AT Verlag

What AT Verlag does

AT Verlag is a Swiss independent non-fiction book publisher, founded in 1978 and headquartered in Aarau with a planned relocation to Zürich in September 2026. The company publishes approximately 35 new illustrated non-fiction titles per year across six core categories: cooking and enjoyment, health and healing, nature and plants, crafting and building, hiking and travel, and Switzerland-themed photography books. Many of its titles have become standard reference works in their respective fields and regularly appear on bestseller lists; the publisher has accumulated a sustained track record of industry recognition, including Gourmand World Cookbook Awards (2018, 2020, 2022), GAD Silver Medals at the Frankfurt Book Fair (2014, 2015), twelve medals at the German Cookbook Prize 2024, and three Gold plus three Silver at the Swiss Gourmetbook Award 2026.

The core product is the printed book, with ancillary digital properties that extend content utility and reader engagement: a recipe database (Rezepte), a hiking trail database (Wanderungen), and a nature/crafting inspiration platform (Natur & Werken). Technology infrastructure is conventional — a standard e-commerce webshop, a WebJazz-hosted email newsletter (issued 10–12 times per year), social channels on Facebook, Instagram, and YouTube, and an AT Rights Catalogue supporting international licensing. No proprietary technology platform, API, AI/ML, or app-based offering is evidenced.

AT Verlag generates revenue through one-time sales of physical books and e-books. Pricing is unit-based, with title prices ranging from approximately €13 to €65. Books reach end readers through four distribution channels: direct e-commerce via the in-house webshop; wholesale distribution to Swiss bookstores; regional distribution to German bookstores via Verlegerdienst München; and Austrian bookstores via Mohr Morawa Buchvertrieb, with international orders fulfilled through Brockhaus/Commission. The publisher serves three end-customer segments: DACH general-interest readers (cooking, health, nature, hiking enthusiasts, Switzerland-themed); culinary professionals; and outdoor/hiking enthusiasts — with no large enterprise anchor accounts. Since early 2025, AT Verlag has been owned by publisher Daniel Kampa, and the company is set to relocate its team to Zürich's Neptunstrasse 20 in September 2026 to co-locate with Daniel Kampa's publishing operation.

Name

AT Verlag

Legal name

AT Verlag AG

Website

https://at-verlag.ch

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

AT Verlag is a privately held Swiss non-fiction book publisher (founded 1978, Aarau) that issues ~35 illustrated titles per year across cooking, health, nature, hiking, and Swiss-themed categories, distributing via bookstores in Switzerland, Germany, and Austria, plus its own webshop.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (513130), Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)

akta.pro secondary industries

Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH), Popular Science, Technology & Nature Trade Publishing (MPAJAAAJ), Health, Wellness & Fitness Trade Publishing (MPAJAAAL)

Keywords

• Non-fiction publishing
• Illustrated books
• German-language cookbooks
• Hiking guidebooks
• Swiss publisher

Headquarters

HQ city

Aarau

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Book Sales: AT Verlag generates revenue through the sale of physical books and e-books. The company publishes approximately 35 new non-fiction books annually across categories including cooking, health, nature, hiking, and Swiss-themed publications. Books are sold through direct e-commerce, bookstores, and distribution partners in Switzerland, Germany, Austria, and internationally.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

AT Verlag publishes approximately 35 new non-fiction books per year in German, covering cooking, health and healing, nature and plants, crafting and building, hiking and travel, and Switzerland-themed photography. Titles are sold through a direct e-commerce webshop, wholesale distribution partners in Switzerland, Germany, and Austria, and international book trade channels, with some titles also available as e-books.

Product overview

AT Verlag is a Swiss non-fiction book publisher offering approximately 35 new books annually across six main categories: Kochen & Geniessen (Cooking & Enjoyment), Gesundheit & Heilen (Health & Healing), Natur & Pflanzen (Nature & Plants), Gestalten mit der Natur (Crafting with Nature), Bauen und Werken (Building and Crafting), and Wandern & Reisen/Schweiz (Hiking & Travel/Switzerland). Their core product is their book catalog, complemented by digital platforms including a recipe database (Rezepte), hiking trail database (Wanderungen), and nature & crafting inspiration (Natur & Werken). They operate an e-commerce WebShop for book sales, provide newsletter subscriptions, offer rights licensing services, and publish seasonal preview catalogs. Many of their publications have become standard reference works in their respective fields.

Differentiator

Problem solved

Functional benefit

Products and services

• Cookbooks (Kochen & Geniessen) Illustrated non-fiction cookbooks covering everyday recipes to professional-grade culinary guides, by recognized cookbook authors and professional chefs, for German-speaking home cooks and culinary professionals.
• Hiking and Travel Books (Wandern & Reisen) Illustrated hiking and travel guidebooks covering Swiss trails, panoramic routes, climbing paths, and multi-day trekking routes, for hikers, mountaineers, and outdoor adventurers in German-speaking markets.
• Health and Healing Books (Gesundheit & Heilen) Non-fiction books on health, healing, and plant medicine, including titles by recognized experts in natural medicine, for German-speaking readers interested in alternative and natural health approaches.
• Nature and Plants Books (Natur & Pflanzen) Illustrated books on nature, plants, and botanical topics, including plant portraits and nature guides, for German-speaking readers with interests in botany and nature.
• Crafting and Building Books (Gestalten / Bauen & Werken) Instructional books on crafting with nature, building, and hands-on making projects, for German-speaking hobbyists and DIY enthusiasts.
• Switzerland and Photography Books (Schweiz Bildbände) Photography-led coffee-table books and Swiss-themed publications celebrating Switzerland, its landscapes, culture, and people, for German-speaking readers interested in Swiss themes and high-quality pictorial books.
• AT WebShop Online e-commerce platform for purchasing AT Verlag books, offering ordering with registration or guest checkout, with delivery to Switzerland, Germany, Austria, and internationally, and multiple payment options including invoice, credit card, and Twint for Swiss customers.
• AT Rights Catalogue (International Rights Licensing) Rights and licensing catalog showcasing AT Verlag's published works available for international rights sales and licensing agreements with foreign-language publishers.

Quantifiable outcome

• Regular bestseller list appearances for new releases
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Schweizerische PostcoreChannel Partner/ Reseller/ DistributorSwiss postal service used for book delivery within Switzerland and Liechtenstein. Standard shipping partner for domestic orders.
• Verlegerdienst München GmbHcoreChannel Partner/ Reseller/ DistributorGerman distribution partner handling deliveries and invoicing for the German market from Gilching, 82205 Germany.
• Mohr Morawa Buchvertrieb GmbHcoreChannel Partner/ Reseller/ DistributorAustrian distribution partner handling deliveries and invoicing for the Austrian market from Vienna, 1230 Austria.
• Brockhaus Kommissionsgeschäft GmbHcoreChannel Partner/ Reseller/ DistributorInternational logistics partner handling international orders outside Switzerland, Liechtenstein, Germany, and Austria from Kornwestheim, Germany.
• Liberté Buchservice GmbHminorChannel Partner/ Reseller/ DistributorProduct safety contact for Germany, Austria, and EU. Located at Kaiserstraße 79, 60329 Frankfurt am Main, Germany.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kein & Aber Verlag: Zurich-based independent literary publisher of fiction and non-fiction. Comparable as a small, design-forward Swiss trade publisher operating with a similar independent editorial model and DACH distribution.
• Haupt Verlag: Bern-based Swiss independent publisher with a strong non-fiction program in nature, sustainability, and Swiss themes. Highly comparable to AT Verlag in subject overlap (nature, Swiss topics), scale, and independent positioning.
• Nagel & Kimche: Munich/Zurich independent publisher of literary non-fiction and illustrated books. Comparable as a German-language illustrated non-fiction house with similar aesthetic positioning and editorial scale.
• Diogenes Verlag: Swiss independent publisher of fiction and select non-fiction, headquartered in Zurich. Comparable as a fellow independent Swiss trade publisher with a strong brand in the DACH market, premium pricing, and a similar sized editorial footprint.
• Wagenbach Verlag: Berlin-based independent publisher known for pocket-sized non-fiction (Wagenbachs Taschenbücher) and cookbook lines. Comparable in the German-language illustrated non-fiction segment with a similar independent, brand-driven model.

Broad incumbents

• DK (Dorling Kindersley) Germany: Global illustrated non-fiction publisher with German-language editions. Comparable premium illustrated non-fiction positioning (cookbooks, nature, travel) but at significantly larger global scale.
• Kosmos Verlag: Stuttgart-based established publisher of games, nature, and hobby non-fiction (hiking, gardening, nature guides). A broader incumbent with overlapping hiking and nature categories, but a much larger portfolio and games business.
• Christian Verlag / GU: Major German cookbook and lifestyle non-fiction imprint (Gräfe und Unzer). A broader incumbent with direct overlap in cooking, health, and lifestyle non-fiction, operating at much larger scale than AT Verlag.

Emerging players

• Verlag Antje Kunstmann: Independent Munich publisher with a strong cookbook and literary non-fiction list. Comparable as a German-language independent with similar premium illustrated cookbook focus but a smaller, more selective frontlist.
• edition a: Small Swiss/Austrian independent non-fiction publisher with a curated list. Comparable as a small DACH independent non-fiction house; emerging in scale relative to AT Verlag.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVYNhTcwPZY8DPHuluS-e9A
• Facebookfacebook.com/pages/AT-Verlag/443759602329201
• Instagraminstagram.com/atverlag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AT Verlag