Pro Treads

What Pro Treads does

Pro Treads, operated by Radiosity Labs LLC, is a privately held augmented reality (AR) software company founded in 2019 and based in the United States, specializing in the wheel and tire segment of the automotive aftermarket. The company builds two core products: Mobile AR, a white-labeled mobile application that integrates a product catalog, AR visualization, and e-commerce purchasing for a wheel/tire brand; and Web AR, a browser-based AR experience triggered via QR code that embeds into existing brand websites without requiring a native app download. Underlying technology uses computer vision to overlay virtual wheels and tires onto real-world vehicle imagery in real time, supporting multiple materials (metallic, matte, color variants) and supporting flexible paint and size variations from manufacturer catalogs.

Pro Treads serves two primary vertical customer segments — wheel and tire retailers and wheel and tire manufacturers — with end consumers as the secondary persona interacting with the deployed experiences. Retailers use the platform to offer branded mobile apps and AR shopping tools that reduce purchase uncertainty; manufacturers use it to distribute their product catalogs across dealer networks without the cost of professional photography. The platform includes a manufacturer network participation model where manufacturers license their catalogs to appear across the AR base.

The business model is multi-stream: subscription-based licensing of the Mobile AR and Web AR products (recurring revenue), professional services for onboarding and content management (project-based revenue), and manufacturer network participation fees/licensing. Pricing is not publicly disclosed and is delivered via a quote-based sales process. Go-to-market combines a product-led growth motion (direct "Try it out" links on protreads.app enabling self-serve AR demos) with an enterprise field sales motion (dedicated "Hire Us" and "Contact Us" pages for retailers and manufacturers). Distribution channels include white-labeled mobile apps, Web AR website integration, the direct self-serve website, and professional services for mid-market and enterprise customers. The company holds no disclosed funding, has 1-10 employees, displays SEMA (Specialty Equipment Market Association) and WTC (World Tire Council) affiliations, and is GDPR and CCPA compliant.

Name

Pro Treads

Legal name

Radiosity Labs LLC

Website

https://protreads.app

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Pro Treads (Radiosity Labs LLC) builds Mobile AR and Web AR applications for the wheel and tire industry, enabling retailers and manufacturers to let customers visualize products on vehicles before purchase via white-labeled apps, website integration, and an e-commerce-connected catalog platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Mobile AR Application Licensing: Provides branded mobile AR applications to wheel and tire brands, with shop, AR, and buy features connected to their e-commerce systems.
2. Web AR Solutions: Web-based AR integration services for existing websites, allowing brands to add AR capabilities without native app development.
3. Professional Services: Full team services for retailers needing implementation support, onboarding, and ongoing AR content management.
4. Manufacturer Network Participation: Wheel and tire manufacturers can join the Pro Treads network to have their products featured in augmented reality across the platform's dealer network.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pro Treads provides Mobile AR and Web AR applications purpose-built for wheel and tire brands, enabling real-time augmented reality visualization of wheels and tires on vehicles. The platform combines a branded shopping experience (browse, AR-visualize, buy) with e-commerce integration, allowing retailers to deliver branded mobile apps and manufacturers to distribute product catalogues through a dealer-facing AR network.

Product overview

Pro Treads offers a dual-product augmented reality platform for the wheel and tire industry consisting of Mobile AR (a branded mobile application) and Web AR (browser-based AR accessed via QR code). The company also provides complementary service offerings for both retailers (who want to sell more products through AR) and manufacturers (who want their products featured in the AR network). Both Mobile AR and Web AR enable customers to visualize wheels and tires in real-time, filter through product catalogues, and sample different materials and finishes before purchasing.

Differentiator

Problem solved

Functional benefit

Brands

• Mobile AR: Mobile application providing augmented reality capabilities for wheel and tire visualization, including shop, augmented reality, and buy features.
• Web AR

Products and services

• Mobile AR

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

One partnership is on record.

• SEMA (Specialty Equipment Market Association)minorOthersSEMA logo appears on the Pro Treads website footer, indicating membership or association with the Specialty Equipment Market Association - a major trade organization for the automotive aftermarket industry. This suggests Pro Treads participates in the SEMA Show, the premier automotive specialty equipment trade show.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ProTreads
• Facebookfacebook.com/protreads
• LinkedInlinkedin.com/company/pro-treads

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Treads