Karas-Sana
Karas-Sana Oy publishes Finland's longstanding Christian magazine Sana (since 1945) and operates the DigiSana digital platform, ÄäniSana audio subscription, and related podcasts, serving 55+ educated Finnish readers seeking faith-based journalism.
- Company typePrivate
- Founded1945
- HeadquartersLohja, Finland
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Karas-Sana does
Karas-Sana Oy is a Finnish Christian media publisher headquartered in Lohja and wholly owned by the Lutheran-affiliated Kansan Raamattuseuran Säätiö sr (KRS) foundation. Its flagship product is the Sana magazine, published continuously since 1945 in roughly twice-monthly print form (19 issues per year) and complemented by the DigiSana digital platform with a flip-magazine viewer covering issues from 2021 onward, the ÄäniSana audio subscription, and the Sana podcast line. The editorial proposition targets 55+ educated Finnish readers seeking thoughtful Christian journalism on faith, society, and culture, with content verticals such as Ihmisten tarinat, Aika ja ilmiöt, Hyvä elämä, Puheenvuorot, and Sana avautuu.
Karas-Sana firmographics
Firmographics- Name
- Karas-Sana
- Legal name
- Karas-Sana Oy
- Website
- https://sana.fi
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Karas-Sana Oy publishes Finland's longstanding Christian magazine Sana (since 1945) and operates the DigiSana digital platform, ÄäniSana audio subscription, and related podcasts, serving 55+ educated Finnish readers seeking faith-based journalism.
- Ownership category
- akta.pro rank
Where Karas-Sana is headquartered
LocationHeadquarters
- HQ city
- Lohja
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Karas-Sana business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Magazine Subscriptions: Print magazine with digital access (DigiSana) sold as recurring subscriptions - 3-month and 12-month terms. Core revenue stream with continuous and limited-time campaign pricing.
- Digital-Only Subscriptions: Standalone DigiSana digital subscription (90 €/year) and ÄäniSana audio subscription (74 €/year) for digital-only access.
- Advertising: Print and digital advertising including editorials (sponsored content), display ads, banners, and inserts. Targets 55+ educated readers who value Christian culture and literature.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Sana-lehti + digi 19 €/3 kk - Limited time promotional offer |
| Subscription | Multi-year contract | Sana-lehti + digi 33 €/3 kk - Continuous subscription |
| Subscription | Annual | Sana-lehti + digi 142 €/12 kk - Annual continuous subscription |
| Subscription | Annual | Sana-lehti + digi 164 €/12 kk - Limited time annual offer |
| Subscription | Annual | DigiSana 90 €/year - Digital only subscription |
| Subscription | Annual | ÄäniSana 74 €/year - Audio subscription |
| Unit Pricing | Pay-as-you-go | Print advertising rates |
| Unit Pricing | Pay-as-you-go | Digital advertising rates |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Karas-Sana product offering
Product offeringCore offering
Karas-Sana Oy publishes the Finnish Christian magazine Sana (Sana-lehti), issued approximately 19 times per year in print and available 24/7 online via the DigiSana digital platform. Its product suite includes the print magazine, the DigiSana digital access platform with flip magazine viewer and article archive, the ÄäniSana audio subscription, and the Sana podcast series. Revenue is generated through recurring magazine subscriptions, digital-only and audio subscriptions, and print and digital advertising.
Product overview
Sana is a Christian Finnish magazine published by Kansan Raamattuseuran Säätiö sr, appearing 19 times per year in print format and continuously online. The core product is the Sana-lehti magazine covering faith, society, and human stories. The product suite includes DigiSana (digital access platform), Näköislehti (digital newspaper), ÄäniSana (audio version), and Sana-podcastit. Print subscriptions include DigiSana access, and the publication covers content categories including 'Ihmisten tarinat' (People's Stories), 'Aika ja ilmiöt' (Time and Phenomena), 'Puheenvuorot' (Opinion Pieces), 'Hyvä elämä' (Good Life), and 'Sana avautuu' (Sana Opens).
Differentiator
Problem solved
Functional benefit
Products and services
- Sana-lehti (Sana Magazine) Finnish Christian print magazine published approximately 19 times per year covering humanity, faith, and society, featuring articles, interviews, and spiritual reflections for Finnish readers seeking thoughtful Christian perspective.
- DigiSana Digital Platform Digital version of Sana magazine providing 24/7 online access to articles, archived issues, and digital flip magazine viewing; included with print subscriptions or available as standalone digital subscription.
- Näköislehti (Digital Flip Magazine) Online flip-reader view of Sana magazine issues, accessible via the DigiSana platform, covering issues from 2021 onward.
- ÄäniSana Audio Subscription
Companies that use Karas-Sana
Customer profileSegments1 record
Ideal customer profiles2 records
Karas-Sana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Karas-Sana partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, major and supporting.
- Kansan Raamattuseura (KRS)coreKansan Raamattuseuran Säätiö sr is the publisher of Sana magazine. KRS is a national Lutheran evangelism and service organization operating since 1945. Sana is described as part of KRS media operations.
- Kirkko (Finnish Lutheran Church)majorThe Church (Evangelical Lutheran Church of Finland) signed a cooperation agreement (Järki-sopimus / Järjestöt ja kirkko) with Kansan Raamattuseura regarding the development of evangelism work. The agreement comes into effect January 2027. KRS will provide training and support for church evangelism efforts.
- Paytrail OyjsupportingPayment service provider for processing subscription payments, operating in collaboration with Finnish banks and credit institutions. Paytrail Oyj, Business ID 2122839-7, Innova 2, Lutakonaukio 7, 40100 Jyväskylä.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Karas-Sana competitors and assessment
Company assessmentDirect peers
- Kotimaa: Finnish Lutheran weekly magazine serving a similar Lutheran, faith-and-society reader base in Finland. Direct head-to-head competitor in the Finnish Christian periodical space, with overlapping subscription and advertising model.
- Suomen Lähetyssanomat: Finnish missionary publication (FMS Finland related). Competes for the same Christian reader wallet in Finland with subscription-based print and digital religious journalism.
- Kirkko ja kaupunki: Official publication of the Evangelical Lutheran Church of Finland, covering faith, society, and culture. Comparable in audience (Lutheran, 55+), content themes (faith perspective on current issues), and distribution (subscription + digital).
- Päivämies: Long-running Finnish Pentecostal Christian magazine with similar print+digital subscription model. Comparable in format (regular print issues), target reader (faith-oriented Finnish audience), and revenue mix (subscriptions + advertising).
- Herättäjä: Finnish Lutheran revivalist magazine published by the Herättäjä-Yhdistys association. Similar niche Christian publication model focused on Finnish Lutheran audience, with comparable content categories (faith, society, personal reflection).
Broad incumbents
- Christianity Today: Major US-based Christian journalism outlet with print magazine, digital subscription, and podcasts. Comparable in editorial positioning (thoughtful Christian journalism on faith, culture, society) and revenue model (subscriptions + advertising), but operates at materially larger scale and in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Karas-Sana social profiles
Digital presenceKaras-Sana compliance and trust
Trust signalCompliance1 record
Karas-Sana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Karas-Sana leadership team
Management profileNumber of profiles
Profiles2 records
Karas-Sana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Karas-Sana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Karas-Sana
What does Karas-Sana do?
Karas-Sana Oy publishes the Finnish Christian magazine Sana (Sana-lehti), issued approximately 19 times per year in print and available 24/7 online via the DigiSana digital platform. Its product suite includes the print magazine, the DigiSana digital access platform with flip magazine viewer and article archive, the ÄäniSana audio subscription, and the Sana podcast series. Revenue is generated through recurring magazine subscriptions, digital-only and audio subscriptions, and print and digital advertising.
Is Karas-Sana a public or private company?
Karas-Sana is a private company. It is classified as corporate owned and is currently operating.
When was Karas-Sana founded?
Karas-Sana was founded in 1945. It employs 11 to 50 people.
Where is Karas-Sana based?
Karas-Sana is headquartered in Lohja, Finland, in the Europe region.
How does Karas-Sana make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are digital-Only Subscriptions and advertising.
Who are Karas-Sana's main competitors?
Direct peers on record are Kotimaa, Suomen Lähetyssanomat, Kirkko ja kaupunki, Päivämies and Herättäjä. Christianity Today is listed as a broad incumbent.
Does Karas-Sana have an API?
No public API is recorded for Karas-Sana.