Straightpoint
- Company typePrivate
- Founded1976
- HeadquartersTulsa, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Straightpoint firmographics
Firmographics- Name
- Straightpoint
- Legal name
- Straightpoint (Brand of Kito Crosby)
- Website
- https://straightpoint.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Straightpoint industry classification
Industry- Product category
- Industrial Load Monitoring Equipment
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519), Material Handling Equipment Manufacturing (33392), Agriculture, Construction, and Mining Machinery Manufacturing (3331)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Crane & Hoist Safety & Monitoring Systems (Limiters, Anti-collision, Load Monitoring) (IMAHAJAL)
Keywords
Where Straightpoint is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Markets served
Straightpoint business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Industrial Load Monitoring Hardware Sales: Revenue generated from selling physical load monitoring equipment including load links, tension meters, compression loadcells, running line dynamometers, and loadshackles. Products range from 1t to over 4000t capacity with wireless and cabled options. Business model is transactional hardware sales with potential for replacement parts and calibration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom industrial equipment pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Straightpoint product offering
Product offeringCore offering
Straightpoint designs, manufactures, and calibrates load monitoring equipment for the lifting, rigging, and maritime industries. Its product portfolio includes wireless and cabled load links, tension meters, compression loadcells, running line dynamometers, and loadshackles with capacities ranging from 1 tonne to over 4000 tonnes, featuring antennae-free wireless transmission up to 1000m and Bluetooth smartphone connectivity.
Product overview
Straightpoint, now part of Kito Crosby, offers a comprehensive portfolio of load monitoring products spanning five core product lines: Load Links (wireless/cabled dynamometers for tension monitoring), Tension Meters (Bluetooth-enabled wire rope meters compatible with iOS/Android), Compression Loadcells (wireless/cabled units for weighing and center of gravity calculation), Running Line Dynamometers (for synthetic rope and cable tension measurement), and Loadshackles (cabled/wireless up to 2500t using Crosby standard shackles). The product range covers capacities from 1t to over 4000t, featuring wireless technology with antennae-free data transmission up to 1000 metres (3200 feet) and Bluetooth connectivity to smartphones via a downloadable app. ATEX-certified versions are available for hazardous environments.
Differentiator
Problem solved
Functional benefit
Brands
- Crosby Straightpoint Load Monitoring Products: Load monitoring products including Load Links, Tension Meters, Compression Loadcells, Running Line Dynamometers, and Loadshackles ranging from 1t to over 4000t capacity.
Products and services
- Load Links Wireless and cabled dynamometers designed for tension load monitoring in industrial lifting, rigging, and weighing operations. Part of the Crosby Straightpoint load monitoring product line.
- Tension Meters iOS and Android compatible Bluetooth wire rope meters for measuring tension on wire rope or cable in industrial applications.
- Compression Loadcells Wireless and cabled load cells designed to weigh and calculate the load's center of gravity for complex lifting operations.
- Running Line Dynamometers (RLTM) Synthetic rope and cable tension meters designed for running line monitoring applications in industrial lifting and rigging.
- Loadshackles Cabled and wireless load shackles rated up to 2500 tonnes, utilizing Crosby standard shackles for load monitoring in heavy lifting operations.
Quantifiable outcome
- Wireless data transmission range of 1000 metres (3200 feet)
- +1 more outcomes
Companies that use Straightpoint
Customer profileSegments3 records
Ideal customer profiles3 records
Straightpoint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Straightpoint partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Straightpoint competitors and assessment
Company assessmentDirect peers
- Interface Inc: Interface is a leading US manufacturer of load cells, force sensors, and torque transducers used in weighing and force measurement; it is the closest direct peer to Straightpoint given its product overlap in load links, compression loadcells, and tension/force measurement.
- Flintec Group: Flintec manufactures load cells, force transducers, and weighing electronics for industrial and OEM applications, directly competing with Straightpoint in compression loadcells, load links, and tension measurement hardware used in lifting and rigging.
- Thames Side Sensors: Thames Side produces load cells, load monitoring instrumentation, and weighing electronics for cranes, hoists, and marine/offshore applications; this is a direct peer to Straightpoint across compression, tension, and shackle-based load monitoring.
- Eilon Engineering: Eilon Engineering builds crane scales, dynamometers, load cells, and wireless load monitoring systems for the lifting and rigging industry, providing a direct product overlap with Straightpoint's load links, running line dynamometers, and wireless loadshackles.
- MSI (Measurement Systems International): MSI designs and manufactures load cells, dynamometers, and integrated weighing/load monitoring systems for crane and rigging applications, making it a clear direct peer to Straightpoint in industrial load monitoring.
Broad incumbents
- Mettler-Toledo: Mettler-Toledo is a global leader in industrial weighing solutions, precision instruments, and load cell technology; it overlaps with Straightpoint in load cells and force measurement but serves a much broader portfolio across laboratory, retail, and industrial weighing.
- HBM (HBK - Hottinger Brüel & Kjær): HBM/HBK supplies industrial sensors, load cells, and measurement instrumentation globally, including force and torque sensors that overlap with Straightpoint's load monitoring offerings; serves a much broader test and measurement market.
- Rice Lake Weighing Systems: Rice Lake is a long-established US manufacturer of weighing and process control equipment, including load cells and force measurement devices used in industrial, agricultural, and crane/rigging applications, making it a broad incumbent peer of Straightpoint.
Emerging players
- Loadstar Sensors: Loadstar Sensors specializes in IoT-enabled load and force sensors with wireless data transmission, partially overlapping with Straightpoint's wireless load monitoring solutions, but focused on broader industrial IoT use cases rather than dedicated rigging products.
Others
- Kito Crosby (Crosby Group): Kito Crosby is the parent conglomerate of Straightpoint and includes Crosby, Kito, Harrington, Gunnebo Industries, and Peerless brands in lifting hardware; included as a peer/adjoining entity given the inseparable distribution and manufacturing relationship that defines Straightpoint's market access.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Straightpoint social profiles
Digital presenceStraightpoint compliance and trust
Trust signalCompliance4 records
Straightpoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Straightpoint leadership team
Management profileNumber of profiles
Straightpoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Straightpoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Straightpoint
What does Straightpoint do?
Straightpoint designs, manufactures, and calibrates load monitoring equipment for the lifting, rigging, and maritime industries. Its product portfolio includes wireless and cabled load links, tension meters, compression loadcells, running line dynamometers, and loadshackles with capacities ranging from 1 tonne to over 4000 tonnes, featuring antennae-free wireless transmission up to 1000m and Bluetooth smartphone connectivity.
Is Straightpoint a public or private company?
Straightpoint is a private company. It is classified as corporate owned and is currently operating.
When was Straightpoint founded?
Straightpoint was founded in 1976. It employs 11 to 50 people.
Where is Straightpoint based?
Straightpoint is headquartered in Tulsa, United States, in the North America region.
How does Straightpoint make money?
One revenue line is on record: industrial Load Monitoring Hardware Sales.
Who are Straightpoint's main competitors?
Direct peers on record are Interface Inc, Flintec Group, Thames Side Sensors, Eilon Engineering and MSI (Measurement Systems International). Broad incumbents are Mettler-Toledo, HBM (HBK - Hottinger Brüel & Kjær) and Rice Lake Weighing Systems. Loadstar Sensors is listed as an emerging player. Kito Crosby (Crosby Group) is listed as an others.
Does Straightpoint have an API?
No public API is recorded for Straightpoint.
What industry is Straightpoint in?
Straightpoint's product category is Industrial Load Monitoring Equipment. Its primary akta.pro industry code is IMAHAJAL, Crane & Hoist Safety & Monitoring Systems (Limiters, Anti-collision, Load Monitoring). Its NAICS code is 334519 and its SIC code is 3823.