FSB Land Holdings

What FSB Land Holdings does

FSB Land Holdings Inc. is a privately held Philippine real estate developer founded in 2010 by CEO Francisco 'Koy' Baltazar and headquartered in Malate, Manila, with a satellite office in Minglanilla, Cebu. The company develops residential, leisure/hospitality, and township projects across Metro Manila, Cebu, Boracay (Malay, Aklan), Minglanilla, and Talisay City, serving Filipino families seeking multi-generational homes, domestic and international property investors, and hospitality buyers. Its product portfolio spans single-family homes, townhouses, condominiums, mixed-use townships (notably the PHP 30 billion Minglanilla smart-city master plan and Kahangan Estate Cebu), commercial spaces, a 150-room Kaaya Resort North Boracay with luxury penthouse units priced up to PHP 135 million, and ancillary facilities such as a technologically-integrated columbarium and chapel.

The business model is predominantly one-time real-estate sales — property title is transferred to buyers upon purchase — supplemented by recurring resort/hospitality revenue from Kaaya Resort North Boracay and rental-yield assets such as bed-and-breakfast units. Pricing is per-unit, with no standardized tiers; the highest disclosed unit is a 255 sqm Boracay penthouse at PHP 135M. Go-to-market combines direct sales from Manila and Cebu offices, an in-house sales and marketing function led by VP Suter Baltazar, seller events, and a brokerage distribution network that includes Land Asia Global Properties Network, Bachelor's Realty & Brokerage, Inc., and FilAsia/BDRS Realty, alongside digital channels (corporate website, Facebook, Twitter, Pinterest, LinkedIn, WhatsApp) targeting both domestic mid-market buyers and overseas investors.

Operationally, the company is small (firmographic range 11-50 employees, with a leadership team of five) and family-controlled — the Baltazar family occupies CEO, EVP/Treasurer, and VP Sales seats — with no disclosed institutional investors, funding rounds, or revenue figures. Core technology is not publicly specified beyond 'modern technology' integration in developments; there is no disclosed AI/ML capability, API, app, or proprietary software platform, and competitive differentiation rests on sustainable township design, multi-generational planning, location quality, and broker-network reach rather than technology.

Name

FSB Land Holdings

Legal name

FSB Land Holdings Inc.

Website

https://fsblandholdings.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

FSB Land Holdings is a privately held Philippine real estate developer (founded 2010, Manila-based) building residential, township, and resort/hospitality projects across Metro Manila, Cebu, and Boracay for Filipino families, domestic investors, and international property buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Malate

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales: Primary revenue stream from selling residential properties including houses, townhomes, condominiums, and land. One-time purchase transactions with property titles transferred to buyers.
2. Luxury Property Sales: Sale of premium beachfront properties such as penthouses and luxury units, with prices reaching ₱135,000,000 for exclusive locations.
3. Resort Operations: Hospitality revenue from resort operations including Kaaya Resort North Boracay with 150 rooms, generating income from accommodation services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

FSB Land Holdings is a Philippine real estate developer that builds and sells residential, leisure/resort, and township properties across the country. Its portfolio includes houses, townhomes, condominiums, villas, bed & breakfast accommodations, commercial spaces, chapels, and columbarium facilities in locations such as Boracay, Cebu, Metro Manila, Talisay City, and Malay (Aklan). Revenue is generated through one-time sales of titled properties to buyers, with luxury units such as a 255 sqm beachfront penthouse at Kaaya Resort North Boracay priced at ₱135,000,000.

Differentiator

Problem solved

Functional benefit

Products and services

• Kahangan Estate Cebu A P30 billion master-planned mixed-use community in Upper Linao-Lipata, Minglanilla Cebu featuring residential, commercial, and recreational facilities on an initial 5-hectare parcel, marketed toward Filipino families and investors.
• Kaaya Resort North Boracay A resort property in Boracay Island, Malay (Aklan) with 150 rooms offering hospitality services and luxury accommodations, including a 255 sqm 3-bedroom, 3-bathroom penthouse unit priced at ₱135,000,000 with private elevator, roof deck, and seaviews.
• Residential Developments (Houses, Townhomes, Condominiums, Apartments) Single-family homes, townhomes, condominiums, apartments, and multi-family residences offered across Metro Manila, Cebu, Boracay, Talisay City, and Minglanilla, designed for multi-generational living with quality materials and contemporary Filipino aesthetic.
• Luxury and Standard Villas Standard Modern Villas, Superior Villas, and Large Luxury Villas offered in Boracay, Cebu, and surrounding locations for residential and investment buyers, with build quality and prime-location emphasis.
• Commercial Office and Shop Units Commercial Office and Shop units within township and mixed-use developments, marketed to commercial property investors seeking space in growing Philippine markets.
• Bed & Breakfast Properties Bed & Breakfast hospitality properties marketed to hospitality and tourism investors interested in accommodation assets in prime tourist destinations such as Boracay.
• Chapel and Technologically-Integrated Columbarium Facilities Chapel and columbarium facilities incorporated with modern technology for memorial services, offered as part of the company's diversified property portfolio.

Quantifiable outcome

• 14+ years of continuous operation since establishment in 2010
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered active partner for property sales.

• Bachelor's Realty & Brokerage, Inc.active partner for property salesChannel Partner/ Reseller/ Distributor · 15 November 2022Kahangan Estate Cebu partnered with Bachelor's Realty & Brokerage, Inc. for a seller's event to showcase stunning properties. The partnership enabled the company to reach additional customers through the brokerage's network.
• Land Asia Global Properties Networkactive partner for property salesChannel Partner/ Reseller/ Distributor · 8 November 2022Kahangan Estate Cebu partnered with Land Asia Global Properties Network for a sellers event held at One Central Hotel Molave Grand Ballroom. The partnership was formed to expand market reach and showcase property offerings to a broader audience of potential buyers.
• FilAsiaactive partner for property salesChannel Partner/ Reseller/ Distributor · 3 November 2022Kahangan Estate Cebu partnered with FilAsia and BDRS Realty for greater reach of its property offerings. The sales event was well attended and received by executives of both companies.
• BDRS Realtyactive partner for property salesChannel Partner/ Reseller/ Distributor · 3 November 2022Kahangan Estate Cebu partnered with FilAsia and BDRS Realty for greater reach of its property offerings. The partnership was formed to expand distribution network and drive sales for new developments.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• DoubleDragon Properties: DoubleDragon is a mid-cap Philippine listed developer focused on community-based mixed-use and hotel developments. Comparable to FSB on the multi-use, resort-anchored, and provincial-city development profile, and similarly scaled relative to the giants above.
• Ayala Land: Ayala Land is the Philippines' largest listed real estate developer, developing residential, commercial, and township projects. Directly comparable to FSB Land Holdings across the same product categories (homes, condos, townships) and end-customers in the Philippine market.
• SM Prime Holdings: SM Prime is the largest Philippine listed developer by market cap, with residential (via SMDC), commercial mall, and mixed-use township developments nationwide. Competes with FSB for the same Filipino residential buyer pool and broker channels.
• Filinvest Land: Filinvest Land is a listed Philippine developer with residential subdivisions, mid-rise communities, and mixed-use projects. Directly comparable across geography (Visayas and Mindanao presence) and customer segments to FSB Land Holdings.
• Megaworld Corporation: Megaworld is a leading Philippine listed developer focused on townships and integrated mixed-use communities. Directly comparable in the township development and live-work-play positioning FSB is pursuing with Kahangan Estate in Cebu.
• Robinsons Land Corporation: Robinsons Land is a listed Philippine developer of residential condominiums, subdivisions, and mixed-use developments. Comparable to FSB on the residential and mixed-use township products across the same domestic market.
• Vista Land & Lifescapes: Vista Land is a major listed Philippine residential developer with horizontal and vertical subdivisions across the country. Compares to FSB on nationwide residential land development and the same mid-market Filipino family buyer segment.
• SMDC (SM Development): SMDC is the residential condominium arm of SM Prime, focused on vertical residential developments across Metro Manila and major Philippine cities. Comparable to FSB on the residential-condo side of its portfolio, including Boracay and Manila product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fsbland
• LinkedInlinkedin.com/company/fsb-land-holdings-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FSB Land Holdings