Mobilize

What Mobilize does

Project Mobilize is a volunteer-led U.S. nonprofit action network that targets Millennials (born 1976–1996) with tools, resources, and peer networks for civic engagement, social entrepreneurship, and community organizing. Its core product is the Mobilizer's Guidebook, a 10-step methodology that walks users from passion discovery through coalition building, mobilization, advocacy, and sustainability. Supporting offerings include a Pledge commitment platform, an opinion Survey tool, and a Millennial Meetups program for local community organizing. The underlying technology infrastructure is minimal: a Wix-hosted website, social media presence on Facebook, Twitter, and YouTube, online donation integrations with PayPal, Kickstarter, Causes.com, and Crowdrise, and virtual meeting tools used to coordinate the volunteer network. No mobile app, API, or proprietary platform has been built.

The organization operates entirely on a donation-funded revenue model with no pricing or fees charged to users. Revenue streams include individual donations (including peer-to-peer fundraising), foundation grants (local community foundations plus national youth-targeted grants and social venture incubators), corporate sponsorships (financial and in-kind), and traditional fundraising events. There are no disclosed funding rounds, no institutional investors, and no parent company. The GTM motion is community-led and event-driven, with grassroots recruitment on college campuses, high schools, youth centers, and community organizations, supplemented by social media mobilization and public convenings. The organization traces its lineage to Mobilize.org, which operated from approximately 2003 to January 2015 and hosted 16 conferences, engaged over 25,000 young people, and funded nearly 70 youth-led projects; Project Mobilize was reactivated in 2016 by Mobilize.org alumni following the 2016 election cycle.

Name

Mobilize

Legal name

Project Mobilize

Website

https://mobilize.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Project Mobilize is a volunteer-led U.S. nonprofit providing Millennials with a 10-step guidebook, peer network, and pledge, survey, and meetup tools to support civic engagement and youth-led social change.

Ownership category

akta.pro rank

Product category

Civic Engagement and Nonprofit Advocacy

NAICS

Social Advocacy Organizations (81331), Civic and Social Organizations (813410), Grantmaking and Giving Services (8132)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI)

akta.pro secondary industries

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Nonprofit, Social Services & Community Development Congresses (THAHAJAO)

Keywords

• Civic engagement services
• Nonprofit advocacy
• Community organizing
• Youth activism
• Social movement resources

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors make up the majority of revenue for most non-profit organizations. This includes recurring donors with regular membership fees, high dollar donors making large contributions, and donors responding to online or mail campaigns. Peer-to-peer fundraising leverages personal connections with friends, family and neighbors.
2. Foundation Grants: Grants from foundations with social change missions. The application process requires a Letter of Inquiry (LOI) followed by a full proposal. Includes local grants, mini-grants, and youth-specific grants from national foundations and social venture incubators.
3. Corporate Sponsorships: Support from large companies and businesses including in-kind donations, percentage-of-sales partnerships, and marketing sponsorships. Corporations provide donations, product donations for raffles, venue space, and other resources in exchange for brand visibility.
4. Fundraising Events: Traditional fundraising events such as dinners, galas, sports events, restaurant partnerships, happy hours, and fraternity/sorority sponsorships. These events provide donors with an experience in exchange for their contribution.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Project Mobilize is a volunteer-led nonprofit action network that provides Millennials with a structured 10-step Mobilizer's Guidebook, a pledge platform, an opinion survey tool, and support for hosting Millennial Meetups to build grassroots social change movements. The organization distributes all resources for free and monetizes through donations, grants, corporate sponsorships, and fundraising events.

Product overview

Project Mobilize is a civic engagement nonprofit offering a suite of movement-building resources. Its primary offerings include the Mobilizer's Guidebook (a 10-step methodology covering passion discovery through sustainability planning), the Pledge platform for signing commitments, a Survey tool for opinion gathering, and support for hosting Millennial Meetups. The organization operates as a single unified offering focused on empowering millennials to create social change through grassroots organizing.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobilizer's Guidebook A 10-step guidebook providing Millennials with a structured methodology to create and implement social change movements, covering topics from finding passion to sustaining advocacy work. Free for supporters to access online.
• Join The Movement (Pledge) A commitment initiative where supporters sign a pledge to join the Millennial movement for civic engagement. Free online sign-up.
• Share Your Opinion (Survey) A survey tool for gathering opinions from supporters and community members on various civic issues. Free online participation.
• Millennial Meetups Community organizing events hosted by supporters to build local networks of Millennials and changemakers. Free for supporters to host.

Quantifiable outcome

• Over 25,000 young people engaged through conferences and events
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Local Businesses and VendorsminorOthersLocal businesses including hardware stores, grocery stores, copy stores, law offices, schools, and art supply stores provide in-kind donations of materials, supplies, and space. These partnerships help minimize operational costs for the volunteer-led organization.
• Community FoundationsminorStrategic or Co-development PartnerLocal community foundations provide grant funding for community education and initiatives. Organizations research foundations to determine alignment with mission, funding areas, past grantees, and average grant sizes.
• National Foundations and OrganizationsminorStrategic or Co-development PartnerNational foundations and social venture incubators offer grants specifically targeted to Millennials and young changemakers. These include mini-grants and youth-specific funding programs.
• Corporate SponsorsminorGTM or Marketing PartnerLarge companies and businesses provide financial support, in-kind donations, and marketing sponsorship. Benefits include building traffic, aligning brand with positive causes, and engaging employees through percentage-of-sales events, raffle donations, and venue partnerships.
• Coalition PartnerscoreStrategic or Co-development PartnerOrganizations and groups that align with Project Mobilize's purpose and join the coalition for common purpose. Coalitions distribute workload, reach new audiences, share resources, and exchange ideas. Partners include like-minded organizations working on issues such as education, healthcare, environment, and immigration.

Scale indicators6 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Rock the Vote: Rock the Vote engages young Americans in civic participation with a focus on voter registration and political engagement. It overlaps with Project Mobilize on Millennial civic mobilization, grassroots outreach, and partnerships with community organizations.
• HeadCount: HeadCount is a nonprofit that registers voters at concerts and events, focusing on youth civic engagement. It shares Project Mobilize's emphasis on event-driven outreach, Millennial/young-adult audience, and grassroots activation.
• MobilizeAmerica: Mobilize (MobilizeAmerica/Mobilize.us) is a volunteer-event and civic-action platform used by nonprofits and political campaigns to coordinate grassroots action. It is a direct functional peer in the civic-mobilization software and community-event infrastructure space.
• DoSomething.org: DoSomething.org is a large youth civic-engagement nonprofit that mobilizes young people around social causes via digital campaigns and volunteer action. It is the closest direct peer to Project Mobilize, sharing the same Millennial target audience, movement-building toolkit approach, and community-driven GTM.
• Young Invincibles: Young Invincibles is a nonprofit advocating for young adults (18-34) on economic issues including education, healthcare, and employment. It is a direct peer in the youth-advocacy nonprofit space with similar coalition and policy-advocacy models.

Broad incumbents

• People's Action: People's Action (and its affiliate MoveOn.org civic-action network) is a large, established progressive grassroots organizing coalition. It operates a broader advocacy and member-mobilization model that overlaps with Project Mobilize's changemaker coalition approach.
• League of Young Voters / Voter Participation Center: The Voter Participation Center (formerly League of Young Voters) is an established civic-engagement nonprofit focused on registering and turning out young voters, with a similar Millennial targeting strategy and grassroots mobilization playbook.

Others

• Idealist / VolunteerMatch: Idealist (and VolunteerMatch) are online platforms connecting volunteers with nonprofit opportunities and grassroots causes. They are ecosystem peers in the civic-engagement and volunteer-mobilization infrastructure space.
• Aid for Africa / NetHope: Capacity-building and coalition-serving nonprofit infrastructure organizations such as NetHope provide grantmaking, training, and operational support that mirrors the role Project Mobilize plays for its youth-led member projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mob_org

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobilize