Developer docs
API playgroundTry for free, no card

Search company profiles

Bravo Kids

Full company profile

uuid0021wkq

Namestring
Bravo Kids
Websiteurl
bravokids.com
Company typeenum
Private
Founded yearint
2017
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersShanghai, China
HQ citystring
Shanghai
HQ countrystring
China
HQ regionstring
Asia
Markets served

Serves global market

Keyword5 values
developmental toys, children's toys, kids retail, educational toys, toy ecommerce
Industry1 code
1Educational/Children’s Learning Games & Puzzles Retail
CodeCRALALANPrimaryYes
NAICS code1 code
  • Hobby, Toy, and Game Retailers45912
SIC code1 code
  • Retail-Hobby, Toy & Game Shops5945
Product category
Children's Developmental Toys
Social media profiles2 records
Cost components5 values
Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Bravo Kids retails developmental toys for children aged from 0 to 8 years old, operating from Shanghai, China as a small (1-10 employees) online retailer. The company's website is the primary sales channel, though it is currently gated behind third-party WAF and CDN security protections that block overseas datacenter IP addresses from accessing the storefront.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Based on the limited accessible content, Bravo Kids appears to operate a web platform protected by security infrastructure including WAF (Web Application Firewall) and CDN security protection systems. The specific product portfolio cannot be fully assessed due to access restrictions blocking overseas IP addresses.

Product and service1 record
1Developmental Toys (children aged 0-8)
CategoryChildren's developmental toys
Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1Mattel
TypeBroad incumbent
Description

Global toy manufacturer and brand owner (Barbie, Fisher-Price, Hot Wheels) with significant distribution in China. Comparable as a large incumbent whose preschool and kids brands compete for the same shelf and customer.

2Hasbro
TypeBroad incumbent
Description

Major global toy and games company with broad preschool and kids brands. Comparable as an established broad-line toy incumbent competing for the same 0-8 developmental toy customer.

3Pop Mart
TypeEmerging player
Description

Chinese collectible toy and IP-merchandise retailer with strong omnichannel presence. Comparable as a fast-growing Chinese toy/lifestyle specialist whose customer base overlaps with kids-and-family gift purchasers, though focused on collectibles rather than developmental toys.

4LEGO
TypeBroad incumbent
Description

Global leader in construction and developmental toys with brand stores and strong digital sales in China. Comparable as a major educational/developmental toy incumbent whose product category overlaps directly with Bravo Kids' core assortment.

5Toys "R" Us
TypeDirect peer
Description

Historic global toy superstore chain that has historically competed in the Chinese toy retail market. Comparable as a category-specialist toy retailer serving the same kids-and-family segment.

6Kidswant (孩子王)
TypeDirect peer
Description

Leading Chinese specialty retailer of maternity, baby, and kids products with both online and large-format offline stores. Directly comparable to Bravo Kids as a domestic specialist serving Chinese parents of young children with curated merchandise.

7Hamleys
TypeDirect peer
Description

Iconic global toy retailer with a presence in China via flagship stores and e-commerce. Comparable as a multi-channel toy specialist targeting the same broad kids-and-family customer base as Bravo Kids.

8Babycare (Babycare 子初)
TypeDirect peer
Description

Chinese DTC specialist brand for baby and kids products with strong online retail presence. Comparable as a domestic Chinese specialist targeting the same 0-8 parent customer with a curated kids-and-baby assortment.

9Mothercare
TypeBroad incumbent
Description

Established UK-based retailer of products for parents and young children with historical presence in China. Comparable as a broad-line specialty kids retailer serving an overlapping customer segment.

10Bandai Namco
TypeBroad incumbent
Description

Global toy and entertainment company with a kids and character-merchandise portfolio distributed widely in Asia. Comparable as an incumbent supplier whose products compete on the same shelves and e-commerce surfaces as Bravo Kids.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses3 records

Each record includes

Headline, Details, Source

Competitive moat1 record

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights3 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Bravo Kids

Children's Developmental Toysbravokids.com

Bravo Kids firmographics

Firmographics
Name
Bravo Kids
Website
https://bravokids.com
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Bravo Kids industry classification

Industry
Product category
Children's Developmental Toys
NAICS
Hobby, Toy, and Game Retailers (45912)
SIC
Retail-Hobby, Toy & Game Shops (5945)
akta.pro primary industry
Educational/Children’s Learning Games & Puzzles Retail (CRALALAN)

Keywords

  • Developmental toys
  • Children's toys
  • Kids retail
  • Educational toys
  • Toy ecommerce

Where Bravo Kids is headquartered

Location

Headquarters

HQ city
Shanghai
HQ country
China
HQ region
Asia

Markets served

Bravo Kids business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Bravo Kids product offering

Product offering

Core offering

Bravo Kids retails developmental toys for children aged from 0 to 8 years old, operating from Shanghai, China as a small (1-10 employees) online retailer. The company's website is the primary sales channel, though it is currently gated behind third-party WAF and CDN security protections that block overseas datacenter IP addresses from accessing the storefront.

Product overview

Based on the limited accessible content, Bravo Kids appears to operate a web platform protected by security infrastructure including WAF (Web Application Firewall) and CDN security protection systems. The specific product portfolio cannot be fully assessed due to access restrictions blocking overseas IP addresses.

Differentiator

Problem solved

Functional benefit

Products and services

  • Developmental Toys (children aged 0-8)

Companies that use Bravo Kids

Customer profile

Ideal customer profiles1 record

Bravo Kids technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Bravo Kids partnerships and signals

Strategic signal

Recent moves2 records

Expansion highlights2 records

Bravo Kids competitors and assessment

Company assessment

Broad incumbents

  • Mattel: Global toy manufacturer and brand owner (Barbie, Fisher-Price, Hot Wheels) with significant distribution in China. Comparable as a large incumbent whose preschool and kids brands compete for the same shelf and customer.
  • Hasbro: Major global toy and games company with broad preschool and kids brands. Comparable as an established broad-line toy incumbent competing for the same 0-8 developmental toy customer.
  • LEGO: Global leader in construction and developmental toys with brand stores and strong digital sales in China. Comparable as a major educational/developmental toy incumbent whose product category overlaps directly with Bravo Kids' core assortment.
  • Mothercare: Established UK-based retailer of products for parents and young children with historical presence in China. Comparable as a broad-line specialty kids retailer serving an overlapping customer segment.
  • Bandai Namco: Global toy and entertainment company with a kids and character-merchandise portfolio distributed widely in Asia. Comparable as an incumbent supplier whose products compete on the same shelves and e-commerce surfaces as Bravo Kids.

Emerging players

  • Pop Mart: Chinese collectible toy and IP-merchandise retailer with strong omnichannel presence. Comparable as a fast-growing Chinese toy/lifestyle specialist whose customer base overlaps with kids-and-family gift purchasers, though focused on collectibles rather than developmental toys.

Direct peers

  • Toys "R" Us: Historic global toy superstore chain that has historically competed in the Chinese toy retail market. Comparable as a category-specialist toy retailer serving the same kids-and-family segment.
  • Kidswant (孩子王): Leading Chinese specialty retailer of maternity, baby, and kids products with both online and large-format offline stores. Directly comparable to Bravo Kids as a domestic specialist serving Chinese parents of young children with curated merchandise.
  • Hamleys: Iconic global toy retailer with a presence in China via flagship stores and e-commerce. Comparable as a multi-channel toy specialist targeting the same broad kids-and-family customer base as Bravo Kids.
  • Babycare (Babycare 子初): Chinese DTC specialist brand for baby and kids products with strong online retail presence. Comparable as a domestic Chinese specialist targeting the same 0-8 parent customer with a curated kids-and-baby assortment.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

Bravo Kids social profiles

Digital presence

Bravo Kids financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Bravo Kids leadership team

Management profile

Number of profiles

Bravo Kids funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Bravo Kids M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bravo Kids

What does Bravo Kids do?

Bravo Kids retails developmental toys for children aged from 0 to 8 years old, operating from Shanghai, China as a small (1-10 employees) online retailer. The company's website is the primary sales channel, though it is currently gated behind third-party WAF and CDN security protections that block overseas datacenter IP addresses from accessing the storefront.

When was Bravo Kids founded?

Bravo Kids was founded in 2017. It employs 1 to 10 people.

Where is Bravo Kids based?

Bravo Kids is headquartered in Shanghai, China, in the Asia region.

Who are Bravo Kids's main competitors?

Broad incumbents on record are Mattel, Hasbro, LEGO, Mothercare and Bandai Namco. Pop Mart is listed as an emerging player. Direct peers are Toys "R" Us, Kidswant (孩子王), Hamleys and Babycare (Babycare 子初).

Does Bravo Kids have an API?

No public API is recorded for Bravo Kids.

What industry is Bravo Kids in?

Bravo Kids's product category is Children's Developmental Toys. Its primary akta.pro industry code is CRALALAN, Educational/Children’s Learning Games & Puzzles Retail. Its NAICS code is 45912 and its SIC code is 5945.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales