What Freiraum does

Freiraum GmbH is a German professional services firm headquartered in Seefeld, Bavaria, that delivers Buchhaltung 4.0 (Accounting 4.0) finance, controlling, and HR consulting primarily to advertising and marketing agencies. The service portfolio comprises Accounting-Beratung (accounting consulting), Buchhaltungssystem (bookkeeping system implementation and ongoing bookkeeping), Controlling (setup and monitoring), Externe CFO-Übernahme (interim CFO coverage spanning Finance, Controlling and HR), Beratung & Entwicklung (HR policy and process consulting), and Interimsprojekte (digitalization and process optimization engagements). Underlying tooling centers on DATEV for accounting and payroll, supplemented by various Finance App-Tools and digital process implementation; the company does not operate proprietary software products.

The company was originally founded on 5 May 2000 as a digital consulting agency and was historically a subsidiary of straight GmbH. In 2019 the entity was restructured and reactivated under CEO Ulrike Zimmermann, who redirected it toward agency-focused financial services, building on vertical expertise the team states it has cultivated since 2013. The current ~5-person team is led by Ulrike Zimmermann (CEO) and Katrin Sieger (Prokuristin / Bilanzbuchhalterin), supported by financial accountants with IHK bookkeeping certifications and DATEV specializations.

Freiraum operates a sales-led, direct go-to-market with no intermediaries, relying on freiraum.de (built on HubSpot CMS), a HubSpot-managed newsletter, and personal contact channels. Pricing is fully customized and project-based with no public price points; the company explicitly states it develops individual service packages with each client. Revenue is generated exclusively from professional services engagements. The customer base is concentrated in the Agenturen vertical in Germany, with publicly named clients including straight. GmbH, Pixelschickeria, and Sweat & Glory Consulting GmbH.

Name

Freiraum

Legal name

freiraum GmbH

Website

http://www.freiraum.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Freiraum is an accounting firm that offers financial analysis, cost accounting, software, process optimization finance, and HR.

Ownership category

akta.pro rank

NAICS

Offices of Certified Public Accountants (541211), Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Finance Services (6199)

akta.pro primary industry

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• Outsourced accounting services
• Financial controlling consulting
• Interim CFO services
• Digital bookkeeping
• HR consulting services

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Financial Consulting Services: Professional services revenue from accounting, bookkeeping, payroll processing, controlling advisory, interim CFO services, and process optimization consulting. The company works with clients to create custom packages for business steering and financial management. Services include processing current business transactions, reconciliation of accounts receivable/payable, payroll processing, and various financial reports.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Freiraum GmbH provides outsourced Finance, Controlling, and HR consulting services for agencies, covering ongoing bookkeeping, accounting system implementation, controlling setup, interim CFO functions, payroll processing, and HR policy/process development. The firm delivers these services through customized consulting packages under its 'Buchhaltung 4.0' (Accounting 4.0) brand, emphasizing digitalization, transparency, and speed of financial operations.

Product overview

Freiraum GmbH is a digital consulting company offering Buchhaltung 4.0 (Accounting 4.0) services. The company provides a comprehensive suite of financial, accounting, and HR services under a unified consulting model rather than as separate software products. The portfolio includes Accounting-Beratung (accounting consulting), Buchhaltungssystem (bookkeeping system implementation and ongoing accounting), Controlling (controlling setup and monitoring), Externe CFO-Übernahme (interim CFO services covering Finance, Controlling & HR), Beratung & Entwicklung (HR policy and process consulting), and Interimsprojekte (digitalization and process optimization projects). These services are delivered through consulting engagements with a focus on digital transformation, transparency, and efficiency in finance operations.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves7 records

Expansion highlights4 records

Direct peers

• SIEVERS GROUP: SIEVERS GROUP provides interim management, CFO, and finance consulting services to mid-market companies in Germany. It is a direct peer to Freiraum's "Externe CFO-Übernahme" and Controlling offerings, both targeting German SMEs needing fractional finance leadership.
• fynax: fynax offers outsourced bookkeeping, financial accounting, and controlling services to SMBs in Germany. It is a direct peer to Freiraum's Buchhaltungssystem and Controlling services, both competing in the German SMB outsourced finance segment.

Broad incumbents

• ETL AG: ETL is one of Germany's largest tax consulting, accounting, and auditing franchise networks serving SMBs and mid-market clients. It is a broad incumbent with overlapping bookkeeping, payroll, and consulting capabilities against which Freiraum competes for German agency clients.
• Ebner Stolz: Ebner Stolz is a major German mid-market audit, tax, and consulting firm. It is a broad incumbent with overlapping accounting, controlling, and HR advisory services that competes for the same German Mittelstand agency segment as Freiraum.
• Rödl & Partner: Rödl & Partner is a German-headquartered international professional services firm specializing in Mittelstand accounting, tax, legal, and consulting. It is a broad incumbent with adjacent accounting and CFO advisory capabilities comparable to Freiraum's service mix.
• BDO Germany: BDO is a global audit, tax, and consulting network with significant German mid-market practice. It is a broad incumbent whose accounting and advisory services overlap with Freiraum's bundled Finance + Controlling + HR offerings.
• valantic: valantic is a European digital consulting and solutions provider with finance transformation and SAP-enabled consulting offerings. It is a broad incumbent whose finance transformation practice overlaps with Freiraum's process optimization and digitalization projects.

Emerging players

• sevDesk: sevDesk is a German cloud-based accounting software platform targeting SMBs and freelancers. It is an emerging player that competes in the digital-bookkeeping layer Freiraum serves, potentially disintermediating portions of its core bookkeeping business.
• BuchhaltungsButler: BuchhaltungsButler is a German digital bookkeeping and financial management tool for SMBs. It is an emerging player that overlaps with Freiraum's Buchhaltungssystem offering by automating transactional accounting work.

Others

• DATEV eG: DATEV is the dominant German tax and accounting software cooperative used by most Steuerkanzleien and finance professionals. It is an ecosystem enabler that supplies the infrastructure Freiraum uses to deliver Buchhaltung 4.0 services rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freiraum