the entire wedding planning process.

Products and services

• Media Packages Tailored media packages where businesses maximize visibility by branding in print, online, and social media. The optimal choice for businesses wanting to reach the entire Nordic bridal target group.
• Online Packages Tailored media packages where businesses maximize visibility by branding online and in social media.
• Print Advertisements Printed magazine advertising reaching 84,000 readers per year; used by bridal couples as a guide through the entire wedding planning process.
• Online Ads Web-based advertising products designed for businesses with a strong online focus, reaching the target group effectively through specially designed web products.
• Special Ads Tailored advertisements for specific sectors in the wedding industry, suitable for specific businesses or businesses focusing on content marketing.
• Half Page (Nordic Bridal) Print advertising format measuring 220 x 148 mm plus 3 mm bleed, part of the Nordic Bridal print magazine offering.

Quantifiable outcome

• Reaches 84,000 readers per year through print magazine

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Here Comes The Guide: US wedding venue and vendor directory with editorial content. Comparable as a regional wedding advertising platform connecting vendors with planning couples, similar monetization model to Bröllopsmagasinet's B2B media packages.
• Say Yes Magazine: Wedding magazine and digital platform with editorial coverage of dresses, planning, and venues. Comparable as a niche wedding publication monetizing through print and digital advertising to vendor audiences.
• Bröllopsguiden: Swedish wedding directory and planning platform serving Swedish couples with vendor listings and inspiration content. Directly comparable as a Nordic-region wedding media property targeting the same advertiser and audience base as Bröllopsmagasinet.

Regional players

• EasyWeddings (Australia): Australian wedding directory, magazine, and planning platform combining editorial content with vendor listings. Comparable as a regional wedding media property with print roots and a vendor-advertising revenue model.
• Rock My Wedding: UK-based wedding blog, magazine, and styled-shoot content platform with a strong editorial brand. Comparable as a print-adjacent wedding media brand monetizing through vendor partnerships and content.
• Hitched.co.uk: Leading UK wedding directory and planning platform. Comparable as a regional wedding media platform serving a specific national market with vendor listings and editorial content, though operating in a different geography.

Emerging players

• Zola: Digital-first wedding planning platform offering registry, vendor marketplace, website builder, and content. Comparable as a multi-product wedding platform monetizing vendor relationships, but with a tech-native rather than print-rooted business model.

Broad incumbents

• WeddingWire: Large-scale wedding vendor marketplace and content platform with global operations. Comparable as a B2B advertising and lead-generation platform for wedding vendors, overlapping with Bröllopsmagasinet's core advertising proposition.
• The Knot Worldwide: Global wedding media and marketplace operator (formerly XO Group) combining content, vendor directory, and planning tools. Comparable as a wedding-industry advertising platform, though much larger and US-rooted.
• Brides (Dotdash Meredith): Long-established wedding magazine and digital brand (originally Condé Nast, now Dotdash Meredith) covering dresses, planning, and vendor content. Comparable as a print-rooted wedding media brand now operating across digital channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/Brollopsmagasinet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bröllopsmagasinet