What Sutochno.ru does

Sutochno.ru is a Russian-language, two-sided online marketplace for short-term accommodation rentals, founded in 2011 and headquartered in Ulyanovsk, Russia. The platform connects individual travelers seeking short-term stays with property owners listing apartments, hotels, and guest houses, offering 390,000+ bookable options across Russia and 13 international destinations including Belarus, Kazakhstan, Abkhazia, Georgia, Armenia, Turkey, Azerbaijan, Kyrgyzstan, Egypt, Thailand, Uzbekistan, and the UAE. Distribution spans a responsive website (sutochno.ru and city-specific subdomains such as spb.sutochno.ru, kazan.sutochno.ru, and sochi.sutochno.ru) and native mobile applications on iOS, Android, and Huawei AppGallery, with a host-facing Extranet portal and a separate host-acquisition property at Сдавайся.рф for supply onboarding.

The underlying product is a self-serve marketplace with standardized listing, search, booking, and host-management flows, complemented by an owned content property — Суточный Журнал — that publishes destination guides and route planning articles with embedded Yandex Maps. The platform earns revenue primarily through booking commissions on completed transactions between guests and hosts, and operates a loyalty program returning up to 30% cashback as bonuses after stay (with a 5,000-bonus first-booking incentive) to drive repeat frequency. Marketing channels center on SEO, content, referral/partner programs, and mobile app user acquisition tracked via Yandex AppMetrica.

The company is privately held, independently operated since 2011 (founder: Yuri Kuznetsov), with no disclosed external investors, parent, or subsidiaries, and operates with a headcount of 51–100 employees.

Name

Sutochno.ru

Legal name

Sutochno.ru (Суточно.ру)

Website

https://sutochno.ru

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Sutochno.ru is a Russian two-sided online marketplace founded in 2011 that connects individual travelers with property owners for short-term accommodation bookings, offering 390,000+ apartments, hotels, and guest houses across Russia and 13 international destinations via web and mobile platforms.

Ownership category

akta.pro rank

Product category

Online Travel / Short-Term Rental Marketplace

NAICS

Other Travel Arrangement and Reservation Services (56159)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Metasearch & Aggregator Platforms for Vacation Rentals (THAMALAC)

akta.pro secondary industries

Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL), Hotels & Lodging Metasearch (THALAEAC)

Keywords

• Short-term rentals
• Vacation rental marketplace
• Accommodation booking platform
• Property rental listings
• Online travel marketplace

Headquarters

HQ city

Ulyanovsk

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Booking Commission: Platform charges commission on completed bookings between guests and property owners
2. Cashback Program: Cashback bonuses (up to 30%) returned to customers after stays, incentivizing repeat bookings through loyalty program

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sutochno.ru operates a two-sided online marketplace that enables travelers to search, compare, and book short-term accommodations — apartments, hotels, and guest houses — directly from property owners across Russia and 13+ international destinations. The platform also provides property owners (hosts) with self-serve tools to list properties, manage bookings, and earn rental income, complemented by a loyalty cashback program of up to 30% for guests.

Product overview

Sutochno.ru operates as a unified short-term rental marketplace with multiple integrated product components: the core booking platform (website and mobile apps for iOS/Android/Huawei) enabling travelers to search and book from 390,000+ accommodations across Russia and internationally; the host-facing ecosystem including the Extranet portal for property management and the dedicated Сдавайся.рф acquisition portal; the loyalty program offering cashback bonuses up to 30%; the travel content arm Sutochny Zhurnal providing destination guides and travel planning resources; and a referral/partner program for affiliate monetization. The products work together as a closed-loop marketplace connecting property owners with travelers.

Differentiator

Problem solved

Functional benefit

Brands

• Сдавайся.рф: Platform for property owners to list their rentals
• Суточный Журнал

Products and services

• Sutochno.ru Booking Platform Online marketplace where travelers search, compare, and book apartments, hotels, and guest houses from approximately 390,000 listings across Russia and 13+ international destinations. Includes search by destination/dates, guest filtering, currency selection, and 24/7 support.
• Sutochno.ru Mobile Application Native mobile app for iOS, Android, and Huawei AppGallery that enables on-the-go accommodation search, booking, host communication, and booking management, with enhanced cashback rewards up to 30% exclusive to app bookings.
• Host Extranet Portal Self-serve extranet portal (extranet.sutochno.ru) that allows property owners to list apartments, houses, and guest house rooms, manage bookings and calendars, communicate with guests, and track earnings, with free listing placement and complimentary host insurance.
• Сдавайся.рф Host Acquisition Portal Dedicated portal (Сдавайся.рф) that introduces property owners to the Sutochno.ru hosting network, guides them through the listing process, and highlights earning opportunities from short-term rentals.
• Суточный Журнал (Sutochny Zhurnal) Travel Journal Travel content journal (sutochno.ru/sj) featuring destination guides, route planning articles, and trip ideas (e.g., Golden Ring routes, beach destinations) with embedded Yandex Maps for route visualization.
• Cashback Bonus Program Loyalty program offering up to 30% cashback paid as bonuses after a completed stay and stay evaluation, with a 5,000-bonus first booking incentive for new users and seasonal promotional campaigns.
• Partner Referral Program Partner referral program (partner-sutochno.ru) that allows affiliates to earn commissions by referring new hosts or guests to the Sutochno.ru marketplace.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Agoda: Asia-Pacific-focused OTA within Booking Holdings with growing presence in alternative accommodation. Relevant as a regional OTA peer where Sutochno.ru's international destinations (Thailand, UAE, Egypt) overlap with Agoda's footprint.
• Trip.com Group: Global OTA group operating Trip.com, Ctrip, and Skyscanner. Comparable as a multi-brand travel platform with short-stay inventory and a content-driven acquisition model relevant to Sutochno.ru's outbound traveler segments.

Broad incumbents

• Airbnb: Global short-term rental marketplace and category creator. Although availability in Russia is constrained, Airbnb sets the global product and host-experience benchmark Sutochno.ru is implicitly measured against by international travelers.
• Booking.com: Global OTA with deep short-stay and hotel inventory. Historically a major competitor in Russia and CIS; its restricted status post-2022 has reshaped the competitive set Sutochno.ru operates within.
• Tripadvisor: Travel metasearch and reviews platform that funnels demand into short-stay and hotel bookings. Comparable as an upper-funnel discovery and content layer that competes with Сдаточный Журналь for travel-planning attention.
• Yandex Travel (Яндекс Путешествия): Travel vertical of Russian super-app Yandex, bundling hotels, hostels, and apartments with search, maps, and payments. Represents the dominant bundled competitor in Russian accommodation with structural distribution advantages over standalone marketplaces.

Direct peers

• Tvil.ru: Russian short-term rental marketplace operating a similar two-sided model for apartments and guest houses across Russia and CIS. Closely comparable on inventory type, target customers (Russian-speaking travelers), and host acquisition motion.
• Vrbo: Vacation rental marketplace focused on whole-home short-term stays, operated by Expedia Group. Comparable in product positioning (alternative accommodation marketplace), loyalty mechanics, and host acquisition model.
• Ostrovok (Ostrovok.ru): One of the largest Russian online travel agencies for hotels and alternative accommodation. Competes directly with Sutochno.ru for short-stay bookings in Russia and CIS, with overlapping supply of apartments, hotels, and guest houses.

Emerging players

• trivago: Hotel and accommodation metasearch platform. Comparable as an upper-funnel price-comparison layer that competes for organic demand on destination and accommodation queries, paralleling Sutochno.ru's SEO-led content strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sutochno
• Facebookfacebook.com/sutochno.ru
• LinkedInlinkedin.com/company/sutochno

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sutochno.ru