Plus Hostels
Plus Hostels operates Plus Florence, a single central-Florence hostel-and-budget-hotel hybrid serving solo travelers, school groups, stag parties, and digital nomads with dormitories, private rooms, an on-site restaurant, wellness facilities, curated experiences, and group bookings.
- Company typePrivate
- Founded2004
- HeadquartersFirenze, Italy
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Plus Hostels does
Plus Hostels operates Plus Florence, a hybrid hostel and budget-hotel property in central Florence, Italy, at Via Santa Caterina D'Alessandria 15. The legal operating entity is hu Openair S.r.l., a private limited company under the Human Company Group umbrella with parent hu Holding S.p.A. (share capital €115,807 fully paid-up, VAT 07377040485, Florence-registered). Established around 2004, the company employs 101-250 staff and operates a single-asset business model with all revenue tied to one Florence property.
The offering spans five room products: shared dormitories (4-8 beds, from €30/night), twin rooms (from €59), double rooms (from €100), triple rooms (from €140), and quadruple rooms (from €200), supplemented by the on-site Lux-Hub restaurant and bar, an experiences catalogue (Chianti wine tours, Siena, cycling, folklore), wellness facilities (two seasonal pools, gym, sauna, hot tub), and ancillary services (breakfast buffet at €11/person, tourist tax €4/person/night, laundry, luggage storage, parking, billiards). Distribution is direct-to-consumer via plushostels.com (Statamic CMS, six languages including Czech) plus the Booking Expert platform and a dedicated B2B group bookings sales team. A recurring weekly events program (pizza nights, happy hours, karaoke, game nights) drives on-property engagement and ancillary spend.
The revenue model is operationally transactional rather than subscription-based: per-night accommodation bookings, F&B, paid experiences, and ancillary fees. Three rate models (Standard, Non-Refundable, Flexible) and seasonal pricing provide yield management levers. Customer segmentation is heavily B2C across solo backpackers, school groups, friend/stag parties, and digital nomads. No funding rounds, M&A, app, API, AI/ML capability, or detailed management roster are disclosed in the source data.
Plus Hostels firmographics
Firmographics- Name
- Plus Hostels
- Legal name
- hu Openair S.r.l.
- Website
- https://plushostels.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Plus Hostels operates Plus Florence, a single central-Florence hostel-and-budget-hotel hybrid serving solo travelers, school groups, stag parties, and digital nomads with dormitories, private rooms, an on-site restaurant, wellness facilities, curated experiences, and group bookings.
- Ownership category
- akta.pro rank
Plus Hostels industry classification
Industry- Product category
- Hostel & Budget Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Traditional Dormitory Hostels (THAGAGAA)
- akta.pro secondary industries
- Private-Room & Boutique Hostels (THAGAGAB), Traditional Dormitory Hostels (THAMAIAA)
Keywords
Where Plus Hostels is headquartered
LocationHeadquarters
- HQ city
- Firenze
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Plus Hostels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Accommodation Revenue: Nightly accommodation fees charged for dormitory beds (4-8 people), twin rooms, double rooms, triple rooms, and quadruple rooms. Pricing varies by room type and season. Payment models include Standard (pay at check-in), Non-Refundable (full payment upfront), and Flexible (payment before first day). Cancellation penalties apply based on timing and rate type chosen.
- Food & Beverage: On-site Lux-Hub restaurant and bar offering breakfast, lunch, aperitivo, and dinner services. Italian and international cuisine with vegan, vegetarian, and gluten-free options. Pool bar operates seasonally. Continental buffet breakfast available at €11/person.
- Experiences & Tours: Curated local experiences including Chianti wine tours, Siena tours, cycling tours, and cultural experiences. Experiences include winery visits, guided tours, and transportation to surrounding Tuscan destinations.
- Ancillary Services: Additional revenue streams include tourist tax (€4/person/night), laundry service (€5 wash, €4.50 dry), towel rental (€3 each), locker rental (€4), luggage storage (€3/person), parking (limited availability, paid), and billiards (€2/game).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dormitory accommodation for 4-8 people with shared facilities |
| Unit Pricing | Pay-as-you-go | Twin room with two single beds |
| Unit Pricing | Pay-as-you-go | Double room for two guests |
| Unit Pricing | Pay-as-you-go | Triple room for three guests |
| Unit Pricing | Pay-as-you-go | Quadruple room for four guests |
| Unit Pricing | Pay-as-you-go | Continental breakfast buffet |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Plus Hostels product offering
Product offeringCore offering
Plus Hostels runs Plus Florence, a hostel and hotel hybrid property centrally located in Florence, Italy, offering shared dormitory accommodation (4-8 beds with en-suite bathrooms and lockers), private rooms (twin, double, triple, and quadruple), the on-site Lux-Hub restaurant and bar, wellness facilities (indoor and outdoor swimming pools, gym, sauna, hot tub), and curated local experiences including Chianti wine tours and cultural itineraries. The proposition is built around affordable central lodging combined with hotel-grade amenities and bookable Tuscan experiences for solo travelers, digital nomads, and groups.
Product overview
Plus Hostels operates Plus Florence, a hostel and hotel hybrid in the heart of Florence, Italy. The offering combines budget-friendly dormitory accommodations (4-8 beds) with private room options (twin, double, triple, quadruple), creating a flexible portfolio for solo travelers, couples, and groups. The experience extends beyond accommodation through the Lux-Hub restaurant and bar, wellness facilities (indoor/outdoor pools, gym, sauna, hot tub), curated local experiences (Chianti tours, Florence itineraries), and weekly social events. Group bookings with dedicated services target school trips and organized travel. The property is managed by Human Company Group.
Differentiator
Problem solved
Functional benefit
Brands
- Lux-Hub: On-site restaurant, bar, and dining experience offering Italian and international cuisine, breakfast, lunch, aperitivo, and dinner services.
Products and services
- Plus Florence Dormitory Shared dormitory accommodation for 4-8 guests with en-suite bathrooms, secure lockers, and included linen. Female-only dormitories are available. Targeted at solo backpackers and budget travelers from €30/night.
- Twin Rooms Private room with two single beds offering maximum independence for travelers seeking privacy at an affordable rate from €59/night, including private bathroom, wardrobe, reading lamp, and individual locker.
- Double Rooms Private double room providing privacy and comfort in the heart of Florence from €100/night with a private bathroom.
- Triple Rooms Spacious private room for three travelers with private bathroom, wardrobe, reading lamp, individual locker, and hairdryer, priced from €140/night.
- Quadruple Rooms Spacious private room for four with private bathroom, wardrobe, reading lamp, TV, and individual locker, priced from €200/night. Marketed as the best seller for groups of friends or families.
- Lux-Hub Restaurant & Bar On-site restaurant and bar serving Italian and international cuisine with fresh ingredients, homemade pasta, and vegan, vegetarian, and gluten-free options. Features a rooftop terrace with city views, pool bar, and aperitivo service. Continental buffet breakfast at €11/person.
- Facilities & Wellness Two seasonal swimming pools (indoor October-May, outdoor June-September), gym, sauna, hot tub, billiards, table tennis, and communal spaces with kitchenettes and lounge areas, available to guests as part of their stay.
- Experiences Curated local experiences including Chianti wine tours, Siena tours, cycling tours, Florence day itineraries, nightlife guides, Christmas markets, and cultural folklore tours to help guests explore Florence and Tuscany.
- Events & Entertainment Weekly entertainment programming including pizza nights, free shot challenges, happy hours, game nights, international beer tastings, karaoke parties, and sports nights designed to foster community among guests.
- Group Bookings Specialized accommodation and services for school trips, stag parties, and group travel, providing private dorms, group rates, and a dedicated support team handling booking and on-property coordination.
Companies that use Plus Hostels
Customer profileSegments4 records
Ideal customer profiles2 records
Plus Hostels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Plus Hostels partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Plus Hostels competitors and assessment
Company assessmentDirect peers
- a]o Hostels: Austrian-headquartered European hostel chain with multi-city European presence and similar budget-traveler positioning. Directly comparable in scale and target customer.
- Combo Hostel: Italian hostel with properties in Venice and Bologna, offering dormitory and private rooms targeting the same backpacker, school-group, and digital nomad segments as Plus Florence.
- Generator Hostels: European design-led hostel chain operating across major cities including Italy, with hybrid dorm/private rooms, on-site bars/restaurants, and social event programming. Closest large-scale European comparable in category positioning.
- Wombat's Hostels: European hostel chain with properties in Munich, Vienna, Berlin, Budapest, and London. Targets the same backpacker/solo-traveler demographic with comparable dorm + private room mix and on-site bar.
- MEININGER Hotels: European hybrid hotel-hostel chain operating in major European cities including Italy. Closest competitor in the hotel-hostel hybrid format with comparable private room + dormitory mix.
- Ostello Bello: Italian hostel chain with properties in Milan, Florence, and Bologna, offering dormitory and private rooms to backpackers and groups. Most directly comparable Italian competitor with similar target segments and amenity-led positioning.
- Hostel One: European hostel chain with strong social-event programming (dinners, pub crawls) for solo backpackers, mirroring Plus Hostels' weekly events program as a key acquisition and retention lever.
- YellowSquare Hostel: Italian hostel in Rome and Florence targeting solo travelers and groups with dormitory/private rooms and on-site social programming. Direct local competitor in the Florence market.
Broad incumbents
- B&B Hotels: Pan-European budget hotel chain operating across Italy. Competes with Plus Florence for private-room travelers at the lower-mid price tier, with broader geographic coverage but no dormitory offering.
Others
- Hostelworld Group: Largest hostel-focused OTA and booking platform. While not a direct competitor, it is a critical distribution channel and category-defining platform for Plus Hostels' target customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Plus Hostels social profiles
Digital presencePlus Hostels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plus Hostels leadership team
Management profileNumber of profiles
Plus Hostels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plus Hostels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plus Hostels
What does Plus Hostels do?
Plus Hostels runs Plus Florence, a hostel and hotel hybrid property centrally located in Florence, Italy, offering shared dormitory accommodation (4-8 beds with en-suite bathrooms and lockers), private rooms (twin, double, triple, and quadruple), the on-site Lux-Hub restaurant and bar, wellness facilities (indoor and outdoor swimming pools, gym, sauna, hot tub), and curated local experiences including Chianti wine tours and cultural itineraries. The proposition is built around affordable central lodging combined with hotel-grade amenities and bookable Tuscan experiences for solo travelers, digital nomads, and groups.
Is Plus Hostels a public or private company?
Plus Hostels is a private company. It is classified as corporate owned and is currently operating.
When was Plus Hostels founded?
Plus Hostels was founded in 2004. It employs 101 to 250 people.
Where is Plus Hostels based?
Plus Hostels is headquartered in Firenze, Italy, in the Europe region.
How does Plus Hostels make money?
Four revenue lines are on record. Accommodation Revenue is the primary driver. The others are food & Beverage, experiences & Tours and ancillary Services.
Who are Plus Hostels's main competitors?
Direct peers on record are a]o Hostels, Combo Hostel, Generator Hostels, Wombat's Hostels, MEININGER Hotels, Ostello Bello, Hostel One and YellowSquare Hostel. B&B Hotels is listed as a broad incumbent. Hostelworld Group is listed as an others.
Does Plus Hostels have an API?
No public API is recorded for Plus Hostels.
What industry is Plus Hostels in?
Plus Hostels's product category is Hostel & Budget Hospitality. Its primary akta.pro industry code is THAGAGAA, Traditional Dormitory Hostels, with a secondary code of THAGAGAB, Private-Room & Boutique Hostels. Its NAICS code is 72111 and its SIC code is 7000.