Advanced Fire and Security Solutions

What Advanced Fire and Security Solutions does

Advanced Fire and Security Solutions (doing business as ADFS Global) is a privately held Mexican fire protection systems integrator headquartered in Querétaro with offices in Mexico City and San José, Costa Rica. The company was founded circa 2004 and operates across Latin America, the Caribbean, the United States, and Europe. Its core business is the design, distribution, and installation of specialized automatic fire detection and suppression systems, anchored by its authorized distributor and certified integrator relationship with Firetrace. Complementary technology partnerships with Reacton Fire, 3M Novec, Notifier/Honeywell, Vesda, Kidde, and Edwards allow ADFS Global to bundle detection, suppression, and notification into a single integrated offering.

The product portfolio centers on Firetrace direct and indirect release systems using clean agents (Novec 1230, CO2, FM200, and ABC dry chemical), targeted at niche industrial use cases including electrical rooms and server facilities, CNC machinery, dust collectors, mining equipment, ports and maritime, and vehicles, buses, diesel motors, and generators. Systems are fully automatic, self-contained, and designed to operate without external power, with the company claiming suppression response times under 10 seconds. Revenue is generated primarily through one-time equipment sales and installation projects, supplemented by recurring 24/7 monitoring and security services and professional maintenance contracts. Named enterprise and government customers include Santander, the U.S. Department of Homeland Security, the U.S. Department of Veterans Affairs, Canal de Panamá, Cooper Vision, Du Pont Pioneer, Fresenius Medical Care, Liebherr, and Nestlé.

ADFS Global goes to market through an enterprise field sales motion with consultative on-site assessments, system design, and installation, supported by a website calculator tool, WhatsApp Business, and a presence on Facebook, Instagram, and YouTube. Pricing is not publicly disclosed and customers must request quotes. The company has completed 100+ projects across its served geographies, claims 20+ years of market presence, and reports 40+ years of combined management experience in fire prevention and security. No funding rounds, mergers and acquisitions, or institutional investors are disclosed.

Name

Advanced Fire and Security Solutions

Legal name

Advanced Fire and Security Solutions

Website

https://adfsglobal.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Advanced Fire and Security Solutions (ADFS Global) is a Mexican systems integrator that designs, distributes, and installs specialized automatic fire detection and suppression systems, primarily under the Firetrace brand, for industrial and government customers across Latin America, the Caribbean, the United States, and Europe.

Ownership category

akta.pro rank

Product category

Fire Protection Systems

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

akta.pro primary industry

Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood) (IMAIAJAE)

akta.pro secondary industries

Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO₂/Kitchen Hood) (BPABAHAD), Fire Alarm & Life Safety Systems Integration (BPAKAGAF), Fire Detection & Suppression Systems (HDABAKAI), Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC)

Keywords

• Fire suppression systems
• Fire detection solutions
• Clean agent suppression
• Fire safety services
• Industrial fire protection

Headquarters

HQ city

Querétaro

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fire Suppression Systems Sales and Installation: One-time sale and installation of fire suppression systems including equipment, components, and professional installation services for industrial and commercial applications.
2. Monitoring and Security Services: Ongoing monitoring and security services for fire suppression systems ensuring continuous 24/7 protection.
3. Maintenance Services: Maintenance and support services for installed fire suppression systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Advanced Fire and Security Solutions (ADFS Global) designs, distributes, and installs fire detection and suppression systems for industrial and commercial applications. The company is an authorized distributor of Firetrace technology and offers clean-agent suppression systems using Novec 1230, CO2, FM200, and ABC dry chemical, along with direct and indirect release mechanisms, plus ongoing security monitoring and maintenance services.

Product overview

Advanced Fire and Security Solutions offers a comprehensive portfolio of fire suppression products and services centered around the FIRETRACE brand, including direct and indirect release systems. Their product lineup features clean fire suppression agents (3M Novec 1230, CO2, FM200, ABC dry chemical) and Reacton Fire automatic suppression systems. The company provides specialized solutions across multiple industries including electrical rooms, CNC machinery, mining, ports, and vehicles. Additional offerings include security monitoring and maintenance services, with systems designed to suppress fire in under 10 seconds for critical infrastructure protection.

Differentiator

Problem solved

Functional benefit

Brands

• FIRETRACE Systems: Specialized fire suppression systems distributed and implemented by ADFS Global. The company is certified as a Firetrace provider for suppression systems.

Products and services

• FIRETRACE Direct Release Systems Direct release fire suppression systems that automatically detect and extinguish fires by releasing suppression agent directly at the fire source, suited for enclosed equipment such as electrical cabinets and CNC machinery.
• FIRETRACE Indirect Release Systems Indirect release fire suppression systems that deliver suppression agents through pipes and nozzles to protect enclosed spaces and equipment where controlled distribution is required.
• FIRETRACE Products Range Comprehensive range of FIRETRACE fire suppression products and systems, including direct and indirect release options for various industrial applications, certified and third-party tested.
• 3M Novec 1230 Clean Agent Systems Clean fire suppression agent manufactured by 3M, used in fire suppression systems for protecting critical equipment and enclosed spaces with reduced environmental impact compared to traditional CO2 systems.
• Clean Suppression Agents Clean fire suppression agents including Novec 1230, CO2, FM200, and ABC dry chemical, supplied as part of integrated fire suppression systems for various fire risk applications.
• Reacton Fire Automatic Suppression Systems Automatic fire suppression systems providing fully autonomous fire detection and extinction for critical assets and industrial environments, operating 24/7 without external power requirements.
• Security and Monitoring Services Ongoing security and maintenance monitoring services for installed fire suppression systems, ensuring continuous 24/7 protection and compliance for industrial and commercial customers.

Quantifiable outcome

• Fire suppression in under 10 seconds
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• FIRETRACEcoreTechnology or IntegrationAuthorized distributor and certified partner for Firetrace fire suppression systems. Firetrace is described as the world-leading brand in specialized fire suppression solutions, being the first in innovative fire suppression technology and first to adapt to new technologies. ADFS Global holds Firetrace certification for suppression and fire protection.
• Reacton FirecoreTechnology or IntegrationProvider of automatic fire extinguishing systems for critical security applications across a complete range of assets and industries. Reacton systems are backed by ADFS Global's protection guarantee.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Johnson Controls: Global provider of building efficiency and fire protection solutions including suppression systems. Comparable as a broad incumbent in fire/life-safety services, with the scale and service-network advantages ADFS lacks.
• Kidde (Carrier Global): Major global fire safety brand owned by Carrier, offering detection and suppression products across residential, commercial, and industrial segments. ADFS displays Kidde as an integration partner but competes with it on larger commercial and industrial tenders.
• Siemens Smart Infrastructure (Building Products): Global building technologies giant offering fire safety as part of broader smart building portfolios. Competes with ADFS on large integrated tenders where buyers prefer a single global vendor.
• Honeywell Notifier: Honeywell's fire alarm and life safety systems brand — a broad incumbent whose detection products ADFS integrates with. Comparable in the integrated life-safety sale but with a much larger product portfolio and global service network.
• Edwards (Carrier / United Technologies): Established fire detection and notification brand under Carrier/UTC. ADFS integrates with Edwards systems but faces competition from Edwards' own end-to-end life-safety offerings on integrated bids.

Direct peers

• Fike Corporation: Global manufacturer of fire protection and suppression solutions including clean agent and special hazard systems. Directly competes with ADFS in industrial suppression, with broader product portfolio and global reach.
• Marioff (HI-FOG): Specialist in water mist fire suppression for industrial and special hazard applications. Directly comparable as a special hazard suppression specialist competing in similar industrial use cases as ADFS.
• Firetrace International: Original equipment manufacturer of the Firetrace automatic fire suppression systems that ADFS distributes and integrates. Directly comparable as the upstream technology partner with the same core suppression product line.
• Reacton Fire: UK-based manufacturer of automatic fire suppression systems for critical assets and industrial environments — ADFS explicitly lists Reacton as a core partner offering the same autonomous, no-external-power detection-and-suppression value proposition.

Regional players

• Minimax: German-headquartered fire protection specialist with strong European presence in detection and suppression. Regionally comparable to ADFS's European push (Ireland) but not a direct Latin America competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCM9jvfUmlOwfMU_GWNkGZpg
• Facebookfacebook.com/ADFSGlobal
• LinkedInlinkedin.com/company/adfs-advanced-fire

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Fire and Security Solutions