What GreenUp does

GreenUp is a Philadelphia-headquartered private service company, founded in 2015, that delivers turnkey construction, maintenance, inspection, and ecological restoration services for green stormwater infrastructure (GSI) — including planters, rain gardens, and bioretention systems — primarily to municipal governments and institutional clients. Service offerings span GSI installation, ongoing maintenance, CCTV subsurface pipe inspection (NAASCO-certified), erosion and sediment control, environmental restoration and conservation, functional testing, construction management and inspection, and retrofit/repair. A separate Workforce Development and Training line, delivered with partners such as PowerCorpsPHL and the Sustainable Business Network of Greater Philadelphia's GSI Partners, has trained hundreds of professionals over the last five years and is led by NGICP-certified instructors on the management team.

The firm's competitive foundation is the credential stack of its field staff — landscape architects, certified arborists, licensed pesticide applicators, NAASCO-certified inspectors, OSHA-10 staff with confined space entry and shoring, and wetland-science-certified personnel — combined with its lineage to the engineers and scientists who designed Philadelphia's GI program. The company operates from a headquarters at 530 Walnut Street, Philadelphia, and a maintenance yard in the Kensington neighbourhood that houses the vehicle and equipment fleet plus applied research capacity. Field work is concentrated in the Mid-Atlantic, with projects stated across Philadelphia, Harrisburg, Prince George's County (MD), Washington DC, New York, and Illinois.

GreenUp's business model is professional services revenue billed via project- and scope-based quotes under municipal and institutional contracts; pricing is not publicly disclosed. Sales is direct enterprise field engagement with municipal public-works and environmental-services departments, plus institutional property buyers (schools and public facilities). Marketing is light: project case studies on the website and a contact form funnel. No outside funding, parent company, or public listing has been disclosed, and only two named individuals — James Baney (Director of Operations) and Daniel Bauer (Project Manager) — appear in the available management data.

Name

GreenUp

Legal name

GreenUp

Website

https://gogreenup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

GreenUp is a Philadelphia-based, private professional-services firm that delivers turnkey construction, maintenance, inspection, and ecological restoration for green stormwater infrastructure to municipal governments and institutional clients across the Mid-Atlantic, supplemented by a workforce training line.

Ownership category

akta.pro rank

Product category

Green Infrastructure Construction and Maintenance Services

NAICS

Water, Sewage and Other Systems (2213), Landscaping Services (56173), Administration of Air and Water Resource and Solid Waste Management Programs (92411)

SIC

Water, Sewer, Pipeline, Comm & Power Line Construction (1623), Sanitary Services (4950)

akta.pro primary industry

Green Stormwater Infrastructure (GI/LID) (Bioretention, Permeable Pavements, Green Roofs) (EUANAEAE)

akta.pro secondary industries

Stormwater & Drainage Infrastructure Construction (Sewer, Detention, Outfalls) (IMAFAGAF), Irrigation Systems Installation & Maintenance (IMAIAIAC), Urban & Community Reforestation / Street Tree Planting (AFAMACAL)

Keywords

• Green stormwater infrastructure
• Ecological restoration services
• Stormwater maintenance construction
• Environmental construction services
• Municipal green infrastructure

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Green Stormwater Infrastructure Services: Full-service turnkey services for green stormwater infrastructure including operations, maintenance, and construction. Revenue is generated through service contracts with municipal and institutional clients for ongoing maintenance and one-time construction/installation projects.
2. Workforce Training Programs: Training programs for green stormwater infrastructure maintenance delivered in partnership with workforce development organizations and municipal clients. Has trained hundreds of professionals over the last five years.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

GreenUp provides full-service, turnkey construction and maintenance services for green stormwater infrastructure and ecological restoration projects. Service offerings include installation, ongoing maintenance, CCTV pipe inspection, erosion and sediment control, environmental restoration, functional testing, retrofit/repair, and construction management, delivered by a certified staff of landscape architects, certified arborists, and green infrastructure technicians to municipal and institutional clients.

Product overview

GreenUp is a single-product service company offering a comprehensive portfolio of green stormwater infrastructure services centered around installation, maintenance, inspection, and repair. The core offerings include Green Stormwater Infrastructure Maintenance, Green Stormwater Installation, CCTV Pipe Inspection, Erosion and Sediment Control, Environmental Restoration/Conservation/Management, Functional Testing, Construction Management and Inspection, and Retrofit and Repair services. An associated Workforce Development and Training module provides training programs for professionals in the field. All services are delivered by a team of landscape architects, certified arborists, and green infrastructure specialists based in Philadelphia.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Stormwater Infrastructure Maintenance
• Green Stormwater Installation
• CCTV Pipe Inspection
• Erosion and Sediment Control
• Environmental Restoration, Conservation, and Management
• Functional Testing
• Construction Management and Inspection
• Green Stormwater Infrastructure Retrofit and Repair
• Workforce Development and Training

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• PowerCorpsPHLcoreStrategic or Co-development PartnerGreenUp partners with PowerCorpsPHL in Philadelphia to attract skilled, motivated graduates to new jobs in green stormwater infrastructure construction and maintenance. The partnership supports green-job workforce development, training, and career advancement in the Philadelphia area.
• Sustainable Business Network of Greater Philadelphia - GSI PartnerscoreStrategic or Co-development PartnerGreenUp leadership serves as instructors in the green infrastructure training program offered by the Sustainable Business Network of Greater Philadelphia's GSI Partners. The company has also partnered with clients to create and deliver training programs for green stormwater infrastructure maintenance.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Biohabitats: National ecological restoration practice offering green infrastructure, wetland, and stormwater design-build and stewardship services to public agencies — directly comparable scope and customer base.
• Resource Environmental Solutions (RES): Large-scale ecological restoration and green infrastructure provider serving utilities, transportation agencies, and municipalities nationwide — same end markets and core service lines, larger scale.
• Princeton Hydro: NJ/PA-based ecological engineering firm specializing in stormwater management, lake and pond restoration, and green infrastructure design and implementation for municipalities — overlapping services and customer profile.
• LandStudies: Pennsylvania-based ecological restoration and green infrastructure firm providing GSI design, installation, and maintenance to municipal and private clients in the Mid-Atlantic — the closest regional comparable to GreenUp.

Broad incumbents

• BrightView Holdings: Largest U.S. commercial landscape services firm with growing municipal GSI maintenance offerings; not GSI-specialized but increasingly competes in the same municipal bid environment.
• Cardno (now part of Stantec): Environmental and engineering consulting firm providing ecological restoration, water, and infrastructure services to public sector clients — comparable services and customer base.
• Stantec: Global engineering and environmental services firm with a large water/stormwater practice that includes GSI design and program support for municipalities — comparable end customer, broader portfolio.
• Tetra Tech: International consulting and engineering firm with a dedicated water and stormwater practice serving municipal and federal clients — provides GSI-related design and advisory work to overlapping customers.
• Davey Tree Expert Co. National tree care, utility vegetation management, and commercial landscape services firm with municipal clients — competes for the broader parks/green-infrastructure spend GreenUp targets.

Emerging players

• GreenVest: Mid-Atlantic-focused green infrastructure design, build, and maintenance provider working with municipal and state clients on stormwater retrofits — comparable niche focus and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenUp