What Deramores does

Deramores is a United Kingdom-based, privately held direct-to-consumer e-commerce retailer founded in 2010 and headquartered in Peterborough. According to the firmographic record, the company's stated business is the online sale of knitting and crochet supplies — yarn, patterns, hooks, needles, and ancillary craft accessories — to hobbyist and enthusiast customers. Operational presence is evidenced by an active website (https://www.deramores.com/) and 15 years of continuous corporate existence under the same trade name.

The underlying technology stack, product catalog depth, supplier relationships, and fulfillment model that would normally substantiate a fuller description are not present in the input. Notably, the source blocks that would typically populate the products, technology, pricing, and team fields contain content scraped from an unrelated vendor's default web-platform installation page (OpenResty) rather than Deramores-specific data. Consequently, no statement about proprietary technology, product breadth, or go-to-market mechanics can be sourced from the input beyond the headline craft-retail proposition and the Peterborough, UK operating base.

Commercially, the model is implied to be a standard specialist e-commerce retail construct: third-party sourced craft supplies resold at margin through a single-brand direct website, monetized via transactional revenue and likely supplemented by content, community, or subscription-adjacent features common in hobby verticals. No pricing details, customer count, logistics footprint, partnership roster, leadership bench, funding history, or AI/technology capabilities are disclosed in the available data, so claims in those dimensions have been omitted to avoid fabrication.

Name

Deramores

Website

https://deramores.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Deramores is a privately held UK-based online retailer founded in 2010 and headquartered in Peterborough that sells knitting and crochet supplies to hobbyist and enthusiast customers via its direct-to-consumer website.

Ownership category

akta.pro rank

Product category

Craft Supplies Retail

NAICS

Sewing, Needlework, and Piece Goods Retailers (45913)

akta.pro primary industry

Yarn, Knitting & Crochet Supplies Retail (CRALACAF)

akta.pro secondary industry

General Arts & Crafts Supplies Retail (CRALACAA)

Keywords

• Knitting supplies
• Crochet supplies
• Yarn retail
• Craft supplies
• Knitting patterns

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Core offering

Deramores is an online retail store selling knitting and crochet supplies. The company operates an e-commerce platform offering yarn, patterns, needles, hooks, and related accessories to individual crafters and hobbyists. Founded in 2010, the business is based in Peterborough, United Kingdom, and serves customers through its online storefront.

Product overview

The source data pertains to OpenResty's web platform products rather than Deramores. OpenResty offers a layered solutions portfolio centered on two core products: OpenResty XRay (a troubleshooting and profiling tool for analyzing web applications and nginx processes in production) and OpenResty Edge (a modern web application server for deploying and managing web applications at scale). The platform is built on OpenResty's proprietary technology stack combining Nginx with Lua scripting capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Knitting and crochet supplies

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Emerging players

• Etsy: Global online marketplace for handmade and craft supplies; competing pattern and yarn makers reach the same end knitters, though Etsy itself is not a vertical specialist.

Broad incumbents

• John Lewis: UK department store with a meaningful haberdashery and knitting assortment; competes with Deramores online as part of a much wider general merchandise catalogue.
• Hobbycraft: UK's largest specialist craft retailer with a large store estate plus online; overlaps heavily with Deramores on yarn and knitting but spans every craft category.

Regional players

• Michaels: North America's largest specialty craft retailer with a substantial yarn and knitting category; competes with Deramores online but operates primarily in US and Canada.
• Knit Picks: US-based DTC yarn retailer with an exclusive own-label portfolio and direct-to-consumer model closely mirroring Deramores, though serving North America.

Direct peers

• Wool Warehouse: UK-based online yarn and knitting supplies specialist with a comparable DTC model, product mix, and customer base.
• LoveCrafts: Direct competitor running the LoveKnitting and LoveCrochet sites, the closest pure-play online yarn and crochet retailer to Deramores in the UK and European markets.
• Black Sheep Wools: Independent UK yarn and craft supplies retailer selling online and via mail order to hobbyist knitters and crocheters in the same niche.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/deramores
• LinkedInlinkedin.com/company/deramores-retail-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deramores