The S.E.A. Group

What The S.E.A. Group does

Safety Equipment Australia Pty Ltd, trading as The S.E.A. Group, is a Sydney-headquartered specialist in respiratory protective equipment (RPE) and personal protective equipment (PPE) founded in 1984. The company is the exclusive Australian importer and wholesaler of Sundström Safety respiratory products (manufactured in Sweden since 1926), and holds exclusive Australian agency rights for Interspiro self-contained breathing apparatus, Alphatec Trellchem reusable chemical protective suits, and Solo Rescue decontamination washers. In-house engineering, software and manufacturing capabilities support proprietary product lines including the SE400/SE-Shield range of fan-supplied respirators and CBRN-capable protective systems (with INSPEC EU approvals), the SE-RDA real-time respiratory data analyser, and SE-win/SE-edl safety management software. The company operates an in-house test laboratory for TIL filtration efficiency testing and breathing physiology research, and has been ISO 9001:2015 certified since 1993 (certificate QEC0164, audited by SAI Global).

The S.E.A. Group serves industrial and hazardous-environment workers across mining, construction, manufacturing, asbestos removal, chemical processing, firefighting and emergency services in Australia and New Zealand, with a secondary audience of occupational health and safety professionals requiring fit testing, training and compliance support. The business model combines hardware sales (PAPR systems, respirators, filters, suits, hoods, SCBA, accessories) with professional services including in-house servicing and repair at the Sydney Technical Service Centre, end-user training, technical advice, and access to a chemical database and research library. Pricing is not publicly disclosed; distribution is handled through a network of established ANZ distributors supported by permanent sales representatives in QLD, VIC, WA and NSW plus direct enterprise sales from Sydney. Go-to-market is reinforced by active participation in industry events (AIOH, FAMANZ, AFAC, RIA Australia, Future of Mining, QMIHS, WHS Sydney), membership of occupational hygiene and PPE industry associations, and a substantial free training and educational content programme on the company website.

Name

The S.E.A. Group

Legal name

Safety Equipment Australia Pty Ltd

Website

https://sea.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

The S.E.A. Group (Safety Equipment Australia) is a Sydney-based specialist distributor and manufacturer of respiratory and personal protective equipment, exclusively representing Sundström, Interspiro, Alphatec Trellchem and Solo Rescue across Australia and New Zealand, with in-house proprietary SE-Shield and SE-RDA product lines serving industrial, emergency and hazardous-environment workers.

Ownership category

akta.pro rank

Product category

Respiratory Protective Equipment

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Surgical & Medical Instruments & Apparatus (3841)

akta.pro industry

PRIMARYHLAHANAF

Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Sterilization, Infection Prevention & Medical Disposables

SECONDARYHSAJAEAJ

Fire/Rescue & Emergency Services Gear Laundry

Home & Personal Services/Laundry, Dry Cleaning & Garment Care/Laundry Services (Commercial/Institutional)

SECONDARYEUAHAGAJ

Respiratory Protection Programs (Fit Testing, Selection, Compliance)

Energy, Utilities & Environment/Environmental Compliance, Monitoring & Consulting/Industrial Hygiene & Occupational Exposure Monitoring

Keywords

• Respiratory protective equipment
• Personal protective equipment
• Powered air purifying respirators
• Breathing apparatus systems
• Chemical protective suits

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Respiratory Protective Equipment (RPE/PPE) Sales: Revenue generated from distributing, selling, and manufacturing respiratory protective equipment including PAPR systems, respirators, filters, protective suits, hoods, breathing apparatus, and accessories. SEA is the exclusive importer and wholesaler of Sundström respiratory products and exclusive Australian agent for Interspiro SCBA, Alphatech Trellchem, and Solo Rescue products.
2. Servicing and Maintenance Support: SEA provides comprehensive servicing and maintenance for Sundström respirators including guidance and support, in-house servicing, and repair services through its dedicated Technical Service Centre in Sydney, performed by qualified personnel using approved methods and parts.
3. Technical Advice, Training and End-user Education: SEA provides pre- and post-sale technical advice, end-user training across all industries, access to SEA chemical database of hazardous substances, an extensive library, respiratory papers, research reports, and web-based resources. Training programs and educational materials are available free on the SEA website.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

The S.E.A. Group distributes and manufactures respiratory protective equipment (RPE) and related personal protective equipment (PPE) for Australian and New Zealand markets. Its portfolio includes the exclusive distribution of Sundström respiratory products (respirators, PAPRs, filters, hoods, helmets and accessories) and Interspiro SCBA, plus Alphatec Trellchem reusable chemical suits and Solo Rescue decontamination washers. The company also designs and manufactures its own SE Shield range (SE400 fan-supplied respirators, SE40 CBRN PAPR, protective suits, hoods) and the SE-RDA real-time Respiratory Data Analyser, supported by SE-win/SE-edl safety-management software, technical servicing, fit testing accessories, training and end-user education.

Product overview

The S.E.A. Group operates as a specialist distributor and manufacturer of personal protective equipment (PPE) focused primarily on respiratory protection. The product portfolio consists of multiple sub-brands: Sundström (exclusive Australian distributor of Swedish-manufactured respiratory equipment since 1926, including respirators, PAPRs, filters, hoods, shields, helmets and accessories); SE Shield (in-house designed and manufactured SE400 series fan-supplied respirators, SE40 CBRN PAPR, protective suits, hoods, and SE-win/SE-edl safety management software); Solo Rescue (decontamination washers for cleaning respiratory equipment); Interspiro (SCBA systems including Incurve and Spiroguide II); and Alphatec Trellchem (reusable chemical protective suits). The offering is complemented by the SE-RDA real-time respiratory data analyser, ST2 SmallTalk communication devices, fit test adapters, supplied air systems, and comprehensive training and technical service support.

Differentiator

Problem solved

Functional benefit

Brands

• Sundström: Exclusive importer and wholesaler of Sundström respiratory products from Sweden since 1926, providing comprehensive respiratory protection equipment including PAPRs, filters, respirators, and accessories.
• SE Shield
• Solo Rescue
• SE-RDA

Products and services

• Sundström Respiratory Protection Range Exclusive Australian distribution of Swedish-manufactured Sundström respiratory protection equipment (made in Sweden since 1926) including negative-pressure respirators (e.g. SR100 half-face, SR200 full-face, SR900 modular system), powered air-purifying respirators (SR500, SR500ex intrinsically safe, SR700), filters and cartridges (P3 particle, A/B/E/K/ABE/ABEK/ABEKHg gas and combination filters), head-tops (SR520/530 soft hoods, SR540ex/570 face shields, SR580 helmet with visor, SR575 industrial safety helmet), supplied-air regulators and breathing hoses (SR307, SR507, SR99-1 compressed air filter), for industrial, mining, construction, fire, asbestos and chemical-handling buyers.
• SE Shield Respiratory Protective Equipment Range In-house designed and manufactured respiratory and protective equipment range including SE400 series fan-supplied respirators, SE40 CBRN PAPR, face pieces, filters, carry devices, battery management units, protective suits, protective hoods, and accessories. Achieved worldwide recognition for performance in domestic preparedness and emergency situations, Australian Standard approved, manufactured to ISO-9002 quality control, with INSPEC (EU) approvals, for industrial, emergency-response and CBRN-related buyers.
• Solo Rescue Decontamination Washer Decontamination washer designed specifically for fast, efficient and consistent cleaning of large quantities of breathing apparatuses, facepieces, helmets, gloves, boots and other personal protective equipment, for fire services, hazmat teams and emergency responder organizations.
• Interspiro SCBA Breathing Apparatus Exclusive Australian distribution of Interspiro Self-Contained Breathing Apparatus products including Spiromatic QSII upgradeable breathing apparatus, Incurve SCBA, Spiroguide II, Inspire face pieces and voice communication solutions, for fire services, emergency response and industrial buyers requiring supplied-air breathing protection.
• Alphatec Trellchem Reusable Chemical Protective Suits Exclusive Australian distribution of Alphatec Trellchem reusable chemical protective suits and gas-tight garments (Level A/Type 1 protection) including the Alphatec 66 series coveralls and Trellchem systems, alongside Trelltest pressure testing equipment, for chemical-handling, hazmat and emergency-response buyers.
• SE-RDA Respiratory Data Analyser Portable instrument worn on a waistbelt that analyses real-time respiratory flow rate and air pressure inside a respirator while fitted to a person. Captures multiple breathing parameters at 50 samples per second for up to 12–14 hours and connects to negative-pressure devices, PAPR and breathing apparatus without permanent modifications. Includes comprehensive software for analysing minute volumes, peak inhalation flowrates, work of breathing, and ISO work-rate classification, for occupational hygienists running sophisticated respiratory protection programmes.
• Sundström SR500ex PAPR Intrinsically safe battery-powered fan-assisted air-purifying respirator approved for explosive or ignitable atmospheres, delivering 175–225 l/min airflow and up to 12 hours of operation on a lithium-ion battery, for hazardous industrial environments including mining, oil and gas.
• SE-win Safety Management Software Safety management software designed for use with SE400 and SE40 fan-supplied respirator systems, supporting configuration, monitoring and management of SE Shield respiratory equipment fleets.
• SE-edl Data Logging Software Software for SE400 respiratory data logging and analysis, supporting review of recorded breathing data captured with the SE Shield system.
• ST2 SmallTalk In-Mask Communication Device In-mask microphone with exterior amplifier and loudspeaker enabling clear voice communication through Sundström half- and full-face respirators without removing the mask, fitting without permanent modifications, for emergency-response and industrial teams that need hands-free communication while wearing RPE.
• Fit Test Adapter for Sundström Respirators Adapter for connecting Sundström SR200, SR100 and SR900 respirators to measuring devices for facial fit testing without permanent modifications, for occupational hygienists conducting fit-test programmes.
• Respiratory Protection Training Programmes Free modular training programmes and educational resources covering all major product lines in multiple formats (printed handouts, visual presentations, videos and YouTube clips), including access to the SEA chemical database of hazardous substances, an extensive library of respiratory papers, research reports, and web-based resources, for end users across industries and for occupational health and safety professionals.
• Technical Service and Maintenance Comprehensive in-house servicing and repair of Sundström respirators and related equipment, delivered through the Technical Service Centre in Sydney by qualified personnel using approved methods and parts, including guidance on cleaning and maintenance, diagnostic feedback, and custom-building of equipment for customers with specific needs.

Quantifiable outcome

• SE-RDA measures wearer lung activity 50 times every second — continuously for up to 12 hours, with full data download in under 2 minutes.
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sundström SafetycoreChannel Partner/ Reseller/ DistributorSEA is the exclusive importer and wholesaler of Sundström respiratory products. Sundström has been developing and manufacturing respiratory protection equipment in Sweden since 1926, offering a comprehensive suite of first-class respiratory equipment which are user-friendly and designed to be used as a system.
• InterspirocoreChannel Partner/ Reseller/ DistributorSEA is the exclusive Australian Agent for Interspiro SCBA (Self-Contained Breathing Apparatus) products, distributing breathing apparatus systems including the Spiromatic QSII upgradeable breathing apparatus, Incurve SCBA, Spiroguide II, and Inspire face pieces.
• Alphatec TrellchemcoreChannel Partner/ Reseller/ DistributorSEA is the exclusive Australian Agent for Alphatech Trellchem reusable chemical protective suits, distributing products including the Alphatec 66 series and Trelltest pressure testing equipment.
• Solo RescuecoreChannel Partner/ Reseller/ DistributorSEA is the exclusive Australian Agent for Solo Rescue® decontamination washer, designed specifically for fast, efficient and consistent cleaning of large quantities of breathing apparatuses, facepieces, helmets, gloves, boots and other personal protection equipment. Fits within the respiratory protection product range.
• SAI GlobalcoreOthersIndependent certification body that has been performing annual external audits and certifying SEA's Quality Management System to ISO 9001:2015 (certificate no. QEC0164) since 1993.
• ISRP Australasia (International Society for Respiratory Protection)minorOthersSEA is a member of the International Society for Respiratory Protection Australasia, contributing to the professional community and staying connected to international respiratory protection standards and research.
• AIOH (Australian Institute of Occupational Hygienists)minorOthersSEA is a proud member and Conference Event Sponsor of the Australian Institute of Occupational Hygienists, participating in annual AIOH conferences and supporting occupational hygiene professional development.
• Universities and Research InstitutionsminorStrategic or Co-development PartnerSEA has a long history of involvement with universities and other researchers, supporting and collaborating on research projects in the field of Respiratory Protective Equipment (RPE/RPP). SEA is regularly consulted by various organisations in the field and has been actively involved in university research into respiratory protection.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Honeywell Safety Products: Large industrial safety incumbent offering North and Sperian respiratory protection lines, PAPRs, SCBA, and gas detection — competing with SEA on enterprise accounts in mining, construction and emergency services in ANZ.
• Drägerwerk: German safety and medical technology group producing SCBA, PAPRs, chemical protective suits and respiratory protection for mining, fire services and hazmat — a credible competitor to SEA's Interspiro and Alphatech Trellchem lines.
• MSA Safety: US-listed safety equipment company with a major respiratory protection franchise (OptimAir, AirHawk, PremAire SCBA) serving industrial, fire service and military markets globally — directly comparable product overlap with SEA's portfolio.
• 3M (Safety & Industrial Business): Global PPE giant with broad respiratory protection portfolio (disposable respirators, PAPRs, SCBA via Scott Safety) that competes directly with SEA's principals and product range across ANZ, but operates as a diversified safety incumbent rather than a respiratory specialist.

Direct peers

• CleanSpace Technology: Australian PAPR manufacturer founded in ANZ with a competing proprietary powered air-purifying respirator platform sold to industrial and healthcare customers — a direct regional competitor to SEA's SE400 and Sundström SR500 lines.
• Bullard: US manufacturer of respiratory protection, thermal imaging, and head protection for fire and industrial markets — directly comparable product overlap with SEA's SCBA, hoods and PAPR offerings.
• Avon Protection: UK-based specialist in CBRN respirators, SCBA and protective equipment with global defence and emergency services exposure — competes with SEA's SE-Shield CBRN line and Interspiro SCBA portfolio in government and emergency response tenders.

Others

• Sundström Safety (as direct principal): Swedish manufacturer of respiratory protection since 1926 and SEA's core exclusive principal — not a competitor in ANZ but the upstream brand supplier whose product family SEA distributes and competes against 3M/Honeywell equivalents.

Emerging players

• RPB Safety: Specialist in PAPRs and supplied-air respiratory protection for abrasive blasting, welding and industrial applications — narrower portfolio than SEA but directly comparable in target use cases and customer segments.
• Optrel (by tecmen): Specialist in welding respiratory protection (PAPR with autodarkening helmets) overlapping with SEA's SR900 welding-targeted system, though smaller and more narrowly focused on welding rather than full-spectrum RPE.

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TheSEAgroupChannel
• Facebookfacebook.com/theseagroup
• LinkedInlinkedin.com/company/theseagroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The S.E.A. Group