MAN of the WORLD

What MAN of the WORLD does

Man of the World is a privately held, founder-owned e-commerce retailer operating as 22 Pcs Holdings LLC, headquartered at 369 Quentin Road in Brooklyn, New York. The company was originally founded in 2012 by Alan Maleh as a print magazine covering men's style, travel, art, adventure, culture, and craft, and in 2021 was repositioned as a curated direct-to-consumer retailer of men's luxury accessories under the storefront brand 22 Pcs by Man of the World. The catalog is organized into three core categories: Watches (new and vintage luxury timepieces from Rolex, Cartier, Jaeger-LeCoultre, IWC, Tudor, Seiko, Hamilton, Heuer and others, priced from roughly $549 to $90,000+); Jewelry (artisan bracelets, cuffs, and necklaces from brands such as Larry Smith, MAOR, Peyote Bird, John Hardy, Billykirk, Mikia, Scosha, and the proprietary 22 Pcs label, priced from approximately $190 to $2,760+); and Vintage Goods (one-of-a-kind antique stickpins, vintage cufflinks, and estate jewelry). Technology is a standard Shopify e-commerce stack with global shipping, free shipping on orders above $500, brand and price filtering, and Shop Pay installment support.

The business model is direct-to-consumer e-commerce with one-time retail product sales as the sole revenue stream; there is no subscription, licensing, or recurring component, and no wholesale or physical retail channel. Pricing is unit-based with occasional discounts (shown as "sale price"). Distribution is exclusively the Shopify storefront at manoftheworld.com, supplemented by email newsletter acquisition (10% welcome gift), an Instagram presence, and an editorial Articles section. Customer acquisition is described as serving the "discerning modern gentleman" persona—sophisticated dressers, watch collectors, and artisan-jewelry buyers—with a secondary use-case segment of luxury watch collectors seeking authenticated vintage and pre-owned timepieces. The company has no institutional investors, no parent company, no subsidiaries, no disclosed funding, and operates with 11–50 employees under sole legal control of its founder.

Name

MAN of the WORLD

Legal name

22 Pcs Holdings LLC

Website

https://manoftheworld.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Man of the World is a Brooklyn-based, founder-owned DTC e-commerce retailer offering curated luxury men's accessories, including watches, jewelry, and vintage goods, through a Shopify storefront serving discerning male buyers worldwide.

Ownership category

akta.pro rank

Product category

Luxury Men's Accessories Retail

NAICS

Jewelry Retailers (458310), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN)

akta.pro secondary industries

Authenticated Luxury Resale Marketplaces (CRAKAKAA), Men’s Fashion Jewelry (CRAKABAI), Vintage & Antique Collectibles Retail (CRALAGAE)

Keywords

• Men's luxury accessories
• Curated watch retail
• Artisan men's jewelry
• Vintage accessories store
• Direct-to-consumer menswear

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Direct e-commerce sales of curated men's accessories including watches, jewelry, and vintage goods. Products are sold at fixed prices with occasional sales/discounts. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MAN of the WORLD operates a direct-to-consumer e-commerce storefront at manoftheworld.com selling a curated selection of men's luxury accessories across three categories: (1) Watches — new and vintage timepieces from Rolex, Cartier, Jaeger-LeCoultre, IWC, Tudor, Seiko and others; (2) Jewelry — bracelets, cuffs, and necklaces from artisan brands such as Larry Smith, MAOR, Peyote Bird, John Hardy, plus the proprietary 22 Pcs private label; and (3) Vintage Goods — antique stick pins, vintage cufflinks, and one-of-a-kind estate jewelry. The site is powered by Shopify and accepts Shop Pay installments, with free worldwide shipping on orders $500+.

Product overview

MAN of the WORLD (operating as 22 Pcs by Man of the World) is a curated e-commerce retailer specializing in men's luxury accessories. The business was originally founded as a print magazine in 2012 and transitioned in 2021 to focus on e-commerce, offering three core product categories: (1) Watches - a curated selection of new and vintage luxury timepieces from brands including Rolex, Cartier, Jaeger-LeCoultre, IWC, Tudor, Seiko, Hamilton, and Heuer; (2) Jewelry - artisan-crafted bracelets, cuffs, and necklaces from brands such as Larry Smith, MAOR, Peyote Bird, John Hardy, Billykirk, Mikia, Scosha, and their private label 22 Pcs; and (3) Vintage Goods - unique antique and vintage accessories including stick pins and estate jewelry. The company positions itself as a curator of refined classics for the discerning gentleman, offering both contemporary artisan pieces and collectible vintage items.

Differentiator

Problem solved

Functional benefit

Products and services

• Watches Collection

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Regional players

• Kith: Kith is a US-based men's apparel, footwear, and accessories retailer with curated brand assortment and a content/store hybrid. Comparable as a men's cultural-curator brand storefront with multi-category accessories including jewelry-adjacent SKUs, but apparel-first.

Others

• Bonhams / Phillips (Watches): Major auction houses with dedicated luxury watch and jewelry departments provide an alternate authenticated-vintage channel and price-setting reference point. Relevant as ecosystem comparables for vintage men's jewelry/watch acquisition, though the business model (auction vs. fixed-price e-commerce) differs.

Broad incumbents

• Mejuri: Mejuri is a fine jewelry DTC brand with private-label manufacturing and a curated designer assortment. Comparable in Shopify DTC jewelry retail, though women's-leaning and broader in category.
• Mr Porter: Mr Porter (owned by Richemont/YOOX Net-a-Porter) is a broad menswear and luxury accessories e-commerce platform with global reach. Comparable as a high-end online destination for curated men's accessories, though broader in category scope than Man of the World.
• Watches of Switzerland: Watches of Switzerland is a publicly-traded, multi-brand luxury watch retailer with flagship stores plus growing digital presence. Comparable as a multi-brand Rolex/Cartier/IWC distributor with both vintage and new luxury timepieces.

Emerging players

• Wind Vintage: Wind Vintage is a specialist vintage Rolex and pre-owned luxury watch dealer operating primarily online. Comparable as a curated, content-aware authenticator of vintage men's timepieces targeting collectors.
• Teddy Baldassarre: Teddy Baldassarre has built a watch-focused content brand with retail and affiliate commerce, mirroring the magazine-to-commerce model Man of the World is pursuing. Comparable as a content-driven watch retailer emerging from a creator-led audience.

Direct peers

• Hodinkee: Hodinkee is the most direct comparable: a content-driven watch publication that built an authenticated new and pre-owned luxury watch marketplace (acquired by TCG in 2024). Same magazine-legacy-to-commerce narrative, same curated luxury watch DTC model, similar target customer.
• Miansai: Miansai is a men's jewelry and accessories DTC brand operating its own e-commerce site with a private-label product line. Comparable in men's bracelet/cuff focus, Shopify-led DTC motion, and curated branded assortment for the modern gentleman.
• The 1916 Company: The 1916 Company (combining Bob's Watches and Crown & Caliber) is an authenticated pre-owned and vintage luxury watch retailer with strong e-commerce. Directly comparable to Man of the World's vintage-luxury watch assortment and Rolex/Cartier-led inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/manoftheworld
• Xx.com/manoftheworld
• Facebookfacebook.com/manoftheworld
• LinkedInlinkedin.com/company/man-of-the-world-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAN of the WORLD