Pat Traffic
PAT Traffic is a Brazil-based intelligent transportation systems company, owned by Canadian IRD since 2003, that designs, manufactures, installs, and services weigh-in-motion and traffic enforcement systems for federal and state highway agencies (DNIT, DERs) and private toll-road concessionaires (CCR, Arteris), with over 300 stations installed nationwide.
- Company typePrivate
- Founded1978
- HeadquartersCampo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pat Traffic does
PAT Traffic is a Brazil-domiciled intelligent transportation systems (ITS) company of German origin, present in Brazil since 1978 and acquired in 2003 by the Canadian multinational International Road Dynamics (IRD), of which it now operates as an autonomous division. The company designs, manufactures, sells, installs, and services weigh-in-motion (WIM) hardware and software primarily for overload enforcement on federal and state highways and private toll-road concessions. Its core technology relies on bending plate sensors with self-calibration algorithms supporting fixed (WES 500F, DAW 100PC), portable (WES500M), static (SAW10C III), and high-speed up to 120 km/h (HS-WIM500) configurations, all certified by INMETRO for punitive enforcement under the Brazilian CTB.
The product portfolio extends beyond weighing into adjacent ITS functions: the Foto Fuga (CF100BR) evasion detection system with automatic license plate recognition (OCR) covering Mercosul plates; Vídeo Auditoria for photographic audit records; WES-REMOTE enabling centralized remote agent supervision per CONTRAN Resolution 459/2013; TRS traffic counters; 3D laser vehicle measurement systems (LSR2011, MAG-01); VectorSense tire sensor arrays; road profilers (Roughmeter 4, Walking Profiler G3); and domestically manufactured TrafficMax variable message panels via an ASPECT partnership. The accessories catalogue adds complementary sensors and imaging for road operators.
Revenue is generated through a mix of hardware system sales, installation and implementation services, preventive and corrective maintenance contracts (some with 24/7 SLA-based support), operations services for fixed and mobile weighing stations, and turn-key multidisciplinary ITS project delivery. Pricing is not publicly disclosed; sales are project-based through competitive procurement with federal agency DNIT, state DERs, and private concessionaires including CCR (NovaDutra, SPVias, ViaSul, CCR RioOeste) and Arteris. The OEM-direct go-to-market eliminates intermediate operators, and the company supports an installed base of more than 300 WIM stations with a nationwide service network of 30+ technicians.
Pat Traffic firmographics
Firmographics- Name
- Pat Traffic
- Legal name
- PAT Traffic
- Website
- https://pattraffic.com.br
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PAT Traffic is a Brazil-based intelligent transportation systems company, owned by Canadian IRD since 2003, that designs, manufactures, installs, and services weigh-in-motion and traffic enforcement systems for federal and state highway agencies (DNIT, DERs) and private toll-road concessionaires (CCR, Arteris), with over 300 stations installed nationwide.
- Ownership category
- akta.pro rank
Pat Traffic industry classification
Industry- Product category
- Intelligent Transportation Systems
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829), Miscellaneous Transportation Equipment (3790)
- akta.pro primary industry
- Weigh-in-Motion (WIM) Systems & Virtual Weigh Stations (TLAJAKAB)
- akta.pro secondary industries
- Toll Plaza / Lane Equipment & Field Systems (Gantry, Sensors, Cameras, AVC) (TLAJABAH), Traffic Signal Controllers & Intersection Hardware (Cabinets, Detectors, Ped Signals) (TLAJACAC)
Keywords
Where Pat Traffic is headquartered
LocationHeadquarters
- HQ city
- Campo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Pat Traffic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Weighing Equipment Sales: Sale of weigh-in-motion systems including WES500F fixed systems, WES500M portable systems, HS-WIM500 high-speed systems, and SAW10C portable scales. Products are sold as complete systems including hardware, software, and integration components.
- Installation and Implementation Services: Professional services for system deployment including on-site installation, mounting, testing, and operational commissioning of weighing and ITS systems. Includes operator training with instructional materials.
- Maintenance Services: Preventive and corrective maintenance services for installed systems based on 40+ years of Brazil operations experience. Includes periodic technical visits, inspection reports, and 24/7 support for specific contracts.
- Operations Services: Operational services for fixed and mobile weighing stations, including dynamic weighing operations, static scale operations, vehicle blitz operations, and statistical studies.
- Turn-key Projects: Multidisciplinary project delivery including basic design, executive design, construction, operation, and maintenance for complete ITS deployments.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Pat Traffic product offering
Product offeringCore offering
PAT Traffic manufactures and supplies weigh-in-motion (WIM) systems and intelligent transportation systems (ITS) for Brazilian highway weight enforcement and traffic monitoring. The company produces fixed, portable, and high-speed WIM equipment, supporting subsystems (evasion detection, video audit, remote agent, traffic counters, vehicle measurement), and accessories (sensors, detectors, profilers, variable message panels). It also delivers full turn-key services including installation, maintenance, operations, engineering, and technical support as the original equipment manufacturer (OEM).
Product overview
PAT Traffic is a German-origin company (present in Brazil since 1978, acquired by Canadian IRD in 2003) specializing in Intelligent Transportation Systems (ITS) with a comprehensive portfolio centered on vehicle weighing and traffic monitoring solutions. The core product line consists of WIM (Weigh-in-Motion) systems including the WES 500F (fixed dynamic weighing), DAW 100PC (high-speed dynamic weighing), WES500M (portable weighing), SAW10C III (static axle weighing), and HS-WIM500 (high-speed WIM). Supporting subsystems include Foto Fuga (evasion detection with OCR), Vídeo Auditoria (video audit), WES-REMOTE (remote agent enforcement), TRS traffic counters, vehicle measurement systems, and CFTV. The accessory portfolio encompasses laser scanners (LSR2011), magnetic detectors (MAG-01), microwave counters (RTMS), traffic counters (TMS-SA), VectorSense tire sensors, road profilers (Roughmeter 4, Walking Profiler G3), Hawkeye imaging systems, and TrafficMax variable message panels. Services span implementation, maintenance, operations, engineering/development, technical support, and turn-key projects. The company operates as both manufacturer and service provider, eliminating intermediate operators for improved efficiency.
Differentiator
Problem solved
Functional benefit
Products and services
- WES 500F Fixed Weighing System Automatic Weighing Instrument (WIM) designed for fixed dynamic weighing stations, operating 24/7/365 with high vehicle flux, ideal for overload control points handling over 150 cargo vehicles per hour.
- Balança DAW 100PC High-Speed WIM Automatic Weighing Instrument for high-speed dynamic weighing (WIM) of cargo vehicle axles, delivering reliability and robustness with 24/7 operation, designed to divert vehicles approaching weight limits to precision scales.
- WES500M Portable Weighing System Portable dynamic weighing instrument using bending plate technology for mobile cargo vehicle axle weighing, certified by INMETRO for punitive overweight enforcement per current CTB legislation.
- SAW10C III Portable Axle Scale Portable non-automatic road axle weighing instrument, compact and lightweight for determining pneumatic axle loads with the vehicle stopped. Certified by INMETRO under Portaria Inmetro/Dimel nº 41/2018.
- HS-WIM500 High Speed WIM High Speed Weigh-in-Motion system using bending plate technology on the main highway lane at highway speeds (10-120 km/h), designed for permanent vehicle data collection with high performance and traffic volume measurement.
- Balança DAW 400 Dynamic axle weighing system designed for highway vehicle weighing as part of PAT Traffic's WIM product family for highway enforcement.
- Foto Fuga (CF100BR) Evasion Detection System Digital image capture system integrated with dynamic weighing systems for detecting cargo vehicle evasion from weighing stations and main lane, with automatic license plate recognition (OCR) for Mercosul and reflective/non-reflective plates.
- Vídeo Auditoria (VA100BR) Video Audit System Video audit system integrated with dynamic weighing systems to generate photographic visual records along with weighing data for both selective and punitive precision scales.
- WES-REMOTE Remote Agent System Remote Agent System for automated traffic enforcement per Contran Resolution 459/2013, enabling a single traffic agent to remotely monitor multiple enforcement locations without physical presence.
- Sistema de Medição Veicular (Vehicle Measurement System) Vehicle measurement system using 3D laser scanner technology to measure vehicle height, width, and length at control stations and enforcement posts.
- TRS Traffic Counters Traffic analysis counters offering data collection flexibility with passive mode for congestion management and active mode for ITS requirements. Models include TRS WIM, TRS Plus, and Mini TRS Plus.
- Implementation and Installation Services System implementation, installation and commissioning services with safety practices, technical personnel training, and customer-supervised on-site installation.
- Maintenance Services System maintenance services including preventive maintenance with periodic technical visits, predictive maintenance, technological updates, and corrective maintenance with SLA-based contracts.
- Operations Services Operations services including fixed and mobile dynamic weighing station operations, static scale and vehicle blitz operations, and statistical operations and studies.
- Engineering and Development Custom hardware and software engineering solutions, projects and development aligned with each client's business strategies and needs.
- Technical Support and Assistance Technical support with over 30 technicians across Brazil, providing 24/7 support for specific contracts (CCR, DNIT, DERs), with remote, laboratory, and on-site assistance.
- Turn-key Projects Multidisciplinary project management including basic project, executive project, construction, operation and maintenance in comprehensive turn-key solutions.
Quantifiable outcome
- 300+ weigh-in-motion stations installed throughout Brazil
Companies that use Pat Traffic
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Pat Traffic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
Pat Traffic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- International Road Dynamics (IRD)coreIn 2003, the transport division of the PAT group was acquired worldwide by IRD, a Canadian multinational specializing in integrated ITS projects and services. This acquisition provides PAT Traffic access to international technology development and expertise in intelligent transportation systems.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pat Traffic competitors and assessment
Company assessmentBroad incumbents
- Q-Free ASA: Norwegian provider of ITS, electronic toll collection, and weigh-in-motion solutions for highways worldwide. Q-Free competes with PAT Traffic in tenders for highway enforcement systems and shares a similar target customer profile of national road authorities and concessionaires.
- SWARCO AG: Austrian-headquartered traffic management and infrastructure firm offering variable message signs, traffic counters, and WIM-adjacent ITS subsystems. SWARCO's PMV/advisory sign and traffic detection products overlap with PAT Traffic's TrafficMax PMV, RTMS, and TRS product families.
- Kapsch TrafficCom: Austrian global incumbent in tolling, traffic management, and enforcement with WIM offerings comparable to PAT Traffic's WES product family. Kapsch has deeper R&D budgets and a broader international reference base, and is the most likely multinational bidder competing against PAT Traffic in Brazilian concession tenders.
- Mettler-Toledo International Inc. Global leader in industrial weighing solutions with highway WIM and vehicle scale offerings. Mettler-Toledo's vehicle weighing systems are an alternate procurement option for DNIT, DERs, and concessionaires evaluating WIM infrastructure in Brazil.
- Jenoptik AG: German provider of traffic enforcement and smart mobility solutions including automated license plate recognition and speed/weight enforcement. Jenoptik's Foto Fuga-equivalent ALPR and traffic enforcement cameras compete with PAT Traffic's evasion-detection product line in tenders worldwide.
Others
- Wabtec / GE Transportation (Wayside): Adjacent heavy transportation and infrastructure technology player with rail and highway sensing/diagnostic offerings. While primarily rail-focused, Wabtec's diagnostic and weight measurement capabilities create indirect competitive overlap with PAT Traffic's calibration, diagnostics, and compliance testing products.
Emerging players
- Iteris, Inc. US-based provider of smart transportation systems including traffic detection, sensors, and intersection analytics. Iteris overlaps with PAT Traffic's TRS traffic counters and broader ITS subsystems and could expand into Latin American highway enforcement tenders as part of cross-border growth.
- SICK AG: German manufacturer of industrial sensors and measurement instrumentation, including laser and image-based vehicle classification and dimensioning systems that compete with PAT Traffic's laser scanners, MAG detectors, and 3D vehicle measurement subsystems. SICK targets similar highway and industrial automation use cases globally.
- Kistler Group: Swiss manufacturer of piezoelectric and other dynamic weighing sensors used in weigh-in-motion systems. Kistler supplies WIM sensor technology that competes with the bending-plate architecture in PAT Traffic's WES product family for OEM procurement decisions.
Direct peers
- International Road Dynamics (IRD): PAT Traffic's direct parent and the global originator of its WIM bending-plate platform. IRD operates the same weigh-in-motion and ITS product lines in North America and other regions, sharing R&D, patents, and engineering talent with PAT Traffic. As the licensor of the underlying technology, IRD is the most direct operational peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Pat Traffic social profiles
Digital presencePat Traffic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pat Traffic leadership team
Management profileNumber of profiles
Pat Traffic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pat Traffic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pat Traffic
What does Pat Traffic do?
PAT Traffic manufactures and supplies weigh-in-motion (WIM) systems and intelligent transportation systems (ITS) for Brazilian highway weight enforcement and traffic monitoring. The company produces fixed, portable, and high-speed WIM equipment, supporting subsystems (evasion detection, video audit, remote agent, traffic counters, vehicle measurement), and accessories (sensors, detectors, profilers, variable message panels). It also delivers full turn-key services including installation, maintenance, operations, engineering, and technical support as the original equipment manufacturer (OEM).
When was Pat Traffic founded?
Pat Traffic was founded in 1978. It employs 11 to 50 people.
Where is Pat Traffic based?
Pat Traffic is headquartered in Campo, Brazil, in the Latin America region.
How does Pat Traffic make money?
Five revenue lines are on record. Weighing Equipment Sales are the primary driver. The others are installation and Implementation Services, maintenance Services, operations Services and turn-key Projects.
Who are Pat Traffic's main competitors?
Broad incumbents on record are Q-Free ASA, SWARCO AG, Kapsch TrafficCom, Mettler-Toledo International Inc. and Jenoptik AG. Wabtec / GE Transportation (Wayside) is listed as an others. Emerging players are Iteris, Inc., SICK AG and Kistler Group. International Road Dynamics (IRD) is listed as a direct peer.
Does Pat Traffic have an API?
No public API is recorded for Pat Traffic.
What industry is Pat Traffic in?
Pat Traffic's product category is Intelligent Transportation Systems. Its primary akta.pro industry code is TLAJAKAB, Weigh-in-Motion (WIM) Systems & Virtual Weigh Stations, with a secondary code of TLAJABAH, Toll Plaza / Lane Equipment & Field Systems (Gantry, Sensors, Cameras, AVC). Its NAICS code is 334519 and its SIC code is 3823.