What DeKuyper does

DeKuyper is a U.S. liqueur and schnapps manufacturer and brand, operated as John DeKuyper & Sons and wholly owned by Suntory Global Spirits, Inc. The company produces a portfolio of more than 70 flavored liqueurs, schnapps, cordials, and brandies through mixing or redistilling distilled spirits with fruits, plants, pure juices, and other natural flavoring materials, with no corn syrup or artificial flavors. Core product lines include DeKuyper Triple Sec, Peachtree peach schnapps, Pucker sour-flavored schnapps (watermelon, sour apple, strawberry, grape, peach, island punch, cherry, raspberry), Buttershots, Blue Curacao, Razzmatazz, Hot Damn! cinnamon schnapps, Cactus Juice, and Crème de Cacao/Menthe/Banana/Cassis variants, plus the premium JDK & Sons and Mixologist Collection lines.

The business sells through traditional off-premise retail (liquor stores, supermarkets) and e-commerce partnerships including an Instacart storefront, supported by a recipe/content platform on dekuyperusa.com that targets professional bartenders as the primary customer and home consumers as a secondary segment. Manufacturing and operations are based in Frankfort and Clermont, Kentucky, while the parent Suntory Global Spirits is headquartered in New York. The brand positions itself on 300+ years of heritage, all-natural ingredients, and a wide flavor variety, monetizing through one-time unit sales via wholesale and retail distribution rather than subscriptions or licensing.

Name

DeKuyper

Legal name

John DeKuyper & Sons

Website

https://dekuyperusa.com

Company type

Private

Founded year

1700

Operating status

Operating

Short description

DeKuyper manufactures and sells over 70 flavored liqueurs, schnapps, cordials, and brandies in the U.S., operating as a wholly-owned subsidiary of Suntory Global Spirits with manufacturing in Kentucky and distribution through liquor stores, supermarkets, and e-commerce.

Ownership category

akta.pro rank

Product category

Cordials and Liqueurs

NAICS

Distilleries (31214), Distilleries (312140), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

Keywords

• Liqueur manufacturing
• Flavored schnapps
• Cordial production
• Cocktail mixers
• Distilled spirits

Headquarters

HQ city

Deerfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Spirits/Liqueur Sales: DeKuyper generates revenue through the sale of branded liqueurs, schnapps, and cordials. Products include flavored schnapps (Peachtree, Pucker variants, Buttershots), triple sec, crème de cacao, crème de menthe, and various fruit-flavored brandies sold through retail distribution channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

DeKuyper manufactures flavored liqueurs, schnapps, cordials, and brandies by mixing or redistilling distilled spirits with fruits, plants, pure juices, and natural flavoring materials. The portfolio spans over 70 flavors across lines including Triple Sec, Peachtree, Buttershots, Pucker, Blue Curacao, Razzmatazz, Hot Damn!, Cactus Juice, and the Mixologist Collection. Products are positioned as all-natural, bartender-trusted cocktail ingredients sold through retail and online channels.

Product overview

DeKuyper is a liqueur and schnapps brand that has been producing spirits for over 300 years. The company offers a diverse portfolio of flavored liqueurs and schnapps products organized under several sub-brands including the core DeKuyper line, Pucker (tart/sour flavors), and the Mixologist Collection. The product line includes over 70 flavors ranging from classic orange (Triple Sec), fruit schnapps (Peachtree Peach, Watermelon, Strawberry, Blueberry), cream liqueurs (Crème de Cacao, Crème de Menthe, Crème de Banana), brandies (Apricot, Blackberry, Cherry), and specialty flavors (Hot Damn! Cinnamon, Hazelnut, Anisette). DeKuyper positions itself as the brand bartenders trust, emphasizing all-natural ingredients and quality formulations for cocktail mixing.

Differentiator

Problem solved

Functional benefit

Brands

• Pucker®: Sour/tart flavored schnapps liqueur line including sour apple, watermelon, grape, island punch, strawberry, peach, and cherry flavors
• Peachtree®
• Buttershots®
• Triple Sec
• Blue Curacao
• Razzmatazz®
• Hot Damn!®
• Creme de Cacao
• Creme de Menthe
• Creme de Banana
• Creme de Cassis
• JDK & Sons
• Michigan Cherry

Products and services

• DeKuyper Triple Sec An orange-flavored liqueur widely used in classic cocktails including margaritas and martini recipes, marketed to bartenders and home consumers.
• DeKuyper Peachtree Schnapps Liqueur A peach-flavored schnapps liqueur and a perennial favorite for cocktails including peach mojitos and sangrias.
• DeKuyper Blue Curacao A blue-colored orange-flavored liqueur commonly used in tropical and blue-colored cocktails.
• DeKuyper Buttershots Schnapps A butterscotch-flavored schnapps liqueur used in cocktails and shooter recipes.
• DeKuyper Razzmatazz A raspberry cordial liqueur that adds flavor and color to cocktails.
• DeKuyper Hot Damn! Cinnamon Schnapps Liqueur A cinnamon-flavored schnapps liqueur used in shots and warm cocktail applications.
• DeKuyper Pucker Watermelon Schnapps Liqueur A watermelon-flavored schnapps liqueur in the Pucker tart/sour flavor line.
• DeKuyper Pucker Sour Apple Schnapps Liqueur A sour apple-flavored schnapps liqueur in the Pucker brand line, used in appletinis and sour cocktails.
• DeKuyper Cactus Juice Schnapps Liqueur A margarita-flavored schnapps liqueur designed for at-home margarita-style cocktails.
• DeKuyper Amaretto Liqueur A smooth, rich liqueur made with almonds, vanilla and citrus distillate, used in cocktails and as an after-dinner drink.
• DeKuyper Anisette A sweet black licorice-flavored liqueur made from aniseed seeds, suited as an after-dinner drink.
• DeKuyper Hazelnut Liqueur A hazelnut-flavored liqueur with a sweet, full-bodied flavor profile used in coffee and dessert cocktails.
• DeKuyper Pucker Peach Schnapps Liqueur A peach-flavored schnapps within the Pucker brand line, described as a classic and perennial favorite.
• DeKuyper Pucker Island Punch Schnapps Liqueur A tropical island punch-flavored schnapps that brings tropical flavors to cocktails.
• DeKuyper Pucker Strawberry Schnapps Liqueur A strawberry-flavored schnapps with a sweet burst of strawberry flavor in the Pucker tart line.
• DeKuyper Pucker Grape Schnapps Liqueur A tart, purple grape-flavored schnapps liqueur in the Pucker brand line.
• DeKuyper Apricot Brandy A fine apricot brandy made with premium apricot distillate for cocktail applications.
• DeKuyper Blackberry Brandy A liqueur made with extracts of mouthwatering blackberries and fine brandy.
• DeKuyper Blueberry Schnapps Liqueur A blueberry liqueur that captures the taste of fresh, ripe blueberries in cocktails.
• DeKuyper Cherry Brandy A sweet brandy made with marasca cherry extract and fine Kirsch.
• DeKuyper Cranberry Schnapps Liqueur A tart liqueur made with real cranberry juice and extract for cocktails.
• DeKuyper Crème De Banana A smooth and delicious liqueur made from top-grade banana extract for cocktails.
• DeKuyper Crème de Cacao (Dark) A sweet-chocolate liqueur made with African cacao and vanilla from Madagascar for dessert cocktails.
• DeKuyper Crème de Cacao (White) A sweet-chocolate liqueur essential for rich, creamy cocktails.
• DeKuyper Crème De Cassis A rich, red liqueur made with black currant extract for use in Crème de Cassis and champagne cocktails.
• DeKuyper Crème de Menthe (White) A white (clear) mint-flavored liqueur made with mint leaves, used in cocktails and after-dinner drinks.
• DeKuyper Crème De Menthe (Green) A cool, refreshing liqueur made with mint leaves, the key ingredient for Grasshopper cocktails.
• DeKuyper Orange Curacao A sweet and remarkably flavorful liqueur made from orange, lemon, and curacao fruit.
• DeKuyper Blood Orange Liqueur A blood orange-flavored liqueur from the Mixologist Collection, used in premium cocktail applications.
• DeKuyper Melon Schnapps Liqueur A melon-flavored schnapps liqueur used in tropical and fruit cocktails.
• DeKuyper Pucker Cherry Schnapps Liqueur A sweet and sour cherry-flavored schnapps with intense flavor within the Pucker brand line.
• DeKuyper Pucker Raspberry Schnapps Liqueur A raspberry-flavored schnapps with the sweet flavor of ripe raspberries and a signature burst of flavor, within the Pucker line.
• DeKuyper Tropical Coconut A tropical coconut-flavored brandy for tropical-style cocktail applications.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Suntory Global SpiritscoreOthersSuntory Global Spirits is the parent company of DeKuyper. The company manages the DeKuyper brand as part of its portfolio of global spirits brands.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dekuyper
• Instagraminstagram.com/dekuypercocktails
• Pinterestpinterest.com/dekuyperusa
• Xx.com/dekuyperusa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeKuyper