System JO
- Company typePrivate
- Founded2003
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
System JO firmographics
Firmographics- Name
- System JO
- Legal name
- JO
- Website
- https://systemjo.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
System JO industry classification
Industry- Product category
- Personal Lubricants
- NAICS
- Toilet Preparation Manufacturing (32562), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Vaginal Moisturizers & Lubricants (CRABAIAI)
- akta.pro secondary industries
- Intimate Washes & Feminine Cleansers (CRABAIAH), Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)
Keywords
Where System JO is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
System JO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Revenue generated from direct-to-consumer sales of lubricants, sexual enhancers, massage products, and intimate wellness items through the company's e-commerce platform and retail partners. Products are sold in various sizes with both one-time purchase and subscription options.
- Subscription/Recurring Revenue: The company offers a subscribe and save program with approximately 10% discount on regular deliveries, providing recurring revenue from loyal customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Entry-level water-based lubricants starting at $9.89-$10.99 |
| Unit Pricing | Monthly | Mid-tier silicone and specialty lubricants ($14-$25) |
| Unit Pricing | Monthly | Premium specialty products and sexual enhancers ($28-$32) |
| Subscription | Monthly | Subscription save model offering 10% recurring discount |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
System JO product offering
Product offeringCore offering
System JO manufactures and retails a portfolio of intimate wellness and personal lubricant products, including water-based, silicone-based, and hybrid lubricants, flavored lubricants, clitoral stimulants, desensitizing sprays, sensual massage glides, foaming toy cleaners, and intimate care mists and moisturizers. Products are FDA cleared, made in the USA, and sold primarily direct-to-consumer through shopjo.com with a subscribe-and-save option, alongside retail distribution through physical store partners.
Product overview
System JO is a sexual wellness and personal lubricant company offering a diversified portfolio of intimate products organized across multiple categories: water-based lubricants (H2O line), silicone-based lubricants, hybrid lubricants (combining water and silicone), flavored lubricants (including the dessert-inspired JO Bake Shoppe sub-brand), massage products, clitoral stimulants (12Volt, Atomic, Warm & Buzzy lines), intimate care (Vitalize line including mists and moisturizers), toy cleaners, and sexual enhancement products (Prolonger Spray with Benzocaine, JO Cumplay). The product lineup spans from everyday-use lubricants to specialized formulations including warming, cooling, and flavored varieties, with clitoral stimulants representing a distinct product line separate from lubricants.
Differentiator
Problem solved
Functional benefit
Products and services
- Stroker Lube Lubricant designed for use with male stroker devices, providing smooth control, consistent glide, and steady motion for comfort and endurance; available in 4 oz and 8 oz sizes starting at $24.99.
- H2O Original Water-based personal lubricant serving as the foundational JO water-based product, available in 1 oz to 16 oz sizes starting at $10.99.
- Premium Original Premium quality personal lubricant positioned as a core product offering at $18.99, available in 1 oz to 16 oz sizes.
- H2O Warming Water-based lubricant with warming sensation properties, available in 1 oz to 8 oz sizes starting at $10.99.
- H2O Cooling Water-based lubricant with cooling sensation properties, available in 1 oz to 8 oz sizes starting at $10.99.
- H2O Anal Original Water-based lubricant specifically formulated for anal use, priced at $14.49, available in 2 oz to 8 oz sizes.
- H2O Strawberry Kisses Flavored Lubricant Strawberry-flavored water-based lubricant from the H2O flavors collection, available in 1 oz and 4 oz sizes starting at $10.99.
- H2O Cotton Candy Candy Shop Flavored Lubricant Cotton candy-flavored water-based lubricant from the Candy Shop dessert-inspired collection, priced at $14.99.
- H2O Succulent Watermelon Flavored Lubricant Watermelon-flavored water-based lubricant with fruity taste profile.
- Sex On The Beach Flavored Lubricant Tropical-themed flavored lubricant from the JO flavors collection.
- Piña Colada Flavored Lubricant Piña colada-flavored water-based lubricant offering tropical taste experience.
- Tri-Me Triple Pack Flavors Bundle of three flavored water-based lubricants priced at $25.99, offering flavor variety from the JO flavors collection.
- JO Bake Shoppe Collection Dessert-inspired flavored lubricant sub-brand featuring classic bakery flavors designed to be tasted and enjoyed during intimacy.
- Classic Hybrid Hybrid lubricant combining water and silicone properties for versatile use, starting at $14.49 in sizes from 1 oz to 8 oz.
- Coconut Hybrid Original Hybrid lubricant infused with coconut, combining water-based convenience with silicone longevity, available in 1 oz to 8 oz sizes starting at $14.49.
- Agape Original Original lubricant product within the JO range, available in 1 oz to 4 oz sizes starting at $14.49.
- 12Volt Clitoral Serum Stimulant Clitoral stimulant serum designed to enhance arousal and sensation, available in 0.34 oz size at $28.99.
- Atomic Clitoral Gel Stimulant High-potency clitoral gel stimulant priced at $31.99, designed for enhanced sensation.
- Warm & Buzzy Clitoral Stimulant Clitoral stimulant product providing warming and buzzing sensations.
- Prolonger Spray with Benzocaine Desensitizing spray containing benzocaine for prolonging sexual activity, priced at $31.49.
- JO Cumplay Sexual enhancement product priced at $23.99.
- JO Vitalize Balance Refreshing Intimate Mist Refreshing intimate mist for balance and freshness, priced at $21.59.
- JO Vitalize Nourish Restoring Intimate Moisturizer Restoring moisturizer for intimate area care, part of the JO Vitalize line.
- Refresh Foaming Toy Cleaner Foaming cleaner for adult sex toys, available in 1.7 oz and 7 oz sizes at $9.99.
- All-In-One Sensual Massage Glide Warm Embrace Massage glide product with warming properties, designed for full-body sensual massage.
Companies that use System JO
Customer profileSegments2 records
Ideal customer profiles2 records
System JO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
System JO partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
System JO competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
System JO social profiles
Digital presenceSystem JO financial estimates
Financial estimateRevenue estimate
Valuation estimate
System JO leadership team
Management profileNumber of profiles
System JO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
System JO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about System JO
What does System JO do?
System JO manufactures and retails a portfolio of intimate wellness and personal lubricant products, including water-based, silicone-based, and hybrid lubricants, flavored lubricants, clitoral stimulants, desensitizing sprays, sensual massage glides, foaming toy cleaners, and intimate care mists and moisturizers. Products are FDA cleared, made in the USA, and sold primarily direct-to-consumer through shopjo.com with a subscribe-and-save option, alongside retail distribution through physical store partners.
Is System JO a public or private company?
System JO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was System JO founded?
System JO was founded in 2003. It employs 51 to 100 people.
Where is System JO based?
System JO is headquartered in Los Angeles, United States, in the North America region.
How does System JO make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription/Recurring Revenue.
Does System JO have an API?
No public API is recorded for System JO.
What industry is System JO in?
System JO's product category is Personal Lubricants. Its primary akta.pro industry code is CRABAIAI, Vaginal Moisturizers & Lubricants, with a secondary code of CRABAIAH, Intimate Washes & Feminine Cleansers. Its NAICS code is 32562 and its SIC code is 2844.