GoalieMonkey
GoalieMonkey is a privately held, 1999-founded specialty e-commerce and retail brand under MonkeySports, Inc. that sells ice hockey goaltending equipment (pads, gloves, blockers, skates, sticks, masks, chest protectors) directly to goalies across youth, junior, intermediate, and senior levels, with omnichannel US operations and international shipping.
- Company typePrivate
- Founded1999
- HeadquartersAllen, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What GoalieMonkey does
GoalieMonkey is the specialized e-commerce and retail brand for ice hockey goaltending equipment, operated by privately held MonkeySports, Inc. since 1999. The platform at goaliemonkey.com offers a comprehensive assortment of goalie-specific gear including leg pads, catch gloves, blockers, skates, sticks, masks, chest and arm protectors, pants, bags, game wear, and street/roller hockey equipment, sourced from Bauer, CCM, Vaughn, Warrior, Brian's, True, Graf, and Sherwood. The build is a conventional e-commerce retail storefront extended by an omnichannel footprint (US physical retail stores, international shipping to 1-214-383-8891, and a Premier Sales channel for enterprise bulk orders) and supported by Narvar self-serve returns, Seel-powered Worry-Free Delivery shipping protection, and FedEx label printing with QR codes. The Cor0—defined by service wrappers layered on top of multi-brand SKU retail. Differentiating services include The Crease Concierge (free expert-driven custom gear building with qualified goalie specialists), Rebound Rewards (membership loyalty program offering up to 7% back plus free shipping), MonkeySports Team Sales (custom jerseys and team apparel starting at $59.99 each with 14-day turnaround), and MonkeySports Premier Sales (consolidated cross-sport orders with bulk pricing for global enterprise customers via WhatsApp at 972-666-3270). Content channels include a buying-guide blog, gear-fitting sizing charts, podcast series (The Outer Roll, GoalieMonkey Chats, Failure to Advance), and active profiles on Facebook, Twitter, YouTube, and Instagram. The company is part of a multi-brand sports retail platform that also operates HockeyMonkey (including HockeyMonkey.CA for Canada), LacrosseMonkey, and BaseballMonkey as wholly-owned adjacent operating subsidiaries, with MonkeySports EU as a regional market entity.
GoalieMonkey firmographics
Firmographics- Name
- GoalieMonkey
- Legal name
- MonkeySports, Inc.
- Website
- https://goaliemonkey.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Short description
- GoalieMonkey is a privately held, 1999-founded specialty e-commerce and retail brand under MonkeySports, Inc. that sells ice hockey goaltending equipment (pads, gloves, blockers, skates, sticks, masks, chest protectors) directly to goalies across youth, junior, intermediate, and senior levels, with omnichannel US operations and international shipping.
- Ownership category
- akta.pro rank
GoalieMonkey industry classification
Industry- Product category
- Specialty Hockey Goalie Equipment Retail
- akta.pro primary industry
- Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)
- akta.pro secondary industry
- Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)
Keywords
Where GoalieMonkey is headquartered
LocationHeadquarters
- HQ city
- Allen
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GoalieMonkey business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Retail Product Sales: Direct-to-consumer sales of hockey goalie equipment including leg pads, gloves, blockers, skates, sticks, masks, chest protectors, pants, bags, and accessories. Revenue generated through one-time product purchases at varying price points from budget to premium.
- eGift Cards: Digital gift cards sold in denominations of $20, $25, $30, $50, $100, $400, and $500. Gift cards can be redeemed across GoalieMonkey.com, HockeyMonkey.com, LacrosseMonkey.com, BaseballMonkey.com, and US retail locations.
- Worry-Free Delivery Protection: Optional shipping protection service powered by Seel, offered as a small order-based fee to cover lost, stolen, or damaged packages in transit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | eGift Cards in various denominations |
| Unit Pricing | Pay-as-you-go | Product pricing across multiple tiers |
| One time/ perpetual license | Pay-as-you-go | Custom team jerseys |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
GoalieMonkey product offering
Product offeringCore offering
GoalieMonkey is a specialized direct-to-consumer e-commerce retailer of ice hockey goaltending equipment, selling leg pads, gloves, blockers, skates, sticks, masks, chest protectors, pants, bags, and related accessories from brands such as Bauer, CCM, Vaughn, Warrior, Brian's, True, Graf, and Sherwood. The company supplements its retail catalog with differentiated services including The Crease Concierge (custom gear fitting with expert advisors), custom team apparel via MonkeySports Team Sales, and bulk procurement via MonkeySports Premier Sales. It operates US retail stores, a loyalty program (Rebound Rewards), and ships domestically and internationally.
Product overview
GoalieMonkey is a specialized e-commerce retailer for ice hockey goaltending equipment, operating as part of MonkeySports, Inc. The product portfolio centers on a comprehensive range of goalie-specific gear including leg pads, catch gloves, blockers, skates, sticks, masks, chest protectors, and pants. The company differentiates through custom gear services (The Crease Concierge), a loyalty program (Rebound Rewards), and B2B solutions (Team Sales and Premier Sales for large orders). Products are available across youth, intermediate, junior, and senior levels from major brands including Bauer, CCM, Vaughn, Warrior, Brian's, and True. The company also offers related services such as gift cards, shipping protection (Worry-Free Delivery), and easy online returns.
Differentiator
Problem solved
Functional benefit
Brands
- The Crease Concierge: Custom goalie gear service with free expert help
- Rebound Rewards
- Worry-Free Delivery
Products and services
- Goalie Leg Pads
Companies that use GoalieMonkey
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
GoalieMonkey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
GoalieMonkey partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SeelsupportingSeel provides Worry-Free Delivery protection service for GoalieMonkey orders. This optional service covers packages lost, stolen, or damaged in transit for a small fee. Seel handles claims directly through resolve.seel.com, providing faster resolution than traditional carrier claims.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
GoalieMonkey competitors and assessment
Company assessmentBroad incumbents
- Sport Chek: Sport Chek is Canada's largest sporting goods retailer, carrying a broad goalie equipment assortment alongside many other sports categories. It overlaps with GoalieMonkey in goalie gear but does not specialize in the niche.
- CCM Hockey (direct): CCM Hockey is a leading manufacturer of hockey equipment including goalie gear and operates direct sales channels alongside its dealer network. Like Bauer, it is a key supplier to GoalieMonkey and a potential competing channel as manufacturer DTC grows.
- Bauer Hockey (direct): Bauer Hockey is the dominant manufacturer of ice hockey equipment (including goalie) and sells directly via its own DTC channels and pro-only sites. It is not a direct retail competitor but represents a structural threat to multi-brand retailers like GoalieMonkey if it expands DTC.
- Decathlon / Hockey Point: Decathlon operates large-format sporting goods retail in North America and Europe, carrying hockey equipment categories at value and mid-tier price points. It serves some of the same entry-level goalie customers as GoalieMonkey but is not a specialist in the niche.
Direct peers
- Source for Sports: Source for Sports is a North American specialty hockey equipment retailer with both online and physical storefronts. It offers a comparable multi-brand goalie equipment assortment and serves the same SMB/consumer and team customers as GoalieMonkey.
- Pure Hockey: Pure Hockey is a leading US specialty retailer of ice hockey equipment (player and goalie), operating both e-commerce and a broad chain of physical stores. It directly competes with GoalieMonkey in goalie gear across overlapping brands and customer segments.
- Pro Hockey Life: Pro Hockey Life (PHL) is one of Canada's largest specialty hockey equipment retailers with multiple stores and an e-commerce site. It is a direct competitor for goalie gear sales in the Canadian market that GoalieMonkey reaches via HockeyMonkey.CA.
- Ice Warehouse: Ice Warehouse is a long-standing online hockey equipment retailer carrying major goalie and player brands (Bauer, CCM, etc.) at competitive prices. It competes head-on with GoalieMonkey.com on assortment, pricing, and shipping breadth.
- The Hockey Shop: The Hockey Shop is a Canadian specialty hockey retailer operating online and via stores, stocking goalie equipment from the same major brands as GoalieMonkey. It competes directly for Canadian goalies and team customers.
- Goalie Planet (Goalie World): Goalie Planet / Goalie World is a specialty retailer focused exclusively on hockey goaltending equipment, similar in niche positioning to GoalieMonkey. It targets the same goalie customer with a comparable equipment assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GoalieMonkey social profiles
Digital presenceGoalieMonkey financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoalieMonkey leadership team
Management profileNumber of profiles
GoalieMonkey subsidiaries and ownership
Company hierarchySubsidiaries7 records
GoalieMonkey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoalieMonkey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoalieMonkey
What does GoalieMonkey do?
GoalieMonkey is a specialized direct-to-consumer e-commerce retailer of ice hockey goaltending equipment, selling leg pads, gloves, blockers, skates, sticks, masks, chest protectors, pants, bags, and related accessories from brands such as Bauer, CCM, Vaughn, Warrior, Brian's, True, Graf, and Sherwood. The company supplements its retail catalog with differentiated services including The Crease Concierge (custom gear fitting with expert advisors), custom team apparel via MonkeySports Team Sales, and bulk procurement via MonkeySports Premier Sales. It operates US retail stores, a loyalty program (Rebound Rewards), and ships domestically and internationally.
Is GoalieMonkey a public or private company?
GoalieMonkey is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoalieMonkey founded?
GoalieMonkey was founded in 1999.
Where is GoalieMonkey based?
GoalieMonkey is headquartered in Allen, United States, in the North America region.
How does GoalieMonkey make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are eGift Cards and worry-Free Delivery Protection.
Who are GoalieMonkey's main competitors?
Broad incumbents on record are Sport Chek, CCM Hockey (direct), Bauer Hockey (direct) and Decathlon / Hockey Point. Direct peers are Source for Sports, Pure Hockey, Pro Hockey Life, Ice Warehouse, The Hockey Shop and Goalie Planet (Goalie World).
Does GoalieMonkey have an API?
No public API is recorded for GoalieMonkey.
What industry is GoalieMonkey in?
GoalieMonkey's product category is Specialty Hockey Goalie Equipment Retail. Its primary akta.pro industry code is CRAMAEAE, Ice Hockey & Field Hockey Equipment Retail, with a secondary code of CRAMAEAJ, Team Sports Protective Gear & Sports Medicine Retail.