Repeat

What Repeat does

Cicloc is a Colombian direct-to-consumer e-commerce company that operates as an online surplus food outlet, reselling food products that brand partners would otherwise discard. The single online storefront at cicloc.com is organized into six defect-based categories: near-expiration items (under 60 days shelf life), imperfect packaging, excess brand inventory, imperfect measurements (e.g., sausages cut to non-standard sizes), packaging carrying discontinued imagery, and low-rotation products. All SKUs are positioned as 100% safe for consumption despite cosmetic or inventory irregularities, addressing both price sensitivity and food-waste concerns. No proprietary technology platform, mobile application, AI capabilities, or public API surface is disclosed; the storefront runs on a standard WordPress/Elementor CMS, and customer communication runs through WhatsApp (number +1 270 514 7821) and email.

The company sources exclusively from unnamed "marcas aliadas" (allied brands) and consolidates inventory at a single physical pickup point in Colombia, fulfilling orders within 2-3 business days via either home delivery or in-person pickup. Packaging uses compostable bags and reused boxes from supplier shipments, eliminating single-use plastic and reinforcing the sustainability positioning. Payments are processed through standard Colombian methods displayed on the site. The revenue model is transactional product resale at variable unit pricing — no subscription, no SaaS, no marketplace take-rate — with discounts passed through from suppliers' surplus.

Cicloc targets two overlapping Colombian consumer segments: budget-conscious shoppers seeking lower grocery bills and environmentally conscious consumers motivated by reducing food waste. The company self-describes as the "most sustainable online food outlet in Colombia" and tracks four public impact counters (kg of food rescued, tons of CO2 avoided, products offered, products sold), all currently displaying zero-plus placeholders. No management team, employees, investors, funding rounds, or parent-company relationships are disclosed, leaving ownership and capitalization opaque.

Name

Repeat

Legal name

Cicloc

Website

https://repeatcolombia.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Cicloc operates a Colombian direct-to-consumer e-commerce storefront that resells surplus, near-expiry, and cosmetically imperfect food inventory sourced from allied brand partners at discounted prices, serving budget-conscious and sustainability-minded Colombian consumers via home delivery and pickup.

Ownership category

akta.pro rank

Headquarters

HQ city

Delaware

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Revenue generated from selling surplus, near-expiry, and imperfect food products at discounted prices through an e-commerce platform. Products include items with: close expiration dates (under 60 days), imperfect packaging, excess inventory from allied brands, imperfect measures, changed packaging images, and low rotation products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cicloc is an online sustainable food outlet in Colombia that sources surplus, near-expiry, and imperfect food inventory from allied brands and resells it to consumers at discounted prices. The platform aggregates six categories of rescue food — products with less than 60 days to expiration, imperfect packaging, allied-brand excess inventory, imperfect measurements, outdated packaging imagery, and low-rotation items — and delivers them via home delivery or physical pickup within 2-3 business days.

Product overview

Cicloc is a sustainable online food outlet operating in Colombia, functioning as a single unified e-commerce platform that rescues and resells food products that would otherwise go to waste. The platform offers six distinct product categories focused on surplus and imperfect inventory: products with near expiration dates (under 60 days), imperfect packaging, excess brand inventory, imperfect measurements, outdated packaging imagery, and low-rotation products. All products are sourced from brand partners and sold to environmentally conscious consumers at discounted prices while helping to reduce food waste.

Differentiator

Problem solved

Functional benefit

Products and services

• Productos con fecha de vencimiento cercana (Near-expiry food products) Food products with less than 60 days until expiration that remain in perfect condition and ready for immediate consumption, sourced from allied brands and sold at discounted prices to Colombian consumers through the cicloc.com online store.
• Productos con empaque imperfecto (Imperfect packaging products) Products whose packaging is cosmetically imperfect but whose contents remain fully protected and 100% safe for consumption, sold at a discount through the cicloc.com online store.
• Productos con exceso de inventario de marcas aliadas (Allied-brand excess inventory) Products from allied brands holding excess inventory that would otherwise generate ongoing environmental costs (energy, water, personnel, and warehouse space) from prolonged storage, resold at discounted prices via cicloc.com.
• Productos con medidas imperfectas (Products with imperfect measurements) Food items whose physical measurements differ from brand specifications due to production variability (for example, sausages cut to different sizes), sold at a discount through the cicloc.com online store.
• Empaque con cambio de imagen (Packaging with outdated imagery) Products whose packaging displays an image no longer active in the market, sold at discounted prices via cicloc.com.
• Productos de baja rotación (Low-rotation products) New products launched to market that were not sold within the brand's expected timeframe, resold at a discount through the cicloc.com online store to reduce waste from unsold inventory.

Quantifiable outcome

• 1/3 of available food worldwide is wasted each year
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ally Brands (Unspecified)coreOthersCicloc partners with food brands (referred to as 'marcas aliadas') that have excess inventory, near-expiry products, imperfect packaging, or changed product images. These brands supply products to Cicloc's warehouses, which Cicloc then sells at discounted prices to consumers. Specific brand partners are not named on the website. The partnership helps brands reduce storage costs, energy consumption, water usage, and environmental impact from holding excess inventory.

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• OLIO: Food-sharing app that enables neighbors and businesses to share surplus food. Surplus-food redistribution model with mobile-first product experience, comparable mission and customer segment.
• Flashfood: Mobile marketplace app selling surplus groceries from retail partners at discounted prices. Directly comparable surplus-food DTC marketplace operating in North America with strong retail-partner sourcing model.
• Phenix: France-based surplus-food app connecting businesses with excess inventory to consumers. Closely analogous surplus-food marketplace model, operating primarily in France with a similar value proposition around food-waste reduction.
• Misfits Market: Discount online grocer specializing in surplus produce, pantry items, and sustainable food products. Direct peer in the DTC discount surplus-food e-commerce category, operating a subscription-style model.
• Too Good To Go: Global surplus-food marketplace connecting consumers with restaurants and retailers selling unsold food at discounted prices. Closest direct peer — operates the same B2C surplus-food marketplace model that Cicloc runs in Colombia, with stronger international scale.
• Imperfect Foods: US-based DTC e-commerce company delivering surplus and cosmetically imperfect groceries at discount. Directly comparable business model — rescuing surplus and imperfect-packaging food and selling direct to consumers via online storefront.

Broad incumbents

• Mercado Libre: Dominant LATAM e-commerce marketplace. Broad incumbent in Colombian e-commerce with massive customer base — represents both a competitive threat and a potential channel through which surplus food could be sold at scale.
• Rappi: Major LATAM super-app offering on-demand delivery including groceries. Potential competitor and indirect channel partner in Colombia; broader e-commerce incumbent that could expand into surplus-food retail.

Emerging players

• FoodCloud: Ireland-based surplus food redistribution platform connecting retailers with charities. Partial overlap in food-waste mission and supplier relationships, though primarily B2B-to-charity rather than commercial DTC.

Regional players

• WeFood: Denmark-based surplus food store selling expired or near-expiry products at deep discounts. Comparable business model (discounted surplus food direct to consumers), but operates as a physical storefront in Northern Europe rather than LATAM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/repeatcolombia
• LinkedInlinkedin.com/company/repeatcolombia
• Instagraminstagram.com/cicloc.app

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Repeat