What Monte Xanic does

Monte Xanic is a Mexican wine producer founded in 1987 in Valle de Guadalupe, Baja California, operating as a privately held limited partnership (Montexanic Monte Xanic, S. de R.L. de C.V.) owned by its five founders and their families. The company manufactures and sells premium and ultra-premium wines across four product lines: Gran Ricardo (the flagship ultra-premium Bordeaux-style blend launched in 1994, holding 40%+ of Mexico's ultra-premium segment), Edición Limitada (limited-production single varietals such as Cabernet Franc and Malbec), Línea Monte Xanic (the core portfolio including the internationally awarded Sauvignon Blanc Viña Kristel), and Calixa (the accessible house line). Underlying production is grounded in low-intervention enology using proprietary techniques including night harvesting for white grapes, cold pre-fermentative maceration for Gran Ricardo, and a customized barrel selection program; the company sources from vineyards in Valle de Guadalupe and Valle de Ojos Negros.

The business operates a hybrid direct-to-consumer and B2B model. Revenue streams include direct e-commerce sales (montexanic.mx/tienda), on-site winery retail and tasting experiences (handling 15,000+ visitors annually), the Club MX wine club with freemium and Premium ($7,000 MXN annual threshold) tiers, B2B sales to restaurants and hotels, and distribution through department stores and specialty wine shops. Pricing spans accessible (Calixa) to ultra-premium (Gran Ricardo), with Premium members receiving sommelier consultations, exclusive events, and Aeroméxico Club Premier loyalty points. The company maintains an unusually deep certification stack for a Mexican winery — ISO 9001:2015 (six consecutive certifications), CCOF organic certification (first Mexican winery, 2023), V-Label vegan certification, and WSET certification for the entire hospitality team (first in Mexico, January 2025). Distribution is entirely domestic (Mexico), with no disclosed international export footprint, and revenue figures are not publicly disclosed.

Name

Monte Xanic

Legal name

Montexanic Monte Xanic, S. de R.L. de C.V.

Website

https://montexanic.com.mx

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Monte Xanic is a Mexican ultra-premium winery founded in 1987 in Valle de Guadalupe that produces Gran Ricardo, Edición Limitada, Línea Monte Xanic, and Calixa wines, serving discerning Mexican consumers, wine club members, and B2B hospitality buyers through DTC e-commerce, on-site tourism, and retail distribution.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Premium wine production
• Baja California winery
• Ultra-premium Mexican wine
• Wine tourism experiences
• Wine club subscriptions

Headquarters

HQ city

Valle De Guadalupe

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Wine Sales: Monte Xanic generates revenue through direct sales of wines via their e-commerce platform (montexanic.mx/tienda) and at their physical winery location in Valle de Guadalupe, Baja California. Sales include individual bottles and kit bundles.
2. Wine Club Membership: Club MX offers two membership tiers: Clásico (free) and Premium (accumulates $7,000 pesos annually). Premium members receive permanent discounts, birthday gifts, preferential pricing at the winery, sommelier consultations, and exclusive event access.
3. Wine Tourism and Experiences: Revenue from visitor experiences including tastings, vineyard tours, and special events. Reservations are managed through Meitre platform. The winery receives over 15,000 visitors annually.
4. B2B/Wholesale: Sales to restaurants, hotels, and retail establishments across Mexico. Private and corporate sales contact: [email protected]

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Monte Xanic is a Mexican winery that produces, bottles and sells ultra-premium and premium wines across four distinct product lines (Gran Ricardo, Edición Limitada, Línea Monte Xanic and Calixa). The company distributes its wines directly through its own e-commerce store, its Valle de Guadalupe winery, a subscription wine club (Club MX), and through wholesale and B2B channels to restaurants, hotels and retailers across Mexico, while also hosting paid wine tourism experiences (tastings, vineyard tours and seasonal events).

Product overview

Monte Xanic is a Mexican ultra-premium winery offering wines across four distinct product lines: Gran Ricardo (flagship ultra-premium blend of Cabernet Sauvignon, Merlot, Cabernet Franc, Petit Verdot, and Malbec), Edición Limitada (limited production single-varietal wines including Cabernet Franc and Malbec), Línea Monte Xanic (core portfolio including Sauvignon Blanc Viña Kristel, Chenin Colombard, Chardonnay, Rosé, Merlot, Cabernet Sauvignon, Cabernet Sauvignon-Merlot, and Selección), and Calixa (accessible house wines including Chardonnay, Syrah, Cabernet Sauvignon-Syrah, and Blend). The company also operates Club MX wine membership with Classic and Premium tiers, offers wine experiences and tastings at their Valle de Guadalupe winery, and provides online sales through their e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Gran Ricardo: Ultra-premium flagship wine of Monte Xanic, created in 1994 in honor of founder Ricardo Hojel. A blend of Cabernet Sauvignon, Merlot, Cabernet Franc, Petit Verdot and Malbec.
• Edición Limitada
• Línea Monte Xanic
• Calixa

Products and services

• Gran Ricardo Monte Xanic's ultra-premium flagship wine, a precision-enology blend of Cabernet Sauvignon, Merlot, Cabernet Franc, Petit Verdot and Malbec aged 18 months in new French oak. Created in 1994 in honor of founder Ricardo Hojel and recognized as the first Mexican ultra-premium wine, holding 40%+ market share in the segment.
• Cabernet Franc (Edición Limitada) 100% Cabernet Franc limited-edition wine from Valle de Ojos Negros. High-intensity purple wine with notes of cherries, currants, blueberries, lilacs and spices, aged 13 months in medium-toast French oak. Has earned 25+ international medals.
• Malbec (Edición Limitada) 100% Malbec from Valle de Ojos Negros, an altitude-grown wine discovered as a monovarietal in the 1990s. Deep violet color with aromas of red fruit, plums, cherries, blueberries, violets, vanilla and oak.
• Sauvignon Blanc Viña Kristel (Línea Monte Xanic) Iconic 100% Sauvignon Blanc from Valle de Guadalupe and the most recognized Mexican Sauvignon Blanc with 50+ international medals. Night-harvested for freshness with manual cluster selection; high intensity with citrus notes of grapefruit, guava, passion fruit, pineapple and orange blossom.
• Chenin Colombard (Línea Monte Xanic) First wine ever produced by Monte Xanic in 1988. Blend of Chenin Blanc and French Colombard from Valle de Guadalupe with notes of honey, orange blossom, pineapple, passion fruit, peach and apricot. Sought for quality-price ratio and ideal for Mexican food pairings.
• Chardonnay (Línea Monte Xanic) Complex Chardonnay respecting fruit expression complemented by oak aging. Aromas of pineapple, apricot, green apple, white flowers, bread crust, toasted notes, hazelnut, fresh wood and honey. Pairs with paella and creamy pastas.
• Rosé (Línea Monte Xanic) Provence-style 100% Grenache rosé from Valle de Ojos Negros. Unique pink color with high aromatic expression of strawberries, raspberries, peach, grapefruit, white flowers and roses. Celebrates Mexican culture and the color pink in Mexican tradition.
• Merlot (Línea Monte Xanic) 100% Merlot from Valle de Ojos Negros. Elegant, aromatic wine with character for excellent aging. Red fruit aromas of strawberry, raspberry, currant, blueberry, blackberry and cherries with sweet spices like vanilla, star anise, cinnamon and oak.
• Cabernet Sauvignon-Merlot (Línea Monte Xanic) Blend of 60% Cabernet Sauvignon and 40% Merlot. Complex with high aromatic intensity of black fruit (cherry, plums, blackberries, blueberries), violet flowers, herbs like rosemary and eucalyptus, vanilla, pepper, cocoa and toasted notes. Most versatile red wine for celebrations.
• Cabernet Sauvignon (Línea Monte Xanic) 100% Cabernet Sauvignon from first vines planted in 1987 (oldest vines at Monte Xanic). Wine represents the company's birth. Aromas of black fruits, plum, black cherry, raspberry, currant, lavender, herbs, pepper and vanilla.
• Selección (Línea Monte Xanic) A tribute to Malbec of altitude with 60% Malbec, 30% Merlot, 10% Cabernet Sauvignon. Highly expressive red fruit, blueberries, cherry, raspberry, cocoa and herbs. Silky tannins, vibrant acidity and long finish. A decade of excellence representing Valle de Guadalupe and Ojos Negros.
• Chardonnay (Calixa) Fresh, young Chardonnay from the Calixa line (Nahuatl for 'house'). Medium-high intensity of green apple, pineapple, citrus (mandarin, grapefruit), subtle honey and chamomile notes. Soft attack, fresh acidity, medium body, refreshing and harmonious.
• Syrah (Calixa) 100% Syrah from Valle de Ojos Negros. Franco and elegant with black and blue fruit (blackberry, mulberry, blueberry, black cherry, currant), violet flowers, cocoa, cinnamon, vanilla and light wood. Balanced with soft tannins and refreshing acidity.
• Cabernet Sauvignon-Syrah (Calixa) Blend of 80% Cabernet Sauvignon and 20% Syrah from Valle de Guadalupe and Valle de Ojos Negros. Black fruit, violet flowers, spices, vanilla and light wood. Balanced with fruit and spice expression, soft tannins and fresh acidity.
• Blend (Calixa) House blend of 40% Tempranillo, 30% Merlot and 30% Cabernet Sauvignon from Valle de Guadalupe and Valle de Ojos Negros. Intensely aromatic with red fruit, herbs (oregano, thyme, menthol), vanilla and dairy notes. Fresh acidity, medium body and balanced tannins. Pairs with semi-mature cheeses, charcuterie and serrano ham.
• Club MX Wine Club Wine membership club with two tiers: Clásico (free, with event access, exclusive information and customizable bottles) and Premium (accrues $7,000 pesos annually, with permanent discounts, birthday gifts, sommelier consultations and preferred pricing at the winery).
• Wine Tourism Experiences Wine tourism experiences at the Valle de Guadalupe winery including tastings, vineyard tours and seasonal events such as vendimia celebrations, 'Letras y Vinos' literary pairings and gastronomic experiences with regional chefs. Reservations managed through the Meitre platform.

Quantifiable outcome

• 40%+ ultra-premium market share in Mexico
• +7 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Museo de Arte Popular (MAP) and AmigosMAPminorStrategic or Co-development Partner · 1 August 2025Collaboration for Gran Ricardo Vochol 15th anniversary edition. Four Wixárika families created 500 decorated bottles over three months. Partnership celebrates Mexican artisanal traditions and arte popular.
• Wine & Spirit Education Trust (WSET)coreStrategic or Co-development Partner · 20 January 2025First Mexican winery to certify entire hospitality team through WSET. Program covers wine tasting, viticultural history, wine-producing geography, pairing, and customer service. Supports professional development and visitor experience quality.
• Eduardo TerrazasminorStrategic or Co-development Partner · 1 January 2025Artist created 2025 Gran Ricardo Art Box using 'Diagonales' subseries from 'Posibilities de una estructura.' Two compositions inspired by grape colors of Gran Ricardo wines (Cabernet Sauvignon, Merlot, Cabernet Franc, Petit Verdot, Malbec).
• California Certified Organic Farmers (CCOF)coreOthers · 1 July 2023CCOF certified Monte Xanic as an organic bodega in 2023. This certification enables the path toward organic wine production for future harvests, achieved through sustainable practices in viticulture and winemaking.
• V-LabelcoreOthers · 1 July 2023Swiss-based international vegan certification organization. V-Label guarantees products contain no animal-derived ingredients. Monte Xanic received certification for all wines, confirming vegan production processes.
• Aeroméxico Club PremierminorGTM or Marketing Partner · 1 October 2022Partnership offering Club Premier points to Club MX members. Members earn 1,250 to 3,500 Premier points on Monte Xanic purchases through the e-commerce platform. Alliance celebrates Mexican excellence through wine and aviation.
• Artio (Valle de Guadalupe)minorStrategic or Co-development Partner · 1 August 2022Restaurant venue partner for vendimia celebrations. Chef Victor Morales provides Baja California-inspired cuisine paired with Monte Xanic wines. Partnership celebrates local product and regional culinary identity.
• SGS (Société Générale de Surveillance)coreOthers · 1 January 2022International certification body that audits Monte Xanic's ISO 9001:2015 compliance. SGS verifies production processes, quality indicators, and service implementation across all company areas including grape production, winemaking, labeling, shipping, and tasting services.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Concha y Toro: Chilean global wine giant with a deep premium and ultra-premium portfolio (Don Melchor, Casillero del Diablo) distributed in Mexico and worldwide; relevant as a broader incumbent competing for the same on-premise and retail premium shelf space.
• Trapiche: Major Argentine wine producer with broad premium portfolio and international distribution; competes with Monte Xanic for Mexican and Latin American premium wine consumer spend.
• Bodega Norton: Established Argentine winery with strong premium and ultra-premium offerings and international distribution; comparable as a Latin American premium incumbent competing in the same trade channels as Monte Xanic.

Direct peers

• Casa Pedro Domecq: Mexican producer of wines and spirits with deep domestic distribution, including brands like Hacienda de Chihuahua and Viñedos Alianza; comparable as a multi-region Mexican wine producer with national retail reach.
• L.A. Cetto: L.A. Cetto is Mexico's largest winery, also based in Valle de Guadalupe, Baja California, producing a broad portfolio from value to premium wines — the most direct domestic competitor to Monte Xanic across price tiers.
• Adobe Guadalupe: Boutique Valle de Guadalupe winery focused on premium and ultra-premium blends; competes with Monte Xanic for premium on-premise listings and wine tourism visitors in the same region.
• Viñedos La Redonda: Family-owned winery in Guanajuato producing premium Mexican wines; another direct domestic peer expanding the Mexican premium wine category alongside Monte Xanic.
• Bodegas Santo Tomás: Historic Baja California winery producing a wide range of Mexican wines from Ensenada, including premium lines; competes directly with Monte Xanic in domestic on-premise and retail channels.

Emerging players

• Decántalo: Spanish online wine retailer specializing in premium and boutique wines to the Latin American and U.S. Hispanic markets; relevant as an emerging digital channel that could distribute or compete with Monte Xanic's DTC and club offering.

Regional players

• Vivanco: Spanish Rioja winery known for premium wines and a major wine tourism/museum operation in Spain; comparable to Monte Xanic as a premium producer combining wine tourism, heritage storytelling, and critically acclaimed ultra-premium wines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/monte_xanic
• Facebookfacebook.com/MonteXanic
• Instagraminstagram.com/monte_xanic

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monte Xanic