What ASRA does

ASRA (American Superbike Racing Association), founded in 1983, is a privately held U.S. motorcycle road racing sanctioning body operating under the trade names ASRA and CCS (Championship Cup Series), headquartered in New Freedom, Pennsylvania. The organization runs sportsman-level road racing for amateur, expert, and youth riders across 10+ nationwide venues including Daytona International Speedway, Virginia International Raceway, New Jersey Motorsports Park, Pittsburgh International Race Complex, and Summit Point Motorsports Park. Riders compete in classes spanning entry-level MiniGP/Supermoto through Unlimited Superbike, in parallel sprint and endurance formats plus sidecar, street bagger, and team challenge categories. ASRA also sanctions the AMA Road Race Grand Championship and operates the ASRA MiniCup / FIM MiniCup USA youth development program.

The organization operates a digital race management platform featuring exclusively digital race registration with paperless tech and contingency forms, mobile device check-in for race participants, real-time live timing and results across race weekends, and an online race certification testing system with account creation and digital certificate generation. The platform is delivered through asraracing.com, native iOS and Android mobile applications, and at-event registration. Under new ownership since November 2022, ASRA migrated away from paper-based processes and now operates as one of the few U.S. amateur racing bodies with fully digital intake infrastructure.

ASRA generates revenue through four streams: (1) annual race licenses sold to riders on a subscription basis, including a bundled 1-year subscription to RoadRacing World Magazine and promotional discounting during Black Friday/Cyber Monday; (2) per-event race registration fees for sprint, endurance, track day, and class-specific entries; (3) advertising and sponsorship revenue from digital newsletters, social media, the printed rulebook, and customized marketing partnerships; and (4) race certification training at $125 per test attempt. Major manufacturer partners including Pirelli, Dunlop, Kawasaki, Yamaha, KTM, and Honda contribute contingency prize money and sponsorship, with Kawasaki's 2024 racer contingency exceeding $200,000 and Dunlop's 2025 partnership contributing nearly $50,000. The company is co-owned by Alex Spellman and Mark Lienhard, with Scott Gilbert as a partner.

Name

ASRA

Legal name

American Superbike Racing Association

Website

https://asraracing.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

ASRA (American Superbike Racing Association) is a privately held U.S. motorcycle road racing organization founded in 1983, sanctioning sportsman-level sprint, endurance, sidecar, and youth racing across 10+ nationwide venues and generating revenue through registrations, annual licenses, manufacturer sponsorships, and certification training.

Ownership category

akta.pro rank

Product category

Motorcycle Road Racing Association

NAICS

Racetracks (711212), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Sanctioning Bodies & Governing Organizations (MPAKAGAD)

akta.pro secondary industries

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA), Motorsports Support & Feeder Series (Developmental Championships) (MPAKAGAH)

Keywords

• Motorcycle road racing
• Racing event sanctioning
• Race licensing services
• Endurance racing series
• Amateur motorsports organization

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Race Licenses: Annual race licenses sold to riders wanting to compete in ASRA events, with Black Friday/Cyber Monday promotional discounts offered.
2. Race Registration Fees: Per-event registration fees for sprint races, endurance events, track days, and various racing classes.
3. Advertising and Sponsorship: Advertising in digital newsletters, social media, rulebook, and customized marketing partnerships with companies.
4. Race Certification Training: Online race certification testing with $125 testing fee per attempt, providing credentials for race license applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

ASRA (American Superbike Racing Association) sanctions and operates motorcycle road racing events across the United States, selling annual race licenses, per-event registrations, and related services to amateur and expert riders. The organization runs a National Sprint Series, a National Endurance/Team Challenge Series, MiniCup youth racing program, Track Day services, and online Race Certification training, supported by a digital registration and live-timing platform with native mobile applications.

Product overview

ASRA (American Superbike Racing Association) is a motorcycle road racing organization offering a portfolio of racing products: the core National Sprint Series and National Endurance/Team Challenge Series featuring multiple displacement classes from 400cc to Unlimited Superbike; the MiniCup youth racing program; Track Day services; and ASRA Race Certification training. The organization sanctions premier road racing events at tracks nationwide, culminating in championship finals at Daytona International Speedway. The 2025-2026 seasons introduced new classes including Sidecar Racing and Supermoto. ASRA also operates digital race registration and mobile applications as supporting infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• CCS: Championship Cup Series - a racing series operated alongside ASRA.

Products and services

• ASRA National Sprint Series The premier national-level motorcycle road racing competition featuring sprint races across multiple classes including Superbike, Supersport, Superstock, Thunderbike, and 400cc categories at tracks nationwide.
• ASRA National Endurance/Team Challenge Series Multi-hour endurance racing series where teams compete in GT (Grand Touring) classes (GTO, GTU, GTL) with championship points and prize money, culminating at Daytona International Speedway.
• ASRA MiniCup / Mini GP USA Youth and entry-level racing program featuring small displacement classes (Stock 50, Stock 110, Stock 125, GP 110, GP 160, GP 190, Supermoto) designed for developing racers.
• ASRA Race Certification Training Online instructor-led training and testing program that provides credentials for riders to apply for ASRA and other Amateur race licenses, covering rider preparation, race procedures, flags, safety protocols, and riding strategy at USD 125 per test attempt with free re-takes.
• ASRA Track Day Services Track day events including practice days, test and tune sessions, with services such as transponder check, live timing, race grids, and photo access.
• ASRA Sidecar Racing Dedicated sidecar racing class featuring unique motorcycle/sidecar combinations requiring skill, precision, and teamwork, part of the 2025 season expansion.
• ASRA Race License Annual race license required for riders to compete in ASRA events, with promotional discounts available during Black Friday/Cyber Monday and includes 1-year subscription to RoadRacing World Magazine.
• ASRA Championship Classes Multiple racing classes including Unlimited Superbike, Supersport, Superstock 1000, Thunderbike, Heavyweight Production, 400, Moto 3, and Street Bagger serving amateur through expert skill levels.

Quantifiable outcome

• $6,000 prize money per class (1st $3,000, 2nd $2,000, 3rd $1,000) for Thunderbike, Supersport, and Superstock 1000 championship finishers
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Dunlop Motorcycle TirescoreGTM or Marketing Partner · 1 March 2025Dynamic partnership for 2025 road racing season marking significant milestone for ASRA. Dunlop serves as key partner for National Endurance/Team Challenge Series and Sprint Series. Partnership includes trackside assistance and nearly $50,000 in contingency for racers finishing 10th or better in Heavyweight and Middleweight classes.
• Kawasaki Motors Corp., U.S.A.coreGTM or Marketing Partner · 1 February 2024Kawasaki offers over $200,000 in racer contingency for the 2024 season. Racers using Kawasaki motorcycles in eligible ASRA races can earn prize money through the contingency program.
• Pirelli Motorcycle TirescoreGTM or Marketing Partner · 1 March 2023Continued partnership for sponsorship of the National ASRA Sprint Series. Pirelli provides exceptional tire performance and is sole tire supplier for many racing classes. Partnership showcases Pirelli's commitment to promoting and advancing motorcycle racing in the United States.
• Yamaha Motor SportsminorGTM or Marketing PartnerYamaha Blu Cru Contingency program provides registration and prize money for Yamaha racers in ASRA events. Part of Yamaha's road race contingency program for ASRA participants.
• Motovid.comcoreStrategic or Co-development PartnerAnnual Broken Wing Benefit motorcycle safety fundraiser partnership. Motovid.com has raised $82,394 since 2010 for rider safety through airfence deployments. The 9th annual benefit in 2025 includes two fundraiser events at Blackhawk Farms to support track safety at Midwest tracks including Autobahn Country Club.
• Central Roadracing Association (CRA)minorStrategic or Co-development PartnerCo-hosted events for 2023 including CRA joining ASRA at Blackhawk Farms (June 9-11) and ASRA joining CRA at Brainard circuit in Minnesota (June 30-July 2). Provides unique cross-regional competition opportunities.
• Bagger Racing League (BRL)minorStrategic or Co-development PartnerJoint events bringing bagger racing to ASRA venues. BRL appeared at Pittsburgh International Raceway (May 5-7) and Blackhawk Farms Raceway (July 14-16) for 2023 season, expanding racing variety and audience reach.
• American Motorcyclist Association (AMA)coreStrategic or Co-development PartnerASRA sanctions the AMA Road Race Grand Championship and operates in coordination with AMA's road racing programs. AMA provides overarching sanction and regulatory framework for national championships.
• Evolve GT TrackdaysminorStrategic or Co-development PartnerPartnership for premier motorcycle race event at Virginia International Raceway (VIR) in August. Combined ASRA, Evolve GT Trackdays, and VIR hosting for enhanced racing experience.
• Roadracing World Action Fund (RWAF)minorStrategic or Co-development PartnerNonprofit organization receiving funds from Motovid.com Broken Wing Benefit for airfence deployment at Midwest race tracks to improve rider safety.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WERA Motorcycle Roadracing: WERA sanctions amateur and expert motorcycle road racing events across multiple US regions, with a similar class structure and customer base to ASRA. It is a direct competitor for amateur racers, sponsorships, and venue access in the sportsman motorcycle segment.
• MotoAmerica: MotoAmerica is the premier professional motorcycle road racing sanctioning body in the US, running the national championship series. It is the closest direct peer to ASRA in motorcycle road racing sanctioning, although it targets the professional tier while ASRA focuses on the sportsman/amateur level.
• Championship Cup Series (CCS): CCS operates as a sub-brand under ASRA's ownership, running motorcycle sprint road racing events. As a direct sister series under the same partnership group, it is the most structurally identical peer in the US motorcycle road racing sanctioning landscape.
• Central Roadracing Association (CRA): CRA is a regional motorcycle road racing sanctioning body in the US Midwest. It co-hosts events with ASRA and competes for riders in overlapping geographic markets, making it a comparable regional peer.
• AHRMA (American Historic Racing Motorcycle Association): AHRMA sanctions vintage and classic motorcycle road racing events in the US. While its format skews older bikes, it addresses the same amateur rider base and competes for the same track venues as ASRA.
• Bagger Racing League (BRL): BRL promotes bagger-class motorcycle road racing at US venues and co-hosts events with ASRA. It is a direct comparable as a niche motorcycle road racing series targeting a similar enthusiast audience.

Broad incumbents

• SRO Motorsports Group: SRO is a large motorsports series promoter (sports cars) operating multiple sanctioned racing championships. Comparable as a multi-series motorsports event operator and promoter, though in four-wheel racing.
• American Motorcyclist Association (AMA): AMA is the overarching US motorcycle governing body and ASRA's sanctioning partner for national championships. While it operates at a broader scope (recreation, advocacy, amateur sanctioning across disciplines), it is a direct comparable in motorcycle racing governance.
• FIM (Fédération Internationale de Motocyclisme): FIM is the international governing body for motorcycle sport and a parent of ASRA's MiniCup alignment. Comparable as a sanctioning/regulatory body that sets the rules framework under which ASRA operates.

Emerging players

• Evolve GT Trackdays: Evolve GT operates motorcycle track day events at venues like VIR, directly comparable to ASRA's Track Day services. Co-hosts events with ASRA and competes for the recreational track-day rider segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ASRAracing
• YouTubeyoutube.com/@ASRARACING
• Facebookfacebook.com/asraccsracing
• LinkedInlinkedin.com/company/ccs-asra-racing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASRA