Dyeables Corporation

Name

Dyeables Corporation

Legal name

Benjamin Walk Corporation

Website

https://dyeables.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Bridal & Formal Footwear

NAICS

Footwear Manufacturing (3162), Apparel Accessories and Other Apparel Manufacturing (31599), Shoe Retailers (45821)

SIC

Footwear, (No Rubber) (3140), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Dyeing Operations (Piece/Yarn/Fiber/Garment) (IMAOACAB)

Keywords

• Dyeable bridal shoes
• Custom color footwear
• Wedding handbags
• Formal occasion shoes
• Prom evening footwear

Headquarters

HQ city

Somersworth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Sales - Dyeable Footwear: One-time purchase model for dyeable shoes sold directly to consumers through e-commerce and retail partners. Products include bridal, bridesmaids, prom, and evening shoes in various styles and heel heights.
2. Product Sales - Dyeable Handbags: One-time purchase of dyeable handbags and accessories including clutches, evening bags, and wedding handbags. Available in multiple colors and finishes.
3. Custom Dyeing Service: In-house dyeing service applied to shoes and handbags to achieve custom color matches. Customers can select from 45+ standard colors or provide custom color swatches for precise matching.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Dyeables sells dyeable shoes and handbags for bridal, bridesmaid, prom, and formal-occasion wear. Its core product line consists of white, nude, black, and metallic satin/patent shoes and coordinating clutches that can be custom dyed in-house to any of 45+ standard colors or to a swatch provided by the customer. The company operates direct e-commerce via benjamin-walk.com and sells through a network of retail stockists.

Product overview

Dyeables is a sub-brand of Benjamin Walk Corporation offering custom dyeable footwear and handbags for bridal and special occasions. The product portfolio centers on the core Dyeables line of color-match shoes and handbags, with the key differentiator being in-house custom dyeing to 45+ standard colors or custom color mixing. The collections are organized by occasion (Bridal, Bridesmaid, Mother of the Bride) and size/fit (Children's, Wide Fit), plus a dedicated handbags collection and sale section. Individual product lines include named styles like Maddox, Amanda, Marcy, Amaya, Bea with Bow, Codi, and Olivia, which are available in multiple colorways and can be custom dyed through the 'Dye My Shoes' service.

Differentiator

Problem solved

Functional benefit

Brands

• Dyeables: A collection of dyeable shoes and handbags that can be custom colored to match any dress or occasion. The brand offers over 45 standard colors or custom color matching services for bridal, prom, evening, and special occasion footwear and accessories.

Products and services

• Bridal Dyeables Collection Collection of dyeable shoes designed for brides, available in various styles including heels, sandals, and pumps that can be custom dyed to match wedding dresses.
• Bridesmaid Dyeables Collection Dyeable footwear collection for bridesmaids, allowing coordinated coloring across wedding party members.
• Mother of the Bride Dyeables Collection Dyeable shoes designed for mothers of the bride, offering elegant styles that can be color-matched to formal attire.
• Children's Dyeable Shoes Dyeable footwear for children, designed for flower girls and young wedding party participants.
• Wide Fit Dyeable Shoes Dyeable shoes available in wide width options for enhanced comfort and fit.
• Dyeable Handbags & Accessories Dyeable handbags and accessories including clutches that can be color-matched to footwear and outfits.
• Dye My Shoes Service In-house dyeing service allowing customers to have any dyeable shoe or handbag custom colored to their specifications.
• Maddox Block Heel Sandals Block heel sandals available in Black Patent, Nude Patent, Pewter Mirror, and White Satin finishes, priced at $76.95.
• Amanda Block Heel Closed-Toe Pumps White satin block heel closed-toe pumps priced at $79.95.
• Marcy Clutch Handbag Clutch handbag available in White Luxe, Black Synthetic, Champagne Glitter, Nude Patent, and Silver Glitter finishes, priced at $43.95.
• Amaya Block Heel Sandals White satin block heel sandals priced at $74.95.
• Bea with Bow Platform Peep-Toe Pumps White satin platform peep-toe pumps with decorative bow, priced at $144.95.
• Codi Wedge Sandals with Jeweled T-Strap Wedge sandals with jeweled T-strap, available in Nude Shimmer and White Satin. Prices range from $35.79 (sale) to $80.95.
• Olivia Block Heel Sandals with Jewels White satin block heel sandals adorned with jewels, priced at $110.95.
• Dyeables Sale Collection Discounted dyeable shoes and handbags with reduced pricing on select styles.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Jimmy Choo: Global luxury footwear brand with a meaningful bridal and evening footwear offering. Targets the higher end of the same occasion-driven formal footwear customer Dyeables serves, often appearing in bridal editorial alongside it.
• David's Bridal: Largest U.S. bridal retailer, selling its own branded bridal shoes and accessories alongside third-party labels. Represents both a potential retail stockist channel and a competitive threat to Dyeables' branded bridal shoe line.
• Stuart Weitzman: Established designer footwear brand with strong bridal and evening positioning. Overlaps with Dyeables in formal occasion footwear at a higher price point, competing for the same wedding and event-driven purchase occasions.

Emerging players

• Chinese Laundry: Accessible fashion footwear label with growing bridal and event occasion lines. Competes with Dyeables in the lower-priced formal/bridal shoe segment, particularly for bridesmaids and prom.

Regional players

• Rainbow Club: UK bridal footwear brand famous for its own dyeable shoe service with 150+ color options. The most direct conceptual analog to Dyeables' in-house custom dyeing model, but operating primarily in the UK rather than competing directly in the U.S.

Direct peers

• Badgley Mischka: Design-led bridal and evening footwear and accessories brand. Directly competes with Dyeables in the bridal and formal occasion footwear category, with comparable price positioning and a similar focus on color and embellishment for wedding-day styling.
• Touch Ups: Sister bridal footwear brand also operated under the Benjamin Walk Corporation umbrella, listed on the parent site alongside Dyeables. Offers comparable dyeable and embellished bridal and prom shoes targeting the same customer segments.
• Paradox London: UK-based bridal and occasionwear footwear brand, also carried within the Benjamin Walk portfolio. Closely comparable to Dyeables in style, occasion focus and dyeable color-matching positioning for the bridal segment.
• Johnathan Kayne: Designer formal and pageant footwear brand carried alongside Dyeables on the Benjamin Walk platform. Targets the same prom, pageant and special-occasion shopper with comparable embellished styles.
• Bella Belle Shoes: DTC bridal footwear brand focused on embellished and comfortable wedding shoes. Competes head-to-head with Dyeables in the bride and bridesmaid segments, with a similar emphasis on style variety and color options.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/dyeables
• Instagraminstagram.com/benjaminwalkshoes
• Pinterestpinterest.com/benjaminwalk
• Xx.com/Dyeables
• LinkedInlinkedin.com/company/dyeables-corp-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dyeables Corporation