What Fazaa does

Fazaa is a UAE-based loyalty and discount membership platform operating as a government-affiliated social initiative. Founded in 2014 and legally organized as FAZAA - L.L.C., the company delivers tiered membership benefits (Platinum, Gold, Silver, Discount) primarily to UAE Ministry of Interior employees, other government and semi-government entity employees, frontline workers, people of determination (Hemam members), and — as of the 2026 Year of the Family initiative — UAE resident families. Its core technology stack comprises the Fazaa Card System (physical and digital membership credentials), a mobile application distributed across the Apple App Store, Google Play, and Huawei AppGallery, a partner self-registration portal, and a website (fazaa.ae) that fronts a catalogue spanning over 34,000 UAE merchant outlets, 28,000+ discounted food and consumer SKUs, and 500,000+ hotel properties worldwide.

The platform operates a B2B2C go-to-market model. Fazaa signs memoranda of understanding with corporate and government employers; employees then enroll free of charge using company-issued codes. Merchant onboarding is also free, with Fazaa offering participating outlets advertising across its owned media (website, mobile apps, email, eight social handles) in exchange for member discounts. Beyond the core discount programme, Fazaa has expanded vertically into Fazaa Daily Rent (car rental with up to 50% off for Platinum), Long Term Car Lease, Fazaa Used Cars marketplace, Fazaa Stores (online retail), Fazaa Amakin (vacation rental marketplace), Fazaa Health, and Vouchers (entertainment tickets). With approximately 51-100 employees across offices in Abu Dhabi (HQ, Al Maqta St), Dubai (Meydan Grandstand), and Sharjah (Zawaya Walk), the company functions more as a government-endorsed employee welfare programme than a profit-maximizing venture, though its LLC structure, growing vertical service portfolio, and recent premium brand partnerships (Samsung Gulf, Central Phuket) indicate increasing commercial ambition.

Name

Fazaa

Legal name

FAZAA - L.L.C.

Website

https://fazaa.ae

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Fazaa is a UAE-based, government-affiliated loyalty and discount membership platform serving Ministry of Interior employees, other UAE government and semi-government workers, and families via a tiered card programme with 34,000+ merchant outlets and 500,000+ global hotels.

Ownership category

akta.pro rank

Product category

Loyalty & Discount Programs

NAICS

Civic and Social Organizations (813410)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

UHNW Concierge & Lifestyle Services (FSAAABAL)

Keywords

• Employee discount program
• Loyalty membership benefits
• Retail discount network
• Travel discount services
• Merchant loyalty platform

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Corporate Membership Partnerships: Fazaa partners with government entities, semi-governmental organizations, and private companies who provide Fazaa membership as an employee benefit. While partnership is described as 'free of charge', the program monetizes through value-added services and partner network expansion.
2. Partner Commission/Referral: Revenue generated from partnerships with over 34,000 commercial outlets who offer discounts to Fazaa members. The network includes retail, F&B, entertainment, healthcare, automotive, and travel partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Fazaa operates a multi-tiered loyalty and discount membership program (Platinum, Gold, Silver, and Discount tiers) that grants members access to exclusive discounts across retail, F&B, healthcare, automotive, travel, and entertainment sectors via a network of 34,000+ commercial outlets in the UAE and 500,000+ hotels globally. The program also bundles integrated lifestyle services including daily car rental, long-term vehicle leasing, a used car marketplace, vacation rentals (Amakin), online retail (Fazaa Stores), and health benefits. Membership is delivered primarily through corporate partnerships with the UAE Ministry of Interior and other government/semi-government entities.

Product overview

Fazaa is a UAE government social initiative offering a multi-tiered membership discount program (Platinum, Gold, Silver, Discount tiers) that provides exclusive benefits across retail, F&B, healthcare, automotive, travel, and entertainment sectors. The platform connects members with over 34,000 commercial outlets and offers various services including Daily Car Rental, Long Term Car Lease, Used Cars, Fazaa Stores (online shopping), Fazaa Amakin (property rental marketplace), Fazaa Health, Vouchers for attractions/entertainment, and special programs for Front Line workers and People of Determination (Hemam). The program is primarily available to employees of Ministry of Interior, government/semi-governmental entities, and locals working in private sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Amakin: Vacation rental and travel accommodation services for Fazaa members
• Long Term Car Lease
• Daily Rental
• Used Cars
• Vouchers
• Hemam

Products and services

• Fazaa Membership Program Multi-tiered loyalty and discount membership program offering exclusive benefits across retail, F&B, healthcare, travel, and entertainment sectors. Available in Platinum, Gold, Silver, and Discount tiers for employees of partner government and semi-government entities, as well as Hemam, Frontline, and private-sector local members.
• Fazaa Daily Rent Daily car rental service offering 30% discount for all Fazaa members and 50% discount for Platinum members, including free replacement car, comprehensive insurance, and 24/7 roadside assistance.
• Long Term Car Lease Long-term vehicle leasing service available to Fazaa members, integrated into the Fazaa ecosystem as a sub-brand offering extended lease arrangements.
• Fazaa Used Cars Online marketplace platform where Fazaa members can purchase pre-owned vehicles with member-specific benefits.
• Fazaa Stores Online retail shopping platform offering Fazaa member discounts on consumer products accessible through the Fazaa website and app.

Quantifiable outcome

• Free membership for UAE resident families in 2026 as part of Year of the Family initiative
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• UAE Ministry of FamilycoreStrategic or Co-development Partner · 1 January 2026Fazaa partnered with the UAE Ministry of Family to launch the free family membership initiative as part of the UAE's 'Year of the Family 2026'. This partnership provides free Fazaa membership to resident families, granting access to discounts at over 34,000 retail outlets, 28,000 food products, 500,000 hotels worldwide, and up to 70% off entertainment tickets throughout 2026.
• Samsung Gulf ElectronicsmajorGTM or Marketing PartnerSamsung Gulf Electronics offers exclusive discounts to Fazaa members on Samsung products including up to 20% off on Galaxy Z Fold8 Series, Galaxy Z Flip8 Series, Galaxy Watch9 Series, additional trade-in value up to AED 3,737, AED 500 off with eligible bank cards, and complimentary 3 months Samsung Care+. Valid until August 2026.
• Central Phuket Shopping CenterminorGTM or Marketing PartnerInternational partner in Thailand offering Fazaa members up to 50% discount at participating brands, free admission to Aquaria at Central Phuket, and free Welcome Package with exclusive benefits. Valid until October 2026.
• Fazaa Partner Merchants NetworkcoreChannel Partner/ Reseller/ DistributorOver 34,000 commercial outlets across UAE offering discounts to Fazaa members. Partnership is free for merchants who receive free advertising on Fazaa communication platforms, increased exposure, brand awareness, and potential sales increase. Partners include retail, F&B, entertainment, healthcare, automotive, travel, education, and other service categories.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Groupon: Global deals and discounts marketplace connecting local merchants to consumers via mobile vouchers. Operates the same core mechanism as Fazaa's discount and voucher offering, but as an open public marketplace rather than a closed employer-issued membership.
• Sodexo Benefits & Rewards Services: Broader quality-of-life services giant covering food services, facilities management, and benefits. Relevant as the parent competitor to Pluxee and as a multinational incumbent that has historically competed for large government benefits contracts in MENA.

Direct peers

• Edenred: World leader in prepaid corporate services (Ticket Restaurant, Ticket Mobilite, etc.) operating employer-funded benefit programs across 45 countries. Mirrors Fazaa's employer-issued, multi-vertical employee benefits model, including corporate relationships and merchant-discount ecosystems.
• The ENTERTAINER: UAE-headquartered 'buy-one-get-one-free' lifestyle discount app offering thousands of merchant offers across F&B, travel, leisure, and retail. Directly comparable because it competes head-to-head for the same UAE consumer-mindshare discount wallet, although Fazaa leads on employer/government distribution.
• Pluxee: Global employee benefits and engagement platform (spun off from Sodexo BRS in 2024) offering prepaid, gift, mobility, and public-benefit solutions to corporate clients and employees. Directly comparable to Fazaa in serving government and enterprise workforces with bundled lifestyle and welfare benefits.
• BenefitHub: Employee discount and corporate perks platform sold through HR/benefits brokers to employers worldwide, bundling retail, travel, and entertainment savings for employees. Closely matches Fazaa's enterprise-led (B2B2C) discount distribution model.

Emerging players

• Entertainment Book (Holidays & Loyalty): Membership-based 'Entertainment Book' offering hundreds of merchant discounts to consumers (originally Australia-founded, now operating in MENA including UAE). Closely comparable product format (annual book/app subscription with merchant discounts) and similar target customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fazaa4all
• YouTubeyoutube.com/@Fazaa4all
• Facebookfacebook.com/fazaa4all
• LinkedInlinkedin.com/company/fazaa4all
• Instagraminstagram.com/Fazaa4all

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fazaa