Stick it
Stickit is a privately-held Dutch publisher based in Utrecht that has produced 120+ limited-edition street art zines and artist monographs since 2006, serving international collectors, galleries, museums, and artists through direct e-commerce, exhibitions, and specialty bookstores.
- Company typePrivate
- Founded2001
- HeadquartersUtrecht, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Stick it does
Stickit is a privately-held Dutch publishing company based in Utrecht, Netherlands, founded in early 2001 as an online platform to promote the emerging street art movement. Originally launched as a community website and forum covering stencil graffiti, poster and sticker art, murals, and street installations, the company evolved into a niche publishing house producing limited-edition artist monographs. Since publishing its first zine in 2006 (Eltono's 'Observe Interpret'), Stickit has issued 120+ publications featuring international street artists and graffiti writers from the Netherlands, Germany, France, the USA, Japan, Spain, Italy, the UK, Morocco, Mauritania, and Colombia, with print runs typically ranging from 50 to 250 copies (occasionally up to 500-1,000 for special editions).
The company's core offering consists of 32-80 page artist monographs in zine format, priced between €7 and €30 depending on page count and edition type, supplemented by limited-edition photo prints (€60-€120), branded Stanley/Stella sweaters (€80), and original artwork priced up to €350. Distribution is executed through a direct-to-consumer website shop with PayPal processing, complemented by sales at exhibition events and through a selective network of partner galleries (Kelderman en van Noort in Eindhoven, Kapitaal in Utrecht, Mini Galerie in Amsterdam, Foundation Mesh in Rotterdam) and specialty bookstores (Mr. Graffiti in the Netherlands, Hitzerot in Berlin). Each publication is typically promoted through an accompanying exhibition or mural at a partner venue.
Stickit operates as a founder-led, self-funded enterprise with no external investment, no parent company, and no disclosed headcount beyond the founder. The company's go-to-market is community-driven, leveraging deep roots in the international graffiti scene built since 2001, and event-driven through active participation in gatherings such as Unlock Book Fair and Tag Conference Groningen. Notable institutional work includes the Glashard post-graffiti exhibition and publication series with Stedelijk Museum Schiedam (2021-2022), and ongoing collaboration with the Dutch Graffiti Library on heritage documentation. Stickit serves four customer segments: street art and graffiti enthusiasts (primary, individual collectors), art institutions and galleries, specialty bookstores, and the artists themselves seeking professional publishing platforms.
Stick it firmographics
Firmographics- Name
- Stick it
- Legal name
- Stickit
- Website
- https://stickit.nl
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stickit is a privately-held Dutch publisher based in Utrecht that has produced 120+ limited-edition street art zines and artist monographs since 2006, serving international collectors, galleries, museums, and artists through direct e-commerce, exhibitions, and specialty bookstores.
- Ownership category
- akta.pro rank
Stick it industry classification
Industry- Product category
- Independent Art Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Miscellaneous Publishing (2741), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
Keywords
Where Stick it is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Stick it business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Zine and publication sales: Primary revenue from selling limited-edition zines and artist monographs. Editions range from 50 to 200+ copies. Products available directly through the website with PayPal payment processing.
- Merchandise: Sale of branded merchandise including t-shirts and hoodies/sweaters featuring artist illustrations. Items sold directly through the website.
- Prints and artwork: Sale of limited edition photo prints and original artwork. Example: Samuel Fesch's Abandoned Radar print in edition of 1 at 120 Euro, Jake Barnes Paris Roof print in edition of 10 at 60 Euro.
- Exhibition and event participation: Revenue from exhibition events, though primarily serves as a promotional channel for publications rather than a standalone revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard zines - priced at 7-10 Euro |
| Unit Pricing | Pay-as-you-go | Deluxe zines and books - priced at 15-25 Euro |
| Unit Pricing | Pay-as-you-go | Multi-zine box sets - priced at 25-30 Euro |
| Unit Pricing | Pay-as-you-go | Branded merchandise - sweaters at 80 Euro |
| Unit Pricing | Pay-as-you-go | Limited edition prints - 60-120 Euro |
| Unit Pricing | Pay-as-you-go | Original artwork - priced at 350 Euro |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Stick it product offering
Product offeringCore offering
Stickit is an independent publishing platform that produces limited-edition zines and artist monographs documenting the work of international street art and graffiti artists, typically in runs of 50–250 copies. To promote each publication, the company organizes exhibitions or commissions murals, and sells the resulting zines, branded merchandise (t-shirts, hoodies, caps), limited-edition photo prints, and original artwork directly through its website and via select galleries and bookstores.
Product overview
Stickit is a publishing platform that produces limited-edition zines and monographs documenting street art and graffiti culture. The core offering consists of artist monographs published in partnership with international artists, typically as 32-80 page zines with print runs of 50-250 copies. The publications are available through their website and distributed to select galleries and stores. The company, based in Utrecht, Netherlands, has published over 100 titles since 2006. Supplementary merchandise includes T-shirts and caps featuring artwork from their publications.
Differentiator
Problem solved
Functional benefit
Products and services
- Zines and Artist Monographs Limited-edition zines (typically 32–80 pages, editions of 50–250 copies) featuring monographs by international street art and graffiti artists. Sold individually or as multi-zine box sets through the Stickit website and partner galleries and bookstores. Target buyers are street art and graffiti collectors, enthusiasts, and art institutions.
- Branded Merchandise (T-shirts, Sweaters, Caps) Apparel and accessories featuring artwork from Stickit's published artists. Includes artist-illustrated t-shirts (Medium Effort, Stickit brand), Stanley/Stella hoodies/sweaters at 80 Euro in sizes S–XXL, and 5-panel caps. Sold directly via the Stickit website to art enthusiasts and collectors.
- Limited Edition Photo Prints Numbered, signed photo prints released in small limited editions (typically edition of 1 to 10), priced between 60 and 120 Euro. Examples include Samuel Fesch's Abandoned Radar print and Jake Barnes' Paris Roof print. Targeted at collectors of street art and photography.
- Original Artwork Original one-of-a-kind artwork sold bundled with associated publications, such as Simon Schrikker's watercolor paintings (18x26 cm on 300gsm paper) priced at 350 Euro and accompanied by a signed copy of the Octomania zine. Intended for serious collectors of street art and graffiti.
Companies that use Stick it
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Stick it technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stick it partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and minor.
- Kelderman en van NoortcoreGallery in Eindhoven, Netherlands that hosts Stickit artist exhibitions. Organized CLIC group show (June-July 2023) featuring Ekta, Jeroen Erosie, Stephen Smith, and 108. Also hosted the Stickit 100 Zines celebration exhibition (February-March 2024).
- Stedelijk Museum SchiedamflagshipMajor Dutch museum collaborated with Stickit on the Glashard post-graffiti exhibition at De Glasfabriek Schiedam. Stickit helped with artist selection and bundled results in multiple publications (Glashard zine series). Museum curated the exhibition while Stickit handled publishing.
- OpperclaescoreDesign duo from Rotterdam who curated the Glashard exhibition for Stedelijk Museum Schiedam. Co-authored exhibition texts and coordinated with Stickit on publication production.
- CCCollectorsminorInstagram account that initiated the EMU Shapes publication to promote the work of EMU from Kanagawa, Japan. Stickit published the zine.
- Unlock Book FaircoreLong-established international gathering of independent graffiti publishers and graffiti book lovers. Stickit is a regular participant/publisher at Unlock events including showcase events at Tag Conference Groningen 2024.
- Chemistry PublishingminorDutch independent publisher featured alongside Stickit at Unlock Showcase events.
- Mr. GraffitiminorDutch bookstore with wide specialized catalogue of graffiti books. Participates in Unlock Showcase events.
- HitzerotminorBerlin-based bookstore curating books on graffiti heritage. Participates in Unlock Showcase events.
- Dutch Graffiti LibraryminorArchive and organization dedicated to preserving Dutch graffiti heritage. Collaborated on SHAVE WOW publication documenting early Dutch graffiti history.
- Kladmuur FoundationminorGroningen-based foundation partnering with Tag Conference 2024 for graffiti heritage event. Stickit participated as publisher in the Unlock Showcase.
- Mini GalerieminorGallery in Amsterdam that hosted Clemens Behr's first book release exhibition in 2017.
- Foundation MeshminorRotterdam foundation/space that hosted Simon Schrikker's Farallones zine release in 2019.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Stick it competitors and assessment
Company assessmentDirect peers
- Nieves: Zurich-based independent publisher known for artist zines, books, and prints in small editions. Highly comparable business model: limited-edition artist monographs distributed via website, galleries, and specialty bookstores, with a curated editorial approach similar to Stickit.
- Edition Patrick Frey: Zurich-based independent publisher of artist books, comics, and zines, often in small print runs. Directly comparable as a niche independent publisher with a similar artist-driven, edition-controlled model and gallery-bookstore distribution.
- Conveyor Editions: Jersey City-based small publisher of contemporary art editions, artist books, and zines distributed via website and select retailers. Comparable in scale, edition size, and target collector audience.
- Rollo Press: London-based independent publisher producing small-edition artists' books, zines, and prints. Comparable as a small-batch, artist-driven publisher with similar curation and limited-edition economics.
- Primary Information: Non-profit art publisher producing artists' books, zines, and editions in small print runs, distributed through museums, bookstores, and online. Comparable as a curatorial independent publisher serving a similar art-world collector and institution base.
- Anthology Editions: Independent publisher of art books, monographs, and limited-edition prints, with a roster of contemporary visual artists. Comparable as a curator-publisher producing high-design, limited-run artist publications for a similar collector base.
- Self Publish, Be Happy: Curator and publisher of contemporary photography books and zines, distributing limited editions through website, galleries, and bookstores internationally. Closely aligned with Stickit's zine-first, limited-edition, artist-monograph approach.
- Chemistry Publishing: Dutch independent publisher featured alongside Stickit at Unlock Showcase events, producing artist books and zines in the graffiti and street art space. Directly comparable as a small-batch independent publisher targeting the same niche community and distribution channels.
Broad incumbents
- Hatje Cantz: Established German art book publisher producing monographs on contemporary artists including those from the street art world. Comparable for its artist-monograph catalog and museum-channel distribution, though at much larger scale and breadth than Stickit.
- Taschen: Global art and visual culture publisher producing high-volume books across street art, graffiti, photography, and contemporary art. Comparable as a publisher working with the same artist universe but at vastly larger scale, wider distribution, and broader retail footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Stick it social profiles
Digital presenceStick it financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stick it leadership team
Management profileNumber of profiles
Stick it funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stick it M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stick it
What does Stick it do?
Stickit is an independent publishing platform that produces limited-edition zines and artist monographs documenting the work of international street art and graffiti artists, typically in runs of 50–250 copies. To promote each publication, the company organizes exhibitions or commissions murals, and sells the resulting zines, branded merchandise (t-shirts, hoodies, caps), limited-edition photo prints, and original artwork directly through its website and via select galleries and bookstores.
Is Stick it a public or private company?
Stick it is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stick it founded?
Stick it was founded in 2001. It employs 1 to 10 people.
Where is Stick it based?
Stick it is headquartered in Utrecht, Netherlands, in the Europe region.
How does Stick it make money?
Four revenue lines are on record. Zine and publication sales are the primary driver. The others are merchandise, prints and artwork and exhibition and event participation.
Who are Stick it's main competitors?
Direct peers on record are Nieves, Edition Patrick Frey, Conveyor Editions, Rollo Press, Primary Information, Anthology Editions, Self Publish, Be Happy and Chemistry Publishing. Broad incumbents are Hatje Cantz and Taschen.
Does Stick it have an API?
No public API is recorded for Stick it.
What industry is Stick it in?
Stick it's product category is Independent Art Publishing. Its primary akta.pro industry code is MPAJAEAN, Arts, Culture & Literary Magazines. Its NAICS code is 513120 and its SIC code is 2741.