What Puroxi does

Puroxi (Pure Water Global Inc.) is a Canadian water treatment company founded in 2004 and headquartered in Deroche, British Columbia, with 251-500 employees and global operations. The company designs and supplies customized water treatment, purification, and conservation solutions built on a multi-technology platform that includes a proprietary stabilized hydrogen-peroxide Oxygen Booster (OB) solution, EPA-registered patented ultrasonic algae control (Quattro-DB Blu), three distinct nano bubble generation architectures, bubble tank dissolved oxygen systems, ultrasonic scale prevention devices, and UV-C LED purification hardware. These technologies are combined and engineered per application following independent lab water analysis rather than sold as off-the-shelf products.

Puroxi serves seven primary verticals: agriculture (irrigation and crop production), livestock and poultry (drinking water for animal health and feed conversion), aquaculture, ponds/lakes/reservoirs, municipal water utilities, residential well water, and marine/industrial biofouling. Revenue is generated through a mix of one-time hardware sales (ultrasonic devices, nano bubble generators, Kasco and IPS partner products, oxygen/ozone generators), recurring consumable sales (Puroxi OB solution refills), and professional services (free water analysis, custom system design, installation support). The company operates a hybrid go-to-market combining direct e-commerce via puroxi.com for standardized and consumer products with a sales-led custom design motion for enterprise municipal, industrial, and large agricultural deployments. It also acts as a global distribution channel partner for Kasco Marine aeration/fountain products and as the worldwide representative for IPS dissolved oxygen systems.

The business is privately held, founder/owner-operated, and bootstrapped — no venture or institutional capital is disclosed, and there is no parent company or M&A history. Growth is being driven organically through an aggressive product launch cadence (seven new product additions between late 2024 and early 2026) and incremental geographic expansion beyond the Canadian base. Documented enterprise outcomes include measurable improvements in poultry mortality and feed conversion, 90%+ algae control in Egyptian lagoons, 4-5 bushel/acre canola yield increases, and 13% dairy boiler heating cost savings. The company was named Water Solutions Provider of the Year 2023/24 by Corporate Vision Magazine.

Name

Puroxi

Legal name

Pure Water Global Inc.

Website

https://puroxi.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Puroxi is a Canadian water treatment company that designs and supplies customized purification, dissolved oxygen, ultrasonic algae and scale control, and nano bubble systems for agriculture, livestock, aquaculture, municipal, residential, and marine/industrial customers globally.

Ownership category

akta.pro rank

Product category

Water Treatment Equipment

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)

akta.pro secondary industries

pH Control, Antiscalants & Corrosion Inhibitors (IMAEAJAN), Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

Keywords

• Water treatment systems
• Ultrasonic algae control
• Dissolved oxygen systems
• Nano bubble technology
• Agricultural water purification

Headquarters

HQ city

Deroche

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Water Treatment Equipment and Hardware Sales: Puroxi sells water treatment hardware including whole-home water purification systems, ultrasonic algae control devices (Quattro-DB Blu), nano bubble generators and columns, bubble tank aeration systems, dissolved oxygen (D.O.) equipment, oxygen and ozone generators, Kasco aeration and decorative fountains, and ultrasonic scale prevention devices. Revenue is generated through one-time product sales with varying price points based on system capacity and technology type.
2. Puroxi (OB) Oxygen Booster Solution: Sale of the company's proprietary stabilized hydrogen peroxide-based water treatment solution. The product is customized per customer after water analysis and blended with a stability package for specific applications in agriculture, livestock, industrial, and municipal settings. Ongoing consumable revenue from refills and solution replenishment.
3. Professional Services (Water Analysis and System Design): Puroxi offers free water analysis and assessment based on independent lab reports, followed by customized water treatment system design and installation. Services include customized formula blending, system specification, installation support, and ongoing technical support from certified water technicians.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Puroxi designs and sells customized water treatment solutions that combine proprietary chemical formulations (notably the Puroxi OB stabilized oxygen booster) with a portfolio of hardware systems including nano bubble generators, ultrasonic algae and biofilm control devices, dissolved oxygen units, ultrasonic scale preventers, and UV-C LED purification units. The company engineers tailored treatment systems for each customer based on independent lab water analysis, serving agriculture, livestock, aquaculture, municipal, industrial/marine, and residential applications. It also acts as a channel distributor for Kasco Marine aeration products and represents IPS dissolved oxygen systems globally.

Product overview

Puroxi (Pure Water Global Inc.) offers a comprehensive water treatment platform comprising multiple product families for agricultural, industrial, residential, municipal, and marine applications. The core portfolio includes: (1) Puroxi Oxygen Booster (OB) and Oxygen Booster for Crops - proprietary stabilized oxygen solutions for purification and agricultural irrigation; (2) Whole Home Water Purification - residential water treatment systems; (3) Nano Bubble Technology platform with three distinct generation methods (Precision Nano Injection System, Nano Bubble Column System, High-Capacity Nano Bubble Generator) for dissolved oxygen enhancement; (4) Bubble Tank + DO Technology and IPS Dissolved Oxygen System for advanced aeration; (5) Ultra-sonic Algae Treatment including Quattro DB Blu for chemical-free algae and biofilm control; (6) Ultrasonic Scale Prevention for calcium buildup prevention; (7) Pond and Lake Aeration Systems including Kasco products; (8) Hydrogen Peroxide Well Water Treatment; (9) Sea Chest Ultrasonic Treatment for marine applications; and (10) Greenhouse Irrigation Systems including automatic watering and drip irrigation. The company positions itself as offering customized solutions rather than a single product, engineering the appropriate technology based on application requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Puroxi (OB) Oxygen Booster: Proprietary stabilized acceleration formula solution effective for water treatment, purification and conservation
• Oxy Blast
• Puroxi OB
• IPS D.O.
• Quattro DB Blu

Products and services

• Puroxi Oxygen Booster (OB) A proprietary stabilized hydrogen peroxide-based solution that eliminates chlorine by-products, assists disinfection, and preserves the nutritional value of water. Used for agriculture, livestock, industrial, and municipal water treatment.
• Puroxi Oxygen Booster for Crops Oxygen-enriched irrigation water treatment for crop farming, designed to improve irrigation efficiency, sustainability, and yield in agricultural operations.
• Whole Home Water Purification Residential whole-house water purification system that eliminates contaminants such as chlorine, heavy metals, and bacteria, providing clean and safe drinking water for households.
• Oxygen and Ozone Generators Gas generation equipment producing oxygen and ozone for water treatment, disinfection, cleaning, and deodorization in industrial and municipal applications.
• Ultra-sonic Algae Treatment EPA-registered chemical-free ultrasonic system that uses scientifically proven frequencies to control algae, cyanobacteria, and biofilm in irrigation tanks, ponds, lakes, aquaculture basins, swimming pools, and drinking water storage without harming plants, fish, or other aquatic life.
• Quattro DB Blu Patented advanced ultrasonic algae and biofilm management system that disables algal growth cycles with wireless smartphone control, solar-powered pontoon options, and GPS/cellular monitoring. Reduces biofouling, turbidity, THMs, HAAs, HABs, pH, and chlorine usage.
• Ultrasonic Scale Prevention Ultrasonic frequency descaler system that prevents hard water calcium buildup and scale formation in pipes, boilers, and irrigation equipment, eliminating the need for chemical treatments.
• Bubble Tank + DO Technology Advanced dissolved oxygen aeration system that converts the entire liquid into soap-like bubbles, maximizing gas-to-liquid contact for highly efficient oxygen absorption with lower energy consumption and reduced maintenance.
• IPS Dissolved Oxygen (D.O.) System Three-component dissolved oxygen system including an LV compressor with air pretreatment, an oxygen compressor producing 80-95% pure oxygen, and a D.O. unit dissolving oxygen into water at up to 400% saturation, designed for greenhouses, hydroponics, aquaponics, ponds, dugouts, and municipal water.
• Sea Chest Ultrasonic Treatment Marine sea chest ultrasonic treatment system designed for ship hull applications to prevent biofouling, reduce marine organism buildup, and minimize maintenance costs for seawater intake systems.
• Pond Aeration System Large lake and pond aeration system combining ultrasonic algae control and aeration technology for municipalities and cities, reducing chemical costs and providing comprehensive water quality management.
• Kasco Aeration Deicers Floating aeration and de-icing equipment from Kasco Marine, including JF Series decorative fountains ranging from 1/4 HP to 7-1/2 HP with five different nozzles, designed to prevent winter fish kills and maintain water circulation in ponds and lakes.
• Kasco's Home Series Residential pond and water feature aeration products from Kasco Marine for homeowners with in-ground ponds and lakes, providing decorative fountains and aeration solutions.
• Nano Bubble Technology Complete nano bubble platform comprising three engineered generation methods using venturi/ejector injection, ultrafine-pore membrane, and pressure-dissolution combined with swirl-flow dynamics to produce nano-sized bubbles that remain suspended in water for months and deliver high gas transfer efficiency upon collapse.
• Hydrogen Peroxide Well Water System Well water treatment system using hydrogen peroxide injection to clean and purify water, effectively eliminating sulfur odors, bacteria, viruses, and organic materials without leaving residue.
• Automatic Watering System for Greenhouses Automated irrigation system for greenhouses featuring drip irrigation, overhead sprinklers, and misting systems, with smart controllers offering mobile app integration, weather sensors, and fertilizer injectors for precise water and nutrient delivery.

Quantifiable outcome

• Poultry broiler barn: final weight increased from 9.15 lbs to 9.69 lbs; death loss reduced from 7% to 4.9%; feed conversion improved from 1.76 to 1.71
• +6 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Kasco MarinecoreChannel Partner/ Reseller/ DistributorPuroxi serves as a distributor for Kasco Marine aeration and decorative fountain products. Products sold include JF Series decorative fountains (ranging from 1/4 HP to 7.5 HP with five nozzle options, remote control, and cables from 15 to 120 meters) and VFX V-spray aeration systems for ponds and lakes. Puroxi ships most Kasco orders the same day and provides product advice as part of their service culture. Kasco is described as the leader in floating decorative fountains.
• IPS (Industrial Plant Services)coreTechnology or IntegrationPuroxi represents IPS dissolved oxygen systems globally. IPS manufactures three-component D.O. systems consisting of: (1) LV compressor with air pretreatment, (2) oxygen compressor producing 80-95% pure oxygen, and (3) D.O. unit dissolving oxygen into water at up to 400% saturation. Puroxi describes the partnership as being sealed because of shared beliefs in how oxygen can positively affect all life. IPS concentrates on plants and hydroponics while Puroxi extends D.O. systems to a wider range of applications including aquaculture, ponds, dugouts, and municipal water.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Aqua-Chem: Specialty water and wastewater treatment provider serving industrial and marine customers. Comparable to Puroxi's marine sea chest ultrasonic treatment and industrial water treatment offerings.

Direct peers

• Culligan Water: Residential and commercial water treatment franchise with established distribution. Competes head-to-head with Puroxi in residential water softening, filtration, and treatment.
• Trojan Technologies: UV disinfection specialist for municipal, industrial, and residential water. Competitor in UV-C LED water purification, which is one of Puroxi's core residential/municipal offerings.
• Kurita Water Industries: Industrial water and wastewater treatment specialist with strong chemical and process water offerings. Most comparable to Puroxi's Puroxi OB chemical and process water treatment for agricultural and industrial customers.

Broad incumbents

• Veolia Water Technologies: Large-scale water and wastewater solutions provider with strong municipal and industrial footprint. Comparable in the municipal and industrial algae/oxygenation applications Puroxi targets.
• Pentair: Diversified water treatment company operating across residential and industrial segments. Overlaps with Puroxi in residential whole-home purification, water conditioning, and light commercial/aquaculture solutions.
• Ecolab: Water, hygiene, and infection prevention company with substantial water treatment chemical and service lines. Comparable to Puroxi's livestock/agricultural disinfection and water treatment chemical business.
• Xylem: Global water technology major spanning pumps, treatment, and metering. Competes with Puroxi in municipal and industrial water treatment and dissolved oxygen/aeration, particularly in aquaculture and ponds.
• A.O. Smith: Water heating and treatment company with significant residential whole-home water purification franchise. Overlaps with Puroxi's whole-home purification products.

Others

• Kasco Marine: Manufacturer of aeration and decorative fountain equipment currently distributed by Puroxi. A simultaneously partnered and adjacent peer — same product category (floating aerators, fountains) but distinct go-to-market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PuroxiInc
• Facebookfacebook.com/Puroxi-Pure-Water-Global-Inc-174750979239661

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puroxi