Pettags.com

What Pettags.com does

Pettags.com (operated by PETNOVO LLC) is a family-owned, US-based e-commerce business headquartered in Lake Elsinore, California, that designs, customizes, and sells personalized pet identification tags under the CNATTAGS brand. The company produces tags in aluminum, stainless steel, brass, and 24K gold-plated formats, with permanent diamond/laser engraving across 20+ shapes and 8 colors, and has extended the line into designer collections (Swarovski crystal, enamel, glitter), novelty formats (Pet Driver License), medical alert and service dog/ESA tags, slide-on silent tags, and a QR/NFC smart tag paired with a free smartphone app. Complementary categories include pet collars, harnesses, leashes, and select pet food brands (Royal Canin, Greenies, Wellness).

The business operates a direct-to-consumer Shopify storefront with online personalization, supported by a dedicated B2B wholesale channel serving animal shelters, rescues, veterinary clinics, pet stores, and breeders, with minimum 50-unit orders, custom logo engraving, and worldwide shipping. Pricing is unit-based across tiers ($4.95 aluminum to $49.95 24K gold retail; $1.25–$1.55 wholesale), and the company advertises a lowest-price guarantee, US-based manufacturing, lifetime warranties on many products, 24-hour standard fulfillment, and WhatsApp-based customer support. The company is privately held and bootstrapped, with no institutional investors, no subsidiaries, and no disclosed headcount; revenue is not publicly disclosed.

Name

Pettags.com

Legal name

PETNOVO LLC

Website

https://pettags.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Pettags.com (PETNOVO LLC) is a family-owned, Lake Elsinore, California e-commerce business that designs and sells personalized, laser-engraved pet ID tags in aluminum, stainless steel, and 24K gold directly to pet owners and through B2B wholesale to shelters, rescues, vets, and breeders.

Ownership category

akta.pro rank

Product category

Pet Identification Tags

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Pet Supplies Inventory-led Online Retailers (CRAFADAH)

akta.pro secondary industries

Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners) (HLAMAFAL), Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM)

Keywords

• Custom engraved pet tags
• Personalized dog tags
• Wholesale pet ID tags
• Stainless steel pet tags
• Designer pet accessories

Headquarters

HQ city

Lake Elsinore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Individual consumer purchases through pettags.com website. One-time purchase model for customized pet tags ranging from budget aluminum tags to luxury 24K gold-plated options. Customers customize products online with personalization options.
2. Wholesale/Bulk Orders: B2B wholesale channel for animal shelters, rescues, pet stores, veterinary clinics, and breeders. Minimum 50-unit orders at discounted per-unit pricing ($1.25-$1.55 per tag). Custom branding and logo engraving available for bulk orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pettags.com sells custom laser/diamond-engraved pet identification tags under its CNATTAGS brand in aluminum, stainless steel, brass with 24K gold plating, and Swarovski crystal finishes. Products are sold direct-to-consumer via a Shopify storefront and wholesale in bulk (minimum 50 units) to shelters, rescues, veterinarians, pet stores, and breeders. The portfolio also includes designer enamel, glitter, medical alert, service dog/ESA, smart QR/GPS tags, the novelty Pet Driver License, and complementary collars, harnesses, leashes, and select pet food brands.

Product overview

Pettags.com (operated by PETNOVO LLC) is a family-owned e-commerce business based in California specializing in personalized and engraved pet identification tags. The product portfolio centers on the CNATTAGS brand of custom pet tags offered in multiple materials (aluminum, stainless steel, brass, 24K gold-plated) and diverse designs (bone, heart, round, military, cat face, paw, crystal, glitter, enamel). The core offering includes standard pet tags for dogs and cats, designer collections (Crystal, Swarovski, Glitter, Enamel), medical alert tags, service dog/ESA tags, and the unique Pet Driver License novelty tags. Smart technology is represented by the PETNOVO WEB/GPS/QR CODE smart pet tag with companion phone app. The company serves both individual pet owners and B2B markets (shelters, rescues, pet stores, veterinarians) through bulk and wholesale programs. Complementary products include basic and embroidered pet collars, harnesses, leashes, and select pet food brands (Royal Canin, Greenies, Wellness). Key differentiators include US-based production, 24-hour order fulfillment, lifetime warranties on many products, quantity discounts, and customization options via permanent laser engraving.

Differentiator

Problem solved

Functional benefit

Brands

• CNATTAGS: Product brand name used for pet tags including stainless steel, enamel, and aluminum pet ID tags

Products and services

• CNATTAGS Stainless Steel Pet ID Tags (Many Shapes)

Quantifiable outcome

• Most orders ship within 24 hours
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• PetSmart: PetSmart is the largest US specialty pet retailer selling branded and third-party engraved ID tags both in-store and online; it competes with Pettags.com at the broader retail level and sets the price benchmark the company explicitly undercuts.
• Petco: Petco is a national pet retail chain carrying its own engraved and designer pet ID tags; it competes with Pettags.com for walk-in and online shoppers and offers the brand-recognition and trust advantages of a large incumbent.
• Chewy: Chewy is a major online pet supplies retailer with a deep tag/collar catalog; as a broad incumbent it competes with Pettags.com on selection, subscription auto-replenishment, and shipping convenience rather than on engraving customization.

Emerging players

• Tractive: Tractive is a subscription-based GPS pet tracker company; it competes with Pettags.com's PETNOVO smart-tag offering in the connected-pet category with a much larger global subscriber base and dedicated app.

Direct peers

• Boomerang Tags: Boomerang Tags is an online seller of custom pet ID tags with comparable materials and personalization options, directly competing with Pettags.com in the engraved tag niche.
• Providence Engraving: Providence Engraving is a US-based custom engraving specialist producing pet tags, collars, and accessories, overlapping with Pettags.com on materials (stainless steel, brass), shapes, and Made-in-USA positioning.
• Alcott Pet ID Tags: Alcott is an online retailer of personalized engraved pet ID tags using similar materials (stainless steel, aluminum) and customization tools, making it a direct comparable to Pettags.com's CNATTAGS core line.
• Tags for Hope: Tags for Hope sells custom-engraved pet ID tags online with a charitable giving component, targeting the same individual pet owner segment as Pettags.com with comparable price points and customization features.
• GoTags: GoTags is a direct online competitor selling custom engraved pet ID tags, collars, and keychains through a similar Shopify-style DTC model with bulk/wholesale tiers, mirroring Pettags.com's core offering and customer base.
• Red Dingo: Red Dingo is a globally recognized pet ID tag and accessory brand offering enameled and engraved tags; it competes head-on with Pettags.com's CNATTAGS stainless steel and enamel designer lines in the same price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cnattags
• Instagraminstagram.com/cnattags
• Xx.com/pettags1
• LinkedInlinkedin.com/company/cnattags-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pettags.com