Barbasol
Barbasol is a family-owned American consumer brand, founded in 1919 and owned by Perio Inc., that manufactures and sells shaving cream, disposable razors, and after shave products made in Ashland, Ohio, and distributed through mass retailers and Amazon primarily to male consumers.
- Company typePrivate
- Founded1919
- HeadquartersColumbus, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Barbasol does
Barbasol is an American consumer packaged goods brand founded in 1919 by Frank Shields, a former MIT professor who developed the first no-brush, no-lather, no-rub-in shaving cream. The company manufactures and markets shaving cream, disposable razors, and after shave products, all produced at a single manufacturing facility in Ashland, Ohio. Barbasol is wholly owned by Perio Inc., a family-owned private company headquartered in Columbus, Ohio, which acquired the brand from Pfizer in 2001 and grew the business approximately fourfold through product line expansion and renewed advertising. Barbasol also operates as a sister brand to Pure Silk (women's shave cream) under Perio Inc.
The product portfolio spans three categories. The flagship is a Thick & Rich Shaving Cream line in aerosol format (Original, Soothing Aloe, Sensitive Skin, and specialty variants) at the 10 oz and travel sizes. The 1919 Collection is a premium non-aerosol line launched in 2020 and extended in 2022 with 1919 After Shave Balm, fortified with Vitamin E, provitamin B5, and witch hazel. The razor line, launched in 2017, comprises Ultra 3, Ultra 5 Plus, and Ultra 6 Plus premium disposable razors featuring "Close Shave Technology" with ultra-thin open flow blades, pivoting heads, and lubricating strips infused with aloe, vitamin E, and argan oil.
Barbasol generates revenue through hardware sales (unit-priced cans of shaving cream and disposable razors) sold via direct-to-consumer channels: mass retail (drugstores, grocery, mass merchants) and Amazon. Pricing is not publicly disclosed and varies by retailer and pack size. The company's GTM motion centers on traditional television and radio advertising (notably the "Close Shave America" tagline), paid sponsorships in sports (Horizon League Basketball, Disc Golf Pro Tour, LPGA, NFL on Westwood One, Major League Fishing), entertainment co-brands (Jurassic World, Marvel), and more recently esports (OpTic Gaming). Barbasol holds no disclosed patents, trademarks, or external institutional investment, and is positioned as "America's #1 brand of shaving cream" with over 100 years of brand heritage.
Barbasol firmographics
Firmographics- Name
- Barbasol
- Legal name
- Perio Inc.
- Website
- https://barbasol.com
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Barbasol is a family-owned American consumer brand, founded in 1919 and owned by Perio Inc., that manufactures and sells shaving cream, disposable razors, and after shave products made in Ashland, Ohio, and distributed through mass retailers and Amazon primarily to male consumers.
- Ownership category
- akta.pro rank
Barbasol industry classification
Industry- Product category
- Men's Grooming Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Shaving Prep & Post-Shave (Creams, Foams, Gels, Aftershaves) (CRABAGAB)
Keywords
Where Barbasol is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Barbasol business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Others
Revenue model
- Shaving Cream Sales: Barbasol generates revenue primarily through the sale of its core shaving cream products, including Original, Soothing Aloe, Sensitive Skin, and 1919 Collection varieties in aerosol and non-aerosol formats.
- Razor Sales: Sale of disposable razors including Ultra 3, Ultra 5 Plus, and Ultra 6 Plus premium disposable razors with multiple blade counts.
- After Shave Products: Post-shave care products including the 1919 After Shave Balm fortified with Vitamin E, provitamin B5, and witch hazel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing through Amazon and major retailers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Barbasol product offering
Product offeringCore offering
Barbasol manufactures and markets a comprehensive lineup of shaving creams, disposable razors, and after shave products for male consumers. The portfolio includes classic Thick & Rich aerosol shaving creams in multiple varieties (Original, Soothing Aloe, Sensitive Skin), premium disposable razors with proprietary Close Shave Technology (Ultra 3, Ultra 5 Plus, Ultra 6 Plus), and the 1919 Collection premium non-aerosol shaving cream and after shave balm. All products are manufactured in Ashland, Ohio.
Product overview
Barbasol is a family-owned consumer products company offering a comprehensive lineup of shaving creams and razors. The product portfolio centers on two main categories: Thick & Rich Shaving Creams (including Original, Soothing Aloe, Sensitive Skin, and specialty formulas like Pacific Rush and Extra Moisturizing) available in 10 oz aerosol cans and travel sizes, and a premium Disposable Razors line (Ultra 3, Ultra 5 Plus, Ultra 6 Plus) featuring Close Shave Technology with ultra-thin open flow blades and lubricating strips. The company also offers the 1919 Collection, a premium non-aerosol product line celebrating the company's founding year, consisting of classic shaving cream and after shave balm. All products are proudly made in Ashland, Ohio, and the brand is known for being paraben-free, phthalate-free, dye-free, and cruelty-free.
Differentiator
Problem solved
Functional benefit
Brands
- Pure Silk: Sister brand of Barbasol offering shave creams for women. Both Barbasol and Pure Silk brands are owned by Perio, Inc. and are proudly made locally in Ashland, Ohio.
Products and services
- Barbasol Original Thick & Rich Shaving Cream, 10 Ounces The classic American-standard aerosol shaving cream trusted for over 100 years, featuring Close Shave formula with rich, thick lather and exceptional razor glide for men seeking a comfortable shave.
- Barbasol Soothing Aloe Thick & Rich Shaving Cream, 10 Ounces Aerosol shaving cream specially formulated with aloe to soothe and restore skin with a refreshing scent, featuring the Close Shave formula with rich lather.
- Barbasol Sensitive Skin Thick & Rich Shaving Cream, 10 Ounces Aerosol shaving cream formulated with aloe, thyme, papaya and willow bark to moisturize and protect skin from irritation, featuring a light fragrance for men with sensitive skin.
- Barbasol 1919 Classic Shaving Cream, 6 Ounces Premium non-aerosol shaving cream celebrating the 1919 milestone, fortified with aloe, coconut oil and shea butter, with citrus and essential oils fragrance.
- Barbasol 1919 After Shave Balm, 3 Ounces Moisturizing and soothing after shave balm fortified with Vitamin E, provitamin B5 and distilled witch hazel to soften and moisturize skin after shaving.
- Barbasol Ultra 3 Premium Disposable Razors Premium disposable razor with 3 ultra-thin blades, open flow design for easy cleaning, pivoting head, and lubricating strip with aloe, vitamin E and argan oil.
- Barbasol Ultra 5 Plus Premium Disposable Razors Premium disposable razor with 5 ultra-thin blades and an Ultra-Trimmer blade for refining and styling tricky areas like under the nose and sideburns.
- Barbasol Ultra 6 Plus Premium Disposable Razors Premium disposable razor with 6 ultra-thin blades and Ultra-Trimmer blade for refining and styling tricky areas, featuring lubricating strip with aloe, vitamin E and argan oil.
Quantifiable outcome
- 4x market growth after 2001 acquisition by Perio Inc.
Companies that use Barbasol
Customer profileSegments1 record
Ideal customer profiles1 record
Barbasol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Barbasol partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Westwood One / Cumulus MediacoreCelebrating 20 years of partnership in 2026, Barbasol has been the title sponsor of the NFL on Westwood One. This two-decade collaboration is one of sports media's longest-running brand partnerships, demonstrating longevity, trust, and shared purpose.
- OpTic GamingcoreBarbasol is the Official Shaving Cream & Razor of OpTic Gaming. In late 2025, the American Original joined forces with the #GreenWall, supporting marquee events such as The Race to Master Prestige and partnering with a majority of the OpTic gaming roster.
- PelotoniaminorAmerica's #1 brand of Shaving Cream supports Pelotonia in the fight to end cancer. Pelotonia's mission is to engage, inspire, and challenge a community committed to change the world by accelerating innovative cancer research.
- LPGA Tour PlayerscoreBarbasol has a longstanding connection with golf dating back over 100 years. The company sponsors an exciting roster of professional golfers across the LPGA Tour including Carlota Ciganda, Madelene Sagström, and Benedetta Moresco.
- Horizon LeaguecoreBarbasol is the title sponsor of the Horizon League Basketball Championships for four straight years (2023-current). This partnership financially supports the Horizon League and provides a pinnacle experience for student-athletes.
- Disc Golf Pro Tour (DGPT)coreBarbasol is the title sponsor of the DGPT Open at Austin, a four-day DGPT+ event. The partnership also includes presenting sponsorship of the DGPT Championship (2022-current).
- Major League FishingminorLong-term partnership with Major League Fishing (2017-2025). Many anglers trust Barbasol Shaving Cream to help clean the carpet on their boats.
- Perio Inc. / Pure SilkcoreBarbasol and sister brand Pure Silk are both owned by Perio Inc. Both brands are proudly made locally in Ashland, Ohio, and share manufacturing and distribution capabilities.
- Universal PicturesminorPartnership with Universal Pictures for Jurassic World franchise co-promotions (2015, 2018, 2022), including limited-edition collector cans and national television campaigns.
- Pure SilkcoreSister brand Pure Silk shave creams are proudly made locally in Ashland, Ohio alongside Barbasol products. Both brands provide exceptional quality at an honest value.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Barbasol competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Barbasol social profiles
Digital presenceBarbasol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barbasol leadership team
Management profileNumber of profiles
Barbasol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barbasol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barbasol
What does Barbasol do?
Barbasol manufactures and markets a comprehensive lineup of shaving creams, disposable razors, and after shave products for male consumers. The portfolio includes classic Thick & Rich aerosol shaving creams in multiple varieties (Original, Soothing Aloe, Sensitive Skin), premium disposable razors with proprietary Close Shave Technology (Ultra 3, Ultra 5 Plus, Ultra 6 Plus), and the 1919 Collection premium non-aerosol shaving cream and after shave balm. All products are manufactured in Ashland, Ohio.
Is Barbasol a public or private company?
Barbasol is a private company. It is classified as family owned and is currently operating.
When was Barbasol founded?
Barbasol was founded in 1919. It employs 11 to 50 people.
Where is Barbasol based?
Barbasol is headquartered in Columbus, United States, in the North America region.
How does Barbasol make money?
Three revenue lines are on record. Shaving Cream Sales are the primary driver. The others are razor Sales and after Shave Products.
Does Barbasol have an API?
No public API is recorded for Barbasol.
What industry is Barbasol in?
Barbasol's product category is Men's Grooming Products. Its primary akta.pro industry code is CRABAGAB, Shaving Prep & Post-Shave (Creams, Foams, Gels, Aftershaves). Its NAICS code is 32561 and its SIC code is 2844.