Lucerne Farms

What Lucerne Farms does

Lucerne Farms is a privately held, family-owned agricultural producer based in Easton, in Aroostook County, Northern Maine. Founded in 1989 by Dr. George A. James and now operated by his son Richard James, the company grows and processes its own raw materials on a single vertically integrated farm, controlling every step from seed selection to bagging. It manufactures three product lines: a portfolio of high-temperature-dried chopped forage feeds for horses (including Hi Fiber, Alfa Supreme, Totally Timothy, Hi Fiber Gold, Premium Hay, and the Seminole Wellness Blend/Equi-Safe complete feed), KOOP CLEAN chicken coop bedding that combines chopped hays and straw with Sweet PDZ natural zeolite for moisture and ammonia control, and heat-treated mulch and ground cover products sold as both Premium Ground Cover and Mainely Mulch.

The company's core technology is a high-temperature drying process that eliminates mold spores and retains naturally occurring nutrients without chemicals, supplemented by the proprietary KOOP CLEAN formulation pairing chopped forage with zeolite. Distribution runs through a domestic US retail dealer network of farm centers and garden centers (supported by a store locator on the website), direct phone/mail orders to the Easton office, and since 2026, the Chewy.com online marketplace. Revenue is generated through unit-priced bag and bale sales to individual horse owners, backyard chicken keepers, and home gardeners; no subscription, contract, or recurring revenue model is used, and no revenue figures are publicly disclosed.

The business serves three SMB/hobbyist customer segments: equestrians across pleasure, performance, senior, and health-challenged horses; backyard poultry keepers and hobby farmers; and home gardeners and lawn owners. Marketing is primarily content-driven via an owned blog, Facebook, and Instagram, with the Chewy.com listing as the principal bottom-of-funnel e-commerce channel. Lucerne Farms has no disclosed institutional investment, no subsidiaries, no M&A activity, and no AI or software platform component; it operates as a focused, vertically integrated specialty agricultural business.

Name

Lucerne Farms

Legal name

Lucerne Farms

Website

https://lucernefarms.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Lucerne Farms is a family-owned Northern Maine agricultural producer that manufactures heat-dried chopped horse forage, Sweet PDZ-infused chicken coop bedding (KOOP CLEAN), and heat-treated mulch and ground cover products, sold through US retail dealers and Chewy.com to hobbyist equestrians, backyard poultry keepers, and home gardeners.

Ownership category

akta.pro rank

Product category

Animal Feed & Agricultural Products

NAICS

Hay Farming (11194), Other Crop Farming (1119), Crop Harvesting, Primarily by Machine (115113)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Hay Products (Baled, Chopped, Cubes) (AFADAHAA)

akta.pro secondary industries

Organic Forage & Roughage Products (Hay, Silage, Alfalfa Pellets) (AFADAJAH), Silage & Haylage Products (Corn, Grass, Small-Grain) (AFADAHAB)

Keywords

• Chopped forage feed
• Horse forage products
• Chicken coop bedding
• Premium ground cover
• Zeolite odor control

Headquarters

HQ city

Easton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Forage Feed Products: Sale of bagged chopped forage feed for horses, including multiple blends (Hi Fiber, Alfa Supreme, Totally Timothy, Hi Fiber Gold, Premium Hay, Seminole Wellness Blend) sold through retail dealers and online marketplaces.
2. KOOP CLEAN Chicken Bedding: Sale of specialty chicken coop bedding product combining chopped hays, straw, and Sweet PDZ zeolite. Sold through the same retail dealer network.
3. Mulch and Ground Cover Products: Sale of Premium Ground Cover and Mainely Mulch products for lawn and garden applications. Distributed through farm centers and garden retail outlets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lucerne Farms is a family-owned farm in Easton, Maine (Aroostook County) that manufactures and packages bagged chopped forage feed blends for horses, all-natural chicken coop bedding (KOOP CLEAN, formulated with Sweet PDZ zeolite), and premium mulch/ground cover products (Mainely Mulch) for retail distribution through farm/garden centers and online channels.

Product overview

Lucerne Farms operates as a family-owned agricultural company based in Northern Maine, producing three distinct product lines: (1) Chopped horse forage feeds sold under multiple branded blends including Hi Fiber, Alfa Supreme, Totally Timothy, Hi Fiber Gold, Premium Hay, and Seminole Wellness Blend (Equi-Safe) - all variations designed for different horse nutritional needs from pleasure horses to metabolically challenged horses; (2) KOOP CLEAN, an innovative chicken coop bedding product combining chopped hay and straw with Sweet PDZ (zeolite) for odor neutralization; and (3) Mulch/ground cover products sold as both Premium Ground Cover and Mainely Mulch, which are identical heat-treated blends of chopped straw, timothy hay, and alfalfa for lawn, garden, and soil enrichment applications. The company controls every aspect from seed to final product on its family-owned farm.

Differentiator

Problem solved

Functional benefit

Brands

• KOOP Clean™: First-on-the-market chicken coop bedding with odor-neutralizing Sweet PDZ (zeolite), designed to address moisture, smell, insulation, and waste in chicken coops.
• Mainely Mulch®
• Premium Ground Cover

Products and services

• Hi Fiber
• Alfa Supreme
• Totally Timothy
• Hi Fiber Gold
• Premium Hay
• Seminole Wellness Blend (Equi-Safe)
• KOOP CLEAN
• Mainely Mulch (Premium Ground Cover)

Quantifiable outcome

• Sweet PDZ absorbs up to 55% of its weight in moisture, reducing moisture buildup in coops.
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Chewy.comnotableChannel Partner/ Reseller/ Distributor · 1 January 2026Lucerne Farms products became available on Chewy.com in 2026, expanding online distribution directly to consumers through the pet products e-commerce platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Triple Crown Nutrition: Triple Crown Nutrition manufactures premium equine feeds, including chopped forage and complete feeds targeted at performance and senior horses. It is a direct competitor in the specialty equine nutrition segment Lucerne Farms serves with its low-sugar and senior blends.
• Hallway Feeds: Hallway Feeds produces equine textured and chopped feeds marketed through farm and dealer networks. Its product line competes with Lucerne Farms' blended forage SKUs in the pleasure and performance horse market.
• Modesto Milling: Modesto Milling produces organic and non-GMO livestock and equine feeds, including chopped hay products. It targets the same natural, specialty positioning Lucerne Farms emphasizes with its chemical-free, high-temperature-dried forage line.
• Standlee Premium Western Forage: Standlee is the largest direct competitor in bagged, chopped, and pelletized forage products for horses and small animals. Like Lucerne Farms, it markets multiple forage blends through farm stores, dealers, and online channels, competing head-to-head on shelf space in equine feed aisles.
• Oxbow Animal Health: Oxbow produces hay-based feeds and fortified nutrition products primarily for small animals and horses. Its branded hay and forage portfolio overlaps with Lucerne Farms' chopped hay blends, and it shares similar specialty retail and equestrian distribution.

Broad incumbents

• Manna Pro: Manna Pro is a long-established animal nutrition company selling equine, poultry, and livestock feeds and supplements through farm stores and online. It overlaps with Lucerne Farms across equine forage and backyard poultry categories, but at significantly broader scale.
• Nutrena (Cargill): Nutrena, owned by Cargill, sells equine and livestock feeds through dealer and retail channels. It competes broadly in the same farm-store forage category as Lucerne Farms, with much deeper R&D and distribution resources.
• Purina Animal Nutrition (Nestlé Purina): Purina's equine and livestock feed portfolio competes across all of Lucerne Farms' categories, with vastly greater scale, dealer relationships, and marketing spend. It represents the upper bound of competitive pressure in the equine feed aisle.

Others

• Absorbent Products Ltd. Absorbent Products Ltd. manufactures and distributes zeolite-based odor and moisture control products, including the Sweet PDZ brand. It is an upstream ingredient partner for Lucerne Farms' KOOP CLEAN line and a partial substitute in the bedding category.

Emerging players

• Sweet PDZ (Absorbent Products): Sweet PDZ is the natural zeolite brand Lucerne Farms incorporates into KOOP CLEAN. The standalone Sweet PDZ product competes in the chicken coop and horse stall odor-control category and is both an ingredient supplier and adjacent competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LucerneForage
• Instagraminstagram.com/lucerne_farms
• Xx.com/LucerneFarms
• LinkedInlinkedin.com/company/lucernefarms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucerne Farms