CURATEUR
- Company typePrivate
- Founded2015
- HeadquartersWest Hollywood, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
CURATEUR firmographics
Firmographics- Name
- CURATEUR
- Legal name
- FabFitFun, Inc.
- Website
- https://curateur.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CURATEUR industry classification
Industry- Product category
- Luxury Subscription Boxes
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Catalog & Mail-Order Houses (5961), Retail-Women's Clothing Stores (5621), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Subscription Box & Membership-first DTC (CRAFACAN)
- akta.pro secondary industry
- Subscription Boxes & Curated Product Subscriptions (CRAFAIAF)
Keywords
Where CURATEUR is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CURATEUR business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Seasonal Subscription Boxes: Recurring quarterly subscription boxes containing fashion, beauty, and lifestyle products. Members pay $125 per box billed quarterly (Seasonal plan) or $75 per box billed annually ($300 total, 4 boxes). Each box contains 5 full-sized items with a retail value of $500-$600+. This is the primary recurring revenue stream.
- The Shoppe (E-commerce Add-on Store): Members and non-members can purchase additional products from the online storefront (The Shoppe). Earned credit program: spend $150+ in The Shoppe and earn credit toward future purchases. Products span categories including jewelry, accessories, handbags, home, apparel, and beauty/skincare.
- Affiliate Program Commission: Affiliates earn a percentage of sales referred through the Rakuten Advertising network, with potential earnings up to $50 per customer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Seasonal Membership: $125 per box, billed quarterly |
| Subscription | Annual | Annual Membership: $450/year ($75/box) with bonus perks |
| Subscription | Pay-as-you-go | Summer Box promotional pricing: $112.50 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
CURATEUR product offering
Product offeringCore offering
CURATEUR is a luxury subscription box service delivering four seasonal boxes per year, each containing five full-sized fashion, beauty, and lifestyle products curated by Rachel Zoe, with a stated retail value of $500-$600+ per box. Members subscribe through seasonal ($125/quarter) or annual ($450/year) plans and can also purchase additional curated items through The Shoppe e-commerce storefront. The service targets style-conscious individual consumers seeking discovery and savings on premium products from established and emerging luxury brands.
Product overview
CURATEUR is a luxury subscription box service operated by FabFitFun, Inc., built around two core offerings: The Curation (seasonal subscription boxes) and The Shoppe (an e-commerce storefront). The Curation is available via Seasonal Membership ($125/quarter) or Annual Membership ($112.50/box, billed $450 annually), delivering four seasonally curated boxes per year each containing five full-sized fashion, beauty, and lifestyle items with a retail value of over $500. Annual members receive VIP perks including early shipping, anniversary gifts, and bonus offers. The Shoppe is a members-only e-storefront spanning Jewelry, Accessories, Handbags, Home, Apparel, and Beauty & Skincare categories, where members earn store credits on purchases of $150 or more. The affiliate program via Rakuten Advertising extends the product portfolio as a partner-driven distribution channel.
Differentiator
Problem solved
Functional benefit
Products and services
- The Curation (Seasonal Subscription) A seasonal subscription box containing five full-sized fashion accessories, apparel, beauty, and skincare products with a retail value of $500-$600+, billed at $125 per box quarterly (4 boxes per year). Ships Spring (March), Summer (June), Fall (October), and Winter (December). Includes free standard shipping on U.S. curation orders. Targeted at individual style-conscious consumers.
- The Curation (Annual Membership) An annual subscription tier to the seasonal curation box offering four boxes per year at $75 per box, billed $450 annually upfront. Includes VIP anniversary gifts, first-dibs access on choice items, boxes ship first, free standard shipping on all U.S. CURATEUR orders, and bonus offers from brand partners. Promo code JOIN150 saves $150 on annual membership.
- The Shoppe An e-commerce storefront offering a curated selection of products across categories including New Arrivals, Jewelry, Accessories, Handbags, Home, Apparel, and Beauty & Skincare. Members earn store credit toward future purchases when spending $150 or more. Accessible to CURATEUR members and non-members.
Quantifiable outcome
- Members receive $500-$600+ worth of products per seasonal box for $75-$125, representing savings of $375-$500 per box.
- +1 more outcomes
Companies that use CURATEUR
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
CURATEUR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
CURATEUR partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- FabFitFun, Inc.coreCURATEUR is now operated by FabFitFun, Inc. FabFitFun manages the subscription infrastructure, fulfillment, customer service, legal operations, and data processing for CURATEUR. This is a full operational integration where FabFitFun effectively owns and runs the CURATEUR brand and subscription platform.
- Rakuten AdvertisingminorCURATEUR's affiliate partner program is operated through the Rakuten Advertising network. Affiliates join via Rakuten to promote CURATEUR subscriptions and earn commission (up to $50 per customer) through exclusive promotional materials, banners, and tracking links.
- Rachel ZoecoreRachel Zoe, described as a global fashion authority, successful businesswoman, designer, writer, stylist, and celebrity stylist (with clients including Kate Hudson, Jennifer Lawrence, Cameron Diaz, Anne Hathaway), serves as the editorial curator for CURATEUR. She vets and selects products included in each seasonal box, lending her fashion expertise and brand credibility to the subscription.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
CURATEUR competitors and assessment
Company assessmentEmerging players
- Wantable: Wantable offers curated boxes in apparel, intimates, and beauty with a styling-driven model. It targets a similar style-conscious female customer but operates at smaller scale, positioning it as a comparable emerging subscription curation player.
- Olivia Palermo Beauty Box: A celebrity-curated beauty subscription similar in concept to CURATEUR but narrower in scope. It exemplifies the same celebrity-association play that CURATEUR runs with Rachel Zoe, making it a useful model-comparison peer.
Direct peers
- Stitch Fix: Stitch Fix offers curated personal styling with apparel boxes shipped on a recurring basis. While it leans more toward apparel than lifestyle, its model of expert-curated, personalized product boxes delivered on subscription directly parallels CURATEUR's curation value proposition.
- Allure Beauty Box: Allure Beauty Box, backed by Allure/Conde Nast, delivers monthly beauty samples and full-size products. It competes with CURATEUR's beauty/skincare portion and benefits from a similarly strong editorial-brand association.
- FabFitFun: FabFitFun operates the largest competing seasonal lifestyle subscription box in the US, offering fashion, beauty, fitness, and home goods quarterly. It is also CURATEUR's parent operator, making it the most directly comparable peer in terms of model, pricing, and category overlap.
- Birchbox: Birchbox pioneered the beauty subscription box model, sending curated samples and full-size products monthly. It overlaps with CURATEUR's beauty segment and serves a similar style-conscious female demographic, making it a direct competitor for the same consumer subscription dollars.
- Ipsy: Ipsy runs the leading beauty-focused subscription box (Glam Bag) plus a robust marketplace (Ipsy Shop). It competes with CURATEUR specifically for the beauty/skincare share of each member's subscription wallet, with overlapping personal-care brands and similar price points.
- GlossyBox: GlossyBox is a global beauty subscription box offering monthly curated assortments of prestige and niche beauty products. It competes with CURATEUR's beauty segment internationally and shares a similar premium-positioning, sample-plus-full-size value proposition.
Broad incumbents
- Trunk Club (Nordstrom): Trunk Club is a Nordstrom-owned personal styling service that delivers curated apparel boxes on subscription. As an incumbent with parent-company backing, it parallels CURATEUR's FabFitFun-backed structure while competing for the same style-curation consumer.
- Net-a-Porter / MR PORTER: Net-a-Porter is a luxury fashion e-commerce incumbent that competes for the same style-conscious shopper's wardrobe budget that CURATEUR targets through its apparel and accessories offering. Its editorial-led merchandising is structurally analogous to CURATEUR's curated model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
CURATEUR social profiles
Digital presenceCURATEUR financial estimates
Financial estimateRevenue estimate
Valuation estimate
CURATEUR leadership team
Management profileNumber of profiles
Profiles1 record
CURATEUR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CURATEUR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CURATEUR
What does CURATEUR do?
CURATEUR is a luxury subscription box service delivering four seasonal boxes per year, each containing five full-sized fashion, beauty, and lifestyle products curated by Rachel Zoe, with a stated retail value of $500-$600+ per box. Members subscribe through seasonal ($125/quarter) or annual ($450/year) plans and can also purchase additional curated items through The Shoppe e-commerce storefront. The service targets style-conscious individual consumers seeking discovery and savings on premium products from established and emerging luxury brands.
Is CURATEUR a public or private company?
CURATEUR is a private company. It is classified as corporate owned and is currently operating.
When was CURATEUR founded?
CURATEUR was founded in 2015. It employs 11 to 50 people.
Where is CURATEUR based?
CURATEUR is headquartered in West Hollywood, United States, in the North America region.
How does CURATEUR make money?
Three revenue lines are on record. Seasonal Subscription Boxes are the primary driver. The others are the Shoppe (E-commerce Add-on Store) and affiliate Program Commission.
Who are CURATEUR's main competitors?
Emerging players on record are Wantable and Olivia Palermo Beauty Box. Direct peers are Stitch Fix, Allure Beauty Box, FabFitFun, Birchbox, Ipsy and GlossyBox. Broad incumbents are Trunk Club (Nordstrom) and Net-a-Porter / MR PORTER.
Does CURATEUR have an API?
No public API is recorded for CURATEUR.
What industry is CURATEUR in?
CURATEUR's product category is Luxury Subscription Boxes. Its primary akta.pro industry code is CRAFACAN, Subscription Box & Membership-first DTC, with a secondary code of CRAFAIAF, Subscription Boxes & Curated Product Subscriptions. Its NAICS code is 45942 and its SIC code is 5961.