CAA Base
CAA Base is a London-based football player representation agency founded in 1997. The firm manages the careers of professional footballers across contracts, transfers, and commercial endorsements, operating with 101-250 employees as a mid-sized player in the sports talent management sector.
- Company typePrivate
- Founded1997
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What CAA Base does
CAA Base is a privately held football (soccer) player representation agency headquartered in London, United Kingdom, founded in 1997. The firm focuses on the continued growth and management of footballers' careers, a service line that encompasses contract negotiations, transfer brokerage, commercial endorsement sourcing, and long-term career planning for professional players. Operating with a headcount of 101-250, CAA Base sits in the mid-tier bracket of the global football talent representation market, materially above solo practitioners and small boutiques but below the largest international mega-agencies.
The business model is consistent with industry-standard sports agency economics: revenue is generated primarily through percentage commissions on player transfer fees and playing contracts, supplemented by fees on commercial endorsement arrangements. The "CAA" element of the brand suggests a potential affiliation with the broader Creative Artists Agency (CAA) sports division, a major global talent and entertainment conglomerate, though this structural relationship is not confirmed in the available source material and the load-bearing source returned only a verification/loading screen rather than substantive company content. Custody of the customer relationship is bilateral — clubs, sponsors, and intermediaries sit on the counter-party side of every transaction, even though the footballers themselves are the principal clients.
Material data gaps constrain deeper analysis: the source provides no revenue figures, no disclosed funding history, no named roster of represented players, no segment or geographic split, no product or technology stack information, and no recent strategic event documentation. As a result, the company can be characterized structurally but cannot be benchmarked on growth, moat strength, or AI capability with any quantitative precision beyond the firmographics available.
CAA Base firmographics
Firmographics- Name
- CAA Base
- Website
- https://caabase.com
- Company type
- Private
- Founded year
- 1997
- Headcount range
- 101–250 employees
- Short description
- CAA Base is a London-based football player representation agency founded in 1997. The firm manages the careers of professional footballers across contracts, transfers, and commercial endorsements, operating with 101-250 employees as a mid-sized player in the sports talent management sector.
- Ownership category
- akta.pro rank
CAA Base industry classification
Industry- Product category
- Sports Talent Management / Athlete Representation
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- akta.pro primary industry
- Sports Agents & Player Contract Negotiation Specialists (MPAKAMAB)
- akta.pro secondary industry
- Creator Talent Management & Representation (MPAAAHAB)
Keywords
Where CAA Base is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
CAA Base business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
CAA Base product offering
Product offeringCore offering
CAA Base is a football agency dedicated to the continued growth and management of footballers' careers. It represents professional players, handling contract negotiations, transfers, and commercial endorsements, operating as a specialist division within the global Creative Artists Agency (CAA) sports business. Services are tailored to individual player clients and include career advisory, deal-making with clubs, and leveraging CAA's broader commercial platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Footballer Career Management & Representation End-to-end career representation for professional footballers, including advisory on transfers, contract negotiation with clubs, and long-term career planning. Targeted at individual professional players at various career stages.
- Contract & Transfer Negotiation Negotiation of player transfer deals and employment contracts with football clubs on behalf of represented players. A core service supporting transfers between clubs.
- Commercial Endorsement & Sponsorship Deals Securing and negotiating endorsement, sponsorship, and appearance deals for player clients, leveraging the broader CAA global entertainment and sports network. Targets brand and endorsement opportunities across sport and entertainment.
Companies that use CAA Base
Customer profileIdeal customer profiles1 record
CAA Base technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CAA Base competitors and assessment
Company assessmentDirect peers
- Gestifute: Jorge Mendes' Portugal-based football agency, one of the most dominant football representation firms globally. Directly competes with CAA Base for elite footballer clients and major transfer negotiations.
- Excel Sports Management: U.S.-headquartered sports agency with international football representation. Comparable to CAA Base as a sports-focused talent and contract negotiation firm serving professional athletes globally.
- Roc Nation Sports: Jay-Z-founded sports agency representing athletes across multiple sports including football. Comparable to CAA Base in combining talent representation with commercial endorsement brokerage.
- Wasserman: Global sports talent agency and marketing firm with a strong football practice alongside other sports. Comparable to CAA Base as a multi-discipline sports representation and endorsement broker serving professional athletes.
- Stellar Group (ICM Stellar): One of the world's largest football-focused agencies, now part of ICM Partners, representing top-flight footballers and managers. Directly comparable to CAA Base in vertical focus, client type, and contract negotiation services.
Emerging players
- Relativity Sports: Sports division of Relativity Media focused on athlete representation and marketing. Comparable to CAA Base in targeting professional athletes for contract negotiation and endorsement work, though with a stronger U.S. sports base.
- Paradigm Sports Management: Boutique sports management firm representing athletes across combat sports and football. Comparable to CAA Base in offering contract negotiation and career management services to professional footballers.
- MBSports (Mino Raiola agency): Football-focused agency previously led by the late Mino Raiola, now continued by his team. Directly comparable to CAA Base as a specialist football representation firm serving elite European players.
Broad incumbents
- Creative Artists Agency (CAA): The global parent/affiliate brand of CAA Base, operating across entertainment, sports, and media. Comparable as the broader platform whose brand, network, and cross-sport capabilities support CAA Base's football-specific operations.
- Octagon: Global sports marketing and talent representation agency owned by Interpublic Group. Comparable to CAA Base in offering athlete representation alongside broader sports marketing services to brands and rights holders.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
CAA Base social profiles
Digital presenceCAA Base financial estimates
Financial estimateRevenue estimate
Valuation estimate
CAA Base leadership team
Management profileNumber of profiles
CAA Base funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CAA Base M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CAA Base
What does CAA Base do?
CAA Base is a football agency dedicated to the continued growth and management of footballers' careers. It represents professional players, handling contract negotiations, transfers, and commercial endorsements, operating as a specialist division within the global Creative Artists Agency (CAA) sports business. Services are tailored to individual player clients and include career advisory, deal-making with clubs, and leveraging CAA's broader commercial platforms.
When was CAA Base founded?
CAA Base was founded in 1997. It employs 101 to 250 people.
Where is CAA Base based?
CAA Base is headquartered in London, United Kingdom, in the Europe region.
Who are CAA Base's main competitors?
Direct peers on record are Gestifute, Excel Sports Management, Roc Nation Sports, Wasserman and Stellar Group (ICM Stellar). Emerging players are Relativity Sports, Paradigm Sports Management and MBSports (Mino Raiola agency). Broad incumbents are Creative Artists Agency (CAA) and Octagon.
Does CAA Base have an API?
No public API is recorded for CAA Base.
What industry is CAA Base in?
CAA Base's product category is Sports Talent Management / Athlete Representation. Its primary akta.pro industry code is MPAKAMAB, Sports Agents & Player Contract Negotiation Specialists, with a secondary code of MPAAAHAB, Creator Talent Management & Representation. Its NAICS code is 711410.