STEPS
STEPS is a Tunis-based digital transformation and AI engineering agency founded in 2011 that designs, builds, and operates digital platforms, AI systems, and custom software for enterprises across nine verticals in Africa, the Mediterranean, and Europe, delivered via a direct enterprise sales motion.
- Company typePrivate
- Founded2011
- HeadquartersLe Kram, Tunisia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What STEPS does
STEPS is a Tunis-based digital transformation and AI engineering agency founded in 2011 that designs, builds, and operates digital platforms and AI systems for enterprises across Africa, the Mediterranean, and Europe. The firm serves clients in nine verticals — banking and finance, insurance, manufacturing, retail, e-learning, healthcare, public sector, telecommunications, and energy and utilities — with concentrated delivery in Tunisia, Morocco, Ivory Coast, Senegal, France, Belgium, and Luxembourg. Named enterprise references include Afreximbank, BH Assurance, Wattnow, Atos, Carrefour, and Keyrus, alongside smaller Tunisian clients such as CRJ, Hloul, and Kwlog.
The firm's service portfolio is organized into four practices: Product Development (digital transformation consulting, custom web development, MVP/POC validation, QA, CMS/headless CMS), Product Design (UI/UX, scoping, prototyping), Data and AI Engineering (reporting and dashboards, machine learning, LLM applications), and Technology Partnership (CTO as a service, staff augmentation). Underlying technology includes AI/ML systems spanning predictive models, anomaly detection, computer vision, RFM-based segmentation, LLM applications with RAG, and autonomous agents. The firm has also productized named solutions including Moost RFM (customer segmentation), DIS (IoT water management), custom LMS platforms, and a travel management platform.
STEPS operates a professional services and project-based revenue model with European price points for website builds of €1,700-€3,400, e-commerce builds of €4,200-€34,000, custom builds up to €37,500, and multi-year digital transformation programs structured in phases (assessment, strategy, first initiative 6-12 months, full program 2-4 years). Pricing is materially lower for Tunisia-based engagements, reflecting a nearshore cost arbitrage against European buyers. Go-to-market is direct enterprise field sales anchored by a free 60-minute scoping session and a written technical assessment within five business days. The firm is privately held and bootstrapped, with no disclosed funding rounds, parent company, or revenue figures.
STEPS firmographics
Firmographics- Name
- STEPS
- Legal name
- STEPS
- Website
- https://steps.tn
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- STEPS is a Tunis-based digital transformation and AI engineering agency founded in 2011 that designs, builds, and operates digital platforms, AI systems, and custom software for enterprises across nine verticals in Africa, the Mediterranean, and Europe, delivered via a direct enterprise sales motion.
- Ownership category
- akta.pro rank
STEPS industry classification
Industry- Product category
- Digital transformation and AI engineering services
- NAICS
- Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Business Process & Digital Transformation Consulting (BPAEAAAD)
- akta.pro secondary industries
- Organization Design & Change Management Consulting (BPAHACAD), Operations & Process Improvement Consulting (BPAHACAB), Enterprise Application Training, Change Management & Adoption Services (BPAEAGAN)
Keywords
Where STEPS is headquartered
LocationHeadquarters
- HQ city
- Le Kram
- HQ country
- Tunisia
- HQ region
- Africa
Offices1 record
Markets served
STEPS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Transformation Consulting & Execution: Full-chain digital transformation services from diagnosis and roadmap through architecture, development, and deployment. Includes process automation, customer experience digitalization, decision intelligence, systems modernization, and new digital products.
- Custom Software Development: Enterprise platforms, B2B client portals, mission-critical scalable applications, e-commerce platforms, and custom web development services.
- Machine Learning & AI Solutions: Predictive models, fraud detection, segmentation, scoring, computer vision, LLM applications, enterprise chatbots, RAG implementations, and autonomous agents.
- CTO as a Service: Senior part-time technology leadership for architecture decisions, provided as ongoing consulting engagement.
- Staff Augmentation: Embedded engineering team extension services working alongside client IT teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Showcase/Corporate Website: €1,700 - €3,400 in Europe, 70% reduction available in Tunisia |
| One time/ perpetual license | One time/ perpetual license | E-commerce Web Application: €4,200 - €34,000 in Europe, 40% less in Tunisia |
| One time/ perpetual license | One time/ perpetual license | Custom/Tailor-made Website: Up to €37,500 in Europe, significantly lower in Tunisia |
| Other | Multi-year contract | Digital Transformation Program: Quote-based with phases |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
STEPS product offering
Product offeringCore offering
STEPS is a digital transformation and AI engineering agency that designs, builds, and operates custom digital platforms and AI-powered products for large enterprises in banking, insurance, asset management, energy, mobility, and retail. The firm offers strategy and transformation consulting, custom software engineering, agile product development, legacy application modernization, managed services, cloud and data platform engineering, UX design, and dedicated Centers of Excellence (including a Generative AI CoE and a Quality Assurance CoE). Engagements are run as end-to-end programs from business discovery and design through development, deployment, and ongoing operations.
Product overview
STEPS is a digital transformation and AI engineering agency (not a product company) that offers a portfolio of complementary engineering services organized into four main practice areas: Product Development (digital transformation consulting, custom web development, MVP/POC, QA, CMS), Product Design (UI/UX, scoping sessions, prototyping), Data & AI Engineering (reporting/analytics, machine learning solutions, LLM applications), and Technology Partnership (CTO as a service, staff augmentation). The company also delivers named solutions including Moost RFM for AI-powered customer segmentation, DIS for IoT water intelligence, custom LMS platforms, and travel management systems. All services are delivered through a consultancy engagement model rather than a software-as-a-product model.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital transformation consulting Business and technology transformation advisory covering strategy, operating model, and execution for enterprise clients in banking, insurance, energy, mobility, and retail.
- AI engineering services Design and delivery of AI-powered products, including generative AI applications, large language models, retrieval-augmented generation, computer vision, and MLOps industrialization for enterprise use cases.
- Custom software development Engineering of custom digital platforms and enterprise applications tailored to client-specific business needs.
- Agile product development Agile, cross-functional product teams that design, build, and iterate digital products using modern product management practices.
- Legacy application modernization Modernization of legacy core systems and applications to cloud-native architectures, improving maintainability, scalability, and time-to-market.
- Managed services Ongoing operations, support, and continuous improvement of digital platforms and applications on behalf of enterprise clients.
- Cloud and platform engineering Architecture, build, and operation of cloud-native platforms on Microsoft Azure and AWS, including data platform design and ETL/ELT pipelines.
- UX/UI design services Custom UX and UI design for web and mobile products, integrated with engineering teams to deliver user-centered digital experiences.
- Data engineering services Data platform design and build, including ETL/ELT pipelines and data foundations to enable analytics and AI workloads.
- Generative AI Center of Excellence STEPS' dedicated Generative AI Center of Excellence providing AI/GenAI capability, expertise, and accelerators to enterprise clients.
- Quality Assurance Center of Excellence STEPS' Quality Assurance Center of Excellence delivering testing, quality engineering, and certification services across delivery programs.
Quantifiable outcome
- 80% of clients renew and work with STEPS for more than three years
- +2 more outcomes
Companies that use STEPS
Customer profileNamed customers7 records
Segments9 records
Ideal customer profiles3 records
STEPS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature4 records
STEPS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PAPSS (Pan-African Payment and Settlement System)coreOfficial PAPSS-certified integration vendor in Africa. Enables cross-border payments within Africa allowing businesses to complete transactions in local currencies, eliminating costly intermediaries and reducing transaction times. Benefits include faster payment processing, reduced transaction costs, and enhanced operational efficiency for businesses expanding across Africa.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
STEPS competitors and assessment
Company assessmentDirect peers
- Smile (Smile Open Source): European digital agency and open-source integrator delivering web platforms, e-commerce, CMS, and DevOps. Comparable on custom web development, CMS/headless CMS, and European mid-market enterprise focus.
- Talan: French international consulting and technology firm offering digital transformation, data/AI, and innovation services. Comparable in service portfolio, with stronger presence in finance and a similar Mediterranean/European footprint.
- Bocasay: IT outsourcing and software development firm with delivery centers in Madagascar and France, serving European clients. Comparable business model of nearshore full-stack development targeting European mid-market.
- Keyrus: France-headquartered data intelligence and digital transformation consultancy. Direct overlap on data/AI engineering, BI, and transformation services — also a STEPS customer, suggesting some collaboration as well as competitive overlap.
- SQLI: European digital services company specializing in digital transformation, e-commerce, and customer experience. Closely comparable in service mix, customer profile (enterprise and mid-market), and geographic footprint across Europe and North Africa.
- Vneuron: Tunisia-based software company delivering digital solutions for banking, compliance, and enterprise. Direct competitor for STEPS' financial services and digital transformation engagements in francophone Africa and the Mediterranean.
- OCTO Technology: French digital, data, and AI consultancy (now part of Accenture) focused on architecture, cloud, and AI engineering. Comparable on AI/ML engineering, digital transformation, and enterprise client base — though materially larger.
Broad incumbents
- Atos: Global IT services and digital transformation giant. Operates broadly across STEPS' verticals (BFSI, public sector, manufacturing) and geographies — also a STEPS customer logo, indicating both partnership and large-scale competitive overlap.
- Devoteam: European IT consultancy specializing in digital transformation, cloud, and AI across multiple verticals. Broader and larger than STEPS, but competes for the same enterprise digital and AI transformation mandates in Europe and Africa.
Emerging players
- InstaDeep: Tunisia-origin AI/ML company (now part of BioNTech) focused on enterprise AI solutions across Africa and Europe. Highly comparable on geography, AI/ML capabilities, and target verticals (BFSI, manufacturing), though it has scaled significantly larger via acquisition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
STEPS social profiles
Digital presenceSTEPS financial estimates
Financial estimateRevenue estimate
Valuation estimate
STEPS leadership team
Management profileNumber of profiles
Profiles1 record
STEPS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STEPS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STEPS
What does STEPS do?
STEPS is a digital transformation and AI engineering agency that designs, builds, and operates custom digital platforms and AI-powered products for large enterprises in banking, insurance, asset management, energy, mobility, and retail. The firm offers strategy and transformation consulting, custom software engineering, agile product development, legacy application modernization, managed services, cloud and data platform engineering, UX design, and dedicated Centers of Excellence (including a Generative AI CoE and a Quality Assurance CoE). Engagements are run as end-to-end programs from business discovery and design through development, deployment, and ongoing operations.
Is STEPS a public or private company?
STEPS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was STEPS founded?
STEPS was founded in 2011. It employs 11 to 50 people.
Where is STEPS based?
STEPS is headquartered in Le Kram, Tunisia, in the Africa region.
How does STEPS make money?
Five revenue lines are on record. Digital Transformation Consulting & Execution is the primary driver. The others are custom Software Development, machine Learning & AI Solutions, CTO as a Service and staff Augmentation.
Who are STEPS's main competitors?
Direct peers on record are Smile (Smile Open Source), Talan, Bocasay, Keyrus, SQLI, Vneuron and OCTO Technology. Broad incumbents are Atos and Devoteam. InstaDeep is listed as an emerging player.
Does STEPS have an API?
No public API is recorded for STEPS.
What industry is STEPS in?
STEPS's product category is Digital transformation and AI engineering services. Its primary akta.pro industry code is BPAEAAAD, Business Process & Digital Transformation Consulting, with a secondary code of BPAHACAD, Organization Design & Change Management Consulting. Its NAICS code is 54161 and its SIC code is 8742.