Visang

What Visang does

Visang ((주)비상교육) is a privately held South Korean education publishing and edutech company founded in 1997 and headquartered in Gwacheon, Gyeonggi-do (Seoul metropolitan area), with a representative director of Yang Tae-hoi. The company is the #1 ranked K-12 textbook publisher in Korea, with its certified textbook and teacher's-guide line adopted by 11,694 schools nationwide and a cumulative workbook portfolio of more than 100 million copies sold across flagship series including Wanja (완자), O2 (오투), Hankkeut (한끝), and Reader's Bank. Visang also publishes a workbook series (비상교재) sold via its own e-commerce bookstore and through nationwide offline distribution channels reaching schools, teachers, and parents. The company operates 25+ sub-brands covering the full learner lifecycle from early childhood through high school, with dedicated platforms for teachers (Vivasam) and parents (Mom&Talk).

The company's technology stack centers on an AI-driven metacognition learning system called OnlyOne (온리원), which uses adaptive recommendation, generative AI, and predictive analytics to analyze student weaknesses and prescribe personalized study paths. OnlyOne has 9 million cumulative users and is delivered via a dedicated learning tablet (S-type priced at 648,000 KRW). In February 2026, Visang launched GiChulTapTap (기출탭탭), an AI-powered tablet app for high-school 수능 (college entrance exam) preparation, and Allvia (올비아), a global AI edutech platform intended to serve international markets. The company also holds proprietary IP in design, including the KkomKkom writing font (꼼꼼체), which won iF Design Awards in both 2022 and 2026.

Visang's business model combines one-time textbook and workbook sales (B2C via Visang Bookstore and B2B via direct school supply and teacher channels), recurring subscription revenue from OnlyOne bundled with hardware, monthly Korean-language learning subscriptions (MasterTopic), and emerging global subscription revenue from Allvia and the Master Korean family (MasterK, MasterKorean, MasterTopic) targeting overseas Korean learners including in Vietnam. Pricing spans unit-pricing for individual textbooks (e.g., 16,000 KRW for O2 math grade 6-1), subscription pricing for learning services, and multi-year contracts for tablet hardware packages. Distribution combines an own-storefront e-commerce channel, teacher-direct B2B sales, and direct enterprise supply contracts with 11,694 schools. Marketing leverages YouTube, Facebook, LinkedIn, a parent community (Mom&Talk), a V Points loyalty program, and earned media via PR and news feeds.

Name

Visang

Legal name

(주)비상교육

Website

https://visang.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Visang is a South Korean K-12 education publisher and edutech company, the #1 ranked domestic textbook supplier adopted by 11,694 schools, offering print textbooks/workbooks, AI-driven learning platforms such as OnlyOne and Allvia, and global Korean-language learning services.

Ownership category

akta.pro rank

Product category

K-12 Educational Publishing

NAICS

Educational Support Services (611710), Language Schools (611630), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH)

akta.pro secondary industry

Immigration, Citizenship & Integration Language Exam Prep (EDANACAG)

Keywords

• K-12 educational publishing
• AI edutech platforms
• School textbook publishing
• Korean language learning
• Teacher support services

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 교재 및 학습서 판매: 초등, 중학, 고등 학생용 학습교재(개념+유형, 한끝, 오투, 완자 등)와 교과서를一次性 판매. 비상서점을 통해 온라인 직접 판매하며, ISBN 기반 정가 판매 체계를 운영.
2. 온리원 학습 서비스 구독: 학습전용기기(태블릿) + 콘텐츠 서비스 패키지를 기반으로 월정액 또는 연정액 구독. AI 기반 맞춤 학습, 메타인지 학습 시스템을 제공하며, 교재 구매, 진단, 이벤트 참여에 사용 가능한 캐시를 적립.
3. 학습전용기기 판매: 온리원 서비스用户提供학습전용태블릿(S형: 648,000원 포함) 및 악세서리 판매. 월납 상품으로 분납 옵션도 제공.
4. 올비아 글로벌 플랫폼: AI 에듀테크 플랫폼 '올비아'를 통한 글로벌 생태계 조성. 앱 기반으로 글로벌 사용자에게 학습 서비스를 제공.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Visang Education (비상교육) is a South Korean K-12 educational content and services company that publishes certified school textbooks (비상교과서) and a best-selling workbook series (비상교재), sells dedicated learning tablets, and operates AI-driven learning platforms including the OnlyOne metacognition-based adaptive learning service and the Allvia global edutech platform. The company also delivers Korean language learning programs for international learners (MasterKorean, MasterK, MasterTopic) and teacher-support services through the Vivasam platform.

Product overview

Visang ((주)비상교육) is a comprehensive South Korean educational publishing and technology company offering a multi-brand, multi-platform portfolio spanning early childhood through secondary education, as well as global Korean language learning. The product portfolio is organized into three brand segments — 유아 (early childhood), 초등 (elementary), and 중고등 (middle/high school) — supplemented by dedicated platforms for teachers (비바샘) and parents (맘앤톡). Core products include the AI-powered metacognition learning platform OnlyOne (온리원), the #1-ranked school textbook line 비상교과서 (used by 11,694 schools), and the cumulative best-selling workbook series 비상교재 (100 million+ copies sold). Subject-specific brands include 오투 (science), 완자 (all-in-one workbooks), 한끝 (test prep), 개념+유형 (math), and 리더스뱅크 (English reading). Digital-native offerings include the tablet-based exam prep app 기출탭탭, the AI global platform 올비아, and interactive digital textbooks. For international learners, Visang offers Korean language programs through 마스터K, 마스터코리안, and 마스터토픽 (TOPIK prep). All brands are united under Visang's AI Edtech and metacognition strategic pillars.

Differentiator

Problem solved

Functional benefit

Brands

• 온리원 (Only1): Metacognition-based learning system for elementary students with tablet-based AI analysis; 9 million cumulative users
• 오투 (O2)
• 완자 (Wanja)
• 한끝 (Hankkeut)
• 개념+유형 (GaeNyeom+YuHyeong)
• 리더스뱅크 (Reader's Bank)
• 기출탭탭 (GiChulTapTap)
• 올비아 (Allvia)
• 비바샘 (Vivasam)
• 마스터코리안 (Master Korean)
• 마스터K (MasterK)
• 마스터토픽 (Master Topik)
• 잉글리시아이 (English Eye)
• 윙스 (Wings)
• 옥수수 (OkSusu)
• 꼼꼼체 (KkomKkom)
• 딱수학 (Ddaksoo)
• 테솜 (Tesom)
• 티키토키 (TikiToki)

Products and services

• OnlyOne (올리원)

Quantifiable outcome

• 학부모 10명 중 8명이 재구매하는 온리원 초등 학습 서비스
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

One partnership is on record.

• 에듀TV (edutv) 및 에듀드림 (edudream.com)minorStrategic or Co-development Partner · 1 March 20032003년 3월 비유와상징(비상교육 전신)과 에듀TV 간 업무 제휴 체결. 주요 교재(한 권으로 끝내기, 개념 플러스 유형, 오투 중학 과학 등)가 스카이라이프 위성방송을 통해 방송되고, edudream.com에서 인터넷 강의가 제공됨.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Houghton Mifflin Harcourt: US-based K-12 textbook publisher and edtech provider offering print + digital + AI-powered learning solutions. Closest global analog to Visang's integrated textbook + workbook + AI learning platform business, though at much larger scale and with English-language focus.
• Pearson: Global education publishing and assessment incumbent with K-12 textbooks, digital learning platforms, and English-language testing (PTE). Comparable in textbook + edtech hybrid model and global reach that Visang's Allvia platform aspires to.
• EBS (Educational Broadcasting System): Public Korean educational media company providing curriculum-aligned content, including the EBS누리샘 early-childhood program that Visang itself publishes under. Adjacent/overlapping role as a national education content provider, with broader mandate (TV, online, public broadcasting).

Direct peers

• Mirae-N (미래엔): Korea's other major K-12 textbook and workbook publisher. Directly competes with Visang in the same national textbook adoption process and bestselling workbook categories (e.g., 자습서/평가 문제집), with very similar brand portfolio and school channel.
• Chunjae Education (천재교육): Long-standing Korean textbook and workbook publisher competing head-to-head with Visang for school textbook approvals and study book bestseller lists, with overlapping subject brands and similar distribution through national school channels.
• Neungyule (능률교육): Korean educational publisher with a comparable K-12 textbook and workbook portfolio, particularly strong in English-language study materials. Overlaps with Visang on English (잉글리시아이/리더스뱅크 vs. Neungyule's English brands) and competes in the same school adoption cycle.
• Megastudy (메가스터디): Korea's largest private edtech/tutoring brand, with AI-driven adaptive learning, online lectures, and academy networks. Closely comparable to Visang's OnlyOne and 기출탭탱 products in serving the same K-12 student/parent segment with AI-personalized study services.
• Daesung Publishing (대성교육): Korean publisher and edutech operator combining textbooks, workbooks, and digital learning platforms. Direct overlap with Visang's textbook + AI + academy solution stack and similar go-to-market through schools and parents.

Emerging players

• Duolingo: Global language-learning platform with subscription model and AI-driven personalization. Comparable to Visang's Master K / Master Korean / Master Topik Korean-language learning products in business model and target learner (foreigners seeking structured language proficiency), though Visang's foreign-learner segment is much smaller.
• Riiid: Korean AI tutoring startup behind '산타토익' and 'YALA' with adaptive learning AI comparable to Visang's OnlyOne recommendation engine. Focused on language/test-prep and global expansion — partial overlap with Visang's AI capabilities and Master Topik/Master K portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCq49HiinMnjo6zv54smrq2g
• Facebookfacebook.com/visangeducation
• LinkedInlinkedin.com/company/visangeducation
• Xx.com/O2two_

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visang