Name

Myllyn Paras

Legal name

Myllyn Paras

Website

https://myllynparas.fi

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Packaged Grain-Based Foods

NAICS

Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Cookie, Cracker, and Pasta Manufacturing (31182), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Grain Mill Products (2040), Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Breakfast Foods & Cereals (Cereal, Granola, Oatmeal) (CRADAAAE)

akta.pro secondary industries

Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK), Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI)

Keywords

• Grain-based food products
• Baking flours
• Pasta products
• Breakfast cereals
• Frozen dough

Headquarters

HQ city

Hyvinkää

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Consumer Product Sales: Myllyn Paras generates revenue primarily through the sale of packaged grain-based consumer food products (flours, pastas, cereals, doughs, muesli, etc.) distributed via Finnish retail grocery stores (hypermarkets, supermarkets, grocery chains). Products are sold as one-time purchase items at shelf price.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Myllyn Paras manufactures and sells grain-based food products including flours (Jauhot), flakes and bran (Hiutaleet ja leseet), macaroni, pastas and lasagna sheets (Makaronit, pastat ja lasagnelevyt), semolina (Mannasuurimot), muesli and granola (Myslit ja granolat), rice, and frozen doughs (Pakastetaikinat). Products are sold primarily through Finnish retail grocery stores and supplemented by a Food Service division targeting professional kitchens. The company also operates a consumer-facing recipe website (myllynparas.fi) with 2,148 recipes and a Recipe Club (Reseptiklubi) community platform.

Product overview

Myllyn Paras is a Finnish food company offering a comprehensive portfolio of grain-based food products. The core product lines include: Jauhot (flours) such as durum wheat flour, wheat flour, rye flour; Hiutaleet ja leseet (flakes and bran) including oat flakes and oat bran; Makaronit, pastat ja lasagnelevyt (pasta products) featuring the new Pikku line (Pikku Kierrepasta, Pikku Sydänpasta, Pikku Simpukkapasta) with 67% more fiber than traditional pasta, plus Suora Tagliatelle; Mannasuurimot (semolina); Myslit ja granolat (muesli and granola); Riisit (rice); and Pakastetaikinat (frozen doughs). Recent product innovations include the Pikku pasta line featuring added wheat fiber, Annospuuro instant porridge products with chia seeds, and the new Suora Tagliatelle. The company also operates a Recipe Club community and provides Food Service solutions for professional kitchens.

Differentiator

Problem solved

Functional benefit

Products and services

• Jauhot (Flours) Range of flours including durum wheat flour, special wheat flour, coarse wheat flour, rye flour, and whole grain flours for baking and cooking applications, sold to Finnish home consumers through retail grocery stores.
• Hiutaleet ja leseet (Flakes and Bran) Oat flakes, oat bran, and other grain flakes and bran products for porridges, baking, and breakfast applications, sold to Finnish home consumers through retail grocery stores.
• Makaronit, pastat ja lasagnelevyt (Macaroni, Pastas and Lasagna Sheets) Wide range of pasta products including macaroni, various pasta shapes, spaghetti, tagliatelle, lasagna sheets, and whole grain pasta options, sold to Finnish home consumers through retail grocery stores.
• Mannasuurimot (Semolina) Semolina products including regular and dark variants for porridges and baking, sold to Finnish home consumers through retail grocery stores.
• Myslit ja granolat (Muesli and Granola) Breakfast cereals including muesli and granola products with various flavors and ingredients, sold to Finnish home consumers through retail grocery stores.
• Riisit (Rice) Rice products including porridge rice and other rice varieties for cooking, sold to Finnish home consumers through retail grocery stores.
• Pakastetaikinat (Frozen Doughs) Frozen ready-to-bake dough products for convenient baking, sold to Finnish home consumers through retail grocery stores.
• Pikku Sydänpasta (Pikku Heart Pasta) Heart-shaped pasta with added wheat fiber, containing 67% more fiber than traditional light pasta. Easy to prepare and appealing to families with children.
• Pikku Simpukkapasta (Pikku Shell Pasta) Light-colored shell-shaped pasta combining traditional pasta taste with added wheat fiber, containing 67% more fiber. Small shape absorbs sauces and broths well.
• Pikku Kierrepasta (Pikku Twisted Pasta) Light-colored twisted pasta with higher fiber content, containing 67% more fiber than traditional light pasta. Added wheat fiber, cooks in approximately 8 minutes.
• Suora Tagliatelle 450g (Straight Tagliatelle) Durum wheat flat ribbon pasta. Package contains approximately 18 traditional tagliatelle portions.
• Annospuuro Paahdettu Voi & Chia 5x45g (Instant Porridge Roasted Butter & Chia) Single-serve instant oat flake mix with chia seeds and roasted butter flavor for quick porridge preparation. Features Heart Symbol, 'Good from Finland' marking, and is high in fiber.
• Cookietaikina Tuplasuklaa 300g (Cookie Dough Double Chocolate) Ready-to-use cookie dough with double chocolate chips for easy baking of chocolate cookies.
• Food Service B2B food service offerings for professional kitchens, restaurants, hotels, caterers, and institutional food service operators, providing bulk or specialized product configurations for professional use.
• Reseptiklubi (Recipe Club) Recipe club community platform at reseptiklubi.myllynparas.fi for users to share and discover recipes, fostering engagement with Myllyn Paras products.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LantmännencoreOthersMyllyn Paras is a brand owned by Lantmännen osuuskunta, a major Nordic agricultural cooperative headquartered in Sweden. Lantmännen governs corporate policies including cookie policy, privacy/GDPR compliance, and sustainability (ilmasto-ja-luonto). The Lantmännen Group includes multiple business areas spanning farming, machinery, energy, and food. Myllyn Paras operates as a subsidiary/brand within the Lantmännen Cereals business area.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Barilla: Global pasta market leader with durum wheat-based products including traditional, whole grain, and high-fiber pasta variants — directly comparable to Myllyn Paras's pasta portfolio including the Pikku fiber-enriched line.
• Fazer: Finnish food conglomerate with overlapping grain-based categories (bakery, breakfast cereals, pasta) sold through the same Finnish retail channels. Most direct comparable given shared Finnish heritage, similar product portfolio breadth, and identical GTM motion.
• Schulstad: Nordic bakery and grain products brand with bread, rolls, and grain-based consumer products sold through Scandinavian retail. Comparable in Nordic grain-based CPG positioning and regional distribution model.
• Hatting: Danish bakery and grain products manufacturer with bread, pastries, and grain-based offerings distributed across Nordic retail. Comparable in product portfolio (grain-based baked goods) and Nordic regional footprint.
• De Cecco: Italian premium pasta manufacturer with durum wheat semolina products and whole grain variants. Comparable in pasta category positioning and durum wheat sourcing, serving European retail channels.
• Raisio: Finnish food company with branded grain, cereal, and plant-based food products including Benecol. Comparable as a Finnish branded CPG food company with retail grocery distribution and health-positioned product lines.

Regional players

• Paulig: Finnish family-owned food company with coffee, spices, and Tex-Mex/grain products. Comparable as a Finnish branded packaged food company operating in similar retail channels, though with limited pasta/cereal overlap.
• Kohberg: Estonian/Nordic bakery and grain products manufacturer with frozen dough and bread offerings. Comparable in grain-based product categories and frozen dough formats (overlapping with Myllyn Paras's Pakastetaikinat line).

Broad incumbents

• General Mills: Global CPG giant with extensive cereal, baking, and grain-based product portfolio (Cheerios, Nature Valley, Pillsbury). Comparable in branded grain-based CPG categories and breakfast cereal positioning, though operating at vastly larger scale.
• Dr. Oetker: German multinational food manufacturer with extensive grain-based product portfolio including baking mixes, frozen pizza, and dessert preparations. Comparable in broad grain-based CPG positioning and retail distribution, though much larger and more diversified.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/myllynparasfi
• Facebookfacebook.com/myllynparas
• Instagraminstagram.com/myllyn_paras
• Pinterestpinterest.com/myllynparas
• Xx.com/MyllynParasFi
• LinkedInlinkedin.com/company/myllyn-paras-oy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myllyn Paras