Keystone Physical Therapy
- Company typePrivate
- Founded2008
- HeadquartersBrookfield, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Keystone Physical Therapy firmographics
Firmographics- Name
- Keystone Physical Therapy
- Legal name
- Keystone Physical Therapy
- Website
- https://keystonept.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Keystone Physical Therapy industry classification
Industry- Product category
- Outpatient Physical Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Outpatient Physical Therapy (PT) Clinics (HLADAJAD)
Keywords
Where Keystone Physical Therapy is headquartered
LocationHeadquarters
- HQ city
- Brookfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Keystone Physical Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance-Based Physical Therapy Services: The primary revenue stream comes from physical therapy treatment sessions billed through health insurance. The practice accepts most insurance plans.
- Cash-Pay Dry Needling Sessions: Stand-alone 30-minute dry needling sessions offered at a flat $70 cash-pay rate, not requiring insurance.
- Out-of-Pocket Physical Therapy: Self-pay options available for patients whose insurance may require a physician referral or who prefer to pay directly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 30-Minute Dry Needling Session - $70 flat rate |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Keystone Physical Therapy product offering
Product offeringCore offering
Keystone Physical Therapy is a single-location physical therapy clinic in Brookfield, WI providing personalized, one-on-one hands-on care including physical therapy, sports medicine, orthopedic rehabilitation, dry needling, and injury/movement screenings. Treatments are delivered in hour-long private sessions by licensed physical therapists, often without requiring a physician referral under Wisconsin's direct-access law.
Product overview
Keystone Physical Therapy is a physical therapy clinic offering personalized, one-on-one care in Brookfield, WI. The clinic provides five core services: Physical Therapy (general pain and movement treatment), Sports Medicine (athletic injury recovery and performance), Dry Needling Therapy (trigger point treatment using thin needles), Orthopedic Physical Therapy (joint and post-surgical rehabilitation), and Injury & Movement Screenings (preventive assessment). An add-on service includes 30-minute standalone dry needling sessions. All services feature hour-long, one-on-one treatment in private rooms with fully equipped gyms. The practice operates as a direct-access clinic, meaning no physician referral is required in Wisconsin.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Therapy Personalized, hands-on physical therapy treatment addressing pain and movement issues to help patients feel better and move with confidence; delivered through one-on-one, hour-long sessions in private treatment rooms.
- Sports Medicine Sports rehabilitation services for athletes and active individuals recovering from injuries, including agility training, balance improvement, mobility restoration, and performance enhancement to support return-to-sport.
- Dry Needling Therapy Modern technique using thin, sterile needles inserted into trigger points to release muscle tightness, reduce pain, and improve mobility; effective for back/neck pain, headaches, joint stiffness, and sports injuries.
- Orthopedic Physical Therapy Treatment for orthopedic conditions affecting movement and function, including back pain, knee pain, shoulder impingement, plantar fasciitis, carpal tunnel, arthritis, and post-surgical rehabilitation, using manual therapy, joint mobilization, and strength training.
- Injury & Movement Screenings Assessment of movement patterns to identify problems early, build strength and stability, and help patients stay active; used for injury prevention and proactive wellness.
- 30-Minute Dry Needling Sessions Stand-alone 30-minute dry needling sessions for targeted muscle relief, available at $70 cash-pay without requiring insurance or a full PT appointment.
Quantifiable outcome
- Achieved flexibility levels that astounded surgeons (per patient testimonial)
Companies that use Keystone Physical Therapy
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Keystone Physical Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Keystone Physical Therapy partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Keystone Physical Therapy competitors and assessment
Company assessmentDirect peers
- Ivy Rehab Network: Multi-site outpatient PT operator with a partnership model that lets owner-clinicians retain autonomy while accessing corporate infrastructure. Closely matches Keystone's owner-PT culture and service offering, and represents a potential partnership/acquirer archetype.
- Results Physiotherapy: Outpatient PT chain specializing in manual therapy and orthopedic care with a one-on-one care model similar to Keystone. Comparable clinical philosophy and service mix, at larger scale.
- BenchMark Physical Therapy: Outpatient PT chain focused on orthopedic and manual therapy with similar one-on-one care emphasis. Comparable service mix, though at multi-site scale.
- Drayer Physical Therapy Institute: Outpatient PT chain (now part of Upstream Rehabilitation) offering orthopedic, sports medicine, and manual therapy with regional Midwest presence. Service-mix comparable to Keystone.
- FYZICAL Therapy & Balance Centers: Franchise-based PT network emphasizing balance therapy, dry needling, and orthopedic manual therapy. Closely matches Keystone's dry needling and orthopedic specializations, and represents a potential franchise scaling path.
- Team Rehabilitation: Outpatient PT operator with a clinic-partner model providing autonomy to owner-clinicians, similar to Ivy Rehab. Comparable in service scope and ownership structure archetype.
Broad incumbents
- Athletico Physical Therapy: National outpatient PT chain with a strong Midwest presence offering orthopedic, sports medicine, and manual therapy services. Closely comparable service line to Keystone, but with brand, scale, and digital booking advantages.
- Select Medical / NovaCare Rehabilitation: Parent of NovaCare Rehabilitation, one of the largest US outpatient PT and rehab networks. Operates in Wisconsin and offers a similar core service portfolio including orthopedic and sports medicine PT.
- U.S. Physical Therapy: Public company operating a large network of outpatient PT clinics, many via a clinic-partner model. Directly comparable in core PT services and in the owner-clinician partnership structure Keystone operates under.
- ATI Physical Therapy: One of the largest US outpatient physical therapy chains operating in Wisconsin with similar orthopedic, sports medicine, and manual therapy offerings. Directly comparable in service mix, but at significantly greater scale and corporate footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Keystone Physical Therapy social profiles
Digital presenceKeystone Physical Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keystone Physical Therapy leadership team
Management profileNumber of profiles
Profiles5 records
Keystone Physical Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keystone Physical Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keystone Physical Therapy
What does Keystone Physical Therapy do?
Keystone Physical Therapy is a single-location physical therapy clinic in Brookfield, WI providing personalized, one-on-one hands-on care including physical therapy, sports medicine, orthopedic rehabilitation, dry needling, and injury/movement screenings. Treatments are delivered in hour-long private sessions by licensed physical therapists, often without requiring a physician referral under Wisconsin's direct-access law.
Is Keystone Physical Therapy a public or private company?
Keystone Physical Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keystone Physical Therapy founded?
Keystone Physical Therapy was founded in 2008. It employs 11 to 50 people.
Where is Keystone Physical Therapy based?
Keystone Physical Therapy is headquartered in Brookfield, United States, in the North America region.
How does Keystone Physical Therapy make money?
Three revenue lines are on record. Insurance-Based Physical Therapy Services are the primary driver. The others are cash-Pay Dry Needling Sessions and out-of-Pocket Physical Therapy.
Who are Keystone Physical Therapy's main competitors?
Direct peers on record are Ivy Rehab Network, Results Physiotherapy, BenchMark Physical Therapy, Drayer Physical Therapy Institute, FYZICAL Therapy & Balance Centers and Team Rehabilitation. Broad incumbents are Athletico Physical Therapy, Select Medical / NovaCare Rehabilitation, U.S. Physical Therapy and ATI Physical Therapy.
Does Keystone Physical Therapy have an API?
No public API is recorded for Keystone Physical Therapy.
What industry is Keystone Physical Therapy in?
Keystone Physical Therapy's product category is Outpatient Physical Therapy Services. Its primary akta.pro industry code is HLADAJAD, Outpatient Physical Therapy (PT) Clinics. Its NAICS code is 62134 and its SIC code is 8093.