Spieler & Seeberger

What Spieler & Seeberger does

Spieler & Seeberger Immobilien GmbH is a privately held, founder-owned German real estate brokerage headquartered in Stuttgart-Vaihingen (Colorado-Tower) with a branch in Ulm-Söflingen opened in April 2021. Founded in 1990 through the merger of predecessor firms Spieler Immobilien GmbH and Seeberger Immobilien GmbH in 2004, the company has operated under the leadership of co-founders and managing directors Franz Josef Spieler and Joachim R. Seeberger for more than 30 years. It serves individual property owners, property investors, and landlords in the Stuttgart, Ulm, Augsburg, Heidenheim, and Neu-Ulm metropolitan areas of Baden-Württemberg, Germany, with marketed service geographies extending across approximately five regional markets and a stated customer base exceeding 4,000 individuals.

Name

Spieler & Seeberger

Legal name

Spieler & Seeberger Immobilien GmbH

Website

https://spieler-seeberger.immo

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Spieler & Seeberger Immobilien GmbH is a Stuttgart-based, founder-owned German real estate brokerage serving individual property owners, buyers, investors, and landlords across the Stuttgart, Ulm, and Augsburg metropolitan regions with residential and commercial property sales, rentals, and a proprietary valuation methodology.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Property valuation services
• Property sales intermediation
• Rental brokerage services
• Commercial real estate brokerage

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Real Estate Commission: Brokerage commissions from residential property sales and purchases. Transaction-based fees typically calculated as percentage of property sale price. Also generates revenue from rental property management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Spieler & Seeberger is a real estate brokerage that mediates the sale, purchase and rental of residential properties (houses, apartments, land) and selected commercial properties across the Stuttgart, Ulm, Augsburg, Heidenheim and Neu-Ulm metropolitan areas of southern Germany. Core services include full-cycle property sales brokerage, buyer-side search assistance using an internal buyer database of 22,000+ prospects, rental brokerage including tenant placement, and proprietary property valuation services based on a 70-90 factor methodology developed in 1993.

Product overview

Spieler & Seeberger is a real estate brokerage offering a unified service platform centered on residential property transactions in the Stuttgart-Ulm-Augsburg metropolitan region of Germany. The core offering consists of property sales (Immobilienverkauf), property purchase assistance (Immobilienkauf), rental brokerage (Immobilienvermietung), and property valuation (Wertermittlung) using a proprietary multi-factor methodology developed in-house. The company expanded in 2016 to include commercial real estate (Gewerbeimmobilien). Sub-products specialize by property type: apartment sales (Wohnungsverkauf), house sales (Hausverkauf), and land sales (Grundstückverkauf). The portfolio is complemented by specialized services for inheritance sales, divorce-related property sales, and tax-related property sale guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Brokerage (Immobilienverkauf) Full-cycle residential property sales brokerage for individual property owners, including houses, apartments and building plots. Covers property valuation, marketing across ImmobilienScout24 and proprietary channels, viewings, negotiation and closing, targeted at private sellers in the Stuttgart-Ulm-Augsburg metropolitan corridor of southern Germany.
• Property Purchase Assistance (Immobilienkauf) Buyer-side assistance for prospective residential property purchasers, providing access to the firm's proprietary buyer database of 22,000+ prospects and curated listings of houses, apartments and land in the Stuttgart, Ulm and Augsburg regions.
• Rental Brokerage (Immobilienvermietung) Rental property brokerage and tenant placement service for landlords of residential units, covering rental marketing, tenant search and rental contract support. Targeted at property owners in Stuttgart, Ulm and surrounding areas seeking to rent out residential properties.
• Property Valuation (Wertermittlung) Standalone property valuation service based on a proprietary methodology using 70 to 90 factors depending on property type, delivering an average deviation of approximately 0.68% between estimated and actual sale prices across approximately 100 transactions per year. Targeted at property owners and buyers seeking accurate, fact-based valuations in the Stuttgart-Ulm-Augsburg region.
• Commercial Real Estate Brokerage (Gewerbeimmobilien) Brokerage of commercial properties including office, retail and industrial real estate. Targeted at commercial property owners, tenants and investors in the Stuttgart, Ulm and surrounding southern German regions.

Quantifiable outcome

• 85% sales success rate maintained even during 2025 interest rate increases
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

One partnership is on record.

• ImmobilienScout24coreChannel Partner/ Reseller/ DistributorPremium Partner since 2014. Largest property listing platform in Germany. Provides major channel for property marketing and buyer acquisition. Company has been recognized multiple times as Premium Partner for quality of work.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Century 21 Germany: Global franchise brokerage with a German footprint including Baden-Württemberg. Competes with Spieler & Seeberger for residential listings and buyer representation in overlapping Stuttgart-area geographies under a similar commission-driven agency model.
• Von Poll Immobilien: Frankfurt-based upscale residential real estate brokerage with a dense German branch network and premium-segment focus. Direct competitor for high-end residential mandates in the Stuttgart MSA and broader Baden-Württemberg region, operating on the same commission-based full-service model.
• RE/MAX Germany: Global franchise brokerage operating in Germany with multiple offices in the Stuttgart/Ulm region. Comparable as a transaction-fee residential brokerage serving similar buyer/seller profiles, though organized as a franchise rather than founder-owned.
• Engel & Völkers: Hamburg-headquartered residential and commercial brokerage with a strong premium-positioning brand and franchise network across Germany and internationally. Directly comparable as a traditional commission-based German brokerage serving similar seller and buyer segments, with overlapping Stuttgart/Baden-Württemberg coverage.

Broad incumbents

• Postbank Immobilien: Brokerage arm of Deutsche Bank's Postbank retail franchise, offering residential property brokerage as part of a broader financial services portfolio. Comparable as a broad incumbent competing in the same Stuttgart residential market with overlapping services but bundled into a wider product set.
• Wüstenrot Immobilien: Building society and financial services group with a real estate brokerage arm active across Germany. Comparable as a larger incumbent in the Stuttgart/Baden-Württemberg market offering residential brokerage alongside a wider financial services suite.

Others

• ImmobilienScout24: Germany's largest real estate listing platform and Spieler & Seeberger's core channel partner. Not a brokerage itself but the dominant marketplace that drives buyer flow to brokers; comparable as the infrastructure layer on which the subject company's lead generation depends.

Regional players

• Mr. Lodge: Munich-based residential brokerage specializing in the higher-end Munich/Bavaria market. Comparable as a founder-led German regional brokerage with similar relationship-driven, full-service model but operating in a different (Munich vs. Stuttgart) geographic market.

Emerging players

• McMakler: Berlin-based tech-enabled flat-fee real estate brokerage backed by notable VC investors. Directly comparable product (residential sales brokerage) with a fundamentally different (digital, lower-fee) delivery model that pressures traditional commission structures like Spieler & Seeberger's.
• Homeday: Digital-first German real estate broker offering reduced-commission sales services. Same target customer (residential sellers/buyers) and same region (active in major German cities including Stuttgart) but with a hybrid self-service model that competes for the same mandates at lower fees.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/spiseeimmo
• Facebookfacebook.com/spieler.seeberger.immobilien

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spieler & Seeberger