Horizon Goodwill Industries

What Horizon Goodwill Industries does

Horizon Goodwill Industries is a 501(c)(3) nonprofit charitable organization headquartered in Hagerstown, Maryland, that operates an integrated retail-to-mission model serving 17 counties across Maryland, Pennsylvania, West Virginia, and Virginia. Founded approximately in 1960 and employing 600+ staff, the organization runs 19 retail thrift stores (including the Second Chance Outlet Bins outlet store and the re•find boutique), 4 attended donation centers, an e-commerce channel via ShopGoodwill.com, and an emerging food-retail footprint comprising the Horizon Market grocery store and Horizon Corner Markets convenience locations. Retail and contract revenues cross-subsidize a portfolio of human services including workforce development, job training, youth services (Adolescent Clubhouse, Youth Shelter, Young Adult Solution Center), housing navigation, and the Community Health Hub — a joint venture with Meritus Health, Brook Lane, and AHEC West.

The business is built around three monetization engines. First, donated-goods retail converts community donations (215,000+ annually) into program funding — 90.2% of all revenue flows to mission programs. Second, contract services (custodial cleaning 1.9M sq ft daily via a 120+ person division; mailroom, supply chain, and warehousing across 100,000+ sq ft) generate fee revenue from federal, state, and private clients including a multi-decade IRS relationship. Third, grant and donation revenue (Maryland Governor's Office of Crime Prevention, Appalachian Regional Commission, Washington County Health Department, Dell Reconnect) funds specialized programs such as mobile outreach and adolescent clubhouse initiatives.

Horizon Goodwill is governed by an independent board and operates as a member of the broader Goodwill Industries network. Recent strategic moves include the 2024 Horizon Market grocery launch, 2024-2026 executive refresh (CFO Steve Bledsoe, CMO Allison Palmer), and physical expansion of the Greencastle retail store. The organization exhibits a horizontal segmentation approach, balancing consumer retail, B2B contract services, individual workforce-development clients, and family/youth services across a Quad-State service area.

Name

Horizon Goodwill Industries

Legal name

Horizon Goodwill Industries

Website

https://horizongoodwill.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Horizon Goodwill Industries is a 501(c)(3) nonprofit headquartered in Hagerstown, MD, operating 19 thrift stores, contract services (custodial, mailroom, supply chain), and workforce development programs across 17 counties in MD, PA, WV, and VA, serving people with employment barriers and other community needs.

Ownership category

akta.pro rank

Product category

Workforce Development and Social Services

NAICS

Used Merchandise Retailers (459510), Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Apparel & Accessory Stores (5600), Retail-Convenience Stores (5412)

akta.pro primary industry

Off-Price Department Stores (Apparel-Led) (CRAEABAB)

Keywords

• Workforce development services
• Nonprofit thrift retail
• Commercial contract cleaning
• Donated goods resale
• Youth housing services

Headquarters

HQ city

Hagerstown

HQ country

United States

HQ region

North America

Offices26 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Retail Store Sales: Revenue generated from selling donated goods in 19 retail thrift stores and the Second Chance outlet bins store. Merchandise includes clothing, household items, furniture, electronics, and books.
2. Grants and Foundations: Funding received from foundations and government agencies for specific workforce development and social service projects. Includes grants from Maryland Governor's Office of Crime Prevention, Washington County Health Department, and Appalachian Regional Commission.
3. Workforce Development Service Fees: Fees for workforce development and social services paid by referring agencies such as welfare programs and other social service organizations.
4. Business Contract Services: Revenue from commercial cleaning, mailroom services, warehousing, assembly, and other business process outsourcing services provided to federal, state, and private sector clients.
5. Monetary Donations: Cash donations from individuals and organizations to support mission programs, including donor advised funds and qualified charitable distributions from IRAs.
6. Grocery Store Sales: Revenue from Horizon Market grocery store providing fresh food and household staples to downtown Hagerstown area designated as a food desert.
7. Vehicle Donations: Vehicle donation program accepting cars, SUVs, trucks, RVs, trailers, boats, and motorcycles. Proceeds support mission programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Horizon Goodwill Industries is a 501(c)(3) nonprofit that operates an integrated social-enterprise model: it sells donated goods through 19 retail thrift stores, an outlet bins store, a boutique, e-commerce via ShopGoodwill.com, convenience stores and an upcoming grocery store, and uses the proceeds (along with grants and fees) to fund workforce development, job training, youth services, housing navigation, and reentry programs for people with disabilities and other barriers to employment. It also sells business outsourcing services, including commercial cleaning (over 1.9M sq ft cleaned daily), mailroom, supply chain/warehousing, and e-commerce fulfillment to federal, state, and private-sector clients across 17 counties in MD, PA, WV, and VA.

Product overview

Horizon Goodwill Industries is a nonprofit organization operating a multi-faceted portfolio of social enterprises and human services programs across 17 counties in Maryland, Pennsylvania, West Virginia, and Virginia. The organization operates 19 retail stores (including standard Goodwill Thrift Stores, Second Chance Outlet Bins, and the boutique re•find store), 4 Attended Donation Centers, and 4 Resource Centers that form the commercial foundation funding workforce development services. Core mission services include Workforce Development and Job Training Programs (Discover-Build-Search-Support model), Youth Services (Adolescent Clubhouse, Youth Shelter, Young Adult Solution Center), Housing Navigation, Community Health Hub, Whole Family Services, and Mobile Outreach. Business Solutions offerings include Commercial Cleaning Solutions (cleaning 1.9M+ square feet daily), Supply Chain Solutions, Business Outsourcing, and e-commerce via ShopGoodwill.com/hgi. Retail operations also include convenience stores (Horizon Corner Markets) and an upcoming Horizon Market grocery store. The Dell Reconnect Program handles electronics recycling. Together, these programs and enterprises help individuals with disabilities and barriers to employment pursue economic mobility.

Differentiator

Problem solved

Functional benefit

Brands

• re•find / by Goodwill: A boutique thrift store operated by Horizon Goodwill Industries, located in Smithsburg, MD, offering affordable clothing, home goods, and furniture while supporting local workforce programs.
• Second Chance Outlet Bins
• Horizon Market
• Horizon Corner Markets
• Horizon Goodwill

Products and services

• Goodwill Thrift Stores Retail stores selling donated clothing, household items, furniture, books, and small appliances at affordable prices. Operates 19 retail stores across Maryland, Pennsylvania, West Virginia, and Virginia, with proceeds funding workforce development programs.
• Second Chance Outlet Bins Outlet-style bins thrift store offering deeply reduced prices on donated goods that did not sell in retail stores, providing a treasure-hunt shopping experience.
• re•find by Goodwill Boutique Boutique thrift store offering affordable clothing, home goods, and furniture in Smithsburg, MD.
• Attended Donation Centers Convenient donation drop-off locations staffed by friendly attendants accepting clothing, toys, household items, and electronics, which feed inventory for the retail stores and online channels.
• Workforce Development Programs Programs helping individuals with disabilities and barriers to employment find jobs through career planning, job readiness training, work experience, and placement services.
• Job Training Programs Services including job readiness training, paid and unpaid work experience, placement assistance, case management, and sector certifications for individuals facing employment barriers.
• Commercial Cleaning Solutions Custodial services division employing over 120 people, cleaning more than 1.9 million square feet of contracted building space daily for federal, state, and private-sector clients, with 65+ years of experience and an average 9.25-year service contract length.
• Supply Chain Solutions Business outsourcing services including inventory management, stock picking, order entry, shipping/receiving, fulfillment, and warehousing across 100,000+ sq ft of combined warehouse and production space for commercial clients.
• Adolescent Clubhouse Safe, drug-free after-school environment for youth ages 10-18 offering arts and crafts, homework help, tutoring, and family movie nights; open Monday-Friday 2PM-5:30PM.
• Youth Shelter and Rapid Rehousing Housing navigation and emergency shelter assistance for young adults ages 16-24 experiencing homelessness in Hagerstown, MD, Cumberland, MD, Martinsburg, WV, and surrounding communities, with a Rapid Rehousing component.
• Young Adult Solution Center Center providing job training, employment assistance, education support, housing information, art activities, and free internet access for young adults ages 16-24.
• Housing Navigation Connects individuals experiencing homelessness or facing eviction to community resources for securing or maintaining safe housing through holistic case management.
• Community Health Hub Joint venture with Meritus Health, Brook Lane, and AHEC West bringing physical and mental health services to downtown Hagerstown at 200 N. Prospect Street.
• Horizon Corner Markets Convenience stores providing affordable food and drinks in areas lacking easy access to grocery resources, including the CW Brooks (35 W Baltimore St) and Walnut Towers (8 South Walnut Street) locations in Hagerstown.
• Horizon Market Grocery Store Full-service grocery store serving downtown Hagerstown, developed to address a USDA-designated food desert, providing fresh food and household staples.
• ShopGoodwill.com E-commerce E-commerce storefront listing unique and valuable donated items, processed by trained e-commerce ambassadors and sold online via ShopGoodwill.com with iOS and Android apps.
• Dell Reconnect E-Waste Recycling Electronics recycling partnership allowing consumers to drop off used computer equipment at Goodwill locations for responsible recycling, with revenue supporting job training services; Dell covers logistics, marketing, and EDP processing costs.
• Mobile Outreach Program providing housing assistance, employment support, and healthcare connections through a Maryland Governor's Office of Crime Prevention grant, serving re-entry, recovery, young adults, families, and seniors.
• Whole Family Services Center where parents with young children can access computer courses on budgeting and child-parent relationships, plus supplies such as pack-n-plays, changing tables, formula, snacks, and family movie nights.
• HMP Heavy Equipment Certification Training 120-hour OSHA-compliant heavy equipment certification course offering certifications in Excavator Operation, Advance Trench Digging, and Skid Steer Operations through partner Heavy Metal Playground in Hagerstown, MD.

Quantifiable outcome

• 90.2% of revenue supports job-training and rehabilitation programs
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Washington County Health DepartmentcoreGTM or Marketing Partner · 1 January 2025Provided $10,000 grant funding for the HGI Adolescent Clubhouse Youth Gardening Project, funding raised garden beds and supplies to teach youth urban gardening fundamentals.
• Dell ReconnectcoreStrategic or Co-development Partner · 1 January 2004Consumer electronic waste recycling program partnership. Consumers can drop off used computer equipment at HGI locations to be responsibly recycled by Dell. Revenue from recycled equipment supports Goodwill's employment placement and job training services. Dell covers logistics, marketing, and EDP processing costs.
• Meritus HealthcoreStrategic or Co-development PartnerJoint venture partner in the Community Health Hub, bringing physical health services to downtown Hagerstown at the Horizon Goodwill Prospect Street location.
• Brook LanecoreStrategic or Co-development PartnerJoint venture partner in the Community Health Hub, providing mental health services at the downtown Hagerstown location.
• AHEC WestcoreStrategic or Co-development PartnerJoint venture partner in the Community Health Hub, contributing healthcare services to the downtown Hagerstown location.
• Harlem GrownminorGTM or Marketing PartnerNonprofit urban farming organization that provided expertise and inspiration for the Adolescent Clubhouse gardening initiative. HGI staff traveled to Harlem, NY for training and knowledge sharing.
• Heavy Metal PlaygroundminorStrategic or Co-development PartnerTraining partner providing 120-hour OSHA-compliant heavy equipment certification course including excavator, trench digging, and skid steer operations training for HGI program participants.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Melwood: Mid-Atlantic social enterprise providing workforce development, training, and contract services for people with disabilities. Comparable mission and B2B contract services (custodial, landscaping, document management) with regional overlap.
• Goodwill of Greater Washington: Direct Goodwill affiliate serving the DC/mid-Atlantic region with retail stores, workforce development, and contract services. Most direct comparison to HGI in mission, retail footprint, and contract services portfolio.
• Habitat for Humanity ReStores: Habitat's nonprofit home-goods reuse retail channel funding housing programs. Comparable in donated-goods retail and human-services mission, though HGI operates multi-category while ReStores are home-furniture focused.
• Goodwill of Southwestern Pennsylvania: Neighbor Goodwill affiliate in PA with overlapping geography and directly comparable retail-thrift/workforce/mission portfolio; useful regional comp for store density, contract services, and donation throughput.
• The Salvation Army Adult Rehabilitation Centers: Mission-driven nonprofit operating thrift/family stores to fund rehabilitation and workforce programs. Comparable in donated-goods retail model, social mission, and contract services (warehousing/logistics).
• Arc Thrift Stores: Colorado-based thrift chain whose proceeds fund programs for people with intellectual and developmental disabilities. Directly comparable social-enterprise thrift model with similar revenue-to-mission flow and secondhand retail channel.
• Disabled American Veterans (DAV) Thrift Stores: Nonprofit thrift retail operation supporting veterans' programs. Similar donated-goods retail model with mission-component, though exclusively apparel/household goods and not dual-mission workforce development.

Broad incumbents

• Goodwill Industries International: Federated parent/brand network of 150+ autonomous Goodwill chapters. Comparable in retail-store-of-donated-goods model, e-commerce (ShopGoodwill.com), workforce services, and Dell Reconnect integration, but operates at national scale rather than regional.
• ABM Industries: Large national facility services contractor with custodial/janitorial offerings directly overlapping HGI's Custodial Division (1.9M sq ft/day commercial cleaning). Comparable B2B contract services competitor.
• Savers (Value Village): Largest for-profit thrift chain in North America operating donated-goods retail at scale. Comparable channel mechanics (processing, pricing, treasure-hunt experience) though not a social enterprise; competes directly with HGI in secondhand retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/horizongoodwill
• Xx.com/horizongoodwill
• LinkedInlinkedin.com/company/horizon-goodwill-industries

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horizon Goodwill Industries