Lafuma Mobilier
Lafuma Mobilier is a French manufacturer of outdoor and relaxation furniture founded in 1954, serving individual consumers across 10+ countries via DTC e-commerce and a French retailer network, plus B2B customers in hospitality, tourism, and healthcare through a dedicated contract platform.
- Company typePrivate
- Founded1954
- HeadquartersAnneyron, France
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Lafuma Mobilier does
Lafuma Mobilier is a French designer and manufacturer of outdoor furniture, headquartered in Anneyron, Drôme, with operations traceable to 1930 (brand) and 1954 (first furniture collections). The company's core offering is built around relaxation and outdoor living products — most notably the RELAX Zero Gravity chair (1961) — combining steel/aluminum tube frames with proprietary technical fabrics (Batyline, AirComfort, BeComfort, LightComfort) into foldable, stackable, repairable seating, loungers, sun decks, tables, and dining sets. Product portfolio also extends to professional furniture lines for cafés/hotels/restaurants, tourism operators, and healthcare/wellness facilities, plus accessories and replacement fabrics. The brand is reinforced by the Entreprise du Patrimoine Vivant (2020) and LONGTIME (2021) certifications, a 5-year warranty, and a 10-year spare-parts availability commitment.
Revenue is generated through three streams: (i) consumer direct-to-consumer e-commerce via lafuma-mobilier.fr and ten country-specific storefronts (France, Germany, UK, Belgium FR/NL, Italy, Spain, Netherlands, Japan, Switzerland FR/DE, USA); (ii) an authorized physical retailer network across France; and (iii) a dedicated B2B contract platform (contract.lafuma-mobilier.fr) targeting hospitality, tourism, and healthcare on multi-year contracts and custom quotes. Pricing spans roughly €40 entry-level transats to €3,000+ complete dining sets, with free shipping above €100 and 3x interest-free installments from €50, and a loyalty program ('Lafuma For Life') driving repeat purchase of replacement parts and accessories.
The company operates as a subsidiary of Peugeot Frères Industrie, has roughly 160 employees on its historic Drôme site, and is governed by 2030 sustainability commitments (60% local suppliers, 40% recycled materials, 90% product separability). No public funding rounds, M&A, or revenue figures are disclosed in the source data.
Lafuma Mobilier firmographics
Firmographics- Name
- Lafuma Mobilier
- Legal name
- Lafuma Mobilier
- Website
- https://lafuma-mobilier.fr
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lafuma Mobilier is a French manufacturer of outdoor and relaxation furniture founded in 1954, serving individual consumers across 10+ countries via DTC e-commerce and a French retailer network, plus B2B customers in hospitality, tourism, and healthcare through a dedicated contract platform.
- Ownership category
- akta.pro rank
Lafuma Mobilier industry classification
Industry- Product category
- Outdoor Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Furniture and Related Product Manufacturing (337)
- SIC
- Household Furniture (2510), Public Bldg & Related Furniture (2531)
- akta.pro primary industry
- Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)
Keywords
Where Lafuma Mobilier is headquartered
LocationHeadquarters
- HQ city
- Anneyron
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Lafuma Mobilier business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Outdoor Furniture Sales: One-time purchase of outdoor/garden furniture including relaxation chairs, loungers, tables, and chairs. Revenue generated through direct e-commerce and physical retail network.
- Replacement Parts and Fabrics: Replacement fabrics (toiles de rechange) and spare parts (pièces détachées) sold to extend product lifecycle. Products guaranteed reparable for 10 years.
- Professional B2B Sales: Contract sales to professional customers including CHR (cafés, hotels, restaurants), tourism operators, and healthcare facilities with dedicated product ranges and custom quotes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level transats and folding chairs |
| Unit Pricing | Pay-as-you-go | Mid-range relaxation chairs and standard tables |
| Unit Pricing | Pay-as-you-go | Premium relaxation chairs with AirComfort/LightComfort |
| Unit Pricing | Pay-as-you-go | Complete table and chair sets |
| Transaction based/ take rate | Multi-year contract | Professional B2B contracts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Lafuma Mobilier product offering
Product offeringCore offering
Lafuma Mobilier designs, manufactures, and sells a comprehensive range of outdoor furniture including its iconic Zero Gravity relaxation chairs, folding lounge chairs, sun loungers, garden tables and chairs, camping furniture, and dedicated professional lines for cafés/hotels/restaurants, tourism, and healthcare sectors. The company combines metal tube frames (steel/aluminum) with proprietary technical fabrics such as Batyline, AirComfort, BeComfort, and LightComfort. Products are manufactured at the historic Drôme site in Anneyron, France, with 5-year warranty and 10-year repairability guarantee.
Product overview
Lafuma Mobilier is a French manufacturer of outdoor and indoor/outdoor furniture founded in 1954, producing a comprehensive portfolio of products centered on its iconic Zero Gravity Relax chairs (invented in 1962), complemented by transats/lounge chairs, sun loungers, garden tables (Balcony, Anytime, Oron), garden chairs (Oron, Alu Victoria, Alu Cham, Zen-it, Horizon), complete garden lounge sets, portable camping furniture, professional furniture for CHR/tourism/health sectors, and accessories (replacement fabrics, covers, cushions, throws). The products feature proprietary fabric technologies including Batyline® Iso, Batyline® Duo, AirComfort®, LightComfort®, and BeComfort®, with a focus on durability, repairability, and French manufacturing.
Differentiator
Problem solved
Functional benefit
Products and services
- Fauteuils Relax Zéro Gravité (Zero Gravity Relaxation Chairs) Multi-position reclining zero-gravity relaxation chairs featuring proprietary fabric technologies (Batyline Iso, AirComfort, LightComfort, BeComfort). Available in standard and XL sizes for indoor, outdoor, and professional use.
- Transats et Chaises Longues (Lounge Chairs and Deck Chairs) Folding multi-position lounge chairs and deck chairs for garden and poolside use, including Pop Up butterfly chairs with umbrella-style folding mechanism for compact storage.
- Bains de Soleil (Sun Loungers) Sun loungers including the Miami II model with Batyline Duo fabric, available in standard and high-back variants designed for pool and beach environments.
- Tables de Jardin (Garden Tables) Garden tables in folding, fixed, and extensible configurations, including the Balcony (compact folding), Anytime (HPL top), and Oron (aluminum extensible) collections in multiple shapes and materials.
- Chaises et Fauteuils de Jardin (Garden Chairs and Armchairs) Garden chairs and armchairs including Oron, Alu Victoria, Alu Cham, Alu Low, Zen-it, and Horizon collections with various fabric technologies and standard, mid-height, and high-back sizes.
- Salons de Jardin (Garden Lounge Sets) Complete outdoor garden lounge sets including low seating arrangements, Pop Up butterfly chairs, and low tables for outdoor living spaces and terraces.
- Mobilier Camping et Plein Air (Camping and Outdoor Furniture) Portable camping and outdoor furniture including folding chairs, low chairs, butterfly chairs, stools, and folding tables designed for easy transport and outdoor activities.
- Mobilier Pro (Professional Furniture for CHR, Tourism, Healthcare) Professional furniture lines for cafés, hotels, restaurants (CHR), tourism operators, and healthcare/wellness facilities, including terrace dining sets, low seating, hospital rest chairs, sports recovery chairs, and nap room chairs.
- Ensembles Tables et Chaises (Table and Chair Sets) Pre-packaged table and chair sets including the Balcony collection (1 square table + 2 compact folding chairs) and larger Oron sets with extensible tables and 4-8 chairs.
- Accessoires (Outdoor Accessories) Outdoor accessories including replacement fabrics (toiles de rechange), protective covers, cushions, throws, towels, outdoor rugs, cup holders, and parasols.
Companies that use Lafuma Mobilier
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Lafuma Mobilier technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Lafuma Mobilier partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Lafuma Mobilier competitors and assessment
Company assessmentDirect peers
- Fermob: French premium metal outdoor furniture manufacturer with similar heritage and B2C/B2B distribution. Closely comparable on product category (metal-frame outdoor chairs, tables, loungers), Made-in-France positioning, and target customer base across consumer and hospitality.
- Gloster Furniture: UK/Indonesian premium outdoor furniture manufacturer with broad teak, metal and woven collections. Comparable on premium outdoor positioning, international distribution, and contract/hospitality channel focus.
- Royal Botania: Belgian premium outdoor furniture maker spanning teak, metal and synthetic loungers, dining and deep-seating collections. Competes directly with Lafuma in the European premium outdoor furniture category for both consumers and hospitality.
- Dedon: German premium synthetic-fiber outdoor furniture brand with global distribution. Comparable to Lafuma on premium positioning, proprietary material innovation (woven fiber vs Lafuma's technical fabrics), and contract/hospitality segment focus.
- Hartman: European outdoor furniture brand (Dutch-owned) offering garden chairs, loungers and dining sets across consumer and hospitality channels. Comparable mid-market outdoor positioning and European distribution footprint.
- Tectona: French premium teak outdoor furniture company with strong French heritage and a network of own-brand and partner stores. Closely comparable on 'Made in France' positioning and high-end outdoor furniture category.
- Tribù: Belgian premium outdoor furniture specialist offering designer loungers, dining sets and accessories. Comparable to Lafuma in the high-end European outdoor segment, serving similar residential and contract customers.
- Manutti: Belgian premium outdoor furniture brand offering designer loungers, dining and modular collections. Directly comparable to Lafuma in the upper-tier European outdoor market with strong contract/hospitality exposure.
Broad incumbents
- IKEA: Swedish global mass-market furniture giant with significant outdoor furniture assortment. Sets the price/quality baseline against which Lafuma's mid-premium positioning must differentiate.
- Keter: Israeli global leader in resin-based outdoor furniture, storage and home products. Competes with Lafuma in outdoor furniture retail but at mass-market price points and with broader, non-specialized product lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Lafuma Mobilier social profiles
Digital presenceLafuma Mobilier compliance and trust
Trust signalCompliance4 records
Lafuma Mobilier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lafuma Mobilier leadership team
Management profileNumber of profiles
Profiles1 record
Lafuma Mobilier funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lafuma Mobilier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lafuma Mobilier
What does Lafuma Mobilier do?
Lafuma Mobilier designs, manufactures, and sells a comprehensive range of outdoor furniture including its iconic Zero Gravity relaxation chairs, folding lounge chairs, sun loungers, garden tables and chairs, camping furniture, and dedicated professional lines for cafés/hotels/restaurants, tourism, and healthcare sectors. The company combines metal tube frames (steel/aluminum) with proprietary technical fabrics such as Batyline, AirComfort, BeComfort, and LightComfort. Products are manufactured at the historic Drôme site in Anneyron, France, with 5-year warranty and 10-year repairability guarantee.
Is Lafuma Mobilier a public or private company?
Lafuma Mobilier is a private company. It is classified as corporate owned and is currently operating.
When was Lafuma Mobilier founded?
Lafuma Mobilier was founded in 1954. It employs 101 to 250 people.
Where is Lafuma Mobilier based?
Lafuma Mobilier is headquartered in Anneyron, France, in the Europe region.
How does Lafuma Mobilier make money?
Three revenue lines are on record. Outdoor Furniture Sales are the primary driver. The others are replacement Parts and Fabrics and professional B2B Sales.
Who are Lafuma Mobilier's main competitors?
Direct peers on record are Fermob, Gloster Furniture, Royal Botania, Dedon, Hartman, Tectona, Tribù and Manutti. Broad incumbents are IKEA and Keter.
Does Lafuma Mobilier have an API?
No public API is recorded for Lafuma Mobilier.
What industry is Lafuma Mobilier in?
Lafuma Mobilier's product category is Outdoor Furniture. Its primary akta.pro industry code is CRAMAAAJ, Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail. Its NAICS code is 33712 and its SIC code is 2510.