Bourros Group
Frankfurt-based brand strategy and experience design agency serving primarily financial services enterprise clients, delivering brand identity, design systems, and AI-integrated experiential campaigns via custom project-based engagements since 2011.
- Company typePrivate
- Founded2011
- HeadquartersFrankfurt, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bourros Group does
Bourros Group GmbH is a Frankfurt, Germany-based brand strategy and experience design agency founded in 2011 by Nicolas Bourros and Marc Willenbring. The firm operates as a professional services agency rather than a software or product company, with ~50 employees delivering custom brand engagements to enterprise clients. Its primary vertical is financial services, with active clients including DWS (where it has served as Lead Brand Advisor since the 2018 IPO), Xtrackers (by DWS), Deutsche Bank, Deka Institutionell, VanEck, Société Générale, and Zurich Insurance, alongside expansion into energy transition (Capcora), private equity (Quadriga Capital), and architecture (Hadi Teherani Consultants).
The core product is brand strategy and experience delivery, organized around Bourros' proprietary BES (Brand-to-Experience-to-Scale) methodology, which combines strategy, design, technology, and AI in a structured framework. Service lines split into Brand Identity Services (strategy workshops, brand architecture, naming, design systems, corporate fonts, brand portals, employer branding) and Brand Experience Services (cross-media advertising, UI/UX design, web/app, AR/VR/Metaverse/NFT applications, event conception, motion design). Notable technical executions include the AI-driven AR aging installation for Xtrackers at Frankfurt Airport and the Kinetic Energy design system built for Capcora.
Commercially, Bourros Group generates revenue through negotiated, project-based professional services engagements sold directly to enterprise clients via inbound inquiries (website, email, phone) and referrals. Pricing is fully quote-based and not publicly disclosed. The agency is privately held, founder-owned, with no disclosed institutional investment, M&A activity, or funding events. Distribution is entirely direct, with no resellers or channel partners; marketing relies on website case studies, organic social (Instagram, Facebook, LinkedIn), Mailchimp email, Google AdWords, and HubSpot automation.
Bourros Group firmographics
Firmographics- Name
- Bourros Group
- Legal name
- Bourros Group GmbH
- Website
- https://bourros.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Frankfurt-based brand strategy and experience design agency serving primarily financial services enterprise clients, delivering brand identity, design systems, and AI-integrated experiential campaigns via custom project-based engagements since 2011.
- Ownership category
- akta.pro rank
Bourros Group industry classification
Industry- Product category
- Brand Strategy & Design Services
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
- akta.pro secondary industries
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Customer/User Conferences & Client Advisory Boards (THAHAMAD)
Keywords
Where Bourros Group is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Bourros Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Brand Strategy & Identity Consulting: Core professional services including strategy workshops, brand architecture, purpose/mission development, core messaging, values and characteristics, storytelling, naming, logo design, claims, value propositions, and employer branding. Revenue is generated through project-based consulting engagements with enterprise clients.
- Brand Experience & Campaign Execution: Services spanning brand and product campaigns, cross-media advertising, UI/UX design and development, web and app solutions (including NFTs, Metaverse, VR, AR), event conception and design, motion design and animation, employer activation, and presentations. Revenue is generated through project fees and campaign delivery contracts.
- Design Systems & Brand Platforms: Delivery of brand portals, sensory touchpoint design, and branded merchandise. These are typically bundled as deliverables within larger brand identity or experience engagements.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Bourros Group product offering
Product offeringCore offering
Bourros Group is a Frankfurt-based brand strategy and design agency that delivers end-to-end brand identity and brand experience services for enterprise clients. The firm combines strategy workshops, brand architecture, naming, logo design, and design systems with multi-channel campaign execution, including UI/UX, motion design, AR/VR/Metaverse experiences, event conception, and cross-media advertising, organized around its proprietary BES (Brand-to-Experience-to-Scale) methodology.
Product overview
Bourros Group is a brand agency founded in 2011 that operates as a single integrated offering rather than a platform with separate modules. The company's core service is brand strategy and experience design, organized around its BES (Brand-to-Experience-to-Scale) methodology that combines strategy, design, technology, and AI to transform brands into scalable experiences. The primary service lines are Brand Identity Services (strategy workshops, brand architecture, purpose/mission development, values, storytelling, naming, logo design, claims, design systems, employer branding) and Brand Experience Services (brand/product campaigns, cross-media advertising, UI/UX design, web/app development including NFTs, Metaverse, VR and AR, event conception, motion design, presentations). Notable project-based offerings include the Xtrackers AI Aging Installation, an AI-powered augmented reality 'time machine' that ages visitors' appearance by 30 years for experiential marketing campaigns. The company primarily serves clients in the financial services sector (DWS, Deutsche Bank, Xtrackers, Capcora, Quadriga Capital, VanEck), architecture (Hadi Teherani Consultants), and beauty (amiea, Cheyenne).
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Identity Services Strategic brand development engagements including strategy workshops, brand architecture, purpose/mission development, brand framing, storytelling, naming, logo design, claims, value propositions, sensory touchpoint design, brand portals, design systems, and employer branding for enterprise clients.
- Brand Experience Services Multi-channel brand activation engagements including brand and product campaigns, cross-media advertising, UI/UX design and development, web and app solutions (NFTs, Metaverse, VR, AR), event conception and design, motion design and animation, employer activation, and presentations for enterprise clients.
Quantifiable outcome
- Capcora achieved a transaction volume of 5.2 billion EUR over approximately seven years with Bourros Group as its brand partner.
- +1 more outcomes
Companies that use Bourros Group
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
Bourros Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bourros Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Bourros Group competitors and assessment
Company assessmentDirect peers
- MetaDesign: Berlin- and Beijing-headquartered brand strategy and design consultancy with a similar B2B enterprise focus on brand identity systems. Comparable to Bourros in serving large corporates with strategy-plus-execution engagements, and operating at similar boutique scale with founder-style creative leadership.
- KMS Team: Munich-based brand consultancy with deep experience in financial services and corporate rebranding. Comparable to Bourros in targeting German enterprise clients with integrated strategy, identity, and communication programs.
- Strichpunkt Design: Stuttgart- and Munich-based brand and corporate design agency with a comparable mix of brand identity, campaign, and digital experience work for enterprise clients. Similar mid-sized German creative boutique positioning and financial/industrial client roster.
- Scholz & Volkmer: Wiesbaden-based brand and digital agency serving enterprise clients across financial services and other sectors. Comparable in integrated brand strategy, identity, and digital experience delivery at boutique German scale.
- Sieger Design: German brand and product design agency known for premium identity work. Comparable in boutique scale and craft-led positioning, with overlapping client expectations around design quality and integrated brand experience.
Broad incumbents
- Interbrand: Global brand consultancy with deep financial services practice (CITI, Visa, HSBC heritage). Comparable in delivering brand strategy and identity for tier-one financial institutions, though operating globally at holding-company scale.
- Landor & Fitch: Global brand consultancy with strong presence in financial services, including bank and asset management rebranding. Comparable in offering enterprise brand strategy and identity work but at significantly larger scale and broader geographic footprint than Bourros.
- FutureBrand: Interpublic Group's global brand consultancy competing for enterprise financial rebrand mandates. Comparable in target clients and service scope (strategy, identity, experience), but with broader portfolio and larger resourcing.
Regional players
- Elephant Studio: Brand and experience design studio operating in DACH and beyond. Comparable in boutique creative positioning and integrated brand-experience offering, with a stronger consumer brand tilt than Bourros' B2B financial-services focus.
Emerging players
- denkwerk: Cologne-based digital agency with brand, digital product, and technology capabilities. Comparable in serving German enterprise clients across brand-to-digital journeys, though with a stronger digital product engineering tilt than Bourros' brand-experience focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Bourros Group social profiles
Digital presenceBourros Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bourros Group leadership team
Management profileNumber of profiles
Profiles3 records
Bourros Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bourros Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bourros Group
What does Bourros Group do?
Bourros Group is a Frankfurt-based brand strategy and design agency that delivers end-to-end brand identity and brand experience services for enterprise clients. The firm combines strategy workshops, brand architecture, naming, logo design, and design systems with multi-channel campaign execution, including UI/UX, motion design, AR/VR/Metaverse experiences, event conception, and cross-media advertising, organized around its proprietary BES (Brand-to-Experience-to-Scale) methodology.
Is Bourros Group a public or private company?
Bourros Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bourros Group founded?
Bourros Group was founded in 2011. It employs 11 to 50 people.
Where is Bourros Group based?
Bourros Group is headquartered in Frankfurt, Germany, in the Europe region.
How does Bourros Group make money?
Three revenue lines are on record. Brand Strategy & Identity Consulting is the primary driver. The others are brand Experience & Campaign Execution and design Systems & Brand Platforms.
Who are Bourros Group's main competitors?
Direct peers on record are MetaDesign, KMS Team, Strichpunkt Design, Scholz & Volkmer and Sieger Design. Broad incumbents are Interbrand, Landor & Fitch and FutureBrand. Elephant Studio is listed as a regional player. denkwerk is listed as an emerging player.
Does Bourros Group have an API?
No public API is recorded for Bourros Group.
What industry is Bourros Group in?
Bourros Group's product category is Brand Strategy & Design Services. Its primary akta.pro industry code is BPAFAEAI, Brand Experience (BX) & Service Design, with a secondary code of MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting. Its NAICS code is 56192 and its SIC code is 7311.