What Herbal Dispatch does

Herbal Dispatch Inc. (CSE: HERB; OTCQB: LUFFF; FSE: HA9) is a publicly-traded Canadian cannabis e-commerce and distribution platform founded in 2015 and headquartered in Richmond, British Columbia. Through its wholly-owned operating subsidiary Rosebud Productions Inc., which holds Standard Cultivation, Standard Processing and Sale for Medical Purposes licenses from Health Canada, the company operates a multi-channel cannabis marketplace spanning direct-to-consumer medical and recreational e-commerce (herbaldispatch.com), a veteran-focused insured medical platform (HeroDispatch.com), a B2B wholesale platform (wholesale.herbaldispatch.com), seven British Columbia Liquor Distribution Branch listings, and an international medical cannabis export division serving eight countries. The platform curates dried flower, pre-rolls, concentrates, vapes, edibles, oils, topicals, CBD products, and seeds from over 100 third-party craft brands alongside an in-house portfolio of proprietary brands (Northern Drip extracts, Chomp Edibles, Happy Hour, Herbal Dispatch Craft) totaling more than 40 SKUs.

The technology foundation is an asset-light Shopify-based e-commerce stack augmented by clinic integration and direct insurance billing for the veteran channel, EU-GMP processing partnerships in Portugal for European exports, and Export Development Canada credit insurance covering up to $250,000 per qualified international transaction. Revenue is generated through transaction fees on marketplace sales, B2B wholesale distribution, and international export sales, with pricing structured as pay-as-you-go unit pricing across product categories (e.g., dried flower from $3.21/g to $10.84/g, concentrates from $24.95 to $74.95, edible multipacks from $6.95 to $22.95) plus a freemium membership offering 15% off first orders, tax-deductible medical purchases, and free shipping above $150.

Customer segments include recreational cannabis consumers, medical cannabis patients, veterans accessing Veterans Affairs Canada reimbursements (a $245 million annual segment), Canadian retailers and wholesalers, and international medical cannabis buyers across Australia, Germany, Portugal, the UK, Switzerland, the Czech Republic, Brazil, and Costa Rica. Reported 2025 gross sales were $16.5 million (up 37% year-over-year) with a 22.7% gross margin, Q4 2025 gross sales of $6.2 million (up 115% year-over-year), positive adjusted EBITDA of $0.1 million in Q4 2025, and Q1 2026 direct-to-consumer medical revenue of $761,375 (up 98% year-over-year). The company is led by CEO Philip Campbell, CFO Jason Vandenberg, CCO Aron Tegenfeldt, and full-time Chairman Herb Dhaliwal.

Name

Herbal Dispatch

Legal name

Rosebud Productions Inc.

Website

https://herbaldispatch.com

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Herbal Dispatch is a publicly-traded Canadian cannabis e-commerce and distribution platform operating a craft cannabis marketplace across medical, recreational, wholesale, and international export channels through its licensed subsidiary Rosebud Productions.

Ownership category

akta.pro rank

Product category

Cannabis Retail and Distribution

NAICS

Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (49221)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

akta.pro secondary industries

Cannabis Subscription & Membership Delivery Programs (CRANAGAI), Cannabis Online Ordering for Delivery (Marketplace/Aggregator) (CRANAGAD)

Keywords

• Cannabis e-commerce
• Medical cannabis distribution
• Craft cannabis marketplace
• Cannabis brand portfolio
• Cannabis wholesale platform

Headquarters

HQ city

Richmond

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Medical Cannabis Sales: Medical cannabis e-commerce sales through HerbalDispatch.com and HeroDispatch.com platforms, with Q1 2026 revenue of $761,375 representing 98% YoY growth, targeting veteran and insured patient segments.
2. Recreational Cannabis E-commerce: Recreational cannabis sales through membership-based platform, with Q4 2025 gross sales of $6.2M (115% YoY increase) and full-year 2025 gross sales of $16.5M.
3. Wholesale Distribution: B2B wholesale platform (wholesale.herbaldispatch.com) distributing products to retailers across Canada, with BC Liquor Distribution Branch listings and nationwide wholesale reach.
4. International Medical Cannabis Exports: Export sales to international markets including Australia, Portugal, Germany, Brazil, Czech Republic, UK, Switzerland, and Costa Rica, with shipments including 500kg record export and first Australia gummy export ($350K revenue).
5. Proprietary Brand Portfolio: Revenue from proprietary brands including Northern Drip (concentrates), Chomp (edibles), and Happy Hour, with 40+ SKUs across multiple product categories.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Herbal Dispatch is a Canadian cannabis e-commerce and distribution platform operating a members-only mail-order dispensary and wholesale marketplace for medical and recreational cannabis. It sells dried flower, pre-rolls, concentrates, vapes, edibles, oils, topicals, CBD products, and seeds through its own house-of-brands portfolio (Northern Drip, Chomp, Happy Hour) and curated third-party craft brands, with nationwide shipping, veteran insurance billing via HeroDispatch.com, and international medical cannabis exports to regulated markets.

Product overview

Herbal Dispatch is a Vancouver-based cannabis e-commerce and distribution platform (CSE: HERB, OTCQB: LUFFF) operating as a members-only marketplace that connects Canadian craft cannabis consumers with premium products from artisanal growers. The platform is built around a house-of-brands strategy featuring proprietary brands including Northern Drip (concentrates extracts brand launched May 2026 with 70-90% THC products), Chomp Edibles (gummies brand launched April 2026), and Happy Hour (craft flower and pre-rolls). The core e-commerce platform at herbaldispatch.com offers dried flower, pre-rolls, concentrates, vapes, edibles, oils/capsules, topicals, CBD products, and seeds from over 100 third-party brands including Stigma Grow, Emprise Canada, Nature's Nu, and Woody Nelson. The company also operates HeroDispatch.com targeting the veteran medical cannabis segment with insurance billing capabilities, a wholesale platform for retailers, and an international export division serving regulated markets across Europe, Australia, and South America with EDC-backed financing.

Differentiator

Problem solved

Functional benefit

Brands

• Chomp Edibles: First dedicated edibles brand featuring five flavoured gummy options in various THC dosages and pack configurations, distributed through medical, veteran, and wholesale channels nationwide.
• Northern Drip
• Happy Hour
• Herbal Dispatch Craft

Products and services

• Herbal Dispatch E-Commerce Marketplace Members-only mail-order cannabis dispensary offering dried flower, pre-rolls, concentrates, vapes, edibles, oils, topicals, CBD products, and seeds from over 100 third-party brands and proprietary brands with nationwide shipping across Canada via Canada Post and Purolator.
• HeroDispatch.com Veterinary Medical Cannabis Platform Veteran-focused medical cannabis e-commerce platform serving veterans and fully insured patients with direct insurance billing, clinic integration for patient registration and renewal, and gross margins exceeding 50% in the veteran channel.
• Herbal Dispatch Wholesale Platform Wholesale platform enabling Canadian cannabis retailers to purchase from Herbal Dispatch's curated brand portfolio including proprietary brands and exclusive third-party brands, with BC Liquor Distribution Branch listings (7 listings) and nationwide wholesale reach.
• Northern Drip Extracts Fifth in-house cannabis extracts brand targeting the concentrate and extract enthusiast market with hash rosin, live resin concentrates, and vape cartridges with THC levels from 70% to 90%+.
• Chomp Edibles First dedicated edibles brand by Herbal Dispatch featuring five flavoured gummy options in various THC dosages and pack configurations, distributed through medical, veteran, and wholesale channels nationwide.
• Happy Hour Premium Craft Cannabis Featured proprietary brand offering premium craft cannabis products including dried flower, pre-rolls, vapes, and concentrates with distinctive cultivars and award-winning strains such as Dancehall.
• International Medical Cannabis Export Services International B2B medical cannabis export service shipping EU-GMP compliant Canadian cannabis to licensed buyers in Australia, Germany, Portugal, UK, Brazil, Czech Republic, Switzerland, and Costa Rica, with shipments ranging from individual orders to a record 500 kg shipment to Europe.

Quantifiable outcome

• 98% year-over-year increase in direct-to-consumer medical revenue for Q1 2026 ($383,912 to $761,375)
• +6 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Jefferson Equity Derivatives & Intelligence LLC (JEDI LLC)minorStrategic or Co-development Partner · 3 June 2026Jason Spatafora, founder of JEDI LLC, appointed as strategic advisor to support capital markets strategy, corporate positioning, and strategic transactions. Company intends to grant JEDI LLC 500,000 stock options subject to Canadian Securities Exchange acceptance.
• EU-GMP Licensed Cannabis Processor (Portugal)coreStrategic or Co-development Partner · 14 May 2026Exclusive strategic supply agreement with EU-GMP licensed cannabis processor in Portugal enabling export and processing of Canadian cannabis products for European medical cannabis markets, particularly Germany. Initial shipments completed including 298kg to Germany in January 2026. Partnership leverages constrained EU-GMP processing capacity and benefits from Portugal's pending digital import permit system expected to reduce permit processing from 6 weeks to 7 business days.
• Jay Wilgar (Strategic Advisor)minorStrategic or Co-development Partner · 30 October 2025Industry veteran Jay Wilgar appointed as Strategic Advisor. Former CEO of Newstrike Brands with experience raising over $150 million and a $260 million sale to Hexo Corp. Leveraging experience to support Herbal Dispatch's growth domestically and internationally.

Scale indicators25 records

Recent moves6 records

Expansion highlights7 records

Regional players

• SQDC (Société québécoise du cannabis): Quebec's government-run online and retail cannabis operator. Comparable to Herbal Dispatch's marketplace model but only serves Quebec residents, making it a direct competitor within its province and adjacent to Herbal Dispatch's national reach.

Direct peers

• Tokyo Smoke: Canadian cannabis retailer and brand owned by Canopy Growth, operating retail stores and an online marketplace similar to Herbal Dispatch's craft-focused positioning.
• High Tide (Canna Cabana): Canadian cannabis retail chain with extensive brick-and-mortar footprint and e-commerce. Competes with Herbal Dispatch in recreational cannabis distribution through overlapping product lines and omnichannel retail strategy.
• BC Cannabis Stores: British Columbia's provincial cannabis retailer, both online and brick-and-mortar. Herbal Dispatch is headquartered in BC and lists 7 products on the BC Liquor Distribution Branch, making BC Cannabis Stores a direct competitor in the same geography.
• Ontario Cannabis Store (OCS): Ontario's government-run online cannabis retailer offering province-wide delivery of recreational cannabis. Direct competitor to Herbal Dispatch's D2C recreational e-commerce platform across the largest Canadian provincial market.
• Fire & Flower Holdings: Canadian cannabis retailer with chain of licensed stores and online ordering platform. Comparable to Herbal Dispatch's omnichannel model as both pursue recreational D2C plus physical retail/wholesale relationships with provincial boards.

Broad incumbents

• Aurora Cannabis: Major Canadian cannabis LP with medical and recreational operations across multiple provinces and international medical markets. Wholesale supplier to Herbal Dispatch's network and broader competitor in the Canadian cannabis market.
• Canopy Growth: One of Canada's largest cannabis companies with consumer brands, retail (Tokyo Smoke), and international medical operations. Competes with Herbal Dispatch in recreational D2C and supplies third-party brands on its marketplace.
• Tilray Brands: Large Canadian cannabis licensed producer with international operations including medical cannabis in Europe and Australia. Overlaps with Herbal Dispatch through wholesale supply relationships and competes in the international medical export channel.

Emerging players

• Spirit of Hemp / CannMart: Canadian online cannabis marketplace focused on connecting consumers with multiple licensed producers, similar in aggregation strategy to Herbal Dispatch's multi-brand marketplace approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hdcc_official
• Facebookfacebook.com/herbaldispatch
• LinkedInlinkedin.com/company/herbaldispatch

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herbal Dispatch