Straightpoint

Name

Straightpoint

Legal name

Straightpoint (Brand of Kito Crosby)

Website

https://straightpoint.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Industrial Load Monitoring Equipment

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Material Handling Equipment Manufacturing (33392), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Crane & Hoist Safety & Monitoring Systems (Limiters, Anti-collision, Load Monitoring) (IMAHAJAL)

Keywords

• Load monitoring equipment
• Wireless load cells
• Tension dynamometers
• Loadshackle sensors
• Industrial weighing sensors

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Load Monitoring Hardware Sales: Revenue generated from selling physical load monitoring equipment including load links, tension meters, compression loadcells, running line dynamometers, and loadshackles. Products range from 1t to over 4000t capacity with wireless and cabled options. Business model is transactional hardware sales with potential for replacement parts and calibration services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Straightpoint designs, manufactures, and calibrates load monitoring equipment for the lifting, rigging, and maritime industries. Its product portfolio includes wireless and cabled load links, tension meters, compression loadcells, running line dynamometers, and loadshackles with capacities ranging from 1 tonne to over 4000 tonnes, featuring antennae-free wireless transmission up to 1000m and Bluetooth smartphone connectivity.

Product overview

Straightpoint, now part of Kito Crosby, offers a comprehensive portfolio of load monitoring products spanning five core product lines: Load Links (wireless/cabled dynamometers for tension monitoring), Tension Meters (Bluetooth-enabled wire rope meters compatible with iOS/Android), Compression Loadcells (wireless/cabled units for weighing and center of gravity calculation), Running Line Dynamometers (for synthetic rope and cable tension measurement), and Loadshackles (cabled/wireless up to 2500t using Crosby standard shackles). The product range covers capacities from 1t to over 4000t, featuring wireless technology with antennae-free data transmission up to 1000 metres (3200 feet) and Bluetooth connectivity to smartphones via a downloadable app. ATEX-certified versions are available for hazardous environments.

Differentiator

Problem solved

Functional benefit

Brands

• Crosby Straightpoint Load Monitoring Products: Load monitoring products including Load Links, Tension Meters, Compression Loadcells, Running Line Dynamometers, and Loadshackles ranging from 1t to over 4000t capacity.

Products and services

• Load Links Wireless and cabled dynamometers designed for tension load monitoring in industrial lifting, rigging, and weighing operations. Part of the Crosby Straightpoint load monitoring product line.
• Tension Meters iOS and Android compatible Bluetooth wire rope meters for measuring tension on wire rope or cable in industrial applications.
• Compression Loadcells Wireless and cabled load cells designed to weigh and calculate the load's center of gravity for complex lifting operations.
• Running Line Dynamometers (RLTM) Synthetic rope and cable tension meters designed for running line monitoring applications in industrial lifting and rigging.
• Loadshackles Cabled and wireless load shackles rated up to 2500 tonnes, utilizing Crosby standard shackles for load monitoring in heavy lifting operations.

Quantifiable outcome

• Wireless data transmission range of 1000 metres (3200 feet)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Interface Inc: Interface is a leading US manufacturer of load cells, force sensors, and torque transducers used in weighing and force measurement; it is the closest direct peer to Straightpoint given its product overlap in load links, compression loadcells, and tension/force measurement.
• Flintec Group: Flintec manufactures load cells, force transducers, and weighing electronics for industrial and OEM applications, directly competing with Straightpoint in compression loadcells, load links, and tension measurement hardware used in lifting and rigging.
• Thames Side Sensors: Thames Side produces load cells, load monitoring instrumentation, and weighing electronics for cranes, hoists, and marine/offshore applications; this is a direct peer to Straightpoint across compression, tension, and shackle-based load monitoring.
• Eilon Engineering: Eilon Engineering builds crane scales, dynamometers, load cells, and wireless load monitoring systems for the lifting and rigging industry, providing a direct product overlap with Straightpoint's load links, running line dynamometers, and wireless loadshackles.
• MSI (Measurement Systems International): MSI designs and manufactures load cells, dynamometers, and integrated weighing/load monitoring systems for crane and rigging applications, making it a clear direct peer to Straightpoint in industrial load monitoring.

Broad incumbents

• Mettler-Toledo: Mettler-Toledo is a global leader in industrial weighing solutions, precision instruments, and load cell technology; it overlaps with Straightpoint in load cells and force measurement but serves a much broader portfolio across laboratory, retail, and industrial weighing.
• HBM (HBK - Hottinger Brüel & Kjær): HBM/HBK supplies industrial sensors, load cells, and measurement instrumentation globally, including force and torque sensors that overlap with Straightpoint's load monitoring offerings; serves a much broader test and measurement market.
• Rice Lake Weighing Systems: Rice Lake is a long-established US manufacturer of weighing and process control equipment, including load cells and force measurement devices used in industrial, agricultural, and crane/rigging applications, making it a broad incumbent peer of Straightpoint.

Emerging players

• Loadstar Sensors: Loadstar Sensors specializes in IoT-enabled load and force sensors with wireless data transmission, partially overlapping with Straightpoint's wireless load monitoring solutions, but focused on broader industrial IoT use cases rather than dedicated rigging products.

Others

• Kito Crosby (Crosby Group): Kito Crosby is the parent conglomerate of Straightpoint and includes Crosby, Kito, Harrington, Gunnebo Industries, and Peerless brands in lifting hardware; included as a peer/adjoining entity given the inseparable distribution and manufacturing relationship that defines Straightpoint's market access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/loadcell
• Facebookfacebook.com/loadlink

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Straightpoint