OliveLab
OliveLab is a privately held Italian designer-lighting manufacturer founded in 2017 in Turin, producing physics-based pendant, floor, wall, and table lamps with proprietary magnetic levitation, kinetic, and modular technologies, sold direct-to-consumer and through professional specifier and marketplace channels across 15+ countries.
- Company typePrivate
- Founded2017
- HeadquartersTorino, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What OliveLab does
OliveLab is an Italian lighting design company operating as OLIVELAB S.r.l., founded in 2017 in Turin and incubated at the Politecnico di Torino's I3P innovation incubator. The company designs, produces, and commercializes designer pendant, floor, wall, table, and ceiling lamps built around physics-based phenomena rather than conventional illumination — specifically magnetic levitation (Equilibrio), kinetic cloud simulation mechanisms (Nuvole Rapide), magnetic rotation joints (Oplà), and modular reconfigurable systems (Ali di Luce, Mutaforma). The portfolio includes roughly 20+ SKUs across core families (Equilibrio, Oplà, D01/D02/D03, Nuvole Rapide, Ali di Luce, Mutaforma, Stilla, Stoccolma, Verso, Mimesi), with prices ranging from €119 for component parts to €2,074 for flagship pendant configurations.
The company operates a hybrid go-to-market combining direct-to-consumer e-commerce via olivelab.it with a B2B professional channel providing project consultation, 3D models, datasheets, and catalogues for architects and interior designers. Distribution is augmented by listings on premium design marketplaces (ARCHIPRODUCTS, ARTEMEST, 1st Dibs, NEDGIS, LAMPTWIST) and a regional agent network covering 15+ countries across Europe, the Americas, and Asia-Pacific. Co-founded by Giulia Liverani, Marco Signoretto, and Edoardo Liverani, the company maintains a small 1-10 person team and reports R&D investment exceeding 15% of costs or revenue, with ownership retained privately among the three founders and no disclosed external institutional capital.
OliveLab firmographics
Firmographics- Name
- OliveLab
- Legal name
- OLIVELAB S.r.l.
- Website
- https://olivelab.it
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OliveLab is a privately held Italian designer-lighting manufacturer founded in 2017 in Turin, producing physics-based pendant, floor, wall, and table lamps with proprietary magnetic levitation, kinetic, and modular technologies, sold direct-to-consumer and through professional specifier and marketplace channels across 15+ countries.
- Ownership category
- akta.pro rank
OliveLab industry classification
Industry- Product category
- Designer Lighting Fixtures
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)
- akta.pro secondary industries
- Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI), Lighting Design Services (BPAHAKAJ)
Keywords
Where OliveLab is headquartered
LocationHeadquarters
- HQ city
- Torino
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
OliveLab business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Direct E-commerce Sales: The company sells lighting products directly to consumers through its e-commerce website olivelab.it. Customers can configure products (colors, models, light sources) and purchase online with delivery within 3-4 weeks. Payment methods include PayPal and bank transfer.
- Professional/B2B Project Sales: Dedicated professional area provides project consultation services, 3D models, technical datasheets, and product image libraries for architects and designers. Supports custom project development with the company's design team.
- Marketplace Sales: Products are sold through third-party online marketplaces including ARCHIPRODUCTS, ARTEMEST, 1st Dibs, NEDGIS, and LAMPTWIST.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Oplà - Magnetic rotatable pendant lamp |
| Unit Pricing | Pay-as-you-go | D02 Pendant - Minimal adjustable suspension lamp |
| Unit Pricing | Pay-as-you-go | Mutaforma - Modular fabric pendant lamp |
| Unit Pricing | Pay-as-you-go | Nuvole Rapide - Moving cloud lamp |
| Unit Pricing | Pay-as-you-go | D01 Pendant - Aluminum cylinder spotlight |
| Unit Pricing | Pay-as-you-go | Ali di Luce - Modular light system |
| Unit Pricing | Pay-as-you-go | Equilibrio - Floating magnetic floor lamp |
| Unit Pricing | Pay-as-you-go | D03 Pendant - Disc suspension lamp |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
OliveLab product offering
Product offeringCore offering
OliveLab is an Italian lighting design and manufacturing company that designs, produces, and sells innovative decorative lamps under the OLIVELAB brand. Its products feature patented technologies such as magnetic levitation (Equilibrio) and simulated cloud movement (Nuvole Rapide), offered as pendant, ceiling, wall, floor, and table luminaires. The company sells direct-to-consumer through its online store and serves architects, interior designers, and contract projects through a dedicated professional channel.
Product overview
OliveLab is an Italian lighting design company founded in 2017 in Turin, offering a portfolio of innovative pendant, floor, wall, table, and ceiling lamps. The product lineup centers on core collections including Equilibrio (magnetic floating lamp), Oplà (magnetic rotation pendant), D01/D02/D03 families (geometric aluminum/steel lamps with interchangeable LEDs), Nuvole Rapide (moving cloud effect lamps), Ali di Luce (modular system), Mutaforma (modular lantern), Stilla (directional light fixtures), Stoccolma (sliding cable lamp), Verso and Mimesi (spotlights). Products emphasize Italian design, material quality, physics-based phenomena (magnetic attraction, optical illusions, mechanical movement), and interaction between light, space, and users. The company operates as both direct-to-consumer e-commerce and through professional B2B channels.
Differentiator
Problem solved
Functional benefit
Companies that use OliveLab
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
OliveLab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
OliveLab partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- I3P Incubatore di Imprese Innovative del Politecnico di TorinocoreOliveLab S.r.l is incubated at I3P, the Innovative Companies Incubator of Politecnico di Torino. This partnership supports the company's innovative technology development and provides access to university resources and expertise.
- Alessia DegrandiminorDesigner collaborated with OliveLab on the Stilla collection (Table and Braccio products). Stilla was developed with the idea of creating products with minimal design whose light can be directed and diffused or punctual.
- Irina PlescaminorDesigner collaborated with OliveLab on the Mimesi spotlight product, designed with mirrored steel that reflects surrounding ceiling creating an optical illusion effect.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
OliveLab competitors and assessment
Company assessmentRegional players
- Vibia: Spanish designer lighting brand focused on contemporary decorative and architectural fixtures for residential and hospitality markets. Comparable product positioning though primarily serves Spain/Europe rather than OliveLab's Italian base.
- LZF Lamps: Spanish lighting manufacturer specializing in wood-veneer decorative lamps for residential and contract markets. Operates in the same designer lighting space with similar artisanal positioning, though Spain-based and with a distinctive material focus.
Broad incumbents
- Flos: Iconic Italian lighting manufacturer and global leader in architectural and decorative designer lighting, with deep relationships with architects and the design community. OliveLab's products overlap with Flos's pendant, floor, and table lamp categories but Flos operates at vastly greater scale and distribution.
- Luceplan: Italian contemporary lighting manufacturer with strong design heritage and broad residential/contract portfolio. Larger and more established than OliveLab but operating in overlapping designer lighting categories.
- Artemide: Major Italian lighting manufacturer with global distribution and a portfolio spanning residential, architectural, and contract lighting. Competes broadly in the same designer lighting categories as OliveLab but at enterprise scale.
Direct peers
- Kundalini: Italian contemporary lighting brand offering sculptural decorative fixtures for residential and hospitality markets. Comparable in scale, design-led positioning, and focus on innovative forms and materials.
- Axo Light: Italian contemporary lighting manufacturer offering designer residential and contract lighting with strong emphasis on material innovation and modular systems. Comparable product range and target customer base (architects, designers, residential consumers).
- Penta Light: Italian decorative lighting manufacturer producing contemporary indoor and outdoor fixtures with attention to material and finish quality. Direct competitor in the mid-premium residential and contract designer lighting segment.
- Foscarini: Italian designer lighting manufacturer based in the Veneto region, producing decorative and architectural lighting with strong emphasis on innovative materials and design collaborations. Direct competitor in the premium Italian designer pendant and floor lamp segment.
- Catellani & Smith: Italian luxury lighting manufacturer known for highly sculptural, conceptually driven lamps using innovative lighting effects. Closely comparable to OliveLab in emphasizing novel light-manipulation techniques and design-led differentiation at premium price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
OliveLab social profiles
Digital presenceOliveLab compliance and trust
Trust signalCompliance2 records
OliveLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
OliveLab leadership team
Management profileNumber of profiles
Profiles3 records
OliveLab funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OliveLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OliveLab
What does OliveLab do?
OliveLab is an Italian lighting design and manufacturing company that designs, produces, and sells innovative decorative lamps under the OLIVELAB brand. Its products feature patented technologies such as magnetic levitation (Equilibrio) and simulated cloud movement (Nuvole Rapide), offered as pendant, ceiling, wall, floor, and table luminaires. The company sells direct-to-consumer through its online store and serves architects, interior designers, and contract projects through a dedicated professional channel.
Is OliveLab a public or private company?
OliveLab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OliveLab founded?
OliveLab was founded in 2017. It employs 1 to 10 people.
Where is OliveLab based?
OliveLab is headquartered in Torino, Italy, in the Europe region.
How does OliveLab make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are professional/B2B Project Sales and marketplace Sales.
Who are OliveLab's main competitors?
Regional players on record are Vibia and LZF Lamps. Broad incumbents are Flos, Luceplan and Artemide. Direct peers are Kundalini, Axo Light, Penta Light, Foscarini and Catellani & Smith.
Does OliveLab have an API?
No public API is recorded for OliveLab.
What industry is OliveLab in?
OliveLab's product category is Designer Lighting Fixtures. Its primary akta.pro industry code is IMAGAIAK, Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights), with a secondary code of CRAIAHAI, Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting). Its NAICS code is 3351 and its SIC code is 3640.